Free Essay

Business

In:

Submitted By Hanayen
Words 3858
Pages 16
RESEARCH PROPOSAL
THE CONTENTS OF A RESEARCH PROPOSAL

A research proposal is an overall plan, scheme, structure and strategy designed to obtain answers to the research questions or problems which constitute your research project. A research proposal should outline the various tasks that you plan to undertake to fulfil your research objectives, test hypotheses or obtain answers to your research questions. It also should state your reasons for undertaking the study. Broadly a research proposal’s two main functions are to:

* Outline the operational plan for obtaining answers to your research questions * Specify and ensure the methodology for control of variance. (This is a technical function and is important for those studies that are designed to investigate a causal relationship.)

In order to achieve its first function, a research proposal must tell you, your research supervisor and a reviewer:

* What you are proposing to do * How you plan to proceed * Why you selected the proposed strategy

Therefore it should contain:

* A statement of the objectives of the study * A list of hypotheses. If you are testing any * The research design which you are proposing to use * The setting for your study * The research instrument(s) that you are planning to use * Information on sample size and sampling design * Information on data processing procedures * An outline of the proposed chapters from the report * The study’s problems and limitations * A proposed time frame

The second function is more technical in nature. It is concerned with designing your study in such a way as to ensure its validity, and this function is relevant to studies that examine associations, causation or correlations. It involves setting up your study so as to ensure maximisation of the effects attributable to independent variables(s) and minimisation of the effects attributable to extraneous and random variables.

A research proposal should communicate the purpose and plan of the research in such a way that it:

* Enables researcher to return to the proposal for his/her own guidance in decision making at different stages of the research process. * Convinces your research supervisor or a reviewer that your proposed methodology is meritorious, valid, appropriate and workable in terms of obtaining answers to your research questions or objectives.

Your proposal should follow the suggested guidelines and be written in an academic style. It must contain appropriate references in the body the text and a bibliography at the end. Your survey of the relevant literature should cover major publications on the topic. The theoretical framework for your study must emerge from this literature review and must have its grounding in empirical evidence. As a rule, the literature review includes:

* A conceptual framework, and theoretical and empirical information about the main issues under study * Some of the major research findings relating to your topic, research questions raised in the literature, and gaps identified by previous researchers.

A literature review also raises issues relating to methodology. For example, it could examine how often studies operationalised the major variables of relevance to your study , and it could include a critique of methodology relevant to your study. The critiques of methods and procedures should be discussed under their respective headings. For example, a critique of the sampling design adopted by you should be included under ‘Sampling’.

The following pages outline a framework for a research proposal. The contents under each heading can vary markedly from discipline to discipline and according to the academic level of the student (e.g., Diploma, BBA Honours, MA, PhD).

Each section of the proposed outline put forward for a research proposal is divided into two parts: (1) a suggested title for the section and an outline of its contents; and (2) examples outlining contents for the section. Three examples of research projects, each taken from a different discipline, are used as illustrations in the shaded boxes on the following pages. The first research project constitutes Example 1 in each of the sections below. Similarly, the second and third research projects, respectively, from the basis for Examples 2 and 3 in the various sections of a proposal described below.

1. Preamble/Introduction
In writing this section, the literature review is of central importance as it serves two main functions. First, it acquaints you with the available literature in the area of your study, thereby broadening your knowledge base. Second, it provides you with information about methods and procedures which other people have used in similar situations and tells you what works and what does not work. The type, extent and quality of a literature review are mostly dependent upon the academic level of the student. The contents of this section also could vary greatly according to the subject area under study.

You should start with a very broad perspective on the main subject area within which you are undertaking your study, before gradually narrowing your focus to the central problem under investigation. In doing so, you should cover the following aspects of your study area:

* An overview of the main area under study. * A historical perspective (development, growth, etc.) pertinent to the study area * Philosophical or ideological issues relating to the topic. * Trends in terms of prevalence, if appropriate * Major theories, if any * Main issues, problems and advances in the subjects area under study * Important theoretical and practical issues relating to the central problem under study * Main findings relating to the core issue(s)

Two examples of the possible topics included in a research report’s introduction are provided below.

Example 1

Suppose that you are conducting a study to investigate the impact of immigration on the family. The Preamble/introduction should include a brief description of the following:

* The origins of migratory movements in the world * General theories developed to explain migratory behaviour * The reasons for migration * Current trends in migration (national and state) * The impact of immigration on family roles and relationships (e.g., on husband and wife, on children and parents, on parental expectations of children, etc.) * Occupational mobility.

Example 2

Suppose that you plan to study the relationship between academic achievement and social environment. The Permeable or Introduction could include the following:

* The role of education in our society * Major changes in the philosophy of education over time * Factors affecting attitudes towards education * The development of education in the particular country * Trends in education participation rates in the country with particular reference to the region in which the study is being carried out * Changing educational values * Trends in education in the country.

2. Research Problem

Having provided a broad introduction to the area under study, now we focus on issues relating to its central theme and identify some of the gaps in the existing body of knowledge. Identify some of the main unanswered questions to which you will seek answers. Here you also should raise some of the main research questions that you would like o answer through your study, and provide a rationale for each. Knowledge gained from other studies and the literature about the issues which you are proposing to investigate should be an integral part of this section. Specifically, this section should:

* Identify the issues that are the basis of your study * Specify the various aspects of or perspectives on these issues * Identify the main gaps in the existing body of knowledge * Raise some of the main research questions that you want to answer through your study * Identify what knowledge is available concerning your questions, and specify the differences of opinion in the literature regarding these questions if differences exist * Develop a rationale for your study with particular reference to how your study will fill the identified gaps.

Several examples of the specific questions (in relation to the previous topics) which could constitute research problem are given below.

Example 1 * What settlement process does a family go through after immigration? * What adjustments do immigrants have to make? * What types of change can occur in family members’ attitudes (theory of acculturation, etc.)? * What is the possible impact of settlement on family roles and relationships? * In terms of impact, what specific questions do you want to answer through the study? What does the literature say about these questions? What are the different viewpoints on these issues? What are your own ideas about these questions? * What do you think will be the relevance of the findings of your study to the body of knowledge and the profession? * How will the findings add to the body of knowledge and be useful to the professionals in your field?

Example 2 * What theories have been developed to explain the relationship between academic achievement and social environment? * What is the relationship between educational achievement and social environment? What theoretical models will the basis of your study? * What do the previous theories and research say regarding the components of the theoretical model and academic achievement (e.g., the relationship between academic achievement and the self- esteem and aspirations/motivation of a student, peer group influence, and parental involvement and their socioeconomic status)?

3. Objectives of the Study

The objectives of your study should be stated clearly and be specific in nature. Each sub-objective should delineate only one issue. Use action-oriented verbs such as to ‘determine’, ‘find-out’ or ‘ascertain’ in formulating your sub-objectives, which should be listed numerically. If the objective is to test a hypothesis, normally you would allow the convention of hypothesis formulation in wording the specific objectives. Below are some examples of objectives:

Example 1 Main Objective To ascertain the impact of immigration on the family Specific Objectives 1. To determine the impact of immigration on husband/wife roles as perceived by immigrants 2. To find out the impact of immigration on marital relations 3. To ascertain perceived changes in parental expectations of children’s academic and professional achievement 4. To determine perceived changes of attitude towards marriage in the study population

Example 2 Main Objective To examine the relationship between academic achievement and social environment Specific Objectives 1. To find out the relationship, of any, between self-esteem and a student’s academic achievement at school 2. To ascertain the association between parental involvement I a student’s studies and his/her academic achievement at school 3. To examine the links between a student’s academic achievement and the socioeconomic status of his/her family 4. To find out the relationship between a student’s per group and academic achievement 5. To explore the relationship between academic achievement and the attitude of a student towards teachers

4. Hypotheses to be tested A hypothesis is statement of your assumption about the prevalence of a phenomenon or about a relationship between two variables that you plan to test within the framework of your study. If you are going to test hypotheses, list them in this section.

When you formulate a hypothesis, you have an obligation to draw conclusions about in the text of the report. Hypotheses have a particular style of formulation. You must be acquainted with the correct way of wording them. In a study, you may have as many hypotheses as you want to test. It is not essential to have a hypothesis in order to undertake a study. You can conduct a perfectly satisfactory study without formulating a hypothesis. Some examples of hypothesis are listed below. Example 1
H1 In most cases, there will be a change in husband/wife roles after immigration

H2 In a majority cases, there will be a change in parents’ expectations of their children.

Hi etc.

Example 2
H1 A student’s self-esteem and academic achievement at school are positively correlated.
H2 The greater the parental involvement in a student’s studies, the higher the academic achievement.
H3 A student’s attitude towards teachers is positively correlated with his/her academic achievement.
Hi etc.

5. Research Design
Describe the research design which you plan to use to answer your research questions (e.g., say whether it is a ‘cross-sectional’, ‘before and after’, ‘experimental’ or ‘non-experimental’ design). Identify the strengths and weaknesses of your study design.
You need to include details about the various logistical procedures that you intend to follow while executing your research design. One characteristic of a good research design is to explain the details with such clarity that, if someone else wants to follow your proposed procedure, he/she will be able to do exactly as you would have done. Your study design should include information about the following:

* Who makes up your study population? * Can you identify each element of the study population? If yes, how? * Are you planning to study a sample or the total population? * How will you get in touch with selected sample? * How will the consent of the sample to the participate in the study be sought? * How will the data be collected (e.g., by interview, questionnaire by observation)? * In the case of a mailed questionnaire, to which address will the questionnaire be returned? * Are you planning to send a reminder? * How will confidentiality be preserved? * How and where can respondents get in touch with you if they have queries? Several examples related to sampling are given below. Example 1
The study is designed primarily to find out from a cross-section of immigrants from …., …., and …. (names of the countries) the perceived impact of immigration on family roles. Initial contact with the ethnic associations for these countries will be made through the elected office bearers to obtain a list of members. Five immigrants will be selected from the list at random, and will be contacted by telephone to explain the purpose of the study and who give their consent will be interviewed at their home or any other convenient place. To select a further sample, a Snowball sampling technique will be used until the desired sample size is obtained.

Example 2
It is proposed that the study will be carried out in two government high schools in the metropolitan area. The principals of the schools most accessible to the researcher will be contacted to explain in the purpose of the study and the help needed from the school, and to seek their permission for the students to participate in the study. Because the constraints of time and resources do not permit the researcher to select more than two schools, negotiations with other schools will cease when two principals give their agreement.

It is proposed to select year nine students as the academic achievement of students in years 8 and 10 could be affected by factors unique to them. Year eight students could be experiencing anxiety as a result of having just made the transition to a new system. The motivation of students in ears 10 could be affected by their being at the stage in their education when they decide whether to continue on at school or not.

In order to control the variance attributable to the gender of a student, it is proposed to select only male students.

Once the principal of school agrees to allow the study to be carried out, the researcher will brief the teacher in charge about the study and its relevance, and will arrange a date and time for administering the questionnaire.

When the students are assembled ready to participate in the study, the researcher will explain its purpose and relevance, and then distribute the questionnaire. The researcher will remain in the class to answer any questions that the students might have.

6. The Setting
Briefly describe the organisation, agency or community in which you will conduct your study. If the study is about a group of people, highlight some of the salient characteristics of the group e.g., its history, size, composition, structure) and draw attention to any available relevant to any available relevant information.

If your research concerns an agency, office or organisation, you sould include in your description: * The main services provided by the agency, office or organisation * It’s administrative structure * The type of clients served * Information about the issues that are central to your research.

If you are studying a community, briefly describe some of the main characteristics of the community, such as: * The size of the community * A brief social profile of the community (i.e., the composition of the various groups within it) * Issues of relevance to the central theme of your study. * 7. Measurement Procedures
This section should contain a discussion of your instrument and the details of how you plan to operationalise your major variables. To start with, justify your choice of research tool, highlighting it strength and pointing out its weaknesses. Then, you should outline the major segments of your research tool and their relevance to the main objectives of the study. I f you are using a standards instrument; you should discuss briefly the availability of evidence on its reliability and validity. If you adapt or modify it in any way, describe and explain the changes which you have made.

You also should discuss how you are going to operationalise your major concepts. For example, if you are the self-esteem of a group of people, mention the main indicators of self-esteem and the procedures for its measurement (e.g., the Likert or Thurstone scale, or any other procedure). Ideally you should attach a copy of your research instrument to your proposal.

8. Sampling
Under this section of the proposal, you need to include: * The size of the sampling population (if known), and from where and how you will obtain this information * The size of the sample which you are planning to select, and reasons for choosing this size * An explanation of the sampling design which you are planning to use in the selection of your sample (simple random sampling, stratified random sampling, quota sampling, etc.).

Example 1
Because of lack of information as to the exact location of immigrant families, this makes it difficult to use any probability sampling design. It is proposed that the researcher employs a Snowball sampling technique. The researcher will make the initial contact with five families who have emigrated from …..(name of the country) during the last 7-10 years and who are known to him/her. From each respondent, the researcher then will obtain names and addresses of other immigrants who have come from the same country during the same period. The respondents thus identified then will be interviewed and asked to identify other respondents for the researcher. This process will continue until the researcher has interviewed 70 respondents.

Example 2 The selection of schools will be done primarily through quoto sampling. Schools will be selected on the basis of their geographical proximity to the researcher. The researcher will prepare a list of schools, in order, of accessibility. Once two schools agree to participate in the study negotiations with other schools will cause. All year 9 male students will constitute the study population. It is expected that the sample will not exceed 100 students.

9. Analysis of Data In general terms, you need to describe the strategy which you will use for data analysis. Specify whether the data will be analysed manually or by computer. For computer analyses, you need to identify the program and the statistical procedures you plain to perform on the data. You should identify the main variables for cross-tabulation. Some examples are given below. Example 1 Frequency distributions in terms of: * Age * Education * Occupation * Number of children * Duration of immigration Cross-tabulations of the impact on husband/wife roles according to: * Age * Number of children * Education * Occupation Example 2 Frequency distribution in terms of: * Age * Parents’ occupation * Parents’ educational level * Students’ occupational aspirations * Parental involvement in student’s studies * Self-esteem * Peer group influence number of hours spent on studies

Cross-tabulations of academic achievement according to: * Peer group influence * Parental involvement in students’ studies 10. Structure of Your Report Your first chapter (possibly entitled Introduction) should be an overall introduction to your study, covering most of your project proposal and pointing out deviations, if any, from the original plan. The second chapter should provide some information about the study population itself (i.e., some of its socioeconomic-demographic characteristics). The main aim of this chapter is to give your readers some background information about the population from which you collected the information. The second chapter, therefore, might be entitled Socioeconomic-demographic Characteristic of the Study Population or the Study Population or any other title that communicates this theme to your readers. Titles for the rest of the chapters will vary from study to study but, as mentioned, each chapter should be written around a theme. Although the wording of chapter titles is an individual choice, each must communicate the main theme of the chapter. In developing these themes, the specific objectives of the study should be kept in the forefront of your mind. Some examples of chapter titles are provided below. Example 1 It is proposed that the report will be divided into the following chapters: Chapter 1: Introduction Chapter 2: The Socioeconomic-Demographic Characteristics of the Study Population Chapter 3: The Impact on husband/wife Roles Chapter 4: The Impact on Marital Relations Chapter 5: The Impact on Expectations of Children Chapter 6: The Impact on Attitudes towards Marriage Chapter 7: Summary, Conclusions and Recommendations Example 2 Chapter 1: Introduction Chapter 2: The Study Population Chapter 3: Occupational Aspirations, Self-Esteem and Academic Achievement Chapter 4: The Extent of Parental Involvement and Academic Achievement Chapter 5: Peer Group Influence and Academic Achievement Chapter 6: Academic Achievement and Student Attitudes Towards Teachers Chapter 7: Summary, Conclusions and Recommendations 11. Problems and Limitations This section should list problems that you thought you might encounter (e.g., the availability of data, securing of the permission from the agency/organisation to carry out the study, obtaining the sample or any other aspect of the study). You do not have unlimited resources and, as this would be primarily an academic exercise, you might have to do less than an ideal job. It is important, however, that you are aware of, and communicate, any limitations that could affect the validity of your conclusions and generalisations. Here, problems refer to difficulties relating to logistical details, whereas limitations designate structural problems relating to methodological aspects of the study. In your opinion, the research design which you chose might not be the best but, for a number of reasons, you had to adopt it. This is classified as a limitation of the study. 12. Time Frame You must set dates for yourself as you need to complete your research within a time frame. List the various operational steps that you need to undertake and indicate against each the date by which you aim to complete that task. Remember to keep some time towards the end as a ‘cushion’ in case the research process does not go as smoothly as planned.

13. Appendix As an appendix, attach your research instrument and a lis of references. Included with your instrument, and preceding it, there should be a list of your specific objectives, research questions and/or hypotheses. Against each research question, identify the variables needed to obtain answers to it, and also the question number from your instrument which provides that information. This will assure your supervisor of the relevance of each question I your research instrument.

Similar Documents

Premium Essay

Business to Business

...Social Networks and Media Conquer B2B Social Networks are a flourishing phenomenon in today’s generation. It has already entered and affected the B2C network. In B2C network the social networks have become a concerning factor and plays a major role in marketing and communications. As we are all familiar with the B2B network and what does it actually implies, the question arises whether the social networks can play an important role in B2B network and for B2B companies. Social networks are not another passing phenomenon; they have matured and have registered themselves highly in the minds of the customers. B2B network also gets conquered by the social networks the business houses that trade with each other are actually the customers of each other and they also engage themselves in social networking. Some useful statistics from the social networking world states that the total time spent on social media has increased from 6% in 2007 to 20% in 2011. The registered users will almost reach 2 billion people by 2014. These figures show relentless growth and usage of social media. Already 91% of the B2B companies are active on Facebook, 53% on Twitter and 47% on LinkedIn. These statistics reveal that social media has conquered B2B network and has entered in that chain as means of effective communication and presentation. B2B companies deal with people and not robots. So the influence of emotions before purchasing a product is applicable to them also as they are not immune to these...

Words: 798 - Pages: 4

Premium Essay

Business

...- BTEC FIRST DIPLOMA BUSINESS - Unit 16: Business Enterprise Assignment [pic] [pic] • The due date for the whole assignment is Friday 25th May 2012 • You will have time allocated to complete the MERIT and DISTINCTION criteria only when the PASS criteria is completed • You will be able to gather evidence for Level 2 Key Skills in Communication, Application of Number and Information Technology from completing the assignment You will also be able to gather evidence for Key Skills Level 2 Improving Own Learning and Performance (LP2.1, Lp2.2 and LP2.3) as you plan, review and complete the assignment ASSIGNMENT TASKS The scenario You and some friends have always been interested in working for yourself rather than being an employee. You now feel it is the right time to start up a new business and so you begin to consider the idea and investigate the possibilities further with your friends. There are many ideas you have but before you can start the business you have decided to investigate what things you need to know about starting up a business. You and your friends are considering asking your bank manager to provide you with the finance for starting up the business and so it is important that you know exactly what is involved. You and your friends will have to present your business idea to the bank manager so it is important that you know what you have to do…! ______________________________________________________________ ...

Words: 905 - Pages: 4

Free Essay

Business

...to this issue. The latest issue can be found on the Edexcel website: www.edexcel.com References to third-party material made in this specification are made in good faith. Edexcel does not endorse, approve or accept responsibility for the content of materials, which may be subject to change, or any opinions expressed therein. (Material may include textbooks, journals, magazines and other publications and websites.) Authorised by Roger Beard Prepared by Susan Hoxley Publications Code BH029073 All the material in this publication is copyright © Edexcel Limited 2011 Edexcel BTEC Level 4 HNC Diploma in Business Edexcel BTEC Level 5 HND Diploma in Business Edexcel BTEC Level 5 HND Diploma in Business (Accounting) Edexcel BTEC Level 5 HND Diploma in Business (Management) Edexcel BTEC Level 5 HND Diploma in Business (Marketing) Edexcel BTEC Level 5 HND Diploma in Business (Human...

Words: 15079 - Pages: 61

Premium Essay

Business

...Unit Title: The Business Environment Guided Learning Hours: 160 Level: Level 5 Number of Credits: 18 Learning Outcome 1 The learner will: Understand the significance of the environment on business activity. Assessment Criteria The learner can: 1.1 Explain the features of business activity. Indicative Content 1.1.1 Explain the business organisation as a transformation process. 1.1.2 Describe the different ways in which a business may structure its activities. 1.2 Discuss the complex interactions that operate between a business and its environment. 1.2.1 Discuss the complexity, volatility and uniqueness of an organisation's environment. 1.2.2 Explain the influence of shareholders on the internal environment of an organisation. 1.2.3 Outline the nature of the external environment (PEST). 1.3 Explain the need for change and its management within an individual business. 1.3.1 Discuss the need to monitor changes in the external environment. 1.3.2 Discuss the implications of environmental change for a business, its stakeholders and society. 1.3.3 Explain reasons for resistance to change by firms, managers and employees. 1.3.4 Describe ways in which resistance to change may be overcome. Learning Outcome 2 The learner will: Understand the structure and organisation of business. Assessment Criteria The learner can: 2.1 Discuss the impact of industrial and legal structure and size on organisational behaviour. Indicative Content 2.1.1 Classify businesses...

Words: 1138 - Pages: 5

Premium Essay

Business

...A business undertaking is an organisation which is engaged in some industrial or commercial activity. It represents an institutional arrangement for carrying on any kind of business activity. It may be owned and controlled by a single individual or by a group of individuals who have entered into a formal or informal agreement to jointly conduct the business. Every business undertaking is a separate and distinct business unit. It has its own identity and separate ownership. It can be distinguished from other undertakings on the basis of its ownership, management and control. According to Wheeler, a business undertaking is a concern, company or enterprise which buys and sells, is owned by one person or a group of persons and is managed under a specific set of operating policies". Thus, a business undertaking may be defined as an organisation operating under separate ownership, management and control and carrying on any business activity with independent risk- bearing. All business undertakings are directly or indirectly engaged in the transfer or exchange of goods and services for value. They deal in goods and services on a regular basis. Their main motive is to earn profits and they are exposed to various types of risks. Characteristics of a Business Undertaking The basic features of a business undertaking are as follows: 1. Separate identity: Every business undertaking has a separate identity. It has a distinct name and separate existence. Its assets and liabilities are...

Words: 1147 - Pages: 5

Premium Essay

Business

...Gerri Bednarcyk Ch 1 Assign - Business Now: Change is the Only Constant Respond to these questions in a Word document. You do not have to include the question, but make sure to number the response.  You need to use complete sentences and correct grammar.  Once you have answered all the questions, save it as Chapter 1 – [your name] and upload it as an attachment. Watch the lecture video:  Make sure you have read Chapter 1 and have posted in the discussion forum. 1. What factors contribute to the rapid pace of change in business? Is the pace likely to accelerate or decrease over the next decade? Why? The factors that contribute to the rapid pace of change in business are Human Resources, Capital, Natural Resources, Entrepreneurship, and Technology. The factors are more than likely to increase because all factors listed are increasing at a fast pace. I feel that factors are increasing because they are definitely in high demand at this time in our economy. 2. Explain the term "business".  A business is any organization or activity that provides goods and services in an effort to earn a profit. Businesses are leading in capitalist economies, where most of them are privately owned and ran to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit or state-owned 3. Explain the role of business in the economy. The economies of the country depends upon the employment provided by big and small businesses and produces the goods and provide...

Words: 908 - Pages: 4

Premium Essay

Business

...The Business Enterprise 1.) Discuss the common elements described in the theories/philosophies of Case, Kouzes, and Drucker including how their principles/strategies relate to the new definition of entrepreneurial leadership presented in Understanding Entrepreneurial Leadership in today’s Dynamic Markets. Case, Kouzes and Drucker each have good theories and philosophies on entrepreneurship and leadership. Each had different ways of stating what they thought made a good entrepreneur but for the most part focus on some of the same things and agreed that with the right balance of these characteristics then succeeding, as an entrepreneur would be possible. One of the common elements that each focused on was people. Interaction with people is important when it comes to entrepreneurship and leadership skills according to Case, Kouzes, and Drucker. Each inferred that if a person does not have people skills, then the person would not succeed as an entrepreneur or a leader. People skills would be the ability to motivate others and interact. A leader cannot lead without being able to interact with people. Starting a business requires interaction with people on some level. Another common element that they all thought were important was not being afraid to take risk. Taking a risk in order to monopolize an industry to succeed is important. The definition of entrepreneurial leadership is one of an enterprising, transformational leader who operates in a dynamic...

Words: 1383 - Pages: 6

Premium Essay

Business

...Business communication can take many forms, written and verbal. It can be between managers and employees within a company, or between a company and its customers, partners or suppliers. The purpose of business communication also varies, but it should always benefit your business. When carried out effectively, business communication can build your company's reputation, resolve and prevent conflicts, and contribute to strong relationships between your company, its customers and the business community. Build Customer Relationships Few businesses would grow or even survive without the benefits gained through marketing communications. You can take advantage of the wide variety of media available to let the public know about your products or services. Use business communications to establish your company as an authority or thought leader in your industry. Offer a white paper or online articles that discuss common problems business owners face and present your company's solution. A weekly or monthly newsletter to your prospects or established customers will help build trust by providing helpful tips and information. Occasionally sending out a direct mail or email survey will help you get to know your customers and better fill their needs. Freely sharing your expertise and gathering feedback from your customers will help you build a strong relationship with your customer base, and establish your company as a trusted expert in your industry. Motivate Team Good communication...

Words: 763 - Pages: 4

Premium Essay

Business

...ecutive Summary The New Australian Company is a new red wine brand that will be introduced in Singapore. The brand is a unique and high quality red wine brand that meets the growing preference of consumers. It will be distributed to several hotels, restaurants, supermarkets, and wine boutiques/shops that are located in the commercial business districts of the city-state. The brand is managed and owned by a group of wine-lover businessmen who have tremendous experienced in business administration, marketing and sales management and customer service. The owners are now looking for additional investments in order to capitalize the project well. The company has already made several negotiations with successful business distributors in Singapore. The company is confident to compete with many large distributors because it is closely working with top-notch suppliers and manufacturers who are known as wine experts or cellar masters. The target market is the Generation Y or the millennial because it is 77 percent of the population. This group also consumes wines at a faster and higher rate. The sales forecasts for the New Australian Company begin with $700,000 for the first year, and this will increase to 50 percent ($1, 050,000) in the second year, and 60 percent ($1,680,000) in the third year of operation. The company will be expecting a profit margin of 30-40 percent, and at least 25 percent return of investment in the first operational year. The company wants to change...

Words: 1216 - Pages: 5

Premium Essay

Business

...Recording Transactions Keeping business records accurate and up to date is important for the smooth running of a business. The business owner must record all of the money coming into the business from successful sales of the product and all of the money going out, such as expenses including money owed for storage, wages that are paid and money to purchase the stock. If a business fails to do this it may find itself not chasing payments, forgetting to pay bills or, even in trouble with HM Revenue and Customs. If the business does not record its transactions correctly, it cannot report its financial performance accurately and therefore tax payments may be wrong. By recording the sales made, the business owner is given a clear indication of what’s popular and so it becomes clear what products should have increased stock or altered price. In your case, it is very important that you monitor your sales as a new business will most likely not make any profit straight away, so it’s vital to record your transactions so you are able to at least breakeven until more customers become aware of your business and you can start to make a profit. Furthermore, since you have negotiated a one month credit with a supplier, it is important to record your transactions so you know that you can repay the supplier after the month has passed and avoid any consequences. It would be beneficial to you if you could keep your credit supply as then you will have money coming in from your customers to then...

Words: 274 - Pages: 2

Free Essay

Business

...The United States exists in a capitalistic economy meaning that private enterprise is based on fair competition, economic freedom, and private ownership therefore; business is the heartbeat of our economy. Everything from manufacturing, health care, sales, and agriculture involves business in some way. Businesses provide jobs and produce goods and services that we depend on every day (What Role Does Business Play in Our Economy..?). They pay state and federal taxes to the government on their services provided. The taxes paid by businesses and the people employed by them allow the government to function. Looking at businesses in this way you can clearly see that business is a pivotal part of the economy. Within our economy two types of business organizations exist: for-profit and nonprofit. A for-profit organization will produce goods or services in the hopes of making revenue off its products. Most organizations you think of today are probably a for-profit establishment. Organizations that are classified as not-for-profit or nonprofit often operate under the guise of the emotional appeal of compassion but can also become major economic engines. They are business like establishments but unlike a for-profit business, their primary goals do not include making monetary profits. For profit businesses operate to generate revenue under the idea to have more profit than loss at the end of the day. Unlike for- profit businesses, nonprofits are organizations that are classified...

Words: 1532 - Pages: 7

Premium Essay

Business

...Module-16 The role of business in The economy: M arkets and coMMerce TEACHER’S GUIDE P. 487 P. 491 P. 492 P. 492 P. 493 P. 496 P. 497 P. 501 Defined Content standards Materials Procedure Lesson outline Closure Assessment Overheads VISUAlS N Visuals for overhead projector. Copy to transparent paper for overhead. P. 502 NVisual-1: Market defined P. 503 NVisual-2: Business defined lESSonS 2 Copy and handout to students. P. 506 P. 513 P. 518 P. 522 2Lesson-I: I, Pencil 2Lesson-II: Specializing in production 2Lesson-III: Wal-Mart 2Lesson assessment the role of business in the econoMy Markets and coMMerce Module-16 Teacher DEFInED A market is a social arrangement that allows buyers and sellers to discover information and complete voluntary exchanges of goods and services. commerce consists of trading something of economic value such as a good, service, information, or money between two entities. business is the management and coordination of people and resources to accomplish particular production goals, usually for the purpose of making profit. business, commerce, and markets create many benefits for consumers, and as a result of business, commerce, and markets in the economy, consumers experience an increased standard of living. businesses obtain resources such as labor and equipment, and businesses specialize in the production of particular goods and services. As a result of business in the economy, the variety...

Words: 9175 - Pages: 37

Premium Essay

Business

...offer the bases in preparing, presenting and displaying even in interpreting general-purpose financial statements. There are some important accounting concepts that support the readiness and preparation of any accounting arrangement or financial statements such as Going Concern Concept, Consistency Concept, Prudence Concept, and Accruals Concepts. For example, Going Concern Concept is a company or organizations will not be going to bankrupt unless there have a confirmation and evidence to the contrary and this is supported by accountants. Purpose of Accounting Conventions An accounting convention refer to regular and common practices which are all around followed in recording and exhibiting accounting data and information of the business entity. They are taken after like traditions, convention, and so forth in a general public. Accounting conventions are evolved through the normal and consistent practice throughout the years to encourage uniform recording in the books of accounts. Accounting conventions help in contrasting accounting information of various specialty units or of the same unit for various...

Words: 645 - Pages: 3

Premium Essay

Business

...cover cover next page > Cover Business, Management and Finance Small Business; Entrepreneurship title author publisher isbn10 | asin print isbn13 ebook isbn13 language subject publication date lcc ddc subject : : : : : : : Entrepreneurship and Small Business Burns, Paul. 0333914732 9780333914731 9781403917102 : : : : cover next page > file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%.../0333914732__gigle.ws/0333914732/files/cover.html [06.10.2009 1:01:58] page_i < previous page page_i next page > page_i next page > Page i Entrepreneurship and Small Business < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%...0333914732__gigle.ws/0333914732/files/page_i.html [06.10.2009 1:02:00] page_ii < previous page page_ii next page > page_ii next page > Page ii < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%2...0333914732__gigle.ws/0333914732/files/page_ii.html [06.10.2009 1:02:00] page_iii < previous page page_iii next page > page_iii next page > Page iii Entrepreneurship and Small Business Paul Burns < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%2...333914732__gigle.ws/0333914732/files/page_iii.html [06.10.2009 1:02:00] page_iv < previous page page_iv next page > Page iv © Paul Burns 2001 All rights reserved. No reproduction, copy or transmission of this publication may be...

Words: 182024 - Pages: 729

Premium Essay

Business

...CHANGING CLOTHES. CHANGING CONVENTIONAL WISDOM. CHANGING THE WORLD. Fast Retailing has the conviction and vision to face the challenge of creating a better world. PARIS Valerie Dassier, Head of E-Commerce and Customer Care, Comptoire des Cottonniers and Princess Tam Tam To become a leader, it’s not enough to do it a little bit better. Great leaders see a different reality. LONDON Kate Pierre, Store Manager, Uniqlo UK We are going to be the number one casual clothes company in the world. And we will look to our managers in the company to take on bigger roles in their local countries and abroad. MOSCOW Aleksandr Kurchatov, Store Manager, Uniqlo Your attitude and your smile go a long way. My philosophy is to give people the chance to smile and they will open up. NEW YORK Jennifer Parker, VP Store Management, Theory, NY More than any other retailer, FR empowers people to be the CEOs of their own four walls. They put the onus on the store manager to change themselves and make it the most important role. SAN FRANCISCO Daisuke Tsukakoshi, Director West Coast, Uniqlo USA In the U.S., the home of casual clothing, competition is fierce. We’ll need people who are willing to play major roles in opening up this effort. SHANGHAI Joanne Lam, Merchandising Director, Uniqlo, Hong Kong and Mainland China I always admired Coco Channel as a kid. She turned around the whole fashion industry of her time. I want to work in a big company that is prepared to make that...

Words: 6333 - Pages: 26