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Business

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Submitted By sassyjai02
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Seminar and Business Policy
Assignment 3

1) I first need to take the meaning of convergence and really understand what it means to converge. The meaning of converge is to incline together; to approach the same point from different directions. The three convergences discussed were:
1) The coming together of hardware and software.
2) The coming together of different platforms to create a new way of doing business.
3) The playing field has become leveled. Everyone from everywhere is able to come together to collaborate. As head decision maker I have to decide which way I want my company to go. The way things are now people want things faster and cheaper with a maintained quality standard. They want their equipment and software to talk and interact with each other as well as with other machines and software around the world. I have to pay special attention to what the consumers are asking and looking for. I have to take note of the new technology and innovations that have come along the way due to collaborations around the globe. I have to ensure that my company is also participating in the new discoveries and collaborations as well. I want to ensure that we as a company will not fall behind or disappear from the competition. Most importantly I have to get new technology to consumers fast and cheap. To do this I have to keep myself open to doing business in a new way. If I continue to do business as it was conducted years (or been a year ago) the company will lose out and fall behind. In addition I have to consider the inner workings of the company. I have to make sure every department within (Sales, Marketing, Finance, etc.) is being innovative as well. I have to look at the company and innovation as a whole entity and not just focus on one portion and not the others. If I do not go along with all the new innovations and collaborations that are happening (ex. Outsourcing or even insourcing) the company will suffer. In fact with the economy and the way it today the company will not survive without changing business practices. I think that our company to can benefit from outsourcing. The computer design portion can be turned over to places overseas, where they work for cheaper and have just as much education and ideas as the people here stateside. We could also move a portion of the manufacturing overseas if it will save on costs and all us to provide that things that the consumers are asking for.

2) The first direction that I see the company going in is expansion. Having a firm of just 200 employees means that we have to think and act on the same level as some of the bigger companies. The first thing I would expand is our services. Many of the consulting companies that I know consult as well as offer to take the actual project on for work. For example, we can consult a company regarding their call center and workflow process. After giving a fully detailed consulting we can provide services to actually implement the changes or improvements that the consultants are suggesting. This will allow us to bring more business. We could also expand to various industries. Instead of specializing in one type of business or the other we can branch off. Let’s say our specialty is healthcare in a hospital setting. From there we have the option to branch off easily in other directions. For now we consult only hospitals, form there we can branch off into other healthcare related entities. These entities include medical clinics, surgery centers, medical and dental practices. If we took it a step further we could offer services to insurance companies, medical supply companies and other companies that interact in the healthcare environment. We could even take it a step further and branch out to education, financial, and many other industries of our choosing.
Another expansion that should take place is where we operate. The expansion of technology and what we are able to do is growing. Anyone is able to operate on a global level and so should we. Right now operations mainly occur in the Midwest. There are industries are industries companies around the world and we as a company should make a way to touch not only other parts of the US but also other parts of the world. This collaboration can be done by outsourcing or partnering up with global companies on a project that will take place in another part of the world as well.
For my company to survive I will have to outside the box. I will set out to take on what is believed to be the impossible and achieve those goals.

3) I think that running a large high profile company is hard. A lot falls onto the CEOs’ shoulders. You make a good decision and you are praised; make a bad decision and you could lose your job. The company, the stakeholders, the employees, the local area and the economy all depends on the CEO and their decision making. This is a high pressure position that can make or break someone. It seems that this book was written during HPs and Fiorina’s early moments. It did not mention much about what exactly she did for HP and of course it did not mention her downfall. I had to do a little internet research on what happened. From what I have read I think that Fiorina had a lot of good ideas when it came to expansion of services and globalization. Looking at how things are today and where everything is made (Japan, China, Korea, etc…) she was right. I think that she tried to do too much and too fast. If you are new to a company and implementing new changes you have to tread lightly. She implemented some huge changes that went on within this company that had an “old” way of thinking. Her decisions and perhaps fast implementation of collaborations and innovations cost the company and its employees millions. As far as the book I think during the time it was written maybe she could be glorified a little because she recognized industry change before they took full effect. I think if this book was rewritten it probably would focus a lot on Apple, the iphenomenon, and Steve Jobs because during his time (and still today) he has brought Apple into a whole new light of great and innovative ventures. I think Friedman’s theories are realistic because it is all around us today. I see the changes in the company I work for as well. Will these theories predict which business will pass or fail, no. There is no way to predict that. For example in the contracting industry a company can win every contract it bids for 2 years straight but then in the next 3 years not win them all. The economy, as well as the consumers, is so unpredictable. Right now no one can predict where any business will go unless you are an unstoppable machine like Walmart.

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