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Maximizing the revenue of Gulf Hotel Bahrain

Noora Hassan Bahlool
Maximizing the revenue of Gulf Hotel Bahrain

Noora Hassan Bahlool

Introduction The legendary 5-Star hotel of Bahrain, established in the heart of the island since 1969, offers quality Bahraini hospitality and unrivaled luxury facilities. The hotel is 
conveniently located in the vibrant and central Adliya district, overlooking the Grand Mosque and the Royal Palace, the Gulf Hotel is only 15 minutes away from any main attraction: Airport, Financial district, Malls and Diplomatic area.

Business travelers as well as Leisure travelers will be delighted by the high-standard sense of service and t facilities the hotel offers: The Gulf Hotel offers accommodation of 358 luxurious rooms and suites including 97 premium one to three bedroom serviced apartments. All rooms feature individually controlled air-conditioning, interactive TV and modern facilities. The are 4 types of rooms available at the Gulf Hotel Bahrain: Grand Superior Room | Twin Beds | 62sqm | Deluxe Room | King Bed | 32sqm | Deluxe Room | Twin Bed | 30sqm | Grand Superior Room | Twin Bed | 62sqm | The Gulf Hotel Bahrain also offers 97 premium luxurious one to three bed-roomed serviced and fully furnished apartments for long and short stays rent also known as the “Executive Apartments”. In May 1997, The Gulf Hotel built which is now the hugely successful Gulf Convention Centre. The Gulf Convention Centre remains at the best in Bahrain’s business scene today, maintaining its status as the largest and most impressive meetings and events facility in Bahrain. The state-of-the-art facility houses 29 venues and over 4,780 square meters of space to ensure there is plenty of room for almost any type of event. The Hotel also provides a team of professional staff who provide impeccable service for all sizes of gatherings, from intimate business meetings to theatre-style conferences for up to 2,200 delegates. Al Dana Hall, which presents the perfect venue for international seminars, exhibitions, gala dinners, banquets, weddings and award ceremonies. It can accommodate up to 3,000 guests for cocktail receptions and 1,260 for an elegant banquet. The Gulf Hotel also offers 9 fine-dining restaurants, lounges and bars to experience gastronomy form all around the world. It also offers a lagoon-style swimming pool in tropical gardens, kid's pool and play area, squash and tennis courts, health club for both men and women. As for the business aspect, the Gulf Hotel Bahrain offers 29 outstanding meeting and conference venues and a gourmet on and off site catering service. As for the VIP guests, The Gulf Hotel offers them Platinum Executive Services as well as meeting facilities and lounge, which offers snacks, drinks and happy hour. The Gulf Hotel also offers a Prestige card for the VIP guests offering discounts and vouchers for accommodations and dining. By joining the Loyalty Prestige Club, you will benefit from instant monetary advantages for all the facilities and outlets: Restaurants, Cake Shop, Health Club, Laundry, Business Center, Gent's Barber and Accommodations.
There are 2 levels of Prestige membership are available: The Classic Prestige Membership and The Gold Membership. The Gulf Hotel Bahrain offers 9 exclusive restaurants with various cuisines from all over the world. The first cuisine is the Chinese restaurant “China Garden”. China Garden is 
 designed in a modern oriental style, offers a varied selection of food influenced by distinct Chinese regions creating Cantonese, Szechuan and Peking specialties. China Garden caters for 105 covers for lunch and dinner. Two private dining rooms are also available. The second cuisine is the International restaurant “Al Waha”. Al Waha is a daily buffet, starting from the early hours of the day with a grand breakfast buffet, an international lunch buffet and finishing in style with an inventive dinner themed buffet featuring Seafood, Mediterranean and Indian are among the themes. Al Waha also offers a versatile a la carte menu. Al Waha caters to 100 covers for breakfast, lunch and dinner. The third cuisine is the fusion restaurant “Fusions”. Fusions is a contemporary and stylish rooftop restaurant that serves Asian and Mediterranean cuisine with traditional European ingredients to create food that combines unusual, yet delicious, combinations of flavor and texture. Fusions can cater for up to 60 guests for dinner only. The forth cuisine is Italian restaurant “La Pergola”. La Pergola offers a An excellent choice of fresh pasta and pizza dishes ensure that La Pergola retains its status as one of Bahrain’s best Italian restaurants. It also offers a fantastic Mediterranean ambience with a vaulted roof and striking wall murals depicting scenes of ancient Rome. 
 La Pergola can cater for up to 65 guests for lunch and dinner. The fifth cuisine is Mexican restaurant “Margarita Mexicana”. Margarita Mexicana offers the finest ingredients directly from South America. 
 Dishes, include tortillas and guacamole, are freshly prepared at guests’ tables to guarantee that the menu and fine dining experience are as authentic as possible. Margarita Mexicana can cater for up to 90 guests for dinner only. The sixth cuisine is the Thai restaurant “Royal Thai”. Royal Thai is situated in a grand pagoda in the grounds of the hotel’s tropical gardens and overlooks the swimming pool with an Asian décor and world class Thai cuisine. 

 It offers spectacular seafood menu offers visitors a huge choice of temptation with lobster, crab, snow fish, clam and hamour that can be fried, boiled, curried and spiced to perfection. Royal Thai can cater for up to 105 guests for lunch and dinner. It also includes two private dining rooms. The seventh cuisine is the Japanese restaurant “Sato”. Sato offers a peaceful Zen-like surroundings and exquisite features, which includes teppanyaki rooms and an authentic robatayaki grill and a Sushi bar with a smoking section. 
It also offers a popular á la carte menu is also available and features grilled fish alongside a wide range of traditional noodle dishes. Sato can cater for up to 160 guests for lunch and dinner The eighth cuisine is the Iranian restaurant “Takht Jamsheed”. Takht Jamsheed offers a fine dining experience fit for a king. 

Enchanting traditional decor with the grand interior boasting dramatic chandeliers, stunning shields and swords, and imperial vases. 
 Takht Jamsheed can cater up to 105 guests for lunch and dinner. A private dining room is also available and can seat 20 diners. The ninth cuisine is the Lebanese restaurant “Zahle”. Zahle offers hot and cold mezze, grilled meat and regional Lebanese fare, such as beautifully presented shish kebab served in a golden box atop warm Arabic bread and burning coals. With exceptional gastronomy and an unsurpassed live entertainment program featuring renowned Lebanese singers alongside belly dancing routines. Zahle can cater up to 180 guests for dinner only. 
 The Gulf Hotel Bahrain offers 4 cafes and lounges “The Palace Lounge”, “Al Andalus, Lounge and Café”, “Café Délices”, and “The Water Side Café”. The Palace Lounge and Al Andalus Lounge are both conveniently located a few steps away from the lobby with the sounds of the hotel’s grand piano twinkling in the background, and are the perfect location for an informal business meeting, or to relax and enjoy a selection of savories and pastries from our a la carte menu. 
The café offers a varied selection of delicious homemade cakes and pastries, ice cream and coffee in the heart of the dynamic Gulf Hotel. The Palace Lounge and Al Andalus Lounge can cater up to 70 guests. Café Délices is located on the ground floor of the Gulf Executive Residence, and is the perfect place for a quick coffee break. Café Délices offers some delicious pastries, freshly baked cookies, exquisite macaroons and homemade chocolates at Café Délices, the Gulf Hotel’s brand new café and pastry shop. Café Délices can cater up to 40 guests. The Water Side Cafe is set in the scenic surroundings of the Gulf Hotel’s beautifully manicured gardens, the Waterside Café overlooks tranquil water features including the hotel’s clear blue swimming pool. 
With such impressive surroundings, it makes a wonderful venue for a relaxing get-together with friends, colleagues and loved ones. Waterside Café offers a wide range of freshly made cocktails, light snacks and delicious BBQ food. The Gulf Hotel Bahrain offers 3 of the most happening bars and lounges in Bahrain, offering its guests and Bahrain citizens a complete range of different nightlife styles. As well as a choice of enjoying delightful cocktails by the exotic garden in Typhoon, exquisite fish and chips with a beer watching rugby in Sherlock Holmes, or a glass of French wine with cheese in the designer style Vintage Wine Bar.

Maximizing the revenue With all the wonderful rooms, facilities and fine dining cuisines that The Gulf Hotel Bahrain offers, its no wonder the Gulf Hotel Bahrain can easily maximize their revenue. Just like all hotels, The Gulf Hotel Bahrain uses the concept of "special offers & promotions" differently according to their budget. The Gulf Hotel Bahrain main focus is to maximize revenue from their existing bookings rather than discarding the prices in an attempt to gain more reservations. With the help of the excellent sales and marketing team at the hotel, the Gulf Hotel doesn’t find difficulty filling the hotel and because the hotel has been operating for a long time, its reputation exceeds it. The hotel has many local customers that keep coming back for the hotel not just because of the room but because of the many facilities the hotel offers that the guest doesn’t feel the need to go out and do things. Another method the hotel uses to increase their revenue is by knowing the business (hotel). The hotel keeps track of the average number of no shows and cancellations by day of week. This helps to set the overbooking levels. The hotel keeps track of the arrival patterns, booking pace and peak or need days. The employees at the hotel are all informed about the events or occasions that take places in Bahrain to inform the guests on what to do or where to go. A daily flash report is created at the hotel to keep the managers and employees up to date with what the competitor’s rates, policies and peak dates. The Gulf Hotel built this base with discounted group business; dedicating a portion of their rooms to groups to enable the hotel with a stronger average rates overall. The hotel always keeps a full database of all the information about the Groups. The database includes if the groups confirmed or released their rooms, this will help affect overbooking levels and selling strategies. This ensures that guest profiles are maintained so that the guest does not have to repeat address and company information. One of the main strategies at the Gulf Hotel is to acknowledge the guest by welcoming them back at check in. Excellent customer service encourages repeat business. This also ensures that corporate and travel agent profiles are updated, so that the guest receives the correct rate.

This hotel controls the number of rooms to sell and at what rates by updating the database of the system (Opera). Opera manages the flow of reservations using Length of Stay controls. This allows the hotel to minimize the need to apply Close to Arrival or Close controls. Length of Stay controls assist in building shoulder nights during periods of high occupancy. The Gulf Hotel Bahrain main commodity in order to maximize the revenue is the 9 fine dining restaurants, cafes, lounges and bars. Just like any other hotel, some days the hotel is overbooked but sometimes the occupancy rate is low. When the occupancy rate is low, that’s when the hotel can easily make a profit. The Gulf Hotel is known to have the best food in the 5 star hotel industries. With having some of the best chefs and excellent employees at the hotel, making a profit is an ordinary matter. The busiest restaurant at the hotel is “Al Waha Restaurant” because Al Waha is opened for 24 hours and offers a breakfast, lunch and dinner buffet to die for. The bars at the Gulf Hotel Bahrain are an easy moneymaker because the products and snacks that these bars offer are all top quality products. With having the best products to the wide range of top quality wines and spirits, lets not forget about different ambiences each bar or restaurant offers. Going into each bar is like walking into a different atmosphere, which creates a different mood. Like mention above, the Gulf Hotel also offers the prestige club membership card. This card offers following benefits: A VIP Treatment Private Check-in deskPrivileged room ratesInstant RecognitionWelcome amenitiesVIP Status | Dining Benefits25% on food when dining for 150% on food when dining for 233% on food when dining for 325% on food when dining for 4 20% from 5 to 10 guests | Dining VouchersBuffet breakfast for two7 discount vouchers - BHD 4 eachBirthday/Anniversary cakeFree bottle of wine/soft drinksComplimentary drinks vouchers | Additional Benefits25% on Laundry services25% on Pastry Shop*25% at Gent's Barber20% at Business Center*15% on Cake orders 10% on Chocolates* | Accommodation PackagesAnniversary packageFamily weekend packageWeekend Platinum escape packageTwo nights weekend packageThird night complimentary4 Upgrade Vouchers | |

In conclusion, there are many ways on how to maximize The Gulf Hotel’s revenue and the hotel knows exactly to make a profit by using all their facilities and benefits to their advantage. The hotel offers luxurious rooms, spacious and modern apartments as well as 9 fine dining cuisines that make your mouth water. The hotel experience has never been so good. Even though The Gulf Hotel is the first five star hotels in Bahrain, and it can still make you feel excited as if it’s the first time you’ve been there. “At the Gulf Hotel Bahrain, we offer our guests the best service of a luxury 5-Star hotel for a memorable stay in the Kingdom of Bahrain" and like the quote mentions, the hotel cares about their employees as well as its customers.

References

* The Gulf Hotel Bahrain – www. gulfhotelbahrain.com * http://smallbusiness.chron.com/ideas-hotel-revenue-management-14431.html * http://www.tripadvisor.com/Hotel_Review-g293997-d308104-Reviews-Gulf_Hotel_Bahrain-Manama.html * http://instagram.com/thegulfhotelbahrain * http://www.openhospitality.com/default.aspx?pg=news_revenue-managers

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