The company Busy Bees provides childcare service in an affluent area of Sutton Coldfield, Birmingham. After the struggles of setting up a new business Busy Bees is now a profitable business and looks to expand their services via various marketing techniques. The target segment of Busy Bees is working parents and staff of the primary school where Busy Bees is going to be located. Parents use this service to ensure their children have a secure and stable environment whilst they are working. Once issue that faces the company is that only 75% of the capacity is being used of their maximum capacity. Secondly the company struggles to fill Mondays and Fridays due to the fact the requirements of the UK childcare market have changed.

Strengths 1. The school is run by two qualified nurses with over ten years of work experience, which will serve as an added advantage in attracting parents as compared to other nurseries rookies with little or no experience. 2. The wealth of experience and practical knowledge acquired over the ten-year period can serve as a means to transfer knowledge and skills to their other staff. 3. There is going to be a good level of teamwork and understanding between Jane Taylor and Diane Cox since they have worked together in other nurseries. 4. They have finally purchased the modular building which they occupy thus increasing their profit by 3000 dollars per month. 5. Introducing computer administration will enhance service delivery in the nursery. 6. From the onset busy bees rented the land cheaply from the school, which contributed in overcoming the start up pains of starting a business, as the fixed cost was reasonably affordable. 7. The fact that the business started in 2006 and has stabilized and is now profitable has put them in a vantage point over new entrants or others who want to coming into the industry. 8.