...strategy? Making and using a marketing strategy has a strong positive impact on profitability. This is because firms that employ a marketing strategy tend to focus on their customers and markets, integrate their marketing responses and work out in advance where their profits will come from. This briefing answers a range of questions people in small business often ask about marketing strategy: * what is a marketing strategy? * what's the difference between marketing strategy and business strategy? * where does the marketing mix fit in? * what is a marketing plan? * what information do I need and where do I get it? * what should my marketing strategy consist of? * how do I get started? What is a marketing strategy? A marketing strategy defines objectives and describes the way you're going to satisfy customers in your chosen markets. It does not have to be written down but it is easier to communicate to outsiders, like your bank manager or other investors, when it is. A set of strategies found quite commonly in smaller businesses are growth strategies. One way to look at strategies to grow your business is through the way you will use products and markets or customers. * Current product/current market Market penetration is a strategy of increasing your share of existing markets. You might achieve this by raising customers' awareness of your products and services or finding new customers. For further information on planning effective marketing communications...
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...CHAPTER 4 ASSIGNMENT #1 TASK #1 a. Any business knows that marketing expenditures are hard to justify. The most cost-effective marketing is an idea that can be spread by word-of-mouth. The benefit of this type of campaign is that when done right, it can engage Facebook friends, Twitter followers, local press, and national media. The best ideas for this marketing campaign are not expensive. We will try to advertise our product using the most cost efficient modes like local media and brochure printings. We can hire people to distribute brochures which shows our product line and making monthly promotion is such a good idea also. b. More people can learn about the new technology in gardening equipments. They will be ware that our company is existing, our main market target are the common people living in rural areas. We will spend less on marketing ideas but this small markets will be huge when combined. TASK # 2 1. “WHAT WILL BE THE EFFECT OF THIS PROGRAM TO OUR SALES?” SALES WILL RELATIVELY MOVE UP AS MONTHS GOES BY. WE WILL SLOWLY CONTROL THE RURAL AREA SALES AFTER SOME TIME. 2. “WHAT WILL BE THE COST?” COST WILL BE RELATIVELY LOW AS WE ARE TARGETING THE RURAL AREAS AND WILL REQUIRE LESSER EXPENSES FOR US. 3. “WHY WE CONCENTRATE ON RURAL AREAS?” BEAR IN MIND THAT OUR PRODUCTS BASICALLY ARE GARDENERS EQUIPMENT. AND RURAL AREAS PEOPLE NORMALLY HAVE THEIR OWN BACKYARD WHICH WILL REQUIRE USE OF DIFFERENT TYPES OF GARDENING EQUIPMENT. 4. “USING LESSER COST...
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...and Analysis, Planning and Implementation and Control End of World War 2- ‘Academic research was impressionistic’ Ford and Carneige Foundations report changed this by criticising the lack of engagement by business academics with mathematically orientated, behavioural science research. *’Ideally, a published research paper had to contain some element of mathematical symbolism or involve ‘laboratory research, experimental design, computer simulation, operations research, mathematical models and high powered statistics.’ Kotler’s text had a structured way of approaching marketing planning and implementation using research findings and methodologies form the social, economic and quantative sciences. This was criticised saying that ‘Marketing Science’, as it was perceived to be ignoring the impact of marketing on society, focusing instead on issues related to managerial and firm competitiveness exclusively. That marketing intellectuals should devote attention to issues central in contemporary public policy debates or to study the impact of marketing on society and vice versa (i.e. take a ‘macro marketing’ perspective). Ways scholars tried to link marketing theory and research with wider societal concerns was to broaden the domain of marketing, to include not just business exchanges (i.e selling soap) but to stress that many organisations engaged in marketing. A short step to this was claiming that marketing techniques and tools could be used not only to sell soap but also to...
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...Submitted in the partial fulfillment of requirement for theaward of degree in Master of Business Administration (MBA)(2009-20011) Supervised by Submitted By Narender tanwar Rahul GandhiFaculty 09/MBA/040B.S.A.I.T.MFARIDABAD Submitted toController of ExaminationMaharishi Dayanand University, Rohtak PREFACE Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking aview of the whole business organization and its ultimate objective concern for marketingmust penetrate all areas of the enterprise. Market survey in today’s competitive world is amust for every organization.This project is a study of marketing strategy of Hero Honda. The rational behind this particular study is to find out the present market scenario of various brands & to find outthe corporate need and perception. It was a pleasurable experience to conduct a researchon behalf of Hero Honda pertaining to the study of the Automobile Sector.Conclusion and there by recommendation has been arrived at by proper and justifiedinterpretation of the result derived from the above said analytical tools and techniques. DECLARATION I Rahul Gandhi, Class MBA –IV Semester of B.S.A.I.T.M Faridabad hereby declarethat the project entitled “ MARKETING STRATEGY ” HERO HONDA PVT. 2 [pic] [pic][pic]LTD . is an original work and the same has not been submitted to any other institutions for the award of any other degree. The feasible suggestion has been dulyincorporated...
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