...Every-Body’s Jeans Executive Summary Every-Body’s Jeans is an idea I came up with after years of frustration trying to find the perfect fitting pair of jeans. Everybody has a different body structure; not one person is built exactly the same. If pants aren’t too short, they’re too long, or the waist doesn’t sit right, or the butt is too baggy or tight. I think everyone has dealt with this issue shopping for jeans. I want to help men and woman of all ages FINALLY get that perfect pair of customized jeans. We are passionate about making a quality product for our customers; we will offer supreme customer service and many incentives for future purchases. Our store will be an inviting environment and our staff will make everyone feel very comfortable and confident in themselves and our product. While we understand there is always competition in any market, we are confident in the fact that EBJ is a unique concept that cannot compare to the competition. We plan on reaching out to every person in every walk of life, not only will our product variety reflect our capability to attract a diverse clientele, but our prices will as well. Our goal is to spread the joy of our visions to “everybody” and let them see how remarkable our products, services, and ideas truly are. We want EBJ to be a household name, and we will be! With our drive and unique ideas for our company product and structure we rise above in the market nationally and internationally. This is an exciting adventure...
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...DeVry University Gorgon “An Emerging Australian Icon” Dia Coleman July 14, 2014 DeVry University Gorgon “An Emerging Australian Icon” Dia Coleman July 14, 2014 Table of Contents * Executive Summary – Page 3 * Company Description – Pages 3-4 * Strategic Focus and Plan – Pages 4-7 a. Vision Statement b. Mission Statement c. Goals * Situation Analysis – Pages 7-15 a. SWOT Analysis b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis * Market-Product Focus – Pages 15-17 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning * Marketing Program – Pages 18-21 a. Product Strategy b. Price Strategy c. Promotion Strategy d. Place Strategy * Financial Data and Projection – Page 21 a. Past Sales Revenues b. Five Year Projection * Organizational Structure – Pages 22-24 * Implementation – Page 24 * Evaluation and Control – Pages 24-25 * Bibliography – Page 26 Executive Summary Chevron Corporation’s (CVX) core business provides their customers with fully supportive administrative and financial management dealing with the integrated petroleum, chemicals, and coal mining segment of the Integrated Oil sector. Despite volatility in commodity prices, depressed financial and debt markets, and political...
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...Company Description Close Buy is a new personal shopping and fashion consultant service located in Geneva, Illinois. Close Buy will offer individuals with personal shopping services, locating their desired items at the lowest possible price, and will provide fashion consulting services by accompanying individuals on shopping excursions. Currently, Geneva is home to about 25,000 people with a median income of $86,790 a year. The residents of Geneva are mainly busy professionals that would choose to spend their free time pursuing interests other than spending the time looking for a specific item. In the time these busy professionals do spend shopping, they can utilize the fashion consultant service to ensure that they are following current fashion trends. Close Buy believes that customers will find value in the time and financial savings offered by utilizing its services. For a low charge, the service will allow people to obtain custom items with minimal interruption into their day and life. Close Buy will strive to establish close ties with the clients to ensure repeat business, encourage customer feedback to enhance further customized service, and promote word-of-mouth marketing. Strategic Focus and Plan This section of the marketing plan focuses on the strategic planning of Close Buy to make it a successful business. There are three aspects of corporate strategy that will be discussed: mission statement, goals, and competitive advantage...
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...Marketing Plan for FP Enterprises Proposed by: Fern Sabessar Submitted to: Professor Kirk Davis 03.05.2014 Table of Contents Contents Pages 1. Executive Summary 3 2. Company Description 3 3. Strategic Focus and Plan 3 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive Advantage …………………4 4. Situation Analysis……………………………………………………………………….4 a. “SWOT analysis Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory”. (MHHE., 2014) b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5. Market-Product Focus………………………………………………………… 6 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6. Marketing Program…………………………………………………………………….7 a. Product Strategy b. Price Strategy (i) Breakeven Analysis c. Promotion Strategy d. Place (Distribution) Strategy 7. Financial Data and Projections…………………………………………………9 a. Past Sales Revenues b. Five-Year Projections 1. Executive Summary 2. Company Description FP Enterprises is an online business that was formed in 2014, in Brooklyn, New York by Fern Sabessar. She formed this business because she realized that there was a market...
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...Marketing Week 1 1. Page 23 - Select your product or service and write a company description as shown in Appendix A Onion Inc. is the brainchild of Joeseph J. Schmoe, a down and out broke and starving past his prime college student. Forced by the powers that be to discover what it means to be truly penniless and broke, he was inspired by poverty to come up with affordable computing solutions. Onion Inc. has its roots in a rented storage unit acting as both a makeshift office and manufacturing facility. As its humble beginnings so are the philosophy of Onion Inc. – “Why spend a whole lot, when you can spend less, make do with less, and still get the same job done.” Onion Inc. is convinced that consumers out there are tired of spending too much money on computers when they simply need an affordable, reliable, unit that will allow them to do just about anything they would do on their typically overpriced overpowered technological monstrosity. 2. Page 51 (item 2 only) - Write the mission statement, goals, competitive advantage and perform a SWOT analysis. MISSION STATEMENT: To provide the consumer with a highly affordable, dependable computing solution. Goals: Nonfinancial goals Utilize the Internet to advertise locally, nationally and internationally to create a recognized brand. Create relationships with local educational entities. Open a standalone manufacturing facility separate from the storage unit/office space. Financial Goals To achieve a profit (this business...
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...Devry BUSN319 Week 1 Discussion 1 & 2 Latest 2015 October http://homeworkgallery.com/index.php/product/busn-319-entire-course-2/ http://homeworkgallery.com/index.php/product/busn-319-entire-course-2/ Discussion 1 How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals? Discussion 2 Environmental scanning is critical to acquire information on events occurring outside of the organization. For example, in 2009, the U.S. economy faltered and the unemployment rate rose. As a result, dollar (type) stores flourished. The poor economic trend actually became a huge opportunity for an entire retail segment. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity Devry BUSN319 Week 2 Discussion 1 & 2 Latest 2015 October Discussion 1 The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time...
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...Donna McKnight D03553628 Week 1 BUSN319 MARKETING PLAN OUTLINE COMPANY DESCRIPTION Donna’s Mobile Pampering service is an upscale mobile pampering service bringing full service manicure and pedicure services to you. Our full service van will come to you and provide you with basic, deluxe and supreme manicure and pedicure treatments. The basic services will consist For Week 1, please write a two-page description of your company, product, or service. It should be a new business, product, or service. Discuss ownership and company structure. Describe the business, product, or service. Write your mission statement and include your marketing goals. Executive Summary Pamperzhou Day Spa is a new upscale destination in Freeway County, CA, offering a complete day spa experience. We offer seven ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We offer massage in a variety of styles - traditional Swedish Massage, Deep Tissue work, Hot Stone Massage, Reflexology, Sports, Pregnancy and others. We also offer facial and body treatments, like a Vitamin C Antioxidant Facial and Pevonia's Anti-Free Radical Treatment. The day spa has the latest in anti-aging products and techniques but does NOT offer services on hair such as cutting, styling and coloring. The only time a pedicure would be provided, is when it's part of a full treatment, like Kneipp's Arnica and Calendula Foot and Leg Reflexology Treatment. In fact, for location, we prefer...
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...My Marketing Plan Proposal BUSN319 Devry University Company Description I have chosen to startup a company where people can come eat breakfast, as much as they desire, and at any time of the day. My future plans involve owning and running my own self-sufficient buffet style restaurant that is like no other. This is really going to make breakfast the most important part of everyone’s day at any time of the day they can make it. Some ideas within my range of restaurant expertise for the breakfast buffet I have would start with the latest and greatest in restaurant technology from the POS system on the wall that is large and a touch screen where customers can input their own order into. For customers to pay their bill I would use bolt-to-the table iPads for bill paying quickness and without the worry of someone stealing their identity while taking up a credit card. Another ideal I would have is within the buffet equipment. People are always worried about germs and bacteria these days therefore instead of the old fashioned way of spooning sauces on to a plate I would use technologically savvy equipment that leaves out the bacteria, all you would have to do is put your plate under it and it would come out by motion sense. I would use electronic waffle and pancake cookers so that people can have those on demand and as fresh as they can be. One last quick idea I have is an open kitchen where customers can see how clean and tidy it is also they can have the interaction...
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...Course Project: Creating the Marketing Plan Objectives | Introduction | Guidelines | Milestones | Grading Rubrics Objectives The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course by applying them to develop a comprehensive marketing plan for a new business, product, or service. Introduction Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project, first, is essential to building your understanding of marketing; secondly, you can use a well-written marketing plan to show prospective employers a sample of your work. A marketing plan is a guide for the marketing activities of an organization for a specified period of time, typically about 5 years (note: usually 6 mo, one year). The plan can be used internally to guide the marketing activities or it can be used to communicate with external audiences to raise capital. There are important questions to keep in mind as you design the plan. 1. Is the marketing idea valid? 2. What is unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Does a viable market exist for the product or service? 4. Are the financial projections...
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...BUSN319 Final Exam Study Guide YOU MAY WANT TO PRINT THIS GUIDE. 1. The Final Exam is open book and open notes. The maximum time you can spend in the exam is 3 hours, 30 minutes. If you have not clicked the Submit For Grade button by then, you will be exited from the exam. In the Final Exam environment, the Windows clipboard is disabled, and you will not be able to copy exam questions or answers to or from other applications. 2. You should click the Save Answers button in the exam frequently. This helps prevent connection timeouts that might occur with certain Internet service providers, and also minimizes lost answers in the event of connection problems. If your Internet connection does break, when you reconnect, you will normally be able to get back into your Final Exam without any trouble. Remember, though, that the exam timer continues to run while students are disconnected, so students should try to log in again as quickly as possible. The Help Desk cannot grant any student additional time on the exam. 3. See the Syllabus section "Due Dates for Assignments & Exams" for due date information. 4. Reminders * You will only be able to enter your online Final Exam one time. * Click the Save Answers button often. * If you lose your Internet connection during your Final Exam, log on again and try to access it. If you are unable to enter the Final Exam, first contact the Help Desk and then your instructor. * You will always be able to see the time...
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...Cover Page Company Name: Express Yourself Proposed by: Submitted to:(BUSN319) Date: 01/20/2016 Table of Contents 1. Executive Summary 2. Company Description 3. Strategic Focus and Plan a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive Advantage 4. Situation Analysis a. SWOT Analysis b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5. Market –Product Focus a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6. Marketing Program a. Product Strategy b. Price Strategy c. Promotion Strategy d. Place (Distribution Strategy) 7. Financial Data and Projections a. Past Sales Revenues b. Five-Year Projections 8. Organizational Structure 9. Implementation 10. Evaluation and Control 11. Bibliography Executive Summary: Express Yourself offers on-site and online skyping services for DIY projects. Providing personal care to clients who are in need of a more personal touch to help them perfect any DIY project. Express Yourself offers a variety of services to clients such as needing some assistance, guidance, or wanting Express Yourself to do the project for them. Company Description: Across Texas the DIY business has seen a lot of growth within the last few years. Houston, Texas is a city with many homeowners and renters needing our services. While there are currently several...
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...“Stafford Deli Marketing Plan” Matthew DeMartino BUSN319 August 25, 2013 Professor Teague Table of Contents Executive Summary 3 Company Description 3 Strategic Focus and Plan 4 1. Mission Statement 4 2. Goals 4 3. Competitive Advantage 5 Situational Analysis 6 Market Product Focus 10 Marketing Program 14 Financial Data and Projections 19 Organizational Structure 20 Implementation 20 Evaluation and Control 21 Bibliography 22 Executive Summary: The marketing plan for Stafford Deli will demonstrate that there is an opportunity and need for a hometown style deli in the community of Stafford Township, New Jersey. Stafford Deli will have a creative and well balanced menu, coupled with healthy choices, to satisfy wants and needs in the community. Along with an upbeat and enthusiastic atmosphere, customers will be able to select from a wide variety of goods and receive a good quality meal, whether it is eat in, take-out, or delivery. This plan will provide in detail the actions necessary to launch the business which will be profitable and draw patronage to boost the economy of Stafford Township. Company Description: Stafford Deli is a vision of what is already available in most towns in the northern half of New Jersey. There are many hometown style delis the provide goods and services to many neighborhoods. However, due to the...
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...MP-APPENDIX B STUDENT MARKETING PLAN FOR “CYNOSURE” A Marketing Plan Presented by: Sepideh Bayani Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 10. Bibliography Appendices Appendix A: Cynosure Discounts 11 Appendix B: Cynosure Flyer 13 * Refrence……………………………………………………………………………….14 * Appendix C: Bagels by the Bay Coupon 14 * Appendix D: Bagels by the Bay Survey 15 1. Background Cynosure is an international company created to bring a brighter future to students and to enhance memory for all. This company was Created by Sepideh Bayani, after she heard there are so many memory losses in the world; she never knew so many people were going through it. This microchip was created to help those who...
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...Marketing Plan Marketing Plan for BUSN319 Student Marketing Plan for Walmart Supercenter A Marketing Plan Presented by: Mission Statement "We save people money so they can live better." Is the mission statement for Walmart supercenter stores internationally, as is their slogan of “Save Money. Live Better” generally supporting one another. Goals Financial: 1. Financially be stable in the first five years to continue growing. 2. Provide the city of Kerman with jobs. 3. Rise to the same level of success as all other Walmarts in the Central Valley. Nonfinancial: 1. Provide the community with savings and jobs. 2. When meeting financial goals give back to the community. 3. Provide necessary materials for schooling. 4. Within 5 years provide the Kerman athletics with state of the art athletic facilities. 5. Give the community of Kerman and others around recreational areas for growing kids. Competitive Advantage Walmart has a competitive advantage over all other stores in the world hands down. It has the lowest prices guaranteed, providing the community of 20,000 with a Walmart will be a great move for the town. Walmart Supercenter’s advantage is that there are no others around in a 40 mile radius. Kerman is indeed the “Gateway to the Westside” to go to other town or communities you must pass through Kerman, there is no other option. The closest Walmart Supercenter is 40+ miles away in the well known city of Clovis...
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...Proposed by: Submitted to: DeVry University - BUSN319 4/15/2012 Marketing Plan ii | P a g e Table of Contents Executive Summary ...................................................................................................... 1 Company Description ................................................................................................... 2 Strategic Focus and Plan ............................................................................................... 2 Mission Statement ................................................................................................................... 2 Goals ....................................................................................................................................... 2 Competitive Advantage ............................................................................................................ 3 Situation Analysis ......................................................................................................... 3 SWOT Analysis ......................................................................................................................... 3 Industry Analysis ..................................................................................................................... 4 Competitor Analysis ................................................................................................................. 5 Company Analysis .......................................
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