BUSINESS PLAN
INTRODUCTION

SOUL -FRY

AFFORDABLE BUFFETS SMOOTH MOCKTAILS LIVE- MUSIC D.J. & KARAOKE -NIGHTS , LOTS MORE....

I am planning to set up a restro-lounge in ahmedabad city which will offer deep assortment of continental variety of cuisine available under one roof.

EXECUTIVE SUMMARY:- * I will be starting up a novel concept of lounge in Ahmedabad city.

* I have chosen to enter particularly to restaurant(lounge) segment because as per BIRD OF GOLD report by McKinsey Global Institute Indian middle class household will swell from 50million to 583 million by 2025.Implies household have more disposable income and shift towards discretion spending.

* As per CII estimate 2009 because of increase of rising per capital income Food industry will grow to US$310 billion by 2015.Food Industry is growing at the rate of 13% estimate CSO (Central
Statistical Organization)

VISION

To constantly innovate & provide the best that we can for our customers

To be recognized as pioneers in the multi-brand food court management, utilizing the highest levels of corporate & with dedicated employees and partners

MISSION

To provide the consumer what it desire & to fill the gap between the need of the consumer and the current offering.

STATEMENT OF PROBLEM

Not much variety offered as far as the food is concerned.
Moreover there is lack of a good Restro-lounge in Ahmedabad.

MAJOR PLAYERS IN LOUNGE BUSINESS (INDIA)

* GHETTO (Mumbai) * HARD ROCK (Mumbai) * SPORTS BAR (Mumbai) * L-A-P (LOUNGE & PARTY) Delhi

AHMEDABAD