...CONTENTS INTRODUCTION ………………………………………………………………………3 TOYOTA……………………………………………………………………………......4 TOYOTA BRANDING STRATEGY………………………………………………… 5 NOKIA…………………………………………………………………………………. 6 NOKIA BRANDING STRATEGY…………………………………………………….7 REFERENCES INTRODUCTION Observing the 2013 and 2014 world global branding ranking, I noticed that the top ten brands are mostly brands that the 21st century would consider as essentials. Brands like Coca-Cola and Mac Donald’s (Food) apple (communication), Toyota (Transportation) etc. Innovative and technological product are the brands that are mostly at the top, highly innovative products who are also committed to a sustainable drive are seen growing from the bottom spot also. The top five spot remained unchanged from 2013 to 2014. With the top spot remaining unchanged so many changes were made at bottom spot and Nokia was a big fall out declining tremendously from 57 position all the way to the bottom three, Apple maintained the first position with a value of 118,863$m and a +21% while google and Toyota still maintained their spot, bottom slackers like Gap moved a spot up from 100 to 99th position. My research will be focused on Nokia and Toyota, talking about the the brands, their marketing strategies, how they have been able to increase their sales globally and their ranking performance among the global brands. TOYOTA MOTOR MANUFACTURING COMPANY Toyota is one of the worlds, popular automobile producers...
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...Rapper. Eminem was born as Marshall Bruce Mathers III on October 17, 1972 in St. Joseph, Missouri. He never knew his father, Marshall Mathers Jr., who abandoned the family when Eminem was still an infant and rebuffed all of his son's many attempts to contact him during his childhood. As a result, Eminem was raised by his mother, Deborah Mathers. She never managed to hold down a job for more than several months at a time, so they moved frequently between Missouri and Detroit, Michigan, spending large chunks of time in public housing projects. "I would change schools two, three times a year," Eminem later recalled. "That was probably the roughest part about it all." This itinerant lifestyle left a large impact on his personality. He had no close friends, kept almost entirely to himself and was treated like an outcast at each new school. "Beat up in the bathroom, beat up in the hallways, shoved into lockers," he remembered. Eminem has been scathingly critical of the way his mother raised him. Through his song lyrics, he has publicly accused her of being addicted to prescription drugs as well as subjecting him to emotional and physical abuse. However, Deborah Mathers has vehemently denied all such accusations, and in 1999 she filed a $10 million defamation lawsuit against her son. They settled the case for $25,000. Eminem attended Lincoln High School in Warren, Michigan, where he failed the ninth grade three times and eventually dropped out at the age of 17. Despite being...
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...INDEX 1.CHAPTER ± I * Introduction *Scope of project *Objective of project 2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic] CHAPTER-I INTRODUCTION A soft drink is a beverage, often carbonated, that does not contain alcohol. (Carbonated soft drinks are more commonly known as soda,pop, tonic,or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.; sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by the way of contrast to the term "hard drink". The term "drink", while nominally neutral, often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate,hot tea, coffe, milk,tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non- caloric sweeteners ...
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...are presented in literary texts. It argues that Western culture is Eurocentric, meaning it presents European values as natural and universal, while Eastern ideas are, for example, inferior, immoral, or savage. What post-colonial literary criticism does is analyze literature written both by colonial powers and by those who were colonized in order to look at the cultural impact of colonization. After further analysis are done regarding the impact of foreign education in Obi Okonkwo's life, the analysis concludes that there are three main impacts that are caused by Obi's foreign education. The first is the loss of identity that made Obi Okonkwo to feel uncomfortable whether he is Nigeria or England. This loss of identity has caused Obi to see all sorts of problems with his own culture, but on the other hand, he is not accepted by the Western either. The second impact is his growing disrespect of his own culture. Because of his education, Obi views his culture to be vastly inferior to western culture. The last one...
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...THE COMPUTER SYSTEM Computers have fascinated us for long and we continue to be awed by their power. There is so much to learn about this great invention of mankind. Definition A computer is an electronic device that accepts, processes, stores, and outputs data at high speeds according to programmed instructions. Computers perform analytical and logical operations very fast and with great accuracy. From this definition, we can say that the computer provides three basic benefits: • Speed • Accuracy • Diligence Working Principle of a computer Any type of computer work involves the input of some data that is processed to produce some result called the output. This cycle is called the Input-Process-Output (I-P-O) cycle. Types of Computers Computers are classified based on speed, size, and processing capacity. As a result, we have different types or categories of computers. • Mainframes: A mainframe computer is the largest, fastest, and most expensive type of computer. Companies that have to process large amounts of data, such as electricity companies or banks, typically use one or more mainframe computers. • Network Servers: A network server is a powerful computer that has a number of other computers attached to it. It typically runs software and stores data that all computers on the network need to use, and can service requests from many users at the same time. Network servers can store more data than a typical PC, but not as much as a mainframe...
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...I. OVERVIEW Modern Japan has long captured the attention of economics and researchers around the world. The island-country provides a fascinating example of immense successes against all odds, from its isolated geolocation, lack of natural resources to the total economic collapse post World War II. With a GDP that ranks third worldwide in 2014 only after the United States and China, and a population that is a fraction of the former two, Japan owns a great deal of its achievement to various homegrown aspects (World Bank, 2014). This essay analyzes keys aspects of Japan to get a broad overview of Japanese business culture, using the Hofstede's Model and key social institutions. II. HOFSTEDE’S MODEL OF JAPANESE CULTURE: Figure 1. Japan on the Hofstede's Model (The Hofstede Centre, 2016). Figure 1 shows Japan's scores on six dimensions of the Hofstede's Model. Based on these scores, Japanese culture is characterised by low power distance, high masculinity, high context, medium individualism, very high uncertainty avoidance, and high long-term orientation. 1. Power Distance Japan is ranked at an immediate score of 54 in power distance index. It shows that the extent between the powerful and the less powerful within institutions and organizations is neither very far nor showing immense inequality. Japan almost reaches the balance. Confucianism makes a deep impact on Japanese culture. The main effect of Confucian philosophy on Japanese business is in the development of a...
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...| Business Research Case | Chipotle Mexican Grill | | Sarah AliMinas DimasKiran DosaniNada JazehLauren PeriRen Stoecklin | 6/7/2011 | | Table of Contents Introduction ……………...……………………………………………...3 Launch to Now: A Detailed Timeline ……………...………………...…3 Leaders and Leadership …………………….…………...……….……..4 Planning: Company Strategy, Mission, and Vision …...……………..…5 Evidence of PLOC4E2 …………………………………………..…...…6 Strategic Human Resource Management Policies and Philosophies ...…8 Types of Innovation and Evidence of Entrepreneurship …………...….10 Team Management and Dynamics ………………………………...…..12 Operations Management ………………………………………...…….13 Communication and Information Tech Management …………………14 Globalization Presence and Effects ……………………………...……16 Corporate Social Responsibility and Consciousness ……………...…..17 Conclusion ……………………………………………………………19 Figures …………………………………………………………...……20 Introduction Since its inception, Chipotle Mexican Grill has set itself apart from the rest of the fast food industry. Not only does Chipotle prepare food right in front of the customer, but the food put into the product is filled with “integrity”. Chipotle has established “Food with Integrity’ which is their commitment to finding the very best ingredients, raised with respect for animals, the environment and the farmers (chipotle...
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...Trg J. F. Kennedya 6 10000 Zagreb, Croatia Tel +385(0)1 238 3333 http://www.efzg.hr/wps wps@efzg.hr WORKING PAPER SERIES Paper No. 07-10 Tomislav Ćorić Terms and conditions for the implementation of inflation targeting in Croatia FEB – WORKING PAPER SERIES 07-10 Terms and conditions for the implementation of inflation targeting in Croatia Tomislav Ćorić tcoric@efzg.hr Faculty of Economics and Business University of Zagreb Trg J. F. Kennedya 6 10 000 Zagreb, Croatia The views expressed in this working paper are those of the author(s) and not necessarily represent those of the Faculty of Economics and Business – Zagreb. The paper has not undergone formal review or approval. The paper is published to bring forth comments on research in progress before it appears in final form in an academic journal or elsewhere. Copyright 2007 by Tomislav Ćorić All rights reserved. Sections of text may be quoted provided that full credit is given to the source. Page 2 of 10 FEB – WORKING PAPER SERIES 07-10 Abstract Since the introduction of the Stabilization program in 1993, the Croatian National Bank has been following the monetary strategy of exchange rate anchor. During the first several years (from 1993 to 1997) this monetary strategy achieved acceptable results, accompanied with a low inflation rate and high GDP growth rates. However, the macroeconomic situation has changed in the last decade. The indicators of Croatian economy, such...
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...1.0 EXECUTIVE SUMMARY Fussy Logic Company was founded and fully owned by Miss Amiratul Jannah together with another four parners that is Miss Fadzlina, Miss Azreen, Miss Atikah, and Miss Azhani. The company was founded in 2015 and has received no outside investment. It was located at Plaza Paragon Point, Bandar Baru Bangi. Fussy Logic Company was created to make all thing goes easy using new application and software. We started up the company with an application that called E- Shopping or known as E- Shop. The company aim to lead the application into the market in Malaysia and then expanded it to all around the world with the product. With the product customer will be able to increase the productivity of their business. We design our product based on our customer demanded. We come out with idea to create the application that will make shopping more easy and fun. With expertise work the application will be the best product in the market. Our objectives are ambitious but yet achievable. Sales will be increases in 2017, and increase again for the next year. We also forecast the gross margin will be increase and net profit will be also increases. These goals will be maintained by follow to three keys to success, market power, customer satisfaction, and the right management team. Fussy Logic is currently has one products with is called E- Shop. E- Shop is an application that will make shopping more easy and fun. It combines an easy-to-use, step-by-step interface...
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...>>> español INTRODUCTION THEORY OF MODERNIZATION THEORY OF DEPENDENCY THEORY OF WORLD-SYSTEMS THEORY OF GLOBALIZATION A MODO DE COLOFON BIBLIOGRAPHY NOTES 1. Introduction The main objective of this document is to synthesize the main aspects of the four major theories of development: modernization, dependency, world-systems and globalization. These are the principal theoretical explanations to interpret development efforts carried out especially in the developing countries. These theoretical perspectives allow us not only to clarify concepts, to set them in economic and social perspectives, but also to identify recommendations in terms of social policies. For the purposes of this paper, the term development is understood as a social condition within a nation, in which the authentic needs of its population are satisfied by the rational and sustainable use of natural resources and systems. This utilization of natural resources is based on a technology, which respects the cultural features of the population of a given country. This general definition of development includes the specification that social groups have access to organizations, basic services such as education, housing, health services, and nutrition, and above all else, that their cultures and traditions are respected within the social framework of a particular country. In economic terms, the aforementioned definition indicates that for the population of a country, there are...
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...Patient and Family Centered Care Kimberley Masterson WGU0713 Stacy Stratton-Mentor Practice Setting Wellington Regional Medical Center is located in Wellington, Florida. It is a 233-bed, acute-care hospital, owned by a subsidiary of Universal Health Services, Inc., a highly respected, healthcare management organization. Wellington Regional Medical Center is owned and operated by a subsidiary of Universal Health Services, Inc.(UHS), a King of Prussia, PA-based company, that is one of the largest healthcare management companies in the nation. Wellington Regional is proud to have provided high-quality healthcare("About Wellington Regional Medical Center - Palm Beach, FL | Wellington Regional Medical Center," n.d.) services to the residents of Palm Beach County since 1986.The Village of Wellington has an approximate census of 60,000 in 2013. (Census.gov). Wellington is located in western Palm Beach County and borders the Florida Everglades. Initially, the land area known today as Wellington, Fl. was developed in 1953 to provide drainage and flood control suitable for agriculture. The area was once the world’s largest strawberry patch. Nevertheless, over time the land has been purchased and sold until 1985 when Lennar homes built on 500 lots. Today, Wellington is an affluent and thriving community that is willing to stake its future on being different.(“Wellington/History of Wellington”.nd) Wellington is recognized as the winter equestrian capital of the world. Wellington...
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...Chapter 1: Background of the Study. 1 Introduction: As a BBA student, it is required to submit an internship paper which is a part of BBA program. Students are usually encouraged to work on economic, finance, monetary, marketing, HR activities and other bank related topics keeping pace with their future career. Banks are dominant institutions of national and international financial system. It has become the heart of the economy. Banks cannot remain indifferent to developments in national as well as international financial system. Banks are highly leverage and exposed to exchange rate risk, country risk, and international interest rate risks. Nowadays we are living in a global village – no country is insulated from the world economy. Internship report is the outcome of perfect coordination between theoretical and practical experience throughout the session of weeks. This report is on marketing delopment of BASIC Bank Limited. This report mainly consists of the parts which is ; T he role Of Industrial Development in BASIC BANK LIMITED. This part consists of various aspects of BASIC Bank Limited as mission, vision, historical review, types of provided training, financial condition, various departments and divisions, management aspect, branches, product and services, social responsibilities etc. As a specialized bank, the main mission of this bank to develop the industrial and small business sector by giving the short term and long term loan. And keeping the capital...
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...Report of Kweichow Moutai Co., Ltd Abstract This paper intends to research into the chosen company-- Kweichow Moutai Co., Ltd about its characteristics which entitle it to be the leading firm in the white spirit industry within China. Based its general conditions, this paper mainly focus on its capital structure with very leverage ratio and very high liquidity ratio of debt and asset, as well as its payout policy which returns relatively small amount of cash back to the investors. Simultaneously we also take the interest conflicts and the competitive scenario with other rivals into consideration. It can be concluded that the financial response of its leverage level and dividend policy is not significant. While the major suggestions given from this paper contend that it should raise more debt when faced with worthwhile investing projects and should increase the dividend ratio for the feedback of its investors, which can also reduce its excess cash at hand. Key words: Kweichow Moutai Co., Ltd, Capital Structure, Payout Policy 1. Introduction 1.1 Company introduction Kweichow Moutai Co., Ltd. is mainly engaged in the manufacture and distribution of Maotai liquor series products. The Company’s main products portfolio consists of Maotai liquors and other liquor series. It distributes its products in domestic and overseas markets. The Company is also involved in the manufacture and distribution of drinks and food packaging materials, the development of anti-counterfeit technology...
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...The Role of Micro and Small Enterprises in Employment Creation and Income Generation A Survey Study of Mekelle City, Tigray Region, Ethiopia A Thesis Submitted to the Department of Management of Mekelle University in Partial Fulfillment of the Requirements for the Award of Master of Arts Degree in Development Studies (Regional and Local Development Studies) by Bereket Tadesse Advisor: Gebremedhin Yihdego (Assistant Professor) Co-Advisor: Tesfay Aregawi (Assistant Professor) Mekelle University College of Business and Economics Department of Management June 2010 Mekelle Declaration I declare that this thesis work entitled “The Role of Micro and Small Enterprises in Employment Creation and Income Generation a Survey Study of Mekelle City, Tigray Region, Ethiopia.” is my original work, has not been presented earlier for award of any degree or diploma to any other university and that all sources of materials used for the thesis have been duly acknowledged. I have produced it independently except for the guidance and suggestion of my research advisors. Name of the student Bereket Tadesse Signature: ----------------- Date: ---------- Name of the supervisor Gebremedhin Yihdego (Assistant professor) Signature: ------------------ Date: ---------- Name of Co -Advisor Tesfay Aregawi (Assistant Professor) Signature: ----------------------- Date: -------- Mekelle University Abstract Unemployment and low income are one of the present situations in urban cities of Ethiopia. The...
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...ACKNOWLEDGEMENT I express my sincere thanks to my project guide Mrs. for guiding me right from the inception till the successful completion of the project. I sincerely acknowledge her for extending their valuable guidance, support for literature, critical review for project and the report and above all the moral support she provided me with all stages of this project. I would also like to thank the supporting facilities of my institute, department for their help and co-operation throughout my project. MBA PART-1 Sem.-II INTRODUCTION Terrorism has given up as global threat and terrorists have free flow of information, communication, Information Technology and so forth. Threats from terrorist groups have grown alarmingly and pose a greater challenge to nations. Terrorists conduct their activities with the aim of destruction. The fear of terrorism is looming large in our daily life. There are innumerable incidents of such fear and insecurity. Terrorists attacks has its impact globally –be it tourism, Gross domestic product, medical industry, productivity, aviation industry, stock market etc. Terrorism creates feeling of hatredness, frustration and panic...
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