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With the rapid development of business and marketing relations, the portrayal of the right image through the distinct and memorable visual identity has become one of the chief factors, which gives the competitive advantage. Designing logos, business branding and trademarks, we are more likely to be the leaders on the market and our image can be perceived as the symbol, implying the originality and quality of our products. The Apple hardware company is the best computer company that sells PCs, laptops, iPods and some other appliances, mostly with Mac OS. But what is important, designers represent their unique logo on every product and nowadays practically each
American knows that visual sign of apple stands for Apple Inc. I am not an exception, because I do recognize this logo. It was ten years ago when I got my first Apple computer and enjoyed it. I noticed this nice logo and appreciated it. I never regretted buying this hardware. The high quality is provided and the comfort is created. And the logo makes me think about highly innovative tendencies and forces me to respect the company. Apple Inc. is the most successful computer company in terms of selling PCs. And I am totally opposed to
Windows OS as it has a lot of disadvantages in comparison with Mac OS. As I am interested in computers and Internet, I use this hardware every day with quite different purposes: both for work and for my study when searching information for the projects. Today, I am provided with everything necessary for work: Apple PC and Apple laptop. Apart from hardware, I feel myself extremely comfortable when using my iPod, which I bought two years ago. The Apple logo belongs to the most popular logo designs in the world. The design of Apple logo changed several times. As I had a great interest to find out the initial design of this logo, I browsed some

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