...Coffee Café Marketing Plan Marketing Management- MKT 500 Strayer University Coffee Café Marketing Plan Coffee Café is an initial start-up business that will sell high-end coffee to commuters along different areas of Charlotte North Carolina. Coffee Café will provide convenience and great service for commuters who desire to purchase a high quality cup of coffee within seven minutes from the comfort of their car. Supermarkets and fast food establishments that serve coffee are currently located throughout Charlotte. However, commuters have to exit their cars to get coffee, also only the supermarket carries the high-end coffee. Because the supermarket has a very congested entry and exit location, this causes a lot of commuters to not have the ability or convenience to stop. These customers would be the customers that we will initially target. Coffee Café will provide coffee services that will be matched by no other in the Charlotte area. We will provide high-end quality coffee and dining. Coffee Café will be conveniently located and the quality of service will be superior over our competitors, which will entice customers to make Coffee Café the place they want to drink coffee and dine. The mission of our business is to deliver services that: 1. Deliver superior value. 2. Offer outstanding quality 3. Are customized for the majority needs of the Charlotte N.C area- focusing first in the areas of Charlotte where the local competition doesn’t exist. Coffee...
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...coffee shops around the Metro? Then, Daydream Café is here to offer you a unique and extraordinary experience! With its tagline “Keep you cravings a Daydream Away!” you will surely enjoy a simple coffee with your friends at an affordable price together with an unforgettable experience. With its cute, calm and quiet ambiance, Daydream Café wishes to serve as a venue for relaxation, fun and enlightenment. Daydream Café is not like your ordinary café. It offers delectable and affordable coffee choices, and a relaxed and social environment with the experience of dining as a service. The products will be packed and presented with artistic design and labels appealing to the target market. The packaging is designed to be eco-friendly and to give off a charming and sweet vibe to the customers. Our product will maintain its uniqueness, affordability and quality. Indeed, Daydream café can provide a central gathering place for people of all ages to experience an ageless enjoyment. I. Business Description A. Company Name, Address, Form of Ownership Company Name: KMR Foods Incorporated Address: San Beda College Compound, 638 Mendiola Street, 1005 San Miguel, Manila Form of Ownership: General Partnership B. Statement of Mission, Vision and Goals Our Mission Our mission is to satisfy the cravings of our customers at an affordable daily indulgence. Our Vision Daydream Café will be the most loved, patronized and well-trusted café company in the Philippines. Our Goals * To...
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...Business Plan Mango EDWARD NEWTON OCTOBER 2009 CONTENTS |1. |EXECUTIVE SUMMARY |3 | |2. |BUSINESS DESCRIPTION AND PRODUCTS | | |2.1 |Definition of the concept | | |2.2 |The Products | | | | | | |3 |TARGET, POSITIONING AND ANALYIS OF COMPETITION | | |3.1 |Target | | | |Positioning | | | | | | | | | | | | ...
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...BUSINESS MODEL Sunflower Cafe is an eating establishment focusing on heathy, nutritious, and fast food to the local downtown area. The Sunflower Cafe will be an upscale deli specializing in a combination of fast hot or cold sandwiches. Based on this distinct menu, Sunflower Cafe will follow a differentiation strategy that will provide unique, or hard to find choices to deli patrons. The company will be a LLC owned by Ms. Jane Smith. Ms. Smith will be providing $20,000 capital investment and there will be an additional $30,000 raised in short-term loan. Non-Franchise Vs. Franchise When deciding on the business model we looked at the pros and cons of both the franchise vs. non-franchise method. Pros of the franchise model include the following: Franchising is a great way to find talented people to manage your locations and give them an incentive to work hard. The most qualified and hardest working people generally prefer to invest in running a business in return for profits rather than taking a salary as an employee. So by franchising, you are going to get better talent that will work harder to build the business than you would by hiring someone to work for you. Franchising is a good way to obtain expansion capital. Because your franchisees pay to buy outlets in your chain, you can grow the number of locations without tapping much of your own capital or needing to request financing from banks or investors. Franchising can generate high financial returns for relatively...
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...PIYALA POINT The traditional tea house Subject: Entrepreneurship Submitted to: Prof. I.Sidduiq Submitted by: Zafar Hameed S.Anees Abdullah FaiQ SECTION: E Company Description: PIAYALA POINT is a traditional tea house which serves different varieties of tea in a traditional and pleasant environment which includes different teas. Pyala point primarily serves customers traditional tea and light refreshments. Our café's location will be in the Mall Road to provide a place where our customers can enjoy traditional tea in a quiet and relaxing atmosphere. Our company's mission is to consistently provide high quality products that traditional culture in a unique atmosphere, so our customers can experience quietness and socially interact with family and friends. We will strive to broaden our consumers understanding of tea by promoting healthier and better living style through our products. INNOVATIVE FEATURE OF OPPORTUNITY: People mostly prefer to have a tea after a long workload or when they are tired or would like to relax for a while, actually they use it as a energy drink in Pakistan but they cannot find any peaceful place in this rushy world even not in their houses ,but PIYALA POINT would offer that relaxed and peaceful place to their customer where they can sit and have a cup of tea and relaxed their mind and also we are providing a small library where the customers get daily newspapers, magazines, novels, poetries and different famous...
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...Dukes Soul Food Café by Good Student Business Management November 1, 2012 Abstract Mama Dukes Soul Food Café is a mom and pop style restaurant that serves home cooked food to carryout and dine in customers. The owner wants to expand the business. By looking at the current business operations of Mama Dukes Soul Food Café we can see what areas need to be considered for expansion which is important for successful growth and longevity. There are many calculated steps that must be taken before such a big move it made. First the form of business ownership must be considered to see if it’s effective and can handle the growth. Marketing strategies have to be evaluated to see what’s working, what’s not, and what’s cost effective. Daily operations and employee inventory are looked at as well. Some employees job descriptions can be changed to help the daily operation run smoother. A general manager can relieve some of the responsibilities the owner currently has. Ethics is probably not considered when most businesses start to expand. The business still has a responsibility to its stakeholders. The stakeholders still needs to be assured the business is committed to upholding itself to high ethical standards. Mama Dukes Soul Food is Café currently operating as a sole proprietorship by Charles Drayton. A sole proprietorship is a legal form of business ownership where there is no legal distinction that separates the sole owner’s status as an individual and as a business owner (Boone &...
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...Restaurant Business Plan - Blue Note Café University Name: Confidentiality Statement This documents and the provided information in it are strictly confidential and is addressed to a specific personal with an understanding that the addressed personal will adhere to the confidentiality clause and will not disclose or distribute any part of this plan to third parties without the prior written permission of the author. Information includes any data, reports, schedules, or attachments that may be contained in or referred to in this document. Executive Summary Blue Note Café is a single-unit, medium-sized restaurant. We focus on natural food and avoid use of inorganic ingredients and provide creative services. The restaurant will be located in New York. Financial success is most important for us but high-quality of service and customer satisfaction is highest on the priority list of Blue Note Café. Business Plan Business plan of Blue Note Café is divided into three sections: i. Mission ii. Objectives iii. Business Concept Mission Blue Note Café is a blend of traditional-modern trend and a hygienic place to eat with a combination an intriguing comforting atmosphere with excellent and interesting food that is also very good for the people who mostly like home cooked food. It will be a rewarding place for employees, which is reflected in their service delivery. Objectives 1. Generate Sales of 100%+70% for an investment of $1000 dollars per month...
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...Business <iframe src="//www.googletagmanager.com/ns.html?id=GTM-5H2V9S" height="0" width="0" style="display:none;visibility:hidden"></iframe> ------------------------------------------------- Top of Form Bottom of Form Toggle navigation * * About us * News * Events * Contacts * Industry & business * Industry & business Integrating and promoting innovation to drive growth across the economy. More * Industry & business news * Manufacturing * Automotive Transformation Taskforce * Small business * High Performing Workplace Index * Innovation * Clusters * Digital technology * Investment & trade * Investment & trade Building South Australia's competitive advantage and supporting new investment and export capability. More * Investment & trade news * Investment Attraction Agency * Business Missions * South Australia - China Engagement * South Australia - India Engagement * South Australia - North Atlantic Engagement * South Australia - South East Asia Engagement * Case management * Immigration * Major Developments Directory * Why South Australia * Industry Capability Network SA * Export Partnership Program * Trade * Tradestart assistance * Exporting...
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...Business Planning Name Institutional Affiliation Part A – Written or Oral Questions Q. 1 Skilled labour is an important element of any business. At Lifestyle Architects, Peter Drew, the owner of the business will poach a qualified human resource manager from competing firms to specialise in hiring of employees. Due to the stiff competition between Lifestyle architects and its competitors in terms of acquiring employees, our company will offer internship opportunities to college and university students. Afterwards, these students will be provided employment opportunities based on their commitment and skills in the company. Fresh graduates will be beneficial to our company because they are quick to learn and are innovative. Besides hiring our interns, the company will target to poach skilled employees from our competitors. These employees will bring to our company new ideas of doing business offering Lifestyle Architects a competitive edge over rival companies in the real estate sector. Q.2 The human resource manager using a competency model will test the performance management systems at Lifestyle Architects. The competency model is vital in articulating knowledge, behaviours and skills valuable for achieving the organisational objectives. In this regard, competency models will be used to assess our employees by utilising job analysis methods. These will include observing employees in their workplaces and interviewing employees before offering them jobs. Additionally, we will...
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...MORNING NEWS How to Write a O RM D S ON C Business Plan THE LEADING BUSINESS PLAN BOOK FOR • Write a winning proposal • Prepare cash flow and profit & loss forecasts • Get backers to invest 25 YEARS Mike McKeever Free Legal Updates at Nolo.com R OM - AL L L F F e Story Dear friends, Founded in 1971, and based in an old clock factory in Berkeley, California, Nolo has always strived to offer clear legal information and solutions. Today we are proud to offer a full range of plain-English law books, legal forms, software and an award-winning website. Everything we publish is relentlessly researched and tested by a dedicated group of in-house legal editors, who together have more than 150 years’ experience. And when legal changes occur after publication, we promptly post free updates at Nolo.com. Tens of millions of Americans have looked to Nolo to help solve their legal and business problems. We work every day to be worthy of this trust. Ralph Warner Nolo co-founder Emma Cofod Products Books & Software & Services Get in-depth information. Nolo publishes hundreds of great books and software programs for consumers and business owners. ey’re all available in print or as downloads at Nolo.com. Legal Encyclopedia Free at Nolo.com. Here are more than 1,400 free articles and answers to common questions about everyday legal issues including wills, bankruptcy, small business formation, divorce, patents, employment and much more...
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...advance a dream and a method that connection the two. We have to weave together our comprehension of our conglomeration and our movements to advance a destiny. The motivation behind the Swot dissection is to give informative content on our qualities and shortcomings in connection to the chances and dangers we confront. When the Swot dissection is lacking nothing, it will then be a great opportunity to assemble everything and look nearly to structure a methodology. This will include how you can abuse the Opportunities and how to take out or manage the Threats. This may well hinge on upon your association's unique destinations and objectives yet the entire methodology will surely give a general take a gander at the present position of your business. You may contend that you can make a record in your mind about the regions that make up your dissection and that no profit could be determined from a Swot activity. Attempt a fast record with the four regions and recognize where one territory effects on another. Provided that you discover one occurrence that is a present issue, you might then have reason to finish the full examination....
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...communication, no motivation, no profitable growth. Most Plans Sit in Binders on Shelves •On-going (life-style) way of doing business vs. quick fix prescription •Built in flexibility •80 to 500 rooms •Limited-service or full-service •Easily understood-Initially coached by mentor/facilitator •"Baton" eventually passed to General Manager •Driven by people - not - procedures •Involvement = Commitment •Replaces top-down diagnosis & prescription •Prepares staff to deal enthusiastically with CHANGE •Provides essential elements of self-evaluation and periodic monitoring of performance •Improves productivity •Lowers turnover •Increases market share •Improves product quality •Improves guest service •Collects critical data & information •Provides an individual hotel-level “Strategic Business Plan” Elicits personal dedication of management group via plenary and individual coaching sessions. Personal roles in process causes personal stake in outcome. •Planning stage •Implementation stage •Monitoring for success •Looking ahead- discovering strengths, weaknesses, opportunities,& threats •Looking around - collecting relevant data on competition, trends, market share •Alternatives & decisions- establishing priorities •Assessments - what needs to be done, by whom, and ….by when. •Producing the marketing plan •Constructing the financial plan (Budget) •Sharing the vision •Setting...
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...Running Header: Service Request SR-kf-013 Paper Frequent Shopper Program The electronic commerce components of the Frequent Shopper Program are aspects of the Sales and Marketing Department’s strategic objectives to increase the loyalty and profitability of its consumers. Under this program, customer shopping trends are identified and rewarded. This in turn can support the objectives providing an inventory selection of specialty foods that their customers’ desire increasing the favorable of repeat shoppers to the Kudler name. In order for the program to be effective, customers are given a swipe card that contains their information in a bar-code format. The swipe card enables Kudler stores to electronically record the frequency of purchases made by the consumer refiguring the points accumulated during time of checkout. The point system can be explained as so for every one dollar spent with the store one point is accumulated for that transaction. The existing information technology (IT) database the company utilizes is identified as a “customer table” that has each customer’s mailing information regarding the demographics for birthdays and anniversaries. This will need to be revamped to include the points accrued per capita for Frequent Shopper’s cumulative transactions. When the frequent shopper has accumulated the specified range of points determined by Kudler, the reward(s) of their choosing can be redeemed at the nearest store location. The IT department is solely responsible...
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...to the penalties of copying from sources and/or from their fellow students. They should understand that any plagiarised and/or copied assignment will result in a heavy market deduction. Small Business Plan Editor: Tim Berry (http://articles.bplans.com/writing-a-business-plan/) For any start-ups, a business plan allows gaining a better understanding of the industry structure, competitive landscape, and the capital requirements of starting a small business. Normally a business plan is difficult to implement unless it is simple, specific, realistic and complete. In addition, a good plan will need someone to follow up and check on it. The plan depends on the human factor, particularly the process of commitment and involvement, and the tracking and follow-up that comes afterward. Successful implementation usually starts with a good plan. There are elements that will make a plan more likely to be successfully implemented. It includes: 1. Is the plan simple? Is it easy to understand and to act on? Does it communicate its contents easily and practically? 2. Is the plan specific? Are its objectives concrete and measurable? Does it include specific actions and activities, each with specific date of completion, specific persons responsible and specific budgets? 3. Is the plan realistic? Are the sales goals,...
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...Marketing Plan- Your T-Shirt! Every business must start at the bottom before they become successful. One of the first ways a business must work on becoming successful is coming up with a business plan. By preparing a business plan, a company will not only have an outline as to knowing who their target audience will be and what kind of funds will be needed for the business, but it will help the business keep track of the progress they made with the building of an empire. According to the journal entitled Starting a Business from Home, it discusses why it is important to have a business plan. The article states “As most businesses start without a business plan you could be forgiven for believing that preparing one is a luxury you can live without. Time is short and it surely more important to find some customers and get selling. Beguiling though this may sound the statistics is against you. According to research carried out at Cranfield School of Management, over 70 percent of the fastest-growing and most successful businesses started out with a written business plan.” (Barrow, 2008). This business entitled Your T-Shirt! A business plan must be created in order for the business to become successful. Your T-Shirt! Is a new business venture which allows people to design a t-shirt any way they would like. The customer can design the front and back of the shirt. Your T-Shirt! Not only provides the experience of designing your own shirt, but it also allows the customers...
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