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Herbal Tea
Abstract: The article talks about the Wang's Fortune Tea's product herbal tea is very popular all over the world as it is said benefit for health. To find out it is a real medicine or just a drink. And, there are so many evidence to support it is a drink.

Keywords: Wang's Fortune Tea; Herbal Tea; Medicine; Health; Green Tea; Black Tea; Drink

In the spring of 2003, while China and the rest of the world were suffering from the sudden outbreak of the " SARS " epidemic, the 175- year- old Wang's Fortune Tea saw a phenomenal increase in sales volume of 400% from previous years through the herbal tea product( Facts About). A herbal tea is defined as "a herbal or plant infusion and usually not made from the leaves of the tea bush" ( Camellia sinensis ). Prior to 2003, wang's Fortune Tea had maintained steady sales. However, all over the world even in China, consumers were confused as to what exactly the drink was. It was medicine or just a soft drink? In addition, the advertising slogan of " Healthy family, always with you" at that time was vague. So, in 2004 the Wang's change the slogan to "Afraid of internal fire? Drink Wang's Fortune Tea", which new and simple message accomplished explain the specific function of herbal tea also changed consumers' perception of the tea from medicine to soft drink, it was a drink, not the pill-form medicine people were used to taking for lowering internal fire.
The company put the example pictures of chinese medicine in pill form to explain the difference between the traditional medicine and the herbal tea. Also showing the materials in them to the consumers. In addition, there is the report from the doctor including the functions of the different materials. It is show that the medicine materials in the herbal tea drink are milder than the real medicine. The Wang's Fortune Tea also has a page about answering the questions from consumers. And the people who gave the answers were showed background like the professors in the medicine universities and the doctors of the hospitals. So, the answers from them were more convinced by us. There was a question about whether the pregnant women can drink this herbal tea or not, because as we all know, the medicine products also has the potential harm to the pregnant woman. According to the Sihua Gao, Medicine Professor at the University of Beijing Traditional Chinese Medicine, "The medicine in the herbal tea are natural herbs which is mild for people, the mainly function is protect people from internal fire, it will not be thrill like the real medicine". Otherwise, the Wang's Tea company also provided the prove the safe of this drink from The National Food Safety Administration which is the authority organization. All these show the body will not be harmed by this herbal tea ,as if it is a real medicine as we all know must have side effects of people. The use of prestigious people and organization answering in favor of the herbal tea is not the real medicine.
As the herbal tea was originating from the southern China especial in Guangdong province, there is a video of interviewing of the people living in there who drink this from childhood. There is a 15-year-old sport boy in the video called Liu Yuexia said "My parents and grandparents told me long ago that soft drinks are not good for our body and have high calories, so I seldom drink cola but the herbal tea instead". As the video appear a shine sport boy we must convince that the boy was very health, and from the boy's words that the soft drink was unhealth to our body was admitted by us. All these let us trust more about the boy's saying of the herbal tea no side effect like a medicine in a long time. Besides, there is a woman Sarah Richards whose homegrown herb and tea said " Drinking herbal tea could help remove the heat and dampness in our body, so when we pimples on our forehead and cheeks, we can immediately drink the herbal tea to speed up the elimination process". The woman was interviewed by sitting in the room full of tea sets and much herb and flowers. And, from her background we know that she grown up with the herbs and flowers because her family all work on the herbs, which convinced the viewers that she was very professional in the herb field. She said it like the tea but different from tea as it have some natural medicinal effects for people. From the whole video including other Cantonese we know more real knowledge about the herbal tea and the voice from these people was convincing as they drinking herbal tea for a long time. They believed that herbal tea, is similar to the black and green teas, but provided medicinal effects. So, it is no side effects like the real medicine and it tastes sweet in the drink way.
In addition, the Wang's Fortune Tea used the manipulation of wording in commercials as a major of its campaign. One of the commercials create a new image for Wang's Fortune Tea, aimed at younger consumers with young people having fun eating hotpot, watching football late at night, eating fried foods and barbecue or sunbathing with a song saying the slogan "Afraid of internal fire? Drink Wang's Fortune Tea." Obviously, the people in the advertising are youth and health even they eat unhealth, it convinced views their health is related to the drink after the meals. And, as our youngers and children don't like medicines nowadays especially after we had eaten a lot, so this moment the herbal tea appears as a drink was most popular for us. And the song in the advertising sings " Drinking " is deeply impressive to the viewers that is a drink.
The Wang's Fortune Tea held a firm belief that certain foods, such as fried or grilled foods, produced excess yithei or " heat-evil" ( one of the six climatic evils ) within the body, and that a build-up of the evils in the body could cause " internal heat " or " internal fire ", which in turn could result in organ malfunction or diseases. It was believed that herbal tea could remove such heat. In fact, the Chinese word " liangcha " literally meant "cooling tea"(Shen Nong website). This provides the herbal tea not like the real medicine which always effect on body with chemistry biology way. As the company use another commercial picture some natural scenery to show that the herbal tea is one of the drink like green tea which is " the water from natural ", this also show the Wang's Fortune Tea is the tea like green tea which belongs to drink. As you see the views of trees you will believe that the video want to give us the information that the herbal tea is similar to the green and black tea as their the leaves from the trees. In addition, as the result of the determination of chromium in black, green and herbal teas, the black tea contains higher levels of chromium whereas herbal contains less Cr content, This not only proves the herbal tea is a tea drink but also it may more health for our body. So, as the black tea is not the medicine, how can the herbal tea become a medicine? Thus, even the herbal tea has some function like the medicine but it not like the way the real medicine effects and its natural characteristic make us convince it is a similar tea drink like green and black tea.
In order to make consumers know more about the herbal tea, the company also put out the video of how to make simple herbal tea quickly. As the housewife said " you just put the herbs in the boiling water" , we are associated to the process of making a cup of green tea, it also just put the green tea in the boiling water. According to the same process and the natural characteristic before, we have no evidence to prove it is the medicine but the tea drink. Besides, this advertising use the housewife who has more knowledge about the life and will think most for her family's health, the Wang's Fortune Tea uses their consumers to believe this herbal tea was not a medicine which has side effect but a daily tea drink benefit for families' health.
By using so many different kinds of video and using the convinced saying from professors and the authority organization, the Wang's Fortune Tea convinces consumers that it is not a medicine which will bring side effect like consumers' thought, but it is a similar tea drink benefit for people's health. The Wang's Fortune Tea also want to make the drink taste better even know it tastes a little bitter which will confuse the consumers that it is a medicine. Considering of this, the Wang's Fortune Tea is trying to put honey instead of sugar as normal sweet drink. Because, they want to along the original thought of the herbal tea, which is the tea drink but benefit for people's health.

Works Cited
Lin, S. Translated from Chinese. “Positioning, Lifeline of Wanglaoji's Success". Successful Marketing (Aug 2007) .Academic Search Complete. Web. 15 Apr. 2012
Mandiwana, Khakhathi L., Nikolay Panichev, and Svetlana Panicheva. "Determination of Chromium (VI) In Black, Green and Herbal Teas." Food Chemistry 129.4 (2011): 1839-1843. Academic Search Complete. Web. 15Apr. 2012.
Wang's Fortune Tea. "Element of Nature." YouTube, 4. Aug. 2012. Web. 15. Apr. 2012.
Wang's Fortune Tea. "Red Can Wanlaoji." YouTube, 5. Feb. 2008 Web. 15. April. 2012.
Wang's Fortune Tea. "How to make Herbal Tea." YouTube, 7. Nov. 2012. Web. 15. April. 2012.

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