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California Life Company

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Submitted By Sharris8
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Google, created by Larry Paige and Sergy Brin, was founded in 1998. Before it was

named Google, the search engine was called BackRub. This search engine was created to help

people and businesses find exactly what they were looking for on the World Wide Web. Their

goal was to create a search engine that “understands exactly what you mean and gives you back

exactly what you want.” ("Our products and services – Company – Google," n.d.) Google also

provides businesses with online tools to help run and expand their business, through advertising

and other means. FastCompany.com has dubbed Google as being the “most successful Internet

company of our time…” ("Most Innovative Companies 2014 | Fast Company |

Business + Innovation," n.d.)

Some innovations from Google include:

 Autocomplete

 Translations

 Directions and traffic

 Universal search

 Mobile and new screens

 Voice search

 Actions

 The knowledge graph

Shanda Harris

Innovation Company Research

 Info just for you, and

 Answers before you have to ask.

(list taken from: http://money.cnn.com/2014/08/20/technology/innovationnation/google-

search/)

Amit Singhal, head of Google’s search business, has created this list based on research

that he did of Google’s accomplishments. Some of the innovations on this list are self-

explanatory; voice search, directions and traffic, autocomplete, and translations. The knowledge

graph is a tool that answers your question directly, instead of giving the user many links to

choose from to locate the answer. Info just for you tells the user specific information that has

been tailored for the individual, such as flight information. ("10 innovations that made

Google great - Aug. 20, 2014," n.d.)

Google also hosts many other services and technologies, geared to help the computer-

user. Calico is one of their spin-off companies; they focus on extending the life of human beings

through science and other related technologies. Google Glass provides the consumer with

technology that they can wear, making their experience virtually hands-free. It is a slim headset

that allows the user to access to the Internet via voice commands. Google Shopping Express is a

service that allows the user to shop online and have their products delivered the same day. This

service is used for local stores only. ("Most Innovative Companies 2014 | Fast

Company | Business + Innovation," n.d.)

Shanda Harris

Innovation Company Research

Google, albeit an extremely successful company, is not a monopoly. They have major,

well-known, competitors; Facebook, MSN, Yahoo!, and Internet Industry Providers. Although

these are the foremost companies that are competing against Google, they have not surpassed

Google in terms of success. ("GOOG Competitors | Google Inc. Stock - Yahoo!

Finance," n.d.)

Because of Google’s success in technology, many opportunities for growth often arise.

Photo and video sharing are currently a hot commodity. If Google were to expand their photo

and video sharing services to match and surpass the social networks of Instagram and Vine, then

they could possibly take over the world of photo sharing. Google can also grow in the world of

social networks. Google+ allows the user to make new friends as well as meet friends of friends

of friends; similar to Facebook.

Google faces many challenges, as with any major conglomerate. Some challenges may

arise with Calico because not everyone has a desire for immortality. There may be a concern

with Google Glass because of the divide that it can cause between human beings. Humans may

become less interpersonal towards each other and develop more of a dependence on technology.

For example, Google Glass has created an app that allows the user to answer/unlock the

front door of their home, without manually opening it. This, in turn, may also cause users to

develop more of a sedentary lifestyle. This device also poses a major health concern for the

individual. Google Glass is also used as a mobile phone; prolonged use of mobile phones can

cause tumors and brain cancer. This headset can expose the consumer to continuous amounts of

radiation. This is proof that some innovative ideas are not always good.

Shanda Harris

Innovation Company Research

Another challenge that Google faces is: doing too much. Google has so many sub-

companies that there may a possibility of overload. It may seem as if Google is trying to cover

all facets of media and technology so that they can continue to rise to the top.

In the book Red Thread, Kaye ad Kelly talk about innovation and the many ways that one

can come up with an innovative idea. (Kaye & Kelly, 2013, p. xx) Innovation does not have

a protocol that needs to be followed because there are many ways to achieve success through

innovation. There are many other companies across the web that offer the some of the same

services as Google. Google has managed to make their company stand out amongst the rest.

They are in a constant state of innovation and have figured out many ways to succeed.

As previously stated, Google was created to provide individuals and businesses with

incomparable search engine services. Google was able to find a working solution to a world-

wide problem and continue to be overly successful.

Shanda Harris

Innovation Company Research

REFERENCES

10 innovations that made Google great - Aug. 20, 2014. (n.d.). Retrieved from

http://money.cnn.com/2014/08/20/technology/innovationnation/google-search/

7 Potential Problems With Google's Glasses - InformationWeek. (n.d.). Retrieved from

http://www.informationweek.com/mobile/7-potential- problems-with- googles-

glasses/d/d-id/1102969?

GOOG Competitors | Google Inc. Stock - Yahoo! Finance. (n.d.). Retrieved from

http://finance.yahoo.com/q/co?s=GOOG+Competitors

Kaye, D., & Kelly, K. (2013). Introduction: Innovation is Not Just a Good idea. In Red

thread thinking: Weaving together connections for brillant ideas and profitable

innovation (pp. xvii-xix). New York: McGraw-Hill Education.

Most Innovative Companies 2014 | Fast Company | Business + Innovation. (n.d.). Retrieved

from http://www.fastcompany.com/most-innovative- companies/2014

Our products and services ? Company ? Google. (n.d.). Retrieved from

https://www.google.com/intl/en/about/company/products/

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