Products of any sort should be cast into departments in which the public consumers do not get caught into hidden traps either by cost, health reasons, or competition for the purchase from other business owners. It is vital to understand that if public society consumers are endangered by such hectic acts the individual will be the person hurt by the knick-knacks of the business. Is this fair to the public? No it is not and solutions to the problem must be addressed to ensure this act does not regulate into a long turn advantage for the tobacco companies. The importance of competition among firms is so that companies can give consumers a choice for a certain product. Governments intervene in these markets to ensure that the quality of the product and safety to the consumer is acceptable to purchase (Federal Trade). In many of the government reports they, regulate the behavior of industries to insure prices and excessive profits that are not highly rated in a disadvantage to the consumer. Businesses look for many ways to catch the consumers’ eye such as: brand name, trade mark, slogan, or catch phrase, to name a few. These advertisements swindle age groups of society to try out this harsh product despite if the major medical health concern is cancer. Many firms are out for themselves and how they can prosper within their industry and those small like consumers known as farmers have to settle for the less but yet complicated act of the big dog industry. Competitive environments do not benefit the society concerning the tobacco company. Farmers for instance, worked hard to produce a product for a living and the industry took the product paying the seller at a lower rate and made the item into something larger. By doing this format of sly but acknowledgeable trading the manufacture will get a huge cut for selling off the item to other corporations and the small time farmer will only get paid for the weight of its goods. Threat of Substitute Products or Services, Rivalry among Existing Competitors, Bargaining Power of Buyers, Threat of New Entrants, and bargaining power of Suppliers all hold a five power force in the mergers current analysis (Porter, 2006). Antitrust analysis determines the geographic location of where the product will market, and analyzes the effects of competing with those around the area. Demonstrating this form of behavior again benefits the industries but hurts those who catch the sale, slogan, or theme of the product and use it for the purpose of what or who had the product in the beginning (Elliot, 2010). Pall Mall, Winston, Salem, Camels, and other tobacco products are the highest selling products next to gas. Eliminating these items off the market will help consumers’ live longer healthier lives and the air of course, would not be polluted because of the smoke consumptions of individuals smoking and trashing the environment. Depending, on the market of a good sometimes it can be a boon to consumers who result in a plus for the economy. In the case of tobacco this is a threat for consumers. Consumers are focused on what products are needed and healthy or productive for the families for which they care for. Tobacco is a product that is not produced in many states any more due to farmer cutbacks but this production is still made over periods for the need of producing a high market item. Consumers due to the government and its ability to cut down on the health risk of the item have choices either to purchase or neglect the product. Warnings and reasons for the package is not acceptable, and are now labeled on the packs or television advising individuals the risk of consuming this item. Taking control of what is right and not what is enticing can save a life every few seconds if the consumers understood its reasons. Possessing the tobacco market in a structure cannot benefit consumers by forging common standard in the business where rapid technology changes. This is stated because consumers who purchase these items will not get an increase in income due to the changes. Businesses, on the other hand, will gain many pluses when it comes to forging standards in the rapid technological change. As with the changes companies play on those differences to make sure each product carried out of the business is nestled in a system so all parties involved can see the marketing gifts it has to offer. This does not benefit the public in any way except to catch them at a low so they can consume what is being advertised.

References:
Elliot, C. (2010). The effect of government policy on tobacco advertising strategies vol.62. Retrieved from EBSCOhost.com

Federal Trade Commission. Proposed Merger Between RJ Reynolds Tobacco Holdings, Inc. and British American Tobacco http://www.ftc.gov/os/caselist/0410017/0410017.shtm
Porter, M. (2006). The Five Competitive Forces that Shape Strategy. Retrieved from ascendcfo.com