My company (Crackmasters) provides a vehicle wins shield repair and replacement service in the Ontario region. This is a franchised service meaning that we receive material, signs, and pricing objectives from our parent company. The individuals at the company headquarters meet every year to plan a market strategy and then the information is disseminated to franchise owners across the country. However, franchisees reserve the right to implement their pricing strategy based on business activity. Thus, there are three different pricing strategies, which are profit-oriented, sales oriented, and status quo.

First, profit- oriented pricing strategy is when a business strives to make a profit on the service that they are selling. This involves minimizing