...XXX of the XXX. Both of the tutors shall be thanked gratefully at this point. Furthermore I would like to acknowledge the interviewees for their advices and information, who made it possible to complete this bachelor thesis. 2 “Option strategies – A practical Guideline for Retail Investors” Management Summary This bachelor thesis examines option strategies and what costs and fees an individual investor will be confronted with when trading such instruments in Switzerland. In theory, option strategies are an interesting and multifunctional instrument for every market direction. However, in practice, there are several difficulties which retail investors have to overcome. For example, they have only limited available assets for trading and thus the margin of the broker and the transaction costs significantly influence the potential profit (economies of scale). There are also legal restrictions like naked short selling which essentially complicate trading option strategies efficiently. The methodology of this paper is mainly based on literary research from the Anglo-Saxon and German language area as well as interviews with experts in the banking industry. In this thesis, the twelve biggest retail banks in Switzerland are analysed in relation to costs and trading possibilities as well as 45...
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...Harvard Referencing 2007 Note: this page is only an introduction to the Harvard referencing system. Curtin University Library provides a modified version of the author-date system presented in: Snooks & Co. 2002, Style manual: For authors, editors and printers, 6th edn, John Wiley & Sons Australia, n.p. For referencing electronic sources, refer to the American Psychological Association's Publication manual: American Psychological Association 2001, Publication manual of the American Psychological Association, 5th edn, APA, Washington, DC. Note: A modified APA style is used for electronic sources to fit in with the Harvard referencing style provided by Curtin University Library as the Style manual does not cover this area fully. The information and examples contained on this page are chiefly derived from the above publications. It is very important that you check your department or school's assignment guide as some details, eg. punctuation, may vary from the guidelines on this page. You may be penalised for not conforming to your school's requirements. What is Referencing? Referencing is a standardised method of acknowledging sources of information and ideas that you have used in your assignment in a way that uniquely identifies their source. Direct quotations, facts and figures, as well as ideas and theories, from both published and unpublished works must be referenced. There are many acceptable forms of referencing. This information sheet provides a brief guide to the Harvard...
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...Harvard Referencing 2007 Note: this page is only an introduction to the Harvard referencing system. Curtin University Library provides a modified version of the author-date system presented in: Snooks & Co. 2002, Style manual: For authors, editors and printers, 6th edn, John Wiley & Sons Australia, n.p. For referencing electronic sources, refer to the American Psychological Association's Publication manual: American Psychological Association 2001, Publication manual of the American Psychological Association, 5th edn, APA, Washington, DC. Note: A modified APA style is used for electronic sources to fit in with the Harvard referencing style provided by Curtin University Library as the Style manual does not cover this area fully. The information and examples contained on this page are chiefly derived from the above publications. It is very important that you check your department or school's assignment guide as some details, eg. punctuation, may vary from the guidelines on this page. You may be penalised for not conforming to your school's requirements. What is Referencing? Referencing is a standardised method of acknowledging sources of information and ideas that you have used in your assignment in a way that uniquely identifies their source. Direct quotations, facts and figures, as well as ideas and theories, from both published and unpublished works must be referenced. There are many acceptable forms of referencing. This information sheet provides a brief guide to the Harvard...
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...OPTIONS FOR THE BEGINNER AND BEYOND In an increasingly competitive world, it is quality of thinking that gives an edge—an idea that opens new doors, a technique that solves a problem, or an insight that simply helps make sense of it all. We work with leading authors in the various arenas of business and finance to bring cutting-edge thinking and best-learning practices to a global market. It is our goal to create world-class print publications and electronic products that give readers knowledge and understanding that can then be applied, whether studying or at work. To find out more about our business products, you can visit us at www.ft-ph.com. OPTIONS FOR THE BEGINNER AND BEYOND UNLOCK THE OPPORTUNITIES AND MINIMIZE THE RISKS W. Edward Olmstead Professor of Applied Mathematics McCormick School of Engineering and Applied Sciences Northwestern University Editor for The Options Professor Published by Independent Investor, Inc. Vice President and Editor-in-Chief: Tim Moore Executive Editor: Jim Boyd Editorial Assistant: Susan Abraham Development Editor: Russ Hall Associate Editor-in-Chief and Director of Marketing: Amy Neidlinger Cover Designer: Chuti Prasertsith Managing Editor: Gina Kanouse Senior Project Editor: Kristy Hart Copy Editor: Keith Cline Senior Indexer: Cheryl Lenser Compositor: Interactive Composition Corporation Manufacturing Buyer: Dan Uhrig © 2006 by Pearson Education, Inc. Publishing as Financial Times Prentice Hall ...
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...Summary of Marketing Week 1: Chapter 1+8 and 4 Week 2: Chapter 5 and 6 Week 3: Chapter 9 and 10 Week 4: Chapter 3 Week 5: Chapter 11+12, 13 and 14 Week 6: Chapter 15 and 16+18 Week 7: Chapter 19 and 20 Chapter 1 - Marketing now Chapter 3 - Strategic marketing Chapter 4 - The market environment Chapter 5 - Consumer markets Chapter 9. Segmentation and positioning. Chapter 10. Competitive strategy. Chapter 15. Integrated marketing communications strategy. Chapter 19 - Managing market channels - Place Chapter 1 - Marketing now Definition: a social and managerial process by which individuals and group obtain what they want through creating and exchanging products and value with each others. or the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Old, “telling and selling”. Now, satisfying customer needs. Selling happens after product is produced, marketing starts much earlier and helps determining whether a profitable opportunity exists. “The aim of marketing is to make selling unnecessary.” Marketing process: create value for customer 1) Understand customer needs and wants 2) Design a customer-driven strategy 3) Construct an integrated marketing programme that deliver superior value 4) Build profitable relationships and create customer delight capture value from customer 5) Capture value from customer to create profits and customer equity ...
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...Fixed Income Securities Tools for Today’s Markets Second Edition BRUCE TUCKMAN John Wiley & Sons, Inc. Copyright © 2002 by Bruce Tuckman. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-750-4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, e-mail: permcoordinator@wiley.com. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies...
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...Assignment On Segmenting, Targeting, Differentiation and Positioning of “Nando’s” Segmenting, Targeting, Differentiation and Positioning of Nando’s Course: Marketing Management Submitted By: Md. Nahidul Islam Ratul ID: 2012-1-10-042 Susanta Basak ID: 2011-2-10-349 Md. Rakibul Bhuiya ID: 2011-2-10-347 Sharif Ahmed ID: 2011-1-10-349 Submitted To: Mahmud Zubayer Senior Lecturer Department of Business Administration East West University Date of Submission 19th August, 2013 Letter of Transmittal August 19, 2013 Mahmud Zubayer Senior Lecturer Department of Business Administration East West University Subject: Submission of Assignment Dear Sir, We are very pleased to submit this assignment on “Nando’s” as you have permitted us in this semester. We are honored to prepare this assignment under your guidance since it gave us the opportunity to know the current marketing status of “Nando’s” and analyze its marketing condition. We tried our level best and to accumulate the information for you as comprehensive as possible. We will be obliged to provide further clarification on this report whenever necessary. Sincerely Yours, Md. Nahidul Islam Ratul ID: 2012-1-10-042 ................................. Susanta Basak ID: 2011-2-10-349 ………………………….... Md. Rakibul...
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...protected by copyright. No part of this book may be reproduced or transmitted in any form or by any means, including as photocopies or scanned-in or other electronic copies, or utilized by any information storage and retrieval system without written permission from the copyright owner, except for brief quotations embodied in critical articles and reviews. Materials appearing in this book prepared by individuals as part of their official duties as U.S. government employees are not covered by the above-mentioned copyright. To request permission, please contact Lippincott Williams & Wilkins at Two Commerce Square, 2001 Market Street, Philadelphia, PA 19103, via email at permissions@lww.com, or via website at lww.com (products and services). 9 8 7 6 5 4 3 2 1 Library of Congress Cataloging-in-Publication Data McCall, Ruth E., author. Phlebotomy essentials / Ruth E. McCall, Retired Director of Phlebotomy and Clinical Laboratory Assistant Programs, Central New Mexico Community College, Albuquerque, New Mexico, Cathee M. Tankersley, MT(ASCP), President, NuHealth Educators, LLC, Faculty, Emeritus, Phoenix College, Phoenix, Arizona. — Fifth Edition. p. ; cm. Includes...
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...customer brand loyalty. The summaries of the chapters of this research are as follow: Chapter 1 INTRODUCTION AND STATEMENT OF PROBLEM Chapter 2 LITERATURE REVIEW Chapter 3 RESEARCH DESIGN AND METHODOLOGY Chapter 4 ANALYSES OF DATA: Chapter 5 INTERPRETATIONS OF RESULTS Table of Contents PREFACE 4 1 Chapter One 10 1.1 Introduction 10 1.2 Background 13 2 Chapter Two 18 2.1 literature review 18 2.1.1 brand trusr 18 2.1.2 brand image 22 2.1.3 consumer brand loyalty 23 2.2 objectivesand purpose of the study 25 2.2.1 Research problem 25 2.2.2 Research questions 25 2.2.3 Marketing research ojectives 25 2.2.4 Research hypotheses 26 3 Chapter Three 27 3.1 Research Methodology 27 3.1.1 Research Framework 27 3.1.2 Research Design 28 3.2 Data Sources 30 3.3 Population and sampling size 30 4 Chapter Four 32 4.1 Data analysis and discussion 32 4.2 Profile of Respondents 32 4.3 feedbach about Halwani brand trust 33 4.4 Feedback about “Halawa brand loyalty” 34 4.5 feedback about halwani brand image 38 5 Chapter Five 40 5.1 Findings 40 5.2 Recommendations 41 6 References 42 7 Appendix 45 PREFACE What is the FMCG Industry? Resilient, rewarding and really, really fast. “Nurofen. Coca-Cola. Dettol. Dove. Dairy Milk. Finish. These and many more well known brand names all have one big thing in common: they're all part of the fast moving consumer goods or better known as FMCG industry. What is the FMCG industry? Also known as the Consumer Packaged Goods or CPG Industry, this multi-million dollar...
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...and Graham Wilkinson Learning outcomes On completion of this chapter you should be able to: understand the impact of globalisation; understand the move towards greater dynamism, complexity and uncertainty (turbulence) in the international business environment of most firms; speculate about the future prospects for organisations, individuals, governments and groups in society as a result of environmental turbulence; outline the nature of chaotic and turbulent environments and the implications of these for long-term planning and flexible working; reflect on the differences between predictable and unpredictable change and the implications of this for organisations; understand the characteristics of the advantages and drawbacks of flexible working; discuss the influences that the changing international business environment and, in particular, the trend towards flexible working, have upon individuals and groups in the social community; explore environmental scenarios; discuss the future role of government and understand the environmental forces acting on public sector organisations. Key concepts dynamism, complexity, uncertainty and turbulence predictable and unpredictable change chaos theory futurology long-term planning environmental scenarios and planning flexible working demographic time bomb social inclusion and exclusion interventionist and laissez-faire government. Chapter 9 Globalisation, challenges and changes 3 07 Dealing with...
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...Staff, Philippine Institute for Development Studies 3rd Floor, NEDA sa Makati Building, 106 Amorsolo Street, Legaspi Village, Makati City, Philippines Tel Nos: 8924059 and 8935705; Fax No: 8939589; E-mail: publications@pidsnet.pids.gov.ph Or visit our website at http://www.pids.gov.ph A STUDY OF PHILIPPINE HOSPITAL MANAGEMENT AND ADMINISTRATIVE SYSTEMS PIDS Project No. DOH / 91-92 / 05 (Final Report) October 30, 1994 Fred S. Avestruz, MBA, Ph.D. Asian Institute of Management TABLE OF CONTENTS Chapter 1 Page INTRODUCTION ........................................................ 1 1.1 Objectives of the Study .................................................. 1 1.2 Conceptual Framework of Hospital Management ................ 2 1.3 The Hospital in the Philippine Health Care System ................. 3 1.3.1 The Philippine Health Care System ..................... 5 '_1.3.2 Role of Hospitals .............................................. 7 1.3.3 Hospitals Industry Structure ................................. 15 1.4 Operational Characteristics of Philippine Hospitals ................ 18 1.5 Hospitals in the...
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...VIDEO GUIDE Advertising: Principles and Practice, 8th Edition Moriarty/Mitchell/Wells Segment 1: AFLAC Summary That wacky, quacky duck brought AFLAC to a high spot among most-recognizable ads and brand names. The insurance company is growing quickly as a result of this greater name recognition. It achieved 89 percent brand recognition in a relatively short time, resulting in $10 billion in sales and about a 25 percent compound growth rate. AFLAC had spent millions of dollars on advertising with little or no effect and almost no market awareness. Clearly, the current strategy was not working. This led the management team to decide to try something bold to increase market awareness. The advertising agency came up with many different ideas, but one crazy one—a duck. AFLAC tested the ad concepts and, as we know today, the duck yielded the highest results. The goal of advertising is to create awareness, while the actual sale comes from the agents selling the complicated insurance products. Discussion Questions 1. What other industries, products, or brands have used humor in advertising to help position themselves in the marketplace? Do you think the strategies have worked? Where wouldn’t humor work? Humor wouldn’t work all that well with serious purchases (e.g., health), but one might think it wouldn’t have worked with something as serious (boring?) as insurance. Might that be because the humor is associated only with the name and not the insurance company’s attributes...
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...Edited by Kristen Walker Painemilla, Anthony B. Rylands, Alisa Woofter and Cassie Hughes Edited by Kristen Walker Painemilla, Anthony B. Rylands, Alisa Woofter and Cassie Hughes Conservation International 2011 Crystal Drive, Suite 500 Arlington, VA 22202 USA Tel: +1 703-341-2400 www.conservation.org Editors : Kristen Walker Painemilla, Anthony B. Rylands, Alisa Woofter and Cassie Hughes Cover design Paula K. Rylands, Conservation International : Layout: Kim Meek, Washington, DC Maps [except where noted otherwise] Kellee Koenig, Conservation International : Conservation International is a private, non-profit organization exempt from federal income tax under section 501 c (3) of the Internal Revenue Code. ISBN 978-1-934151-39-6 © 2010 by Conservation International All rights reserved. The designations of geographical entities in this publication, and the presentation of the material, do not imply the expression of any opinion whatsoever on the part of Conservation International or its supporting organizations concerning the legal status of any country, territory, or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. Any opinions expressed in this publication are those of the writers, and do not necessarily reflect those of Conservation International (CI). Suggested citation: Walker Painemilla, K., Rylands, A. B., Woofter, A. and Hughes, C. (eds.). 2010. Indigenous Peoples and Conservation: From Rights to Resource Management. Conservation...
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...Technology Rights Department in Oxford, UK: phone: (þ44) 1865 843830, fax: (þ44) 1865 853333, E-mail: permissions@elsevier. com. You may also complete your request online via the Elsevier homepage (http://elsevier.com), by selecting ‘‘Support & Contact’’ then ‘‘Copyright and Permission’’ and then ‘‘Obtaining Permissions.’’ British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data A catalog record for this book is available from the Library of Congress. ISBN: 978-0-7506-8334-0 For information on all Butterworth–Heinemann publications visit our Web site at www.books.elsevier.com Printed and bound in Great Britain 10 11 12 10 9 8 7 6 5...
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...1 Historical Development of Professional Nursing in the United States Jennifer Casavant Telford, PhD, APN-BC Arlene W. Keeling, PhD, RN, FAAN OBJECTIVES At the completion of this chapter, the reader will be able to: • Discuss the impact of Florence Nightingale's model and the American Civil War on mid to late–19th-century American nursing education. • Describe the transition of nursing education from the hospital to collegiate programs. • Discuss the role of nursing licensure in safeguarding the public and developing educational and clinical nursing standards. • Discuss the development of advanced clinical practice nursing from the 1960s through the present. PROFILE IN PRACTICE Laura J. Robinson Adult Primary Care Nurse Practitioner Student, University of Connecticut School of Nursing Nursing history is important to me because it has provided me with the opportunity to fulfill my goal to advance my career as a nurse practitioner, a role that was not existent less than half a century ago. Ambitious nurses before me had to establish themselves in a new career, gain recognition, and succeed in order for the position to be present today. One person whom I particularly admire and who helped pave the way is my grandmother, Olive Shea. Grandma Shea earned her RN diploma in 1944 after completing the 3-year certification program offered by Hartford Hospital in Hartford, Connecticut. After various nursing positions, she was employed by the University of Connecticut at the...
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