...Business Case: Levendary Café Curso: Dirección multinacional Profesor: Albert del Couz Integrantes: Alejandra Butrón Rocío Chan Dayana Silva Katherine Tavera 2016 Levendary Café Levendary Café es una cadena de restaurantes que se caracteriza por las sopas, ensaladas y sándwiches con ingredientes de alta calidad y su compromiso con un servicio en un ambiente cómodo y amigable. Levendary Café está dispuesta a tomar riesgos, sobre todo cuando se trata de continuar con la evolución del negocio. A lo largo de Estados Unidos, Levendary Café se caracteriza por los tonos tierra y decoraciones estandarizadas. Su objetivo en China es crear una marca y mercado para el desarrollo de una franquicia en Asia, así como aumentar sus ventas en el exterior. A continuación, contestaremos las preguntas del caso. PREGUNTA 1: ¿Cuál es su evaluación sobre la forma en que Levendary Café ha entrado en el mercado chino? La entrada de Levendary Café a China, si bien ha sido rápida, ha sido desordenada más allá de la decoración y adaptación de los locales y la marca. Primero, fue desordenada e, incluso, improvisada con la elección de Louis Chen como encargado de las operaciones chinas. Louis Chen apareció como un enérgico emprendedor y se ganó la confianza de los directivos con algunos conocimientos interesantes para el negocio en China y mucho entusiasmo. Llegó, incluso, a cambiar la opinión sobre la entrada con un socio al mercado chino haciendo que el proyecto recayera completamente...
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...1. 1. ¿Que asuntos administrativos debe considerar David Grant antes de abrir "The Caribean Internet Café"? * * Debe considerar el hecho de que en tres años, la gente tendrá mayor acceso al internet privado, y será menor el mercado para giros como el que el pretende abrir * En base a que puede que el negocio solo sea rentable por 3 años, deberá depreciar todos sus activos fijos en 3 años, para después del 3er año tener menores gastos de operación y poder subsistir ante la probable reducción de clientes. * Debe considerar que parte de sus ganancias iniciales, deberán ser utilizadas para el pago de la deuda a largo plazo en que incurrirá con el préstamo * Debe considerar, que las ganancias que le dará el negocio, en el escenario realista, son cercanas al sueldo que le pretende pagar al gerente * Debe decidir si tiene que aceptar el préstamo, la respuesta es si. Sin el préstamo no va a ser posible lanzar el café ni conseguir comprar los artículos que el requiere * El necesitaría en promedio 12 empleados a la semana para cubrir el horario completo de atención al publico 3. Realizar un análisis CVU (Cost Volume Profit Analysis) ¿Cuanto gasta cada cliente en promedio, cual es el costo por cada cliente? Break-Even Sales (units) =Fixed Costs / Unit Contribution Margin Break-Even Sales (customers per year) = Fixed Costs / Customer Contribution Margin Break-Even Sales (customers per year) = 3109133/ 144 = 21,591 On the first year Break-Even Sales...
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...símbolo de la cultura cafetalera de Colombia, cabe mencionar que desde 9127 se había creado la Federación Nacional de Cafetaleros * El logo ingrediente mencionado como 100% café de Colombia que se incluía para el programa de Marketing fue creado en 1980 * Se posiciono como producto de café con valor agregado muy alto en el 2001 ¿Por qué fueron los modelos de negocios emergentes tan amenazantes al sector del café en Colombia y a la marca Juan Valdez? * La imagen de un campesino no se pensaba que fuera lo idóneo para vender en EUA, generaba cuestionamientos, ya que la idea que ellos querían transmitir era de moderna y sofisticada, lo que poner un campesino era todo lo contrario. * En Colombia la marcar Juan Valdez es orgullo, pero en EUA es totalmente diferente, mientras que en Colombia el tomar un café involucra todo un proceso, en EUA es algo que se quiere en el momento, que no se tarde tanto. * También cabe mencionar que en un principio se creía que Brasil producía el café con la mejor calidad, por lo que el café colombiano quedaba totalmente en otro plano, y otra cosa por la que se tenía una ameneza es que Colombia en ee momento tenía una crisis en la industria del café. Cómo se adaptaron la federación y la marca Juan Valdez a la nueva era de competencia en la industria del café? ¿Tiene la nueva organización las capacidades organizacionales para competir? ¿Debe Procafecol radicalmente adaptar su estrategia de selección de país o debe seguir el plan...
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...Lambert’s Café: the Only Home of Throwed Rolls If you want dinner and a show, Lambert’s Café, located in Foley, AL, Ozark, MO, and Sikeston, MO, is the one and only place to go. The Lambert family started it back in 1942, at Sikeston, MO. Then, in the 90’s, the café branched out to Ozark and Foley. The café looks like an old fashion restaurant from the outside, with rocking chairs, checkers, and an overall family friendly look. The interior is a room filled with comfortable wooden benches and tables. The walls and ceiling are covered with intriguing knick-knacks. [pic] The restaurant has a comical affect on the customers. Besides the fact that they throw rolls to whoever raises their hand, they also play hilarious pranks on their guests such as shooting a colored string at them as if it were ketchup or mustard. They also trick them into thinking that one of their roaming bowls, with a possum inside, is actually fried okra. The sections of their menu also show the café’s comical manner, along with reasonable pricing. [pic] The menu, besides being filled with slap-food comedy, is full of interesting and original meals such as their meal of pork chops under the section entitled “Slice O’ Hog- From the Left Side!” This meal is a steaming hot dinner of smoked or battered and deep fried pork chops with a choice of two sides. There is also the amazing meal of hamburger steak under the section “Beef, Steaks, & Ribs.” This one is a delicious meal of 100% sirloin beef covered in...
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...Restaurants[edit] Hard Rock Cafe located onBroadway in the heart of Times Square The first Hard Rock Cafe (HRC) opened on 14 June 1971, in Piccadilly, London, under the ownership of young Americans Peter Morton and Isaac Tigrett. Hard Rock initially had an eclectic decor but it later started to display memorabilia. Hard Rock has amassed one of the largest collections of rock and roll memorabilia in the world. The chain began to expand worldwide in 1982 with locations in (among others) Toronto, Los Angeles, San Francisco, Chicago, Paris and Berlin.[4] Hard Rock Cafe locations in the United States vary from smaller, more tourist driven markets (Biloxi, Pigeon Forge, Key West, etc.) to large metropolises (Houston, Philadelphia, New York, Chicago, Boston, Washington DC, etc.). Hard Rock Cafe typically does not franchise cafe locations in the United States. All US cafes are corporate owned and operated, except for cafes in Tampa and Four Winds New Buffalo casino.[5] However, in the transition of the Las Vegas Hard Rock Hotel property originally owned and then later sold to Rank by founder Peter Morton, Peter retained hotel naming rights West of the Mississippi. When Peter Morton sold his Las Vegas Hard Rock Hotel to the Morgans Group, he also sold those naming rights, which then gave rise to two U.S. franchise Hotels (without cafes) in Albuquerque and Tulsa. The Albuquerque hotel no longer pays for the Hard Rock rights and reverted to its former name in June 2013. More hotels franchised...
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...Batch [CRIMES IN CYBER CAFÉ AND ITS RULES AND RAGULATION] The study investigates the cyber café rules around Bangladesh: law and reality. It evaluates whether the guideline for cyber café owners’ and users are properly maintained or not. This study also reveal how crime occurred on the cyber café and why and it also investigate whether the guidelines are sufficient or not. At last this study recommend some point by which we can maintain our cyber café institution properly and by how we can reduce crime occurred on the cyber café. Index Abstract ………………………………………………………………………...………. 2 2 2 2 2 2 2 2 3 5 5 5 5 6 7 8 8 9 13 14 17 17 19 1. Introductory part ………………………………………………………….……..…. 1.1 Aim of the study ……………………………………………….……….... 1.2 Object of the study ……………………………………………...……….. 1.3 Methodology ……………………………………………………….......... 2. Definition ………………………………………………………………….….......… 2.1 Cyber café ……………………………………………………….……..... 2.2 Necessity ……………………………………………………………….... 3. Amount of cyber café around Bangladesh …………………………………..………. 4. Law regarding cyber café ……………………………………………………....…… 4.1 BTRC ………………………………………………………………...….. 4.2 CCOAB …………………………………………………………….…..... 4.3 Guidelines ……………………………………………………….…..….... 4.4 Law and its Reality……………………………………………………...... 4.4.1 Reality in Dhaka………………………………………....… 4.4.2 Reality on other area ……………………………………..... 5. Crime in cyber café …………………………………………………………............. 5.1 Case study regarding crime in cyber café …………………………….…. 6. Case study...
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...Operation Management decisions (Hard Rock Cafe) The success of Hard Rock Café was to a certain extent determined by the operations management decisions. Let us analyze each of 10 operations management decisions of the Hard Rock networks of cafes. 1. Location The managers of the café are very precise in determining the location of each new café (restaurant, casino, museum) etc. They choose the state, city and even street or corner with regard to customer preferences (Johnston, 2008). Governance of Hard Rock Café believes that every choice is important and that location decisions strongly affect their brand. 2. Human resources and job design The employees of Hard Rock Café are attracted not only by the brand and working conditions; they are chosen basing on their passion for music and they mostly have engaging personalities. Jobs are designed to motivate the employees and make them part of the company. 3. Layout One more issue that makes Hard Rock Cafés unforgettable, is their layout. Everything has its place, from memorabilia, screens and sound to kitchen and bar layout (Lussier, 2008). Also, the connection of bars and cafes with retail shops are a successful decision which allows to increase revenue. The circulations paths are carefully thought out and lead the customer into the Hard Rock empire. 4. Product design The product in Hard Rock Café is food; in retail stores the assortment of the stores can also be accepted as product. With museums, it is the choice of memorabilia...
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...GSCM 206 Case - Hard Rock Café’s Global Strategy and Pearson Video Library Professor: Craig Williams Jameila Givens July 10, 2015 Week 1 Hard Rock Café’s Global Strategy Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Since the Hard Rock Café was established in 1971, it has constantly redesigned itself to convey the brand where it is presently, by adjusting to the times and changing when change is requested. The organization embraced numerous changes including stores, redesigning it's menu, moving to places that are not really tourist destinations, and best of all, including live music and rock shows into the general customers experience. The Hard Rock put in millions to make a visual and acoustic situation ideal for their visitors. The company also brought into their "experience" to concept their own merchandise, which is one of a kind in every area and it gives an immense income to the organization. Hard Rock is known for its extensive and museum-worthy memorabilia and products. Today, its memorabilia collection is evaluated to be worth $40 Million. Every restaurant rotates their items to keep the experience new. Their merchandise records at 48% of its sales. . As Hard Rock Café has changed its strategy, how has its responses to some of the 10 decisions of OM changed? The strategy of Hard Rock was to change from local to international with upgrades to their Manu for each restaurant destinations. They also started...
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...determine if the demand is going to be large enough to make the restaurant profitable. 3. Justify the use of the weighting system used for evaluating managers for annual bonuses. I think using the weighting system makes certain that managers maximize their present and future results, as well as the company’s. Hard Rock’s concept of their annual bonus considers sales from a period 3 years: • Most recent year: 40% • The prior year: 40% • 2 years ago: 20% It provides incentive for managers to be continuous efficient. If sales are down in one year, this affects the amount of bonus to be delivered. 4. Name several variables besides those mentioned in the case that could be used a good predictors of daily sales in each café. a. Vacation/holiday schedules for local communities around the restaurant and other regions if the restaurant is located in a heavy tourist location. b. Previous weather patterns for the time period they are forecasting c. Grocery costs d....
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...Case Study: Forecasting at Hard Rock Café 1. Describe three different forecasting applications at Hard Rock. Name three other areas in which you think Hard Rock could use forecasting models. Hard Rock uses long-range forecasting in sitting capacity plan, intermediate-term forecasting for locking in contracts for leather goods (used in jackets) and for such food items as beef, chicken and pork, and short-term sales forecasts are conducted each month, by cafe, and then aggregated for a headquarters view. Hard Rock could use forecasting for menu items according to season (types of food people generally eat depending on time of year), forecast developing areas where new cafes could be build, and forecast changes in retail as fashion changes. 2. What is the role of the POS system in forecasting at Hard Rock? Point of Sale (POS) system is the heart of the sales forecasting system. POS system captures transaction data on nearly every person who walks through a café’s door. Sale of each entrée represents a customer and everyday those sales are transmitted to the headquarters in Orlando where the financial team begins to forecast monthly guest counts, retail sales, banquet sales, and concert sales in each café. General Managers of each café can also tap into that same information in order to prepare for the daily forecast of their individual cafe. 3. Justify the use of the weighting system used for evaluating managers for annual bonuses. Hard Rock doesn't limit its use of forecasting...
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...Forecasting at Hard Rock Café Managing Operations Across the Supply Chain Trapanger Stephens DeVry University Dr.Thomas Knopp 1. Describe three different forecasting applications at Hard Rock. Name three other areas in which you think Hard Rock could use forecasting models. Sales forecasts: • Long range forecasting: in setting a capacity plan • Intermediate term forecasting: for locking in contracts for leather goods (used in jackets) and for food items as beef, chicken, and pork • Short term forecasting: daily forecasts which contain the effect of special events in the town (including staff forecast) Human Resources: • Bonuses for managers: a 3-year weighted moving average is applied to cafe sales and if the cafe general managers exceed their targets, a bonus is computed • Staff recruitment: Adapt the necessary workforce according expected demand. • Staff management: Determine necessary roles on each section of the restaurant. Menu planning/placement: • Regression analysis. • How could affect price variations on one product to the rest of the elements on the menu • How could affect reorganizations of the menu to the sales. Other possible areas of application: • To include seasonal forecasting in the menu planning • To predict customer...
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...11. 2011 – until at 17.00 to Room B408[2] HARD ROCK CAFE: OPERATIONS MANEGEMENT IN SERVICE In its 39 years of existence, Hard Rock has grown from a modest London pub to a global power managing 129 cafes, 12 hotels/casinos, live music venues, a rock museum, and a huge annual Rockfest concert. This puts Hard Rock firmly in the service industry —a sector that employs over 75% of the people in the U.S. Hard Rock moved its world headquarters to Orlando, Florida, in 1988 and has expanded to more than 40 locations throughout the U.S., serving over 100,000 meals each day. Hard Rock chefs are modifying the menu from classic American—burgers and chicken wings—to include higher-end items such as stuffed veal chops and lobster tails. Just as taste in music changes over time, so does the Hard Rock Cafe, with new menus, layouts memorabilia, services, and strategies. At Orlando’s Universal Studios, a traditional tourist destination, Hard Rock Cafe serves over 3,500 meals each day. The cafe employs about 400 people. Most are employed in the restaurant, but some work in the retail shop. Retail is now a standard and increasingly prominent feature in Hard Rock Cafes (since close to 48% of revenue comes from this source). Cafe employees include kitchen and wait staff, hostesses, and bartenders. Hard Rock employees are not only competent in their job skills; they are also passionate about music and have engaging personalities. Cafe staff is scheduled down to 15-minute intervals to meet seasonal...
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...Introduction If you go to the Hardrock Café Web site today (May 1, 2014), you will be impressed. You will find a very slick and visually exciting home page that rotates you through stunning scenes of Hardrock hotels, casinos, dining locations and concert venues around the world. There is a “Rewards” tab that allows you to expand your personal information profile, track travel and vacation plans, and monitor your earned points from any number of Hardrock customer community involvement schemes. You can shop for a wide range of Hardrock branded products for men and for women as well as pricier rock and roll paraphernalia and collectors’ items. You will learn that Hardrock has nearly 200 locations across 51 different countries and that the firm’s history traverses the glory days of the rock and roll genre from 1971 to the present. All in all Hardrock Café purports to be a great success story. But things at Hardrock Café were not always so wonderful and there was a time in the 1990’s when the enterprise faced the possibility of going under as a business. As other theme-based restaurant chains like Plant Hollywood came on the scene and as organizations like resort and hotel chains sought to attract the 20 to 30+ year-old demographic, Hardrock began to lose its distinctiveness as a brand and a venue. Compounding these strategic issues, internal operations at Hardrock began to unravel, complicating the management and control of the business. It turns out that greatly improved...
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...Case Study 4 Hard Rock Café Location Strategy 1.From Munday’s Standard Market Report Checklist, select any other four categories and provide three subcategories that should be evaluated? A) Demographics (local, city, region, SMS, with trend analysis 1. Economic indicators: - Changes in foreign currencies - Inflation rates- Unemployment rates B) Visitor Market 1. Hotels ` - Current number of hotels in market are - Age of existing hotels in market area - Occupancy rate of current hotels, as well seasonality of occupancy - Rates of new hotel construction (could indicates per year during last ten years) C) Political Risk - What type of government system is in place - Nationalization of major industries - Reduction of foreign interest in local business ventures D) Real Estate Markets - Liquidity of real estate - Current vacancy rates/occupancy rates - Number of real estate properties owned by global companies - Real estate turnover rates (how often are properties sold and converted to new business venture) - Cost of buying versus leasing commercial real estate 3. Why does the Hard Rock put such serious effort into its location analysis? Location decisions for Hard Rock Café begin with a global view which involves analyzing a country, then a region within the country and then finally a city location (Amer,1999). Specifically...
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...Lisa Nash Case Study: Hard Rock Café DeVry University Managing Supply Operations Professor Albert Lapierre March 14, 2014 Case Study: Hard Rock Café The definition of forecasting is to compile previous data and predict what will happen in the future. Forecasting will help determine to outcome of future sales projections in the business world. The Hard Rock Cafe` uses the following forecasting types: moving averages, weighted moving averages, exponential smoothing, and regression analysis. The reason that Hard Rock uses forecasting is for the long term, short term, purchasing orders, and buying supplies in their Cafés, hotels, and night clubs. The sales forecast for the company is used by the month, year or five year plans depending on the department and its financial responsibility. It is important that the financial choices are made wisely because it will determine how long the company will need to be in contract with various vendors that supply meat, produce, and condiments just to name a few. When there is a desire to expand the business it is very important to have a forecast report to present to the lending institution so there will be an appropriate amount of funds requested to complete the expansion. The method used to determine a manger’s bonus is the weighted measure 40/40/20 and it is based on the last 3 years of sales at their store. If the store has met their sales goal then the manager will receive their bonus. The POS is formatted based on...
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