...attitude toward work and service 2. Experiments 1976 = live musical entertainment 1977 = using supersonic concorde 1978 = fully reclining seats 1980 djustable headrest in economy class B. PRODUCT INFORMATION a. International Marketing Strategy : Singapore girl is a global icon, SIA is Singapore Girl ( beauty, charm,good taste) b. Pesawatnya : setting new plans : reduce maintenance cost and costumer like new plane C. COMPETITION SITUATION Kenapa SG bisa menang ? * Mengenal customer luar dalam baik di First Class-bussiness class a. Improving service * On-ground Service : Lauched OSG ( Premium program , involved ground staff ) * TCS : Semua staff → mengutamakan servie * Cabin Crew → Singapore Girl * Employee Service → ngasih reward ke pegawai b. Bussiness situation at the moment = growing aggressively and controlling cost * Depend on international traveler, no domestic route * Silk Air → second line →middle low segment * Krisflyer → special program for qualified member * Star Alliance → memperluas jaringan ke 800 tujuan di 120 negara * D. MARKETING MIX 1. Product Information Airplane * Second line ( silk air ) * Class ( first class , Bussiness Class , economy ) * Jenis pesawat ( alww * always new max 5 years ) = boeing and airbuss Service * Singapore Girl = HANDAL SDM * Cabin...
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...Electro Steel Case • Situation Fact o Corporate statement Aim to be world class -- Committed to customer satisfaction and demostrating strong leadership in design and manufacturing. o Internal Marketing Indian largest manufacturer DIP & CIP since 1965 -> indian market leader. 90% DIP and 60% CIP Export still small: 25K to Asia and Middle East Wide spread domestic market 28 state in India Domestic market growth so so as less international funding Q1 is order peak time and fall 30% in Q2 Operation First DIP plant manufacture in 1994 located in Kardah with capacity 130K tonnes annualy and 15 standart size (2001) Using infrastructur of existing CIP plant and the service of trained staff. Simplified management control and engineering support. Overal production : 231K tonnes CIP & DIP - 2001 Branch sales office in Spore, Lebanon Improved product quality means higher acceptance to market Financial Revenue : $ 124M (2001) Investment structured by casting and finishing Incremental addition of 50K tonnes / year capacity cost $ 40M Invest $ 2M to expang finishing capacity Invest $ 20M in blast furnace to provide better control quality of molten iron HR German consultant worked with skilled in house personel, inclide design engineer and civil contractor German technical knowledge was critical to start up Very loyal employee o Eksternal Competitor New domestic competitor started manufacturing DIP in 2001...
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...INDEX 1.CHAPTER ± I * Introduction *Scope of project *Objective of project 2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic] CHAPTER-I INTRODUCTION A soft drink is a beverage, often carbonated, that does not contain alcohol. (Carbonated soft drinks are more commonly known as soda,pop, tonic,or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.; sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by the way of contrast to the term "hard drink". The term "drink", while nominally neutral, often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate,hot tea, coffe, milk,tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non- caloric sweeteners ...
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...The customer–marketing experience on premium products (brands) 1.0 Introduction / Needs and Wants The content of marketing included the important concept which is the customer needs and wants of a product by research and development. This are consist of measuring the product value, the advantages of a product to a customer, the pricing, quality of product. Furthermore there are also including of the place and the promotion of the product. 1.1 Needs Needs that defined as the natural sight of a human personality that needed something very important and must have condition in daily life but it can be affected by the marketing environment. There are such as the physical needs including foods, clothes, and accommodation; while the social needs including belonging and affection and last which is the individual needs such as knowledge and self-expression. According to Kotler and Keller (2009) needs are the basic human requirements. People need foods, air, water clothing, shelter to survive and people also have strong needs for recreation, education and entertainment. 1.2 Wants Wants that defined as the human needs that shaped by culture, individual personality and the demand to have something, which are products and services. According to Boyd, Walker and Larreche (1998) wants reflect a person’s desires and preferences for specific ways of satisfying a basic needs. For example, a company needs office space and its top executives want an office at a prestigious address in midtown...
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...------------------------------------------------- PROJECT SUMMARY A. Company Name A business name is one of the most essential things to be prepared in starting a business. The group decided to give the business, a unique name, the “Love – bada – Bango” laundry shop.The idea of the business name came from the popular advertisement of one of the leading fabric conditioner in the country. Love – bada – Bango originated from the tagalog phrase “labada bango” which means that the clothes will be clean with good and pleasant smell. Love’ba – dub – bango laundry shop also means that will serve you and wash your clothes with love and passion providing the pleasant and long lasting good smell. B. Location Love – bada – Bango laundry shop will be located at 1043 Ashley Compound, Barangay Del Remedio, San Pablo City, Laguna 4000. The lot measures 100sq.m. and we will expecting the laundry will occupy only 85 sq.m. The business site is accesible to those who are residents of the area and also those students and employees who are bed spacer. C. Brief Description of the Project Clothes are one of the essential needs of human and it also boost the confidence of the person because we all know that sometimes your physical looks can define every individuals personality. In addition to that having a good physical looks includes having a clean and good - pleasant look and smell of us. One of the great asset of everything around the community is having a clean and long lasting pleasant smell...
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...TABLE OF CONTENT DECLARATION DEDICATION COPYRIGHT ACKNOWLEDGEMENT 1. INTRODUCTION 1:0 0RAGANISATIONAL BACKGROUND 1:1 STAKE OWNERSHIP 1:3 TBL PLANTS IN TANZANIA 1:4 TBL BRANDS AND COMPETITORS 1:5 BEER MAKING PROCESS 1:6 ORANISATIONAL CHART 2. ACTIVITIES UNDERTAKEN 3. LESSONS, SKILLS AND EXPERIENCES 3:1 LESSONS 3:2 SKILSS 3:3 EXPERIENCES 4. CHALLENGES AND ENJOYMENTS 4:1 ORGANISATIONAL CHALLENGES 4:2 PERSONAL CHALLENGES 4:3 ENJOYMENTS 5. RECOMMENDATION 6. CONCLUSION DECLARATION I, Hellen Robert Gabriel declare that this field attatchment report is my own work and it has not been submitted or presented to the Tanzania breweries limitted or any other related organisation. I therefore I submit this field attachment report for the first time for the award of field training certificate to the Tanzania brewerie limitted. Trainee HELLEN ROBERT GABRIEL Signature ……………………………………… Field supervisor ...
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...CHAPTER 1 1. INDUSTRY PROFILE 1.1 Dairy Industry-An overview In 1965, National Dairy Development Board (NDDB) was set up with the object of meeting the demand of milk, especially in urban areas.as well as developing the rural economy through the enhancement of the milk production of the country. In 1970 national dairy development board took up operation flood program in order to organize milk producers co-operative in several places in India taking the Khera district (Anand)co-operative milk producers union limited (AMUL) of Anand, Gujarat as a model with the object in view. 1.2 HISTORY OF DAIRY CO-OPERATIVE IN INDIA: The co-operative movement started in India in the last of the 19th century with two objects in view, i.e., to protect the farmers from the hands of the private money lenders and to improve their economic conditions. The history of dairy development movement in India is a new one. The most notable of this venture was a Khera District to Co-operative Milk Producer Union Limited of Anand, Gujarat. But after Independence, the national government took great initiative in setting up new dairy co-operative in many parts of India. The National Dairy Development Board was setup to make ambitious project a success. Dairy Industry is playing a vital role in providing quality and hygienic milk and other milk products at a competitive price to the consumer as well as it is offering / providing employment opportunities to rural folk. In June 1974...
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...XVI Congresso Brasileiro de Custos – Fortaleza – Ceará, Brasil, 03 a 05 de novembro de 2009. Gestão de custos, preços e resultados: um estudo empírico em indústrias de conservas Resumo A gestão de custos e a definição de preços têm sido assuntos abordados com freqüência em pesquisas, na forma de instrumentos da eficiência e eficácia empresarial. Este trabalho tem por objetivo analisar a questão dos estoques, origem capital de giro, processo de formação de preços, e gestão de custos em agroindústrias de médio porte, que atuam no setor de conservas de doces. A pesquisa envolveu um estudo empírico com as 8 empresas do setor que atingiram, no ano de 2008, faturamento acima de R$ 12 milhões. A metodologia englobou uma pesquisa de campo e foi utilizada a entrevista estruturada como método de coleta de dados, seguida de análise descritiva e de correlação estatística. Observou-se que a maioria das empresas forma os estoques de insumos para períodos de curto prazo, dadas as limitações de capital de giro e de endividamento. Observou-se, também, que a maioria delas usa sistema de custos ou alguma forma de estrutura de custos, com tradicionais técnicas de gestão dos custos do processo produtivo. Constatou-se que o principal critério utilizado na formação de formação do preço de venda das é o mark-up, aplicando sobre o custo total de produção. As correlações mais significativas e relevantes, com coeficientes de 100%, foram observadas entre os métodos de custeio utilizados e a adoção do...
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...WAITROSE IN CHINA PESTEL ANALYSIS An organisation (or) business effect or make the decisions depending on the factors in the macro environment.To analyse these external factors, the bussiness planners categorised to as PESTEL model.It is helpful strategic tool for understanding business position, market growth or decline, potential. PESTEL analysis is vital and used widely to understand the external factors affecting the organisation.It is a strategic external analysis used to evaluate (Political,Economic,Social,Technological,Environmental ,Legal) of a particular organisation or business.It is very important when you start operating in a new region or country.It also helpful to break your unconscious assumptions,and you can adapt to the reality of new environment. POLITICAL: political factors are how and to what degree a government interfere in the country economy.It includes areas like tax policy,labour laws, environmental laws,trade restrictions,political stability. ECONOMICAL:The factors include in economical are economic growth, interest rates,exchange rates,inflation rates.It is how government supports trading and business in the country. SOCIAL: Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. TECHNOLOGY: Technological factors include technological aspects such as research and development (R&D) activity, automation, technology incentives...
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...MZUMBE UNIVERSITY MBEYA CAMPUS COLLEGE MBA- CORPORATE MANAGEMENT BUS 5012: INTERNATIONAL BUSSINESS MANAGEMENT GROUP 3 - ASSIGNMENT LECTURER: DR D. MOLLEL GROUP MEMBERS S/N | NAME | REG. NO. | 1 | IPYANA JULIUS | 331050056/T.14 | 2 | MARY KAMBAINE | 331050015/T.14 | 3 | BARAKA MWAKYOLILE | 331050007/T.14 | 4 | STANFORD SIWALE | 331050069/T.14 | 5 | NSUBISI SETH MWANG’ONDA | 331050025/T.14 | 6 | PETER BUTEMI | 331050001/T.14 | 7 | ELIA MBWILE | 331050050/T.14 | 8 | EDWIN NGAILO | 3310500…./T.14 | 9 | MIJA KANJU | 3310500…../T.14 | 10 | GEOFREY MARTIN | 331050054/T.14 | TOPIC: International Marketing Research SUBMISSION DATE: 14TH MAY 2015 1.0 INTRODUCTION OF INTERNATIONAL MARKETING RESEARCH Businesses preparing to compete in the 21st century are increasingly confronted with the task of crafting strategies that anticipate and respond to the rapid pace of change in global markets. As a result, their information needs are changing and becoming ever more complex and diverse. Timely, relevant information is essential to provide an adequate basis for day-to-day decision-making as well to chart the firms path in an increasingly fast paced, turbulent and competitive environment. Information needs are changing in both developed and developing countries. Established markets in industrialized countries are becoming more geographically integrated as direct vertical links and information flows are established between customers, retailers and suppliers...
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...www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 3, No. 2; May 2011 The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers Dr. Hamza Salim Khraim Marketing Department, Faculty of Business Middle East University, Amman, Jordan E-mail: hkhraim@meu.edu.jo Received: January 24, 2011 Abstract The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the field are competing aggressively to capture more and more markets. The purpose of this article is to investigate the influence of brand loyalty on cosmetics buying behavior of female consumers in the Emirate of Abu Dhabi in the UAE. The seven factors of brand loyalty are brand name, product quality, price, design, promotion, service quality and store environment. Questionnaires were distributed and self-administered to 382 respondents. Descriptive analysis, one-way ANOVA and Pearson Correlation were used in this study. The findings of this study indicated that brand name has shown strong correlation with brand loyalty. The research results showed that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, design, promotion, service quality and store environment) with cosmetics brand loyalty. Keywords: Female buying behavior, Brand loyalty, Cosmetics, UAE 1. Introduction The history of cosmetics spans at least 6,000 years of human history, and almost every society on earth...
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...Ta’Kita Boykin REI Marketing Environment Worksheet List the current characteristics of each environmental factor as they relate to REI. U.S. Economy How does the current U.S. economy affect REI retail operations? 1. If the economy was in a depression, people would begin saving money and limiting their spending habits, which in turns results in a decrease in online/in-store purchases for REI because the value of their goods/products would have to increase. There will less buying for some goods and supplies which decrease the company’s sales and revenue. 2. Employees within the companies would lose jobs (turnovers) or employees making less money. Global Economy How does the current global economy affect REI retail operations? 1. If some products or goods were bought or traded from another country and the currency values were increase, REI would have to purchase these items at a higher price also and the scope of REI’s prices would decrease because customers would realize that the prices for what they want are too expensive and not want to buy them. 2. Fair Labor. REI has joined with other associations such as Outdoor Industry Association (OIA) and Fair Factories Clearinghouse (FFC) to crack down and ban fair labor violations. Legal and Regulatory Environment What types of legal and regulatory forces affect REI in the U.S.? 1. Consumer privacy. By REI customer’s using their social security numbers, credit cards, checks, and debit cards to make purchases...
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...KUTCHEN March 24, 2013 MARKETING ANALYSIS REPORT BY: BRIDGETT BLUNT EXECUTIVE SUMMARY Lortex Lutchen is the first company in the United States to ever create a comfortable toilet seat with state-of-the-art features, called Flush Max 1250. This product was created for consumers seeking a piece of mind in their private time. “Our mission is to provide the best in customized toilets, while integrating the latest in technology, to deliver quality and satisfaction to all our consumers. We are committed to the performance and consumer experience of Flush Max 1240 MARKETING MIX Setting a team of members to do a specific job as follows: • One would be responsible for external and internal environments. She/or he would keep up with the new technologies that comes out and keep track of the competition. • One would be responsible for marketing objectives and target marketing. He/ or she would focuses on what needs to be done for future purposes. • One would be responsible for product and pricing strategy. He/ or she would be in charge of setting prices and budgeting for the product. One would be responsible for marketing communication strategy. He/ or she would be in charge of the advertising, ads, sales, and promotion planning of the product. One would be responsible for distribution strategy and implementation and control. She/ or he is in charge of the action plan for marketing objectives. Being a brand new...
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...Executive Summary Introduction Blu-Ray Computer Design will provide computer and technical consulting to local small businesses as well as home PC users. In doing so the company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. The Company Blu-Ray will initially be a sole proprietorship with minimum outside financing. Blu-Ray will be a home office start-up, utilizing one studio room in the owner's home and serving customers in the local Clearwater, Florida area. Blu-Ray Computer Design will be initially owned by Nigel Murrien. Depending on growth, the company will possibly add additional employees and expand operations. The Market Market research indicates an available market niche able to be occupied by additional businesses of this nature. The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. Home PC users will provide the majority of our business revenue. These jobs will typically consist of minor upgrades services and advising. Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales. Blue-Ray Computer Design has decided to focus mainly on the home PC market for many reasons. These home customers typically request jobs that are easier, faster, and less...
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...Marketing Mix “The four P approach has led to a manipulative attitude to people” (Gummesson, 2002:285). “What marketing deserves is new approaches, new paradigms, which are more market oriented” (Gronroos, 2002:140). “We propose that the mix has now reached its vanishing point, and we argue that marketing requires a new paradigm” (O’Malley & Patterson, 2002:50). What is common among the above three quotations is the fact that they are all against the Marketing mix. They also share the common belief that it’s time for a radical change, one where the 4Ps are rejected for a new paradigm. But the importance of the 4Ps is being undermined. Despite its limitations, they still form the base which is being used by modern organizations. This paper attempts to show the importance of the marketing mix for modern marketers and that it cannot be relegated from modern marketing strategy. The paper is divided into six parts. Beginning with the introduction it then moves on to the development of the marketing mix theory. The third part contains the literature review of the mix. The fourth asserts that marketing mix in conjunction with RM and CRM can result in a successful marketing strategy and the fifth uses Lexus as an example to prove this assertion. It ends with the conclusion. What Is Marketing Mix? The Oxford Dictionary of Business and Management’s definition of the Marketing Mix is of “the factors controlled by a company that can influence consumers’ buying of its products” (Anon...
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