HELPSHEET
CREATE A REPORT on ‘WORD’
For a PASS (P1) -
Heading: Task 1 – Types and Purpose of Information

Introduction: In this unit, I will be helping to put together a new Christmas marketing campaign for John Lewis. In this task, I will be describing the different types of business information that John Lewis will use when going through each stage of preparing a new Christmas advert. ‘Types of information’ (use pages 126/127 to explain the following) * Verbal (what is it and how could John Lewis use it, for example, the marketing director at John Lewis may want to explain the theme of this year’s advert face to face with his staff to help create passion for the concept) * Written (what is it and how could John Lewis use it, for example, the marketing director may want to state all the resources that will be needed to make the campaign a success) * On-screen (what is it and how could John Lewis use it, for example, the marketing director may wish to use on-screen technology for his initial presentations of the theme) * Multi-media (what is it and how could John Lewis use it, for example, the marketing department may want to show their first drafts of the campaign on a computer along with audio for increased impact) * Web-based (what is it and how could John Lewis use it, for example, the marketing director may want to send e-mails to other parts of the organisation explaining the idea along with some statistical data based on recent surveys.) ‘Purpose of information’ (use pages 127/128/129 to explain the following) * Updating knowledge (what is it and how could John Lewis use it, for example, John Lewis may want to find out how the economy is doing by way of reviewing national employment levels which would show the level of spending before launching any new expensive Xmas products) * Inform future