Week 2 Analysis Report

This is an analysis which identifies six issues with their respective solution for the CanGocompany. The issues have been itemized according to their importance.
1) Mission Statement
Problem:
There is no mission statement for the company that would shape the company's purpose in the market. As such there is no guidance as to where the company is heading.
"Self-analysis allows an organization to take the first giant step toward setting out common goals and developing a dear sense of direction" (Pierre Helfer, 2010). They lack focus on what they want to do as a company and as an example of the negative impact of this are the problems they experienced with their functional operations.
Solution:
Solution to this would be to write a mission statement. CanGo need to determine what they want to do in the market and define it. This will give them a purpose and the ability to set goals which in turn will help them steer their decisions towards the right direction.
2) Short and Long Term Goals
Problem:
Short Term or Long Term goals have not been set for the company to be successful. CanGo tends to make decisions on the go without a very strong analysis done.
Solution:
Create Short Term and Long Term goals for the company to provide a clear understanding for the future of the company and “Managers must maintain both a vision for the future of the organization as well as a focus on its present operating needs. However, financial markets can exert significant pressures on executives to meet short-term performance targets. Studies have shown that corporate leaders often take a short-term approach to the detriment of creating long-term shareholder value." (Dess, G.G, Lumpkin, G.T., Eisner A.B., 2010. p. 11).
3) Market Research
Problem:
It appears there has not been any market research done to see what is out there, prior to making this