Cultural evaluation
Cultural evaluation

In the realm of business dealing with other cultures can be cumbersome if one is not prepared to adjust or identify difficult areas so that both cultures can have an amicable and fruitful business environment.
There are many differences in which people do business compared to the “American way”, today we will examine a little about the way Brazilians perform business with Americans.

First of all, formality, American business men are taught and coached to “Wear dark colored business suits in classic colors of gray and navy. For an important formal meeting, choose a white dress shirt, for less formal a light blue shirt will still give you a conservative appearance.” Kimberley Roberts & Stephen Taylor 2012, United States of America Business Etiquette, Culture, & Manners While in Brazil “Three-piece suits carry an "executive" connotation, whereas two-piece suits are associated with office workers. Conservative attire for women in business is very important. Also make sure your nails are manicured” Joni Nicol 2012 Brazil Business Etiquette & Culture. no major change in the clothing aspect, just small details where things are not very noticeable. However, as far as the other elements we see that initial meetings can be somewhat formal, where you are expected to shake hands with everybody present on arrival, but any subsequent meetings are likely to become much more informal. There is a great deal of what we called “small talk” before the meeting or presentation begins. What about time, we in America are governed by appointments and making sure that we keep a rigid