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Business Venture

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Business Venture
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BUS/475
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Business Venture
In business, startups occur each day only to shutdown as fast they startup. This can be attributed to improper planning, leadership, or a lack of strategic direction. The reason a business incorporates strategic management and planning is to ensure proper direction and long term planning becomes the backbone of any decisions made. In essence, the direction is mapped out in step-by-step process that allows a business to follow. Strategic Management “is the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives” (Strategic Management, 2009). For example, if a new micro brewery wanted to open, this first step that needs to be determined is the long term plan. The brewery will have to determine if the business that will continue to expand to other locations, or if it is a business that will first attempt to establish itself in place and develop a name. In addition the atmosphere needs to be determined casual or formal, food, or no food. Each of these choices will require different designs.
The Brewery will require the manager to maintain long-term contracts with brewing suppliers, restaurant suppliers, food distributors, and equipment suppliers. From a long-term perspective, fresh talent from local culinary schools could add flare to the menu if the business is based more on gourmet dining than casual. These agreements are strategic because they enable stability and long-term business growth for the brewery.
In the absence of a strategic plan, the brewery will loose focus and even become the exact opposite of the original attention. Meaning that, without a strategic plan the brewery may consider going against the original plans by cutting costs changing the direction of the business. In the short-term, the brewery will

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