...How to Use Facebook for Business VP Inbound Marketing HubSpot Twitter: @mvolpe Mike Volpe Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille How to Participate on Twitter Step One 1. Login to your Twitter account g y 2. Comment and ask questions including the hashtag “#hubspot” How to Participate on Twitter Step Two 1. Go to http://search.twitter.com 2. Search for “#hubspot” Agenda • What is Facebook & Why is it Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog g SEO Social Media Rethinking Marketing Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts Email blasts • Print ads • TV/radio ads Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Public Relations Interruption Permission What is Facebook? Why You Should Care • • • • • • • Over 120 million active users Adding 250,000 new users each day since Jan 07 Addi 250 000 hd i J 07 4th most trafficked website Most trafficked social media site Top Social Search Engine p g More than 55,000 networks More than half are outside of college & fastest More than half are outside of college & fastest growing demographic is 25 years or older “I’m 48. I don t understand I m 48 don’t this Social Media stuff.” • Similar to a business Similar to a business ...
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...MGMT 20027 Internet and Electronic Marketing Assessment Item1 Written Assessment Web Case Study: Facebook and small business Executive Summary As social media has grown, the amount of virtual communities (VC) and consumer-generated contents have increased and established its power. This provided marketers so many opportunities and advantages to convey their marketing survey or to plan and implement marketing strategies. However, due to enormous amount of data and various possibilities to use this marketing tool, it has become great mystery for some businesses how they can use it wisely. Issues can be seen when some marketers cannot make appropriate decisions related to its purpose of marketing campaign or core values of the businesses. Hence, This report examines how companies use this one of the most powerful social media, Facebook with a case study of an apparel company, Lorna Jane. This company has succussed operating their Facebook page since they commit to make efforts to engage with their customers rather than push to sell their products too much. This paper reveals their effective strategies such as: • To appeal their cultural side or their company messages to invite consumers’ agreement and enhance its community. • To respond to customers action on Facebook on real time when needed so that they will not miss the opportunity to increase customers interactions. • To encourage consumers to be actively involved in their...
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...internet companies such as Facebook? Now, more and more people use social media to connect with their friends and family. Facebook could be the most popular one used by many people from all over the world. Up until 2013, Facebook got up to 1.06 billion monthly active users and 680 million mobile users (Smith, 2013). In terms of internationalization, Facebook successfully launched to the whole world and nowadays, almost all the countries are using Facebook even some poorer country from Africa (Facebook Statistics by Countries, 2013). The company successfully launched to almost all countries because it puts a lot of attention to the differences between each country has so it has succeed in terms of internationalization. First, new features could attract more people to join Facebook since the website is used by people from all over the world and this gives the company opportunity to have the free advertisement from one place to another. For example, in the year of 2013, Facebook just introduces a free call application for their the United States iPhone users and this could attract more people to join Facebook and get them connected to the rest of the world (Hamburger, 2013). From here, we might think this is good only for attracting more users from the United States, but it could attract more people from the rest of the world. Suppose, one person from the United States never had a Facebook before and he now know this free call feature of Facebook and find it is quite a...
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...Count: 1588. Facebook Student Name: David Yew-Choong KAM Student ID: 09876307. 1 WHY do people use Facebook? Whether it's for posting updates, reposting articles, checking in locations/whereabouts, or playing Farmville – people participate in Facebook to stay connected, to relax, to be entertained, and to be kept informed (Bond, Ferraro, Luxton and Sands 2010, 4; Piskorski, Eisenmann and Smith 2012, 2). Some might even use it to spy on their partners, triggered possibly by romantic jealousy (Darvell, Walsh and White, 2011; Elphinston and Noller 2011, 631). Others use it as a platform to advance various social and political causes by creating public Facebook pages. Lynas is an Australian listed company with ambitions to process rare earths in Malaysia. Concerned about the carcinogenic effects of the post production waste, multiple Stop Lynas Save Malaysia (SLSM in short) Facebook pages have been created by various Malaysian green groups (Stop Lynas, Save Malaysia Facebook page, 2013). The resultant groundswell and widespread publicity on mainstream media could have well contributed to the share price slide over the last two years (Lynas Corporation Price Quotes, 2013). This case as well as the iconic Arab spring uprising in Egypt & Tunisia has clearly demonstrated the edge that Facebook has given to the small man on the street by conferring them a voice for their cause, even with limited cash (Chokoshvili 2011, 22-23). In a nutshell, Facebook is one of the top...
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...thank my most beloved family who understand the need to finish this research, just always remember that you are always loved. And lastly to my unseen co-author who always guides me and never leaves my side. In completing this project, the project provided us with an opportunity to understand the fundamentals of research methods in a better manner and apply them in everyday life. The insistence on taking up a socially relevant topic like the use of Facebook helped me to understand if the said topic really affects the academic performance of the students. Introduction Overview Social networking websites are currently being used regularly my millions of people. The use of social networking sites has been widespread that they have not only caught the attention of academic and industry researchers worldwide but also me, in particular. Social networking sites are now being investigated by numerous social science researchers and an increasing number of academic commentators are becoming more and more interested in studying Facebook, Twitter, and other social networking services, because of their probable impact on society. While the social networking sites have the same key aspects, the cultures and responses around them that become apparent are varied. Most sites help strangers connect with others based on shared personal interests, political and economic views, or simply recreational activities. Some sites accommodate distinct viewers, while others attract people based...
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...Facebook for Advertising Facebook for Advertising 2011 Marketing Research 8/16/2011 2011 Marketing Research 8/16/2011 Contents Management Issue | Page 3 | Market Research Topic | Page 4 | Secondary Data | Page 5 | Report | Page 7 | Mind Map 1 | Page 12 | Mind Map 2 | Page 13 | Bibliography | Page 14 | Management Issue As technology continues to evolve and adapt and social media becomes more and more popular many business (especially small ones) have taken to advertising through social media sites, in particular Facebook which has proven to be the most popular social networking site of today. This is because it is cheap and easy and allows marketers to gain direct contact with their customers whether it is to sell a good or a service. Being a small business promotion is important to get the product out there, however finding cheap and easy ways to do so isn’t always easy. So why not take to social networking as a form of promotion? And when the decision is made to do so, how do is it done in the most effective way? The questions above are just some of the questions that come up when looking into advertising a business on Facebook. This topic has been chosen as the BEP group is using Facebook as and advertising medium, part aren’t quite sure if it is being used in the most effective way. The Market Research Topic Issue/problem: How can Facebook best be used as a promotional tool? In order to answer the question a number...
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...Contents Executive summary 2 Introduction 2 Use of PEST analysis 4 PEST analysis of Facebook 5 References 7 Executive summary This assignment is all about PEST analysis of an organization. At first I’m going to talk about the history of organization that is Facebook and then will talk about what is PEST analysis and also the uses and would also talk about the PEST analysis of Facebook. Introduction Facebook is one of the most successful social networking sites which was founded and developed by Mark Zuckerberg. The 19 year old Mark Zuckerberg had released this site in the year 2004 and later was known as “thefacebook.com”. After this website was released, Mark Zuckerberg was sued by Cameron and Tyler Winklevoss (twins) and Divya Narayan (three Stanford citizens) as he had an agreement with the three Stanford citizens to create a similar social networking site known as Harvardconnection.com but instead Mark used their ideas and thoughts to develop social networking site which is now known as Facebook. This claim soon became a full-fledged suit as the three Stanford citizen charged Mark Zuckerberg for scam and robbery. In March 2004, Facebook had expanded from Harvard to Stanford, Yale and Columbia. Sean Parker who is the co-founder of Napster heard about Facebook and started giving advices to Mark Zuckerberg and later became the president of Facebook. In June 2004, Facebook was available for all 30 campuses in United States and connecting around 150,000 people and...
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...BUSINESS VALUATION Dt: March, 10, 2011 FACEBOOK Facebook Business Valuation Case Valuation Based on 5 year cash flow projections Facebook can be valued at 41.51 Billion dollars. Based on the analysis and the most likely scenario of projections the company can be fairly valued at 38.2 Billion Dollars but when superimposed on the dynamic pattern of internet businesses a valuation of 41.5 Billion dollars can be assumed a fair value. The company at present has a very strong impact and potential to grow in the near future but at the same time it faces a lot of risks that can put it out of business any time in the future. For Facebook to sustain it must diversify. In the light of new developments and information release regarding Facebook‘s business model, Goldman Sach‘s valuation of the company at 50 Billion dollars is opportunist. The reason for this discrepancy could be a conflict of interest as the company gets a priority while going public. This could also be because of the information limitation. Likelihood NPV (CF) NPV (TV) Facebook Valuation Optimistic Scenario 25% 50.31 10 Pessimistic Scenario 25% 27.68 2 Given the latest improvements and introduction of Facebook email and deals in April, 2011 and also potential talks of evolving it as a search engine with a one stop availability, the company can be valued up to 100 Billion dollars. Realistic Scenario 50% 33.02 5 41.51 *Values in Billion $s The scenarios...
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...Contents Introduction 1 Usefulness of Facebook for the organisation 2 Ethical implications of using this technology 4 Code of Practice of using Facebook in an Organisation 6 Conclusion 8 Bibliography 9 Appendix 10 Step by Step Creating an account in Facebook 10 Introduction In 21st century continues it is increasingly hard to imagine how business can be conducted without the Internet and its features. Creating a business pages in internet has become an essential marketing and advertising tool for any type of businesses. May companies along with their own websites have attempted to engage themselves in the social networking such as Facebook. The Facebook is one of highly successful social networking websites in the world. For the company it is very important for continues success to walk in one step with new technologies used in the business. The purpose of this report is explain how Facebook can be used by company called “Irina’s Boutique” which have a shops in Ireland selling high quality clothes, shoes and bags manufactured in Ireland as well as abroad and is providing high quality service for the customers. After in this report will be discussed ethical implications of using this type of technology and then listed some main points regarding to the code of practice of using the Facebook within the company. Also this report will examine advantages and disadvantes of creating a business page in Facebook. In appendix of this report will be attached step...
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...think an organization that has a strong organizational structure would happen to be Facebook. Even though Facebook is nothing but a social media site that is used by millions of people all over the world it has become one of the best advertising organizations out there. Facebook was setup to allow for people to just communicate with one another over the internet and to keep in contact with people that you do not see that often. As things progressed Facebook has become one of the most well-known social media websites out today. Without proper organizational skills then Facebook would not be able to allow all of the advertising spots that they do and would not be as well known to businesses as they are now. Facebook developed over time to become the top advertising businesses out in the world today and awhile back MySpace used to be one of Facebook’s competitors but with the lack of interaction from businesses Facebook eventually took over having more and more to offer. MySpace was setup to do the same as Facebook but Myspace did nothing but allow people to stay in contact with one another and was mainly friendly with people only which brought them no money and a major lack of businesses appeal. After a while Facebook opened themselves to businesses to go along with the regular amount of friendly communication between people. Businesses took advantage of this opening and corresponded with Facebook to allow businesses to make friends with the people that keep up with them. Twitter...
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...How To Market Facebook With Businesses Harry Pruitt Benedictine University Author Note Harry Pruitt, Student in Business, Benedictine University. Abstract We normally judge a book by its cover, so visuals can be very important. Online marketing through Facebook is no different. Most of our influences are through social media and more people are turning to social media to gain more business for their companies. Facebook has been successful in helping with business marketing, spending as little or as much as you want or need to. Facebook is the social platform for web based businesses near and far. Even though Facebook has its different problems, marketing within Facebook has been very successful thus far .Using different strategies and building creative profiles makes for a better business outcome. Bigger dreams become bigger goals, by staying on the right path you accomplish you objective and achieve your marketing goals as a business owner. How To Market Facebook With Businesses Facebook is an online social networking service. Facebook was founded in February 2004, by Mark Zuckerberg and some of his friends at Harvard University. The website was first used for Harvard University students only, but then it gradually excelled to various universities, high schools, and even 13 year old children. Before entering Facebook, the user must register and create a personal profile. The use of this social network is to add other users as friends, exchange messages, and receive automatic...
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... Facebook: An Argumentative Essay Introduction: Contrary to the oft-repeated talk of the social issues stemming from the use of Facebook, it has proven itself to be the most endorsed social networking website. This attribute of Facebook serves as a platform for the benefit of all and sundry. Advertisement and promotional activities reach in the access of maximum number of people and makes it worthwhile. It is now talk of the town that one gets to know about some product through their Facebook page and can also have an instant two-way communication. Companies are now thriving by exploiting the power of social media and saving the sky-rocketing advertising expenses to a great extent. Thesis Statement: This essay discusses the use of Facebook as a social media marketing tool and its positive impact on businesses. First of all, every business aims to gather a great deal of target audience. Now a day, businesses strive for capturing the market share amid billions of sites through different marketing techniques. The best among all is the use of Facebook as a social media marketing tool due to its wide range of audience. It helps to raise awareness among the clients about the product at a great speed. Facebook pages are used to publicize, advertise, generate sales, and create connections between the business and target market while it assists in building good relationship with customer. Researches have studied the effect of social media activities of business, especially...
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...7% 1 I. Executive Summary This case study provides an analysis and evaluation of Facebook’s current strategy in the e-business of social networking. Facebook’s competitors are identified. Investigations are carried out to determine if Facebook’s strategy is effective in staying ahead of its competitors. It was found out that Facebook faced a few major problems. Intellectual property disputes with Harvard based houseSYSTEM’s creator, Aaron J. Greenspan and ConnectU had affected Facebook’s public image in 2004. Privacy issues problems forced Facebook to repetitively apologize to its users and made many amendments to its products. In late 2007, Facebook encountered over capacity in its data centers resulting in a drop in its user visiting Facebook website. With the existence of its competitors, MySpace and Twitter, Facebook found it challenging to expand its operation. It was recommended that Facebook should remain friends with its competitors and engaged in a collaborative alliance in developing technologies for the social network platform. Ensuring adequate privacy user controls is the key to customer satisfaction; therefore regaining trust back from Facebook’s user is crucial in its maintaining good business-customer relationship. 2 II. Statement of the Problem Since the day of its incorporation in 2004 until today, Facebook has faced several issues that affect the relationship with its customers and competitors. These issues can be categorized into intellectual...
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...MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL PROGRAM ASSIGNMENT – BMIT5103 INFORMATION TECHNOLOGY FOR MANAGER Instructor: Dr. PHAM VAN TAI Student Name: NGUYEN MANH HA ID No: 15030 MBAOUM0313 - Class K08A Nguyen.mh.star@gmail.com Case study report for www.facebook.com Page 1 of 27 Preface: My heart is filled with very gratitude to my teachers, my friends who inspire and instruct me how to do research and conduct a case study for www.facebook.com. These studies have revealed the application a social website into any type of businesses, organizations or even individuals. I highly appreciate the efforts of Dr. Pham Van Tai who guided and gave me a chance to do this research. I also would like to express my thanks to all those helped me with very useful information so that I could accomplish this assignment. I hope that my researches would serve as a ready reckoned document for students, research scholars using as a reference source. With very best regards. Nguyen Manh Ha Nguyen.mh.star@gmail.com Case study report for www.facebook.com Page 2 of 27 Table Of Contents. Executive Summary: ...........................................................................................4 CHAPTER 1: OVERVIEW OF FACEBOOK .......................................................... 1.1 FACEBOOK INTRODUCTION .......................................................................... 1.2 SERVICES & PRODUCTS...................................................................
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...Mergers and Acquisitions Carrie Steptoe Contemporary Business/508 May 18, 2014 Facebook is one the of the nations’ leading social network sites in the United States, accumulating over one billion members since its creation back in 2004. So it really wasn’t a surprise to learn that Facebook had interest in acquiring Instagram, In April of 2012, Facebook acquired Instagram for one billion dollars, for their photo sharing mobile app. Instagram is a social network site that is an online photo and video sharing and network service that enables its users to take pictures and videos, put on digital filter to them, and share them on a variety of social networking services, like Facebook. The merge between Facebook and Instagram is considered one of the largest merging tech deals to date. Some would say it was a good move for Facebook to merge with the up and coming social networking sites, because it would increase users along as keeping their loyal users, by providing new features that Instagram offers. Others observing may say Facebook acquiring Instagram was clearly a defensive move, made in order for Facebook to keep its leading spot in social media network sites, and would probably say the merge is a bad business move because of its hastiness of spending one billion dollars for a startup company with no revenue at the time. However, the two companies merging was a historical moment in business history. One reason I feel Facebook decided to acquire Instagram, is because they saw...
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