Unit 3 IP
Mary Richardson
American Intercontinental University
BUSN300-1104B-08
December 5, 2011
Harold Graff

Unit 3 IP
Reasoning
There are many different opportunities for these three firms to increase their growth in this very competitive marketplace.
One of the largest car manufacturers in the world is located in Japan which is Toyota. Toyota’s employees believe in the high technology and innovation to provide their products to their customers. However, they should invest more money and their attention more to manufacturing more of the eco-friendly cars ("Business Overview", 2011).
Another large car manufacture that is located in the United States is General Motors (GM). General Motors would benefit more in this competitive market if they paid more attention on innovation and technological development to increase their customer base (2011).
The third auto manufacturer which is also located in the United States is Ford. Ford should focus more on attracting more customers in order to expand in this competitive market. If Ford could attract more customers, they could expand their business and bring in more revenue ("Ford Vehicles", 2011).
Marketing Opportunity
I would categorize the marketing opportunity for Toyota as a low hanging fruit. I made this classification because under the low hanging fruit opportunity there is less effort needed from the firm to target and help develop the market. There is more of an investment in the use and development of the eco-friendly techniques in manufacturing cars will be a low hanging fruit for the Toyota’s company to expand its market to all over the world ("Business Overview", 2011).
I would consider Ford to be a home run because in this opportunity there is only a short time frame available for the company to attain their opportunity in the competitive marketplace. By expanding their customer base Ford can have