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IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES

OUTLINE

| |The Nature of Strategy Implementation |
| |Marketing Issues |
| |Finance/Accounting Issues |
| |Research and Development (R&D) Issues |
| |Management Information Systems (MIS) Issues |

OBJECTIVES

After studying this paper, you should be able to do the following:

|1. |Explain market segmentation and product positioning as strategy-implementation tools. |
|2. |Discuss procedures for determining the worth of a business. |
|3. |Explain why pro forma financial analysis is a central strategy-implementation tool. |
|4. |Explain how to evaluate the attractiveness of debt versus stock as a source of capital to implement strategies. |
|5. |Discuss the nature and role of research and development in strategy implementation. |
|6. |Explain how management information systems can determine the success of strategy-implementation efforts. |

PAPER OVERVIEW

Strategies have no chance of being implemented successfully when organizations do not market goods and services well, when firms cannot raise needed working

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