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Cambridge Software Corporation Profit Analysis - Commercial and Industrial

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Cambridge Software Corporation Profit Analysis * Introduction
This report includes a detail analysis of the information provided in Exhibit 1, Table 1 in this report, of the Cambridge Software Corporation Case Study. It also includes a recommendation for the course of action to be taken regarding pricing and market entry for the greatest profits.

Table 1: Cost, Demand, and Willingness-to-Pay Estimates | | | | "Student" | "Commercial" | "Industrial" | Estimated product completion cost | | | $100,000 | $200,000 | $500,000 | Variable cost (per unit) | | | $15 | $25 | $35 | Market Segment | Size | Segment Dev. Cost | Willingness-to-Pay | | | | -----------------------(per unit)------------------------ | | | | | | | Large, multidivisional corporations | 5,000 | $150,000 | $150 | $1,200 | $2,500 | Corporate R&D and university laboratories | 2,000 | $100,000 | $100 | $1,000 | $2,000 | Consultants and professional companies | 20,000 | $200,000 | $200 | $300 | $600 | Small businesses | 15,000 | $200,000 | $175 | $225 | $300 | Students | 500,000 | $300,000 | $50 | $60 | $100 | * One Edition Approach – Greatest Profit
The single edition approach was a straight forward Cost Analysis on each market (Student, Commercial, and Industrial) at the Willingness-to-Pay price points provided in Exhibit 1. Full analysis can be found in Exhibit 2-4 on the attached spreadsheet. The Student Edition produced the highest number of sales with a max profit of $7.9 million at a selling price of 50 dollars, Table 2.

Table 2: Student Edition Max Profit | Price | Market Size | Total Revenue | Total Expenses | Profit | $50 | 542000 | $17,100,000 | $9,180,000 | $7,920,000 |

The Commercial Edition’s max profit came at a price point of 225 dollars for a profit of $7.5 million. It was the

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