...Coyle Final K Matthew Coyle 9/22/2013 English C100--Mr. Davis Ad Analysis The Windows Phone: Smoked by the Competition In today’s fast-paced world, advertisements aim to convey a strong message in a single glance. Minimal wording and clever use of tools such as rhetorical, narrative, and genre focused aims help convey meaning in advertisements and successfully get a message across. The aim of this Windows Phone advertisement is to catch the eye of “gamers”. This is appealing to internet users that are attracted to some sort of action genre to convey that their device might be “superior” to a competitor. This advertisement uses a simple, minimal message to target its audience but leaves many questions and effectively ignores other audiences. When Microsoft designed this ad, the designer picked a color scheme to flow like the sky with a dash of smoke. The phone itself features App blocks or windows to match the background color to imply that the phone might be customizable (which is a common feature on any competitor’s phone.) Maybe the implication they are trying to convey is that the device would “smoke the competition in the sky”? I’m personally not too fond of the message. This Window’s phone ad has a very direct message but does not show the reader any feature of the device where it has “smoked the competition”. This message would be used primarily to target gamers, young adults, and cheesy action movie lovers where someone “smokes” the competition. The problem...
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...C100 Foundations MAJ LeAngela Jones C112 Stage Setter Essay Thomas Barnett The Pentagon War:” It explains why we’re going to War and why we’ll Keep Going to War” CGSC 1. Critique the Author’s thesis: Thomas Barnett has briefed many people on The Pentagon’s New Map: It explains why we’re going to war and why we’ll keep going to war” as part of the Non-Integrating Gap. The Pentagon's New Map was intended to provide direction for the Pentagon in search of a strategy following the 1927 Post War and how globalization has affected this world. Is Thomas Barnett way of thinking about war the way most Americans think about war? I agree with the majority of Barnett’s article on “The Pentagon New Map”. He talks about how the threat of the disconnectedness of the Gap will reduce the level of disconnectedness and shrink the Gap. Protecting American citizens at home and abroad is one of the toughest tasks the President and Congressional leaders assume after they assume the oath of office. Disconnectedness can be seen among the citizens of the United States. Some of the same reasons identified by Barnett as causal factors are also applicable on a lesser scale. Take a look at the disadvantage people living in the United States; some in projects and others in trailer parks. Many of them are somewhat educated and want success; however, they take the wrong course of action to be successful. When they witness the success of others and the personal property owned by successful people...
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...PRESENTATION COVER SHEET | |NAME OF STUDENT |(VN) |(E) | |REGISTRATION NO. | |Class: FO6 ( A / ( B / ( C / | |UNIT TITLE |Unit 32: Quality Management in Business | |ASSIGNMENT TITLE |Honda Quality Management Approaches | |ASSIGNMENT NO |1 of 2 (Individual presentation) | |NAME OF ASSESSOR |Ms. Doti Chee | |SUBMISSION DEADLINE |To be advised | I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarised from any source. I have referenced the sources from which information is obtained by me for this assignment. ________________________________...
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...manuals available. I concentrate on common tasks, not every last thing that can be done in Excel. Also, I presume that you have some Excel knowledge. For example, I assume you know about rows and columns, values, labels, and formulas, relative and absolute addresses, and other basic Excel elements. If you know virtually nothing about Excel, you probably ought to work through an “Excel for Dummies” book and then work through this tutorial. The style of this tutorial should be easy to follow. Main topics appear in bold black type. Specific direction headings are in yellow, and these are followed by detailed directions in red. Additional comments about the directions appear in blue. Then there are “Try it!” exercises in green. These “Try it!” exercises are a key feature of this tutorial. I have embedded numerous sample Excel spreadsheets so that you can try out the directions right away—without switching into Excel. When you double-click on one of these spreadsheets, you launch Excel, and the spreadsheet “comes alive.” The menus and toolbars even change to those for Excel. By clicking outside one of these spreadsheets, you’re back in Word. The easiest way to maneuver around this tutorial is to switch to outline view. To do so, select Outline from Word’s View ribbon, which gives you an extra Outlining ribbon. From this ribbon, click on the Show Level dropdown. This lets you choose the level of the outline. You’ll get good results by choosing Level 2. This lets you see all first-level and...
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...manual for our brand. It will help all of us make Samsung a more powerful global icon. This document is intended for Samsung internal purposes only. The information contained herein is proprietary and confidential. Any use, copying, retention or disclosure by any person other than the intended recipient or the intended recipient’s designees is strictly prohibited. © 2008, Samsung Electronics Co. Table of contents 1 New brand platform 19 Bringing the brand to life 93 Applications 121 Appendix New brand platform 2 Global brand objective 3 Brand target 4 Target profiles 10 Brand equity pyramid 12 Brand equity 14 Interpretation of brand personalities Global brand objective The Samsung brand has come a long way in a short time. Our first focus was to build brand awareness worldwide. We succeeded by making Samsung one of the best known brands in any category. In the following years, our task was to build our premium quality, to help drive preference against competing brands. Brand target To drive and accelerate our growth in Brand Preference, we needed a redefined Brand Target on which to focus our future marketing efforts. that we will continue to build upon as we enter our next and most exciting phase: going from well-known to well-respected and, soon, to well-loved. Our global brand objective: A world-class, premium brand that connects...
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...Project Management Project and Programme Management Resources for Students Gower have teamed up with a major provider of project management training, ESI International, to bring you a range of project and programme resources to support your learning. Visit www.projectmanagement9.com and: • • • • Download white papers on topics as diverse as the project communication, project leadership, risk management and project troubleshooting. View professional project webinars from some of the leading presenters on project management covering topics such as: risk management, troubled project recovery, portfolio management, business requirements, earned value management, performance-based service contracting. Learn about the qualifications and development available from the PMI, Project Management Institute, the world’s largest non-profit professional association in project management. Link to further resources, professional bodies, news sites and more. These resources are designed to help you develop your learning on project management and start you on the road to professional qualifications or further development, once you have finished your degree or your current qualification. Visit www.projectmanagement9.com Project Management Ninth Edition DENNIS LOCK © Dennis Lock 2007 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise...
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...CORE CONCEPTS OF Accounting Information Systems Twelfth Edition Mark G. Simkin, Ph.D. Professor Department of Accounting and Information Systems University of Nevada Jacob M. Rose, Ph.D. Professor Department of Accounting and Finance University of New Hampshire Carolyn Strand Norman, Ph.D., CPA Professor Department of Accounting Virginia Commonwealth University JOHN WILEY & SONS, INC. VICE PRESIDENT & PUBLISHER SENIOR ACQUISITIONS EDITOR PROJECT EDITOR ASSOCIATE EDITOR SENIOR EDITORIAL ASSISTANT PRODUCTION MANAGER PRODUCTION EDITOR MARKETING MANAGER CREATIVE DIRECTOR SENIOR DESIGNER PRODUCTION MANAGEMENT SERVICES SENIOR ILLUSTRATION EDITOR PHOTO EDITOR MEDIA EDITOR COVER PHOTO George Hoffman Michael McDonald Brian Kamins Sarah Vernon Jacqueline Kepping Dorothy Sinclair Erin Bascom Karolina Zarychta Harry Nolan Wendy Lai Laserwords Maine Anna Melhorn Elle Wagner Greg Chaput Maciej Frolow/Brand X/Getty Images, Inc. This book was set in 10/12pt Garamond by Laserwords Private Limited, and printed and bound by RR Donnelley/Jefferson City. The cover was printed by RR Donnelley/Jefferson City. This book is printed on acid free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the...
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...ISBN 978-92-64-04632-0 OECD Employment Outlook © OECD 2008 Chapter 3 The Price of Prejudice: Labour Market Discrimination on the Grounds of Gender and Ethnicity Despite some progress, there is still evidence of discrimination on the grounds of gender and ethnic or racial origins in OECD labour markets. Field experiments show pervasive ethnic discrimination in many countries. Indirect evidence shows that on average at least 8% of the gender employment gap and a larger proportion of the gender wage gap can be attributed to discrimination. Virtually all OECD countries have enacted anti-discrimination laws in recent decades, and evaluations as well as cross-country analysis suggest that, if well-designed, these laws can be effective in reducing disparities in labour market outcomes. However, enforcement of antidiscrimination legislation is essentially based on victims’ willingness to claim their rights. Thus, public awareness of legal rules and their expected consequences (notably, victims’ costs and benefits of lodging complaints) is a crucial element of an effective policy strategy to establish a culture of equal treatment. Moreover, legal rules are likely to have more impact if the enforcement is not exclusively dependent on individuals. In this respect, specific agencies may play a key role. 139 3. THE PRICE OF PREJUDICE: LABOUR MARKET DISCRIMINATION ON THE GROUNDS OF GENDER AND ETHNICITY Introduction Employment outcomes are far from being evenly distributed...
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...Advantage (Chapter 1) ● Working Conditions at Wal-Mart (Chapter 2) ● Wal-Mart’s Bargaining Power over Suppliers (Chapter 3) ● Human Resource Strategy and Productivity at Wal-Mart (Chapter 4) ● How Wal-Mart Became a Cost Leader (Chapter 5) ● Wal-Mart’s Global Expansion (Chapter 6) ● WalMart Internally Ventures a New Kind of Retail Store (Chapter 8) ● Sam Walton’s Approach to Implementing Wal-Mart’s Strategy (Chapter 9) Strategy in Action Features A Strategic Shift at Microsoft (Chapter 1) ● The Agency Problem at Tyco (Chapter 2) ● Circumventing Entry Barriers into the Soft Drink Industry (Chapter 3) ● Learning Effects in Cardiac Surgery (Chapter 4) ● How to Make Money in the Vacuum Tube Business (Chapter 5) ● The Evolution of Strategy at Procter & Gamble (Chapter 6) ● Diversification at 3M: Leveraging Technology (Chapter 7) ● News Corp’s Successful Acquisition Strategy (Chapter 8) ● How to Flatten and Decentralize Structure (Chapter 9) Practicing Strategic Management Application-based activities intended to get your students thinking beyond the book. Small-Group Exercises Short experiential exercises that ask students to coordinate and collaborate on group work focused on an aspect of strategic management. Exploring the Web Internet exercises that require students to explore company websites and answer chapter-related questions. Designing a Planning System (Chapter 1) Evaluating Stakeholder Claims (Chapter 2) Competing with Microsoft (Chapter 3) Analyzing Competitive...
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...Advantage (Chapter 1) ● Working Conditions at Wal-Mart (Chapter 2) ● Wal-Mart’s Bargaining Power over Suppliers (Chapter 3) ● Human Resource Strategy and Productivity at Wal-Mart (Chapter 4) ● How Wal-Mart Became a Cost Leader (Chapter 5) ● Wal-Mart’s Global Expansion (Chapter 6) ● WalMart Internally Ventures a New Kind of Retail Store (Chapter 8) ● Sam Walton’s Approach to Implementing Wal-Mart’s Strategy (Chapter 9) Strategy in Action Features A Strategic Shift at Microsoft (Chapter 1) ● The Agency Problem at Tyco (Chapter 2) ● Circumventing Entry Barriers into the Soft Drink Industry (Chapter 3) ● Learning Effects in Cardiac Surgery (Chapter 4) ● How to Make Money in the Vacuum Tube Business (Chapter 5) ● The Evolution of Strategy at Procter & Gamble (Chapter 6) ● Diversification at 3M: Leveraging Technology (Chapter 7) ● News Corp’s Successful Acquisition Strategy (Chapter 8) ● How to Flatten and Decentralize Structure (Chapter 9) Practicing Strategic Management Application-based activities intended to get your students thinking beyond the book. Small-Group Exercises Short experiential exercises that ask students to coordinate and collaborate on group work focused on an aspect of strategic management. Exploring the Web Internet exercises that require students to explore company websites and answer chapter-related questions. Designing a Planning System (Chapter 1) Evaluating Stakeholder Claims (Chapter 2) Competing with Microsoft (Chapter 3) Analyzing Competitive...
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...UNIT 1 INTRODUCTION CONCEPT The term ‘Industrial Relations’ comprises of two terms: ‘Industry’ and ‘Relations’. “Industry” refers to “any productive activity in which an individual (or a group of individuals) is (are) engaged”. By “relations” we mean “the relationships that exist within the industry between the employer and his workmen.” | | | | The term industrial relations explain the relationship between employees and management which stem directly or indirectly from union-employer relationship. Industrial relations are the relationships between employees and employers within the organizational settings. The field of industrial relations looks at the relationship between management and workers, particularly groups of workers represented by a union. Industrial relations are basically the interactions between employers, employees and the government, and the institutions and associations through which such interactions are mediated. The term industrial relations have a broad as well as a narrow outlook. Originally, industrial relations were broadly defined to include the relationships and interactions between employers and employees. From this perspective, industrial relations cover all aspects of the employment relationship, including human resource management, employee relations, and union-management (or labor) relations. Now its meaning has become more specific and restricted. Accordingly, industrial relations pertains to the study and practice of collective...
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...financial statements issued for fiscal years beginning after November 15, 2007, and interim periods within those fiscal years Affects: Amends APB 21, paragraphs 13 and 18 Deletes APB 21, footnote 1 Amends APB 28, paragraph 30 Amends APB 29, paragraphs 18 and 20(a) Deletes APB 29, paragraph 25 and footnote 5 Amends FAS 13, paragraph 5(c) Amends FAS 15, paragraphs 13 and 28 Deletes FAS 15, footnotes 2, 5a, and 6 Amends FAS 19, paragraph 47(l)(i) Amends FAS 35, paragraph 11 and footnote 5 Deletes FAS 35, footnote 4a Amends FAS 60, paragraph 19 Deletes FAS 60, footnote 4a Amends FAS 63, paragraphs 4, 8, and 38 through 40 Amends FAS 65, paragraphs 4, 6, 9, 10, 12, and 29 Amends FAS 67, paragraphs 8 and 28 Deletes FAS 67, footnote 6 Amends FAS 87, paragraphs 49 and 264 and footnote 12 Deletes FAS 87, footnote 11a Amends FAS 106, paragraphs 65 and 518 and footnote 21 Deletes FAS 106, footnote 20a Deletes FAS 107, paragraphs 5, 6, 11, and 18 through 29 Amends FAS 107, paragraphs 9, 10, 30, and 31 Amends FAS 115, paragraphs 3(a) and 137 Replaces FAS 115, footnote 2 Amends FAS 116, paragraphs 19, 20, 184, 186, and 208 Deletes FAS 116, footnote 8 Amends FAS 124, paragraphs 3(a) and 112...
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...Excel 2010 Microsoft ® ® ® Formulas John Walkenbach BONUS CD-ROM! Includes all Excel workbook files used in the book, plus the complete book in a searchable PDF file Excel® 2010 Formulas by John Walkenbach Excel® 2010 Formulas Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2010 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 7486011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks...
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...Undergraduate Notes in Mathematics Arkansas Tech University Department of Mathematics A Semester Course in Finite Mathematics for Business and Economics Marcel B. Finan c All Rights Reserved August 10, 2012 1 Contents Preface 4 Mathematics of Finance 1. Simple Interest . . . . . . . . . . . . . . . . . . . . . . . 2. Discrete and Continuous Compound Interest . . . . . . 3. Ordinay Annuity, Future Value and Sinking Fund . . . 4. Present Value of an Ordinay Annuity and Amortization . . . . Matrices and Systems of Linear Equations 5. Solving Linear Systems Using Augmented Matrices . . . . 6. Gauss-Jordan Elimination . . . . . . . . . . . . . . . . . . 7. The Algebra of Matrices . . . . . . . . . . . . . . . . . . 8. Inverse Matrices and their Applications to Linear Systems . . . . . . . . . . . . . . . . . . . . . . . . Linear Programming 9. Solving Systems of Linear Inequalities . . . . . . . . . . . . . . 10. Geometric Method for Solving Linear Programming Problems 11. Simplex Method for Solving Linear Programming Problems . 12. The Dual Problem: Minimization with ≥ Constraints . . . . . Counting Principles, Permuations, and 13. Sets . . . . . . . . . . . . . . . . . . 14. Counting Principles . . . . . . . . . 15. Permutations and Combinations . . . . . . 5 5 12 19 26 . . . . 34 34 42 53 62 . . . . 69 69 77 86 97 Combinations 106 . . . . . . . . . ...
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...our latest Powerbrand 9 French’s: no mess, no waste 10 Our people 11 Sustainability 12 Board of Directors and Executive Committee 14 Chairman’s Statement 15 Business Review 2008 24 Report of the Directors 30 Directors’ Remuneration Report 36 Independent auditors’ report to the members of Reckitt Benckiser Group plc 37 Group income statement 37 Group statement of recognised income and expense 38 Group balance sheet 39 Group cash flow statement 40 Notes to the accounts 71 Five year summary 72 Parent company – independent auditors’ report to the members of Reckitt Benckiser Group plc 73 Parent company accounting policies 74 Parent company balance sheet 75 Notes to the parent company accounts 80 Shareholder information 2 Reckitt Benckiser 2008 CHIEF EXECUTIVE’S STATEMENT £6,563m +25% our net revenue in 2008 growth rate of net revenue Group financial highlights 2008 £m 2007 £m change % Net revenues 6,563 5,269 +25 Operating profit 1,505 1,233 +22 Net income for the year 1,120 938 +19 Diluted earnings per share 154.7p 127.9p +21 Adjusted operating profit* 1,535 1,190 +29 Adjusted net income for the year* 1,143 905 +26...
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