...Harvard Business School 9-191-072 Rev. June 17, 1993 Cambridge Software Corporation “If we don’t decide soon, Paula, your people won’t have time to make changes in the software and to write the documentation for the student version, and my people won’t have time to publicize the software at colleges and with professors. It’s already Thanksgiving; any further delay, and we won’t be ready for the next academic year.” Tony Atkinson, the new product manager at Cambridge Software Corporation (CSC) was meeting with Paula Stewards, vice president, Software Development, and Chuck Kennedy, CSC’s president and chairman, in November 1989 to decide whether to offer multiple versions of Modeler, a new Lotus 1-2-3®-compatible modeling software product. Stewards responded to Atkinson’s appeal. “It’s easy for you to push for several versions of Modeler. After all, in your previous job, you were responsible for a line of many different clock radio models. Before that, it was toaster ovens. And before that, hand tools. But, for us, multiple product versions is a new concept. My people have enough trouble developing, documenting, and supporting one version of a software product. And you are pushing for three versions of a product of which we don’t have even one version ready!” Kennedy knew both Atkinson and Stewards were right in their own ways. He had hired Atkinson because he wanted CSC to move from offering single products to multi-version product lines. On the other hand, Stewards also...
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...Single Version CSC should offer industrial version at $600. Maximum net contribution is for this segment at $14.3 million. Modeler Version | Market Segment | Size | Segment Dev Cost | Price | Unit Contribution | Product Completion Cost | Net Contribution | Student Version | Large Corps + R&D Labs + Consultants + Small Bus + Students | 542,000 | $950,000 | $50 | $15 for students, $35 others | 100,000 | 8,869,950 | Commercial Version | Large Corps + R&D Labs + Consultants + Small Bus | 42,000 | $650,000 | $225 | $200 | 200,000 | 7,550,000 | Industrial Version | Large Corps + R&D Labs + Consultants | 27,000 | $450,000 | $600 | $565 | 500,000 | 14,305,000 | Multiple Version CSC should offer student version at $50 and industrial version at $1950. Maximum net contribution can be achieved when the 'heavy users' and 'light users' are served separately. Heavy users, though they are smaller in size have higher WTP. The price for the industrial version has to be set at $1950 because otherwise the R&D and labs users will buy only student version as their consumer surplus is maximum there. So, to incentivize these customers, we lower the price by exactly the consumer surplus these users will get - $50. Large MNCs will buy the industry version at $1950 as their surplus is maximum at $550. In the same way, consultants, small business and students will all buy at $50 as their consumer surpluses are $150, $125 and $0 and also because they don't have another...
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...Cambridge From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the city in England. For other uses, see Cambridge (disambiguation). City of Cambridge | — City & non-metropolitan district — | King's College Chapel, seen from the Backs | Coat of Arms of the City Council | | Cambridge shown within Cambridgeshire | Coordinates: 52.205°N 0.119°E | Sovereign state | United Kingdom | Constituent country | England | Region | East of England | Ceremonial county | Cambridgeshire | Admin HQ | Cambridge Guildhall | Founded | 1st century | City status | 1951 | Government | • Type | Non-metropolitan district, city | • Governing body | Cambridge City Council | • Mayor | Sheila Stuart[1] | • MPs: | Julian Huppert (LD) Andrew Lansley (C) | Area | • Total | 44.65 sq mi (115.65 km2) | Elevation | 20 ft (6 m) | Population (2011 est.) | • Total | 123,900 (ranked 171st) | • County | 752,900 | • Ethnicity[2] | 73.8% White British 1.3% White Irish 9.8% White Other 2.2% Mixed Race 5.5% Asian 5.1% Chinese and other 2.3% Black | Time zone | Greenwich Mean Time (UTC+0) | • Summer (DST) | BST (UTC+1) | Postcode | CB1 – CB5 | Area code(s) | 01223 | ONS code | 12UB (ONS) E07000008 (GSS) | OS grid reference | TL450588 | Website | www.cambridge.gov.uk | Cambridge in 1575 The city of Cambridge (i/ˈkeɪmbrɪdʒ/ KAYM-brij) is a university town and the administrative centre of the county...
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...LUAN NGUYEN QUOC (LIAM) East Road, Anglia Ruskin University Swinhoe House Room 11, Cambridge CB1 1PT nguyenquocluan2006@yahoo.com 07511479519 PERSONAL PROFILE I have a clear, logical mind with a practical approach to problem solving and a drive to see things through to completion. I have a great eye for detail. I am eager to learn, I enjoy overcoming challenges, and I have a genuine interest in Business Management. EMPLOYMENT HISTORY LG Electronics Vietnam Jan 2014 – June 2014 Senior Sales Supervisor Petrosetco Distribution (Samsung’s Exclusive Distributor, Vietnam) June 2009 – Nov 2013 Sales Teamleader In charge of a team of 10 sales reps, and responsible for leading the development and implementation of all marketing programs and strategic sales activities. Also in command of ensuring that the companies and its customer goals are aligned and met. Duties: * Interacting with guests regularly to gain feedback on quality & service effectiveness. * Managing staff levels to ensure that key target marketing areas are always covered. * Advancing the company's strategic positioning with key accounts and strategically important geographies * Maintaining strong and cordial relationships with corporate level sales and marketing managers * Identifying and monitoring the performance of competitors in the market place * Providing excellent customer service to designated accounts * In the field generating sales on a daily basis * Responsible...
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...Cambridge Software Corporation Profit Analysis * Introduction This report includes a detail analysis of the information provided in Exhibit 1, Table 1 in this report, of the Cambridge Software Corporation Case Study. It also includes a recommendation for the course of action to be taken regarding pricing and market entry for the greatest profits. Table 1: Cost, Demand, and Willingness-to-Pay Estimates | | | | "Student" | "Commercial" | "Industrial" | Estimated product completion cost | | | $100,000 | $200,000 | $500,000 | Variable cost (per unit) | | | $15 | $25 | $35 | Market Segment | Size | Segment Dev. Cost | Willingness-to-Pay | | | | -----------------------(per unit)------------------------ | | | | | | | Large, multidivisional corporations | 5,000 | $150,000 | $150 | $1,200 | $2,500 | Corporate R&D and university laboratories | 2,000 | $100,000 | $100 | $1,000 | $2,000 | Consultants and professional companies | 20,000 | $200,000 | $200 | $300 | $600 | Small businesses | 15,000 | $200,000 | $175 | $225 | $300 | Students | 500,000 | $300,000 | $50 | $60 | $100 | * One Edition Approach – Greatest Profit The single edition approach was a straight forward Cost Analysis on each market (Student, Commercial, and Industrial) at the Willingness-to-Pay price points provided in Exhibit 1. Full analysis can be found in Exhibit 2-4 on the attached spreadsheet. The Student Edition produced...
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...What exactly can encapsulate how a year in Cambridge has been like? What choice of words, what photos, what specific memories would suffice to capture the whirlwind of emotions, the myriad of new experiences? Nothing really seems to come close, but here’s a shot at it. Cook-outs – One of the first few things that you’ll start missing when overseas would definitely be the food; your humble hokkein mee, chye tao kueh, rojak, laksa… you name it, we’ll crave it. The fact that the only photos that Singaporeans seem capable of posting on Facebook are that of food certainly doesn’t make things easier. So what does one do then? LEARN HOW TO COOK. This was no mean feat for me especially, as someone who didn’t know how to cook an omelette without charring. The learning curve may be steep but you’ll be surprised at how fast you’ll learn and also how high your tolerance for substandard food becomes when you’ve misjudged the time to let your noodles boil and the amount of salt to add for the 912695th time. Not to worry also, CUMSA is overrun by excellent individuals who are so well-rounded that they can not only finish all their supervision work, attend formals every night and generally save the world, but they can cook. So when you’re tired of eating over-salted soggy noodles, all you need to do is wrangle an invitation to dinner. Oh the delicacies that they can whip up, but more importantly the glorious company and bonds forged over dinner. Food really is one of the ties that bind Singaporeans...
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...Date: 27th November 2012 Doha Bank Recruitment Dear Sir In response to your advertisement on Doha Bank website regarding the Direct sales Representative position in your organization I am enclosing a resume for your review. Please consider this letter as my formal application presenting my background, education and experience. I have already completed BA (Hons) Applied Accounting from Anglia Ruskin University, United Kingdom and it is all about accountancy as well as business communication, I believe which will help me to learn about all the essential steps to build up a nice bright career. If I get this job, it will help me to reach my goal in future life. Moreover it will help me to know about the structure for being a good effective worker also wide range of opportunity for facing the problems. Accepting challenges is the foundation of my life experiences and something I do with confidence. You will find me a totally committed individual with pride in being direct, spontaneous and communicative. I can maintain records, perform numerical calculations with accuracy. These are the qualities that make an excellent Candidate. I have been working in a local accounting firm from 1st of January 2012 and I have already acquired some valuable knowledge about accountancy work, which I can utilize in your organization. Teamwork is another skill I have acquired and it is necessary for organizational cohesiveness. I would appreciate the...
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...Dekhen Italic format e ache…aituku holo Title aita hote pare sei website er or apni jei onghshotuku niyechen seitur nishchoi title chilo Reference Page er moddhe jeivabe likhben Harvard format: Publication year(site kobe publish hoyechilo 1. For website(Example): Comma Authorship Name mane website author NHS Evidence, 2003. National Library of Guidelines. [online] Available at: <http://www.library.nhs.uk/guidelinesFinder> [Accessed 10 October 2009 ]. Dot Dot Accessed on ba viewed on tarpor date and month and year ja hobe third bracket er moddhe and seshe Dot Puro Weblink sathe suru hobe less than sesh hobe greater than symbol diye. Available at word and colon thakbe Obossoi Third bracket er moddhe online word likhte hobe 2. For Book (With One Author+First Edition hoile--Example): Town or City.Country na kintu. Publication place Colon Dot Book kobe publish korechen tini Publisher ke Dot Book Name in Italic Dot Comma Jodi name er sathe kono initial thake aivabe likhben..jemon S.M.Hasan..ai khetre hobe Hasan,S.M., Comma Author Name Baron, D. P., 2008. Business and the organisation. Chester: Pearson. 3. For Book (With One Author+Second ba Third Edition hoile--Example): Town or City.Country na kintu. Publication place Colon Dot Dot Book kobe publish korechen tini Book Name in Italic Dot Comma Jodi name er sathe kono initial thake aivabe likhben..jemon S.M.Hasan..ai khetre hobe Hasan,S.M., ...
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...Environmental and material flow cost accounting: principles and procedures. New York: Springer. Kieso, D. E., Weygandt, J. J., & Warfield, T. D. (2010). Intermediate Accounting. (13th ed.). Asia: John Wiley & Sons. Livingstone, J. L. (1970). Management planning and control: mathematical models. McGraw-Hill. Manuel, Z. C. (2011). Accounting process. (17th ed.) Philippines: Raintree Trading and Publishing Inc. Miller, R. E., & Blair, P. D. (2009). Input-output analysis: foundations and extensions. (2nd ed.) Cambridge University Press. Minz B. (2010). Difference between SAS and SAP. Retrieved October 25, 2011 from http://itknowledgeexchange.techtarget.com/itanswers/sap-vs-sas/. Peterson. W. (1991). Advances in input-output analysis: technology, planning, and development. Oxford University Press. Raa, T. T. (2006). The Economics of input-output analysis. Cambridge University Press. SAS Institute Inc. (1976). SAS: the power to know. Retrieved October 25, 2011 from http://www.sas.com/software/data-management/surveyor-sap/index.html SAS ties up with Asia Pacific College. (2010). Retrieved October 25, 2011 from http://www.philstar.com/Article.aspx?articleId=634410&publicationSubCategoryId=71. SAS v/s SAP analytics. (2006). Retrieved October 25, 2011 from...
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...Handbook for Teachers Content and overview Paper/timing Content Part 1 Three texts on one theme from a range of sources. Each text has two multiple-choice questions. A text from which six paragraphs have been removed and placed in a jumbled order, together with an additional paragraph, after the text. A text followed by seven multiple-choice questions. A text or several short texts preceded by 15 multiple-matching questions. One compulsory question. Candidates are expected to be able to write non-specialised text types such as an article, a contribution to a longer piece, an essay, information sheets, a letter, a proposal, a report, a review, or a competition entry, with a focus on advising, comparing, evaluating, expressing opinions, hypothesising, justifying and persuading. Candidates are expected to demonstrate the ability to apply their knowledge of the language system by completing a number of tasks. Test focus Candidates are expected to show understanding of attitude, detail, implication, main idea, opinion, purpose, specific information, text organisation features, tone and text structure. 1 READING 1 hour 15 minutes Part 2 Part 3 Part 4 Part 1 2 WRITING 1 hour 30 minutes Part 2 Candidates choose one task from a choice of five questions (including the set text options). Part 1 Part 2 Part 3 A modified cloze test containing 12 gaps and followed by 12 multiple-choice items. A modified open cloze test containing 15 gaps. A text containing 10...
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...Passport to IELTS (New revised syllabus) Phoenix ELT, 1995 LLB 428.43 JAK Jakeman, Vanessa Insight Into IELTS. The Cambridge IELTS Course Cambridge (etc.) : Cambridge University Press, 2000 LLB 428.43 SAH Pejovic, Vladimir IELTS preparation and practice: Reading and writing Oxford : Oxford Univeristy Press, 2006 LLB 428 CAM* IELTS with answer 2: (1b+2c) Cambridge : Cambridge Univerity Press, 2003 Summary: It containes: four complete tests for Academic candidates ENG Exams – IELTS * Catt, Carolyn Language Passport, Preparing students for the IELTS interview New Zealand : Addison Wesley Longman, 1966 ENG Exams – IELTS * IELTS with answer 1: (1b+2c) Cambridge : Cambridge Univerity Press, 2003 Summary: It containes: four complete tests for Academic candidates 428 JAK* Jakeman, Vanessa IELTS Practice Tests Plus London : Longman, 2001 LLB 428 SAH* Sahanaya, Wendy IELTS preparation and practice Oxford : Oxford Univeristy Press, 2006 ENG Exams – IELTS * Deakin, Greg Practice tests for IELTS Melbourne : Indonesia Australia Language Foundation, 1996 LLB 428 SAH Sahanaya, Wendy IELTS. Preparation and Practice. Reading and Writing . Academic Module Oxford : Oxford University Press, 2001 LLB 428 SAH Sahanaya, Wendy IELTS Preparation and Practice. Listening and Speaking Oxford University Press Melbourne, 2001 ENG Exams - IELTS CAM* IELTS with answer 3: (1b+2c) Cambridge : Cambridge Univerity Press, 2003 Summary: It containes: four complete tests for Academic candidates LLB 428 SAH* Sahanaya, Wendy...
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...Intergenerational justice Name: Course: Instructor: Date: In the post modern era that many of the young people are finding themselves in, it is very normal to feel lonely, misplaced but worst of all neglected. This happens amidst all the opulence and enhancement of life that modernity promised to offer. The government has done little to remedy this and many of the young people feel completed left out and not properly engaged in the world affairs (Reid, 2008). This is a sad analysis but also a very accurate one. Everyone thought that modernity would make life easier, that technology would help to find solutions to our challenges but this has not been the case. With modernity came along challenges that not many would have predicted. The present day young person is faced with more challenges than the previous generations had to deal with. Poor health, more pollution, global competition, low pay are some of the things that the young people have to deal. All this while, the government is just but watching and not providing any tangible solutions. Well, the reason as to why the young the people would feel this way towards the government and other agencies is because they would have expected better than this. It is my opinion that the government has not done all it could have done to shield and better equip the young people. Yet fully aware of the challenges that post-modernity has brought along, no proper policies or reforms have been established to manage this. The little...
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...development of coherent paragraphs. Reading skills will cover such strategies as scanning, skimming, main ideas, contextual clues and inferences. Learning Outcomes: Upon completion of this subject, student will be able to: 1. write summaries as well as process, comparison-contrast and cause-effect essays 2. apply basic grammatical concepts in writing 3. answer questions based on academic texts 4. give oral presentations Textbook: 1. Daise, D., Norloff, C., and Carne, P., (2011). Q: Skills for Success 4 : Reading and Writing Oxford University Press, UK 2. Paterson, K, and Wedge, R., (2013). Oxford Grammar for EAP. Oxford University Press, UK Recommended References: Cambridge International Dictionary of English (1997), Cambridge University Press, UK Mode of Assessment: [1] Class participation 5% [2] Quiz 1 15% [3] Quiz 2 10% [4] Oral Presentation 10% [5] Mid-Term Examination 20% [6] Final Examination 40% Syllabus – FDENG001 |Week |UNIT |Topics | |Week 1 |- |Introduction to course and diagnostic writing | | | |...
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...a new document : move to next entry box (field) + : switch applications in split screen : options for each application + : contextual menus (same as right mouse click) : accesses secondary (blue) commands + : displays page sorter + : displays previous page + : displays next page : backspace – deletes a character + : clear – clears an entry line : mouse pointer (cursor), selects items + : grab + + : degree sign (°) : fraction template : shift key : display lists of stored variables + : store command ( ) : completes commands and displays results ISBN: 9781107655904 © Peter Jones, Michael Evans, Kay Lipson 2012 Photocopying is restricted under law and this material must not be transferred to another party 788 Cambridge University Press Appendix: TI-Nspire CAS 789 Keystroke actions and short cuts for the TI-Nspire CAS Touchpad (black) : removes menus and dialogue boxes : undo last move + : redo last move + : move to next entry box (field) : switch applications + in split screen Nav Pad (touch pad) : accesses secondary (yellow) commands + : displays page sorter + : displays previous page + : displays next page Home page (icon display) : displays icon page to select applications, mode, My Documents and start a new document. : options for each application. : contextual menus + (same as right mouse click) : mouse pointer (cursor), selects items + : grab : backspace – deletes a character. : 2D templates + : fraction template : shift...
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...UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS International General Certificate of Secondary Education INFORMATION AND COMMUNICATION TECHNOLOGY Paper 3 Practical Test 0417/03 May/June 2010 2 hours 30 minutes Additional Materials: Candidate Source Files *5230304889* READ THESE INSTRUCTIONS FIRST Make sure that your Centre number, candidate number and name are clearly visible on every printout, before it is sent to the printer. Printouts with handwritten information will not be marked. Carry out every instruction in each step. Steps are numbered on the left hand side of the page. On the right hand side of the page for each step, you will find a box which you can tick ( ) when you have completed it; this will help you track your progress through the test. Before each printout you should proof-read the document to make sure that you have followed all instructions carefully. At the end of the test put all your printouts into the Assessment Record Folder. If you have produced rough copies of printouts, these should be neatly crossed through to indicate that they are not the copy to be marked. This document consists of 6 printed pages. IB10 06_0417_03/RP © UCLES 2010 [Turn over 2 You work for a company called Hothouse Design. You are going to create a new website for a client called The Relaxing Holiday Company. This website must open in any browser with any screen resolution. The homepage will have three separate tables and look like this: 1 ...
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