Business Strategy

ST3S03A

Module Workbook: 2015

CONTENTS

1. Module Introduction

2. Module Aims and Learning Outcomes

3. Teaching methods

4. Lecture/Tutorial Programme

5. Unit Descriptors

6. Reading

7. Assessment

Please note that information contained in this document may be subject to amendment.

This workbook is the copyright of Dan Taylor, Simon Brooks & Paul Davies. The material contained in it may only be used for teaching purposes in association with the Business School of the University of South Wales, and with the explicit permission of the authors.

1. Module Introduction – What is this module about?

Welcome to the workbook for Business Strategy. This book contains all the background information you need for the whole course, together with the lecture and tutorial programme.

Use this book as your key reference for information on the course. Most of the frequently asked questions you are likely to raise are answered here.

Please note that while this information is correct at the time of going to press, we reserve the right to alter the programme and other course details from time to time. This will be done through announcements in lectures and on Blackboard, the web-based learning environment. It is imperative that students access Blackboard regularly to ensure they are aware of any changes.

This course is intended to be an informative and interesting introduction to strategic management. The very words ‘strategic management’ can occasionally lead some people to think that there is some kind of dark art or mystery about this supposedly senior management activity. In fact it is possible to approach strategy in the same structured way as any other subject like marketing, finance, or human resources. Every subject has ambiguity and areas of debate and strategy is