...Caffeine-Free The lack of caffeine can have drastic effects on the body and mind. As an experiment, I went an entire day without taking in any caffeine. My goal was to skip my usual two cups of coffee in the morning, my afternoon chocolate and any soda and then determine the effects on my body and mind. The effects of not consuming any caffeine were greater than anticipated. I felt physically drained, had a headache and couldn’t think straight. I normally have one to two cups of coffee every morning while getting ready for the day. On this particular morning I skipped my coffee completely. I was very slow getting ready in the morning. It was hard to get motivated without my coffee. I was sleepy and groggy until about lunch time. I had a difficult time holding my eyes open and could not stop yawning. I felt physically tired as well. I had to make an extra effort to climb the stairs at work (which I do many times throughout the day). I normally have an afternoon snack (usually something chocolate) and occasionally a soda, but I had to skip it today. Many people get the two o’clock drowsiness and I was definitely one of them on this particular day. The yawing continued through the night. I also had a headache for the majority of the day. About a year ago I went to a neurologist for chronic headaches. I found out that I, like many Americans, am addicted to caffeine. When a person who is addicted to caffeine doesn’t get their “fix”, a typical side effect is having...
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...Introduction: The diet coke and Mentos experiment has been a favorite of amateur scientists, but how does it work? There have been debates, and scientists have concluded that the diet coke and Mentos is a physical reaction, called nucleation. Nucleation sites are areas that have high surface with low volume. Such places can be your fingerprint, scratches on glass, specks of dust, or even Mentos candy (Eepy Bird). Mentos candies have a pitted surface that’s rough when looked at through a microscope, therefore creating a wonderful place for nucleation to occur. Water molecules like to be next to other water molecules, so if you drop something into the soda, like Mentos, it acts as a site for growth of bubbles. Mentos have a high ratio of surface area to volume, so there’s more places for bubbles to go, creating the fountain of fizz (NewScientist). The goal of the experiment was to test different types of sodas and to see what type of soda reacted best with the Mentos to create the biggest fountain of fizz. Materials: • 2000 mL graduated cylinder • Mentos candy • Mentos candy dispenser • 2-Liter bottle of Mountain Dew Procedure: First, all of the materials were obtained. Five Mentos candies were dropped into the Mentos candy dispenser and the pin was put through the hole to secure the Mentos from falling out of the bottom of the dispenser. Then, the cap was unscrewed from the 2-Liter bottle of pop and the Mentos candy dispenser was screwed on...
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...neutralizes free acid to give a milder taste. * Chocolate also contains pylyphenols, which belong to a larger group of chemicals called antioxidants – these chemicals protects cells against from free radicals-atoms, molecules, or ions with upaied electrons Compounds are found in chocolate: * Theobromine * Caffeine * Phenylethylamine * Anandamide Theobromine * Also known as xantheose, is a bitter alkaloid of the cacao plant, found in chocolate, as well as in a number of other foods, including the leaves of the tea plant, and kola or cola nut. It is in the methylxanthine class of chemical compounds, which alos similar compound to theophylline and caffeine. * Alkaloid are basic compounds that usually contain a Nitrogen atom, and ring in their structures (They’re often associated with poisonous or addictive things, like nicotine and morphine. This is the reason why the dark chocolate taste bitter. * The molecular structures between caffeine and theobromine are very similar. The only different that theobromine has a hygrogen atom (H), and caffeine has a methy groups (a caborn attached to four Hrogens on the end. Is a water-insoluble, crystalline, bitter powder; Is an isomer of theophylline, as well as praxanthine.. Theobromine is catergorized as a dimethyl xanthine, which mean it is a xanthine with two methyl groups. Some of these properties originate from a class of chemicals called methylxanthines. Methylxanthine is what caffeine, theobromine...
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...people drink coffee to wake up. Coffee has a substance called caffeine that helps alleviate fatigue, increase wakefulness and improve concentration and focus. The formula for caffeine is C8H10N4O and is a central nervous system stimulant. Caffeine is a white crystalline xanthine alkaloid; it is the end result of nitrogen metabolism in some plants. Caffeine is classified as a drug and is the worlds mot commonly used drug. Low doses of caffeine are proven to help health benefits. It has a molar mass of 194.19 grams. It can be found naturally in tealeaves, coffee beans, yoco bark, kola nut seeds, cacao bean seeds and yerba mate leaf. It can also be man made; some man made drinks are coffee, chocolate, soda, sports beverage, and capsule, tablets and energy shots/drinks. Caffeine can be used to treat breathing problems, for postoperative infant apnea and for psychiatric disorders requiring shock therapy....
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...beer, grape soda and cranberry, which are packed with sugars without the guilt. XS is also ideal for those who want an energy kick without the caffeine. BRAND STORY: At XS, we wanted to make a drink that tasted great with a wide variety of flavors, and one that delivered a better function than other energy drinks on the market. Its formulation is what makes it special. It has folic acid, more vitamin C per ounce than orange juice, a boost of B vitamins and a formulation of herbs. Precall planning involved observing the energy drink companies already in the market such as Red Bull, Booster and Monster. Their product formula, approach and their distribution channels were completely different from XS. We knew sales could do as good as they have because we offered consumers variety and a personal selling approach through Amway’s independent business owners. Interest: Presentation involved introducing potential consumers to XS and its many varieties and what distinguishes it from Red Bull and other energy drinks. We used the features-benefits approach when talking about the different flavors it comes in and its health benefits. Desire: For demonstration: we let consumers try the extraordinary varieties to the energy drink category like root beer, reminded them that the product is sugar free and comes in tea and soda flavors and caffeine free varieties too. We let them realize that it’s surprising that XS delivers excellent flavor without...
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...I JUST CAN’T GET GOING WITHOUT MY MORNING COFFEE Effects of Caffeine Shilpa Jones Dr. Panter 03/27/2012 In today’s society, caffeine is a way of life and can be found in various shapes and forms. Though most people might not regard caffeine as a drug, it very much is. Around 90% of Americans swallow caffeine each day and at the amount of 300 milligrams. Caffeine is a white powder that is fairly soluble in liquid at a person’s body temperature. In the supermarket, many products up and down the aisle can be found that contain caffeine in some sort of form. Coffee, which usually contains the most, to the ever popular choice of soda are just some of the products that include the substance, caffeine. Not only can it be found in many regular products, but also in the form of over-the-counter medicines. Caffeine is prescribed for treatment of drowsiness and fatigue. As with all forms of it, caffeine is dangerous and has put a big burden on society today. People do not know its destructive affects and continue to abuse it unknowingly. The stimulant, caffeine has had an adverse effect on behavior in America and is simply going to get worse as time goes on. | 8oz | 12oz Can | per/oz | Caffeine in Coke Products | | | | Coke Classic | 23 mg | 34.5 mg | 2.875 mg | Coke Zero | 23 mg | 34.5 mg | 2.875 mg | Vanilla Coke | 23 mg | 34.5 mg | 2.875 mg | Diet Coke | 31 mg | 46.5 mg | 3.875 mg | Diet Vanilla Coke | 31 mg | 46.5 mg | 3.875 mg | | | ...
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... Finally, we’ll analyze the budget-promotions mix, our market metrics and actions plan. Keywords: Energy drink, Mission, Values, Market, Target, competitors, promotions, metrics, action plan. 1-MISSION: -Mission statement: « VITAfruit provides good energy to the body in the healthiest mix of 10 organic fruits” A) Advantages and values of VITAfruit: VITAfruit is a unique organic energy drink composed of mix of ten organic fruits high in vitamin c, green tea and caffeine free for a healthy lifestyle. This drink has many benefits for the body, it gives you a pure energy coming from the vitamin in 10 different fruits. B) Objectives of VITAfruit: The main goal of VITAfruit, is to change people’s opinion about the energy drinks and to prove to them that a magic healthy and organic recipe exits that will give you all the energy and nutrition that your body needs. C) The issues that VITAfruit treats: The most important issue that VITAfruit will treat is to ensure a caffeine free recipe and that will guarantee an energy drink without any health effect and that will permit to the customer to consume it as many times as they want without any concern about their health: Heart attack, anxiety… 2- Market Research: http://www.imglv.com/articles/achieveconsistentquality.htm After a one-on-one interview with 5 different persons in 24 hours fitness, La Jolla UTC; we came up with these answers: Customers ‘profiles: Actives / following a healthy...
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...Asia, this plant grows as large as a shrub or tree. Today, Camellia sinensis grows throughout Asia and in parts of the Middle East and Africa. Green tea is prepared from unfermented leaves, while the leaves of oolong tea are partially fermented, and black tea is fully fermented. The more the leaves are fermented, the lower the polyphenol content and the higher the caffeine content. Green tea has the highest polyphenol content while black tea has roughly two to three times the caffeine content of green tea. The healthy properties of green tea are largely attributed to polyphenols, chemicals with potent antioxidant properties. In fact, the antioxidant effects of polyphenols appear to be greater than that of vitamin C. Antioxidants are substances that scavenge free radicals – damaging compounds in the body that alter cells, tamper with DNA (genetic material) and even cause cell death. Free radicals occur naturally in the body, but environmental toxins (including ultraviolet rays from the sun, radiation, cigarette smoke and air pollution) also give rise to these damaging particles. Many scientists believe that free radicals contribute to the...
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...I JUST CAN’T GET GOING WITHOUT MY MORNING COFFEE Effects of Caffeine Shilpa Jones Dr. Panter 03/27/2012 In today’s society, caffeine is a way of life and can be found in various shapes and forms. Though most people might not regard caffeine as a drug, it very much is. Around 90% of Americans swallow caffeine each day and at the amount of 300 milligrams. Caffeine is a white powder that is fairly soluble in liquid at a person’s body temperature. In the supermarket, many products up and down the aisle can be found that contain caffeine in some sort of form. Coffee, which usually contains the most, to the ever popular choice of soda are just some of the products that include the substance, caffeine. Not only can it be found in many regular products, but also in the form of over-the-counter medicines. Caffeine is prescribed for treatment of drowsiness and fatigue. As with all forms of it, caffeine is dangerous and has put a big burden on society today. People do not know its destructive affects and continue to abuse it unknowingly. The stimulant, caffeine has had an adverse effect on behavior in America and is simply going to get worse as time goes on. | 8oz | 12oz Can | per/oz | Caffeine in Coke Products | | | | Coke Classic | 23 mg | 34.5 mg | 2.875 mg | Coke Zero | 23 mg | 34.5 mg | 2.875 mg | Vanilla Coke | 23 mg | 34.5 mg | 2.875 mg | Diet Coke | 31 mg | 46.5 mg | 3.875 mg | Diet Vanilla Coke | 31 mg | 46.5 mg | 3.875 mg | | | ...
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...Caffeine is Beneficial to your Health Evelyn K. Polanco Calhoun Community College General Point: To Persuade Specific Goal: To prove caffeine can be beneficial when used properly. I. It is estimated that in North America between 80 and 90 % of adults and children habitually consume caffeine. However, 15% of the general population report having stopped caffeine uses citing concern about health and unpleasant side effects. II. For centuries the use of caffeine has been a subject of controversy. Many researchers have blamed caffeine for potential health harms. But is it true? Can caffeine have more negative effects on you rather than positive effects? III. I am here today to discuss why I think caffeine should be included in your everyday diet. I am going to tell you what exactly caffeine is, its negative effects, and the curative effects of caffeine and how it can improve your overall health. I. What is Caffeine? A. According to the University of Michigan Caffeine is possibly the most popular and widely used drug. 1. It is considered a drug because it stimulates the central nervous system. a. Stimulates the central nervous system, the brain and spinal cord. 2. Once the central nervous system is relax b. People may experience an increase in alertness, improvement in mood and a temporary boost of energy. II. What are the negative side effects of caffeine? A. Caffeine blocks adenosine a chemical that tells...
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...Teens and Obesity Renee L. Abapo COM/172 December 13, 2011 University of Phoenix Teens and Obesity A perfect smile, a perfect personality, and a perfect body. What an exhausting way of life for a person to have to keep up with, especially for a teen. There is no such thing as a perfect anything, but more and more teens are becoming infatuated with the word “perfect”, and as a result teens are becoming overweight. It is possible for teens to avoid risking obesity, by maintaining a consistent eating schedule, exercising daily, and controlling any sugar or caffeine intake. Teens need balanced nutrition that includes protein, iron and calcium for healthy growth. Many teens don't get enough iron or calcium on a daily basis. The best diet for a teen comes from a variety of high-quality foods in every nutritional category. Besides providing the right amounts of essential vitamins, minerals, carbohydrates and other elements, a teen eating plan must offer consistent and controlled energy and nutrients from healthy foods. Whole grains and low-fat protein and dairy foods satisfy critical needs for iron, protein and calcium, while vegetables and fruits provide the remainder of broad vitamin and mineral nutrition that supports a healthy metabolism. The labels on food packages disclose the nutrient contents per serving that help teens get their full daily allowances. (http://www.livestrong.com/article/440831-the-best- well-balanced-diet-for-teens)...
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...Giving Wings to the Red Bull Market Table of Contents Table of Contents 2 Executive Summary 3 Issues in the Case 4 Rise of New Competitors 4 Lingering in New Product Development 5 Attracting Only New Youngsters 7 Data Analysis 7 Alternative Data Analysis 11 Recommendations 12 Action and Implementation Plan 13 References 15 Giving Wings to the Red Bull Market Executive Summary Red Bull has become a long-term leader in the energy drinks market. It has achieved a worldwide expansion, being part of the top brands in the sports and energy drinks industry. Moreover, its brand is one of the most recognized in the world. Consumers immediately relate their logo and slogan to extreme sports and other adrenaline-filled activities. Their brand image is powerful and stronger than brands like Nike and Apple. However, the company has been failing in targeting international consumer behaviors. It has been losing consumers due to the rise of competitors, lingering in new product development, and to its specific target market of 16-year-old youngsters. The company is now behind Monsters Energy in the United States and, in the worldwide sports drinks market, behind Gatorade (Pepsi) and PowerAde (Coca-Cola). Moreover, it has been missing large market opportunities such as Latin American countries that have a large consumption of soft drinks. Their approach to consumers needs to change in order to recover their position as the leader energy and sports drinks...
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...more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/8733b030-de30-11e0-9fb7-00144feabdc0.html#ixzz1nQtJndIR During 2010, the privately held company saw sales in Brazil grow by 32 per cent, while Turkish and Japanese consumers increased their intake by more than 80 per cent. Overall, the group posted sales last year of €3.78bn ($5.17bn), compared with €3.26bn a year earlier. In spite of its size, however, the group is still steeped in the sort of folklore and philosophical quackery that most large multinationals eschew in favour of efficiency of production. In one example of the group’s unusual approach to mass production, the caps on its bottled mineral water can be sealed only on nights when the moon is full in the sky. This is the kind of behaviour that could infuriate shareholders of a publicly listed company. Mr Mateschitz is unambiguous about the likelihood of Red Bull appearing on the stock market in the future, however. “Never. Thanks to our financial philosophy, we are not and never have been in need of additional capital, nor does anybody want to cash in. If we were to go public, the company would lose all of its benefits and in turn we would be left with numerous disadvantages,” he says. http://www.ft.com/cms/s/0/8733b030-de30-11e0-9fb7-00144feabdc0.html#axzz1nQrxHXt1 Some observers say that Red Bull's branding is revolutionary, calling it an 'anti-brand' strategy. The company faced additional problems in Pakistan where...
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...1.0 Market Analysis 1.1 Industry The energy shot industry is relatively new and is experiencing exponential growth. According to bevindustry.com, sales of energy shots have increased by 39 percent to a total of $780.7 million for the 52 weeks ending June 13, 2010. This growth can be attributed to greater product awareness as well as high satisfaction with these shots leading to increased consumption. The growth is expected to continue, as Mintel International forecasts energy shot sales to increase 147 percent in current prices from 2010 through 2015. This swelling growth will push energy shot manufacturers to compete at an even higher level than they are currently operating at. Shots Energy Energy Drinks Beverages Functional Beverages Figure 1 Prior to 2004, consumers in search of an energy beverage could choose between a few alternatives—soda, coffee and energy drinks. These choices have their drawbacks. The average calorie content in a 12oz can of soda is around 150. Coffee can leave a person jittery as well as stain the teeth. Energy drinks provide a pick-me-up but leave the consumer to crash once the initial effects wear off. When defining the relevant market, figure 1 explains different choices a consumer has the option of purchasing. The top section is beverages. The second relevant section is generic drinks. The third section is energy drinks and the final is energy shots. All these problems led the company, Living Essentials...
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...History • First coca-cola created by an Atlanta pharmacist in 1886 combining caramel-colored liquid and carbonated water o Created as a response to the Prohibition as a nonalcoholic version of drinks o 5 cents per glass • Logo created by the bookkeeper at the pharmacy • Average of 1.7 billion Coke-owned beverages consumed today • Mission Statement: o To refresh the world o To inspire moments of optimism and happiness o To create value and make a difference • Expanded product lines to include alternative drinks but Coca-Cola remains its main product Demographic segmentation is based on variables such as age, gender, ethnicity, education, occupation, income, and family status. • “Real men” segment. While women who want to drop a size enjoy diet sodas, real men don’t want to be caught with a glass of “girly” diet drink. In response to that, Coca-Cola launched Coke Zero to cater to men. The successful introduction relied on advertising featuring such masculine images as James Bond to target men through its packaging, promotions and image. By appealing to men between the ages of 18 to 34 years who wanted to drink a low –calorie cola but would prefer not be seen buying or sipping Diet Coke, Coca-Cola increases its sales of Coke-branded products by one –third. Psychographic Segmentation Coca-cola was able to keep up with their sales by sneaking out what their consumers want. They used psychographic segmentation strategy to categorize the cola beverage. For instance...
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