...Social Stigma: The new wave of Acceptance C. LaMour Romine Pittsburg State University Definition of Problem to be studied: This research is a secondary research analysis of the theoretical perspective of the marijuana movement - pertaining to the politic standpoint of marijuana verses cigarettes and scientific medical analysis of marijuana verses cigarettes. This research is meant to explore the multifaceted aspect of marijuana, cigarette trends, and the correlation between their recent waves of popularity. We will explore the historical facts of past tobacco trends to the present marijuana movement including widely held attitudes and beliefs about both substances. The thesis of this research will be to explore the differences between marijuana and cigarettes and social stigmas. Including the shift in popularity between tobacco and marijuana the MJ activist group known as NORML supporting the legalization of cannabis, while anti tobacco organizations have increased to ban cigarette smoke in public places. This research will conceptualize the meanings behind the negative stigmas associated with drugs legal and illegal influence. The problem is a double standard between the political views of marijuana and cigarettes. The political perspectives seem to be focused on public stigmas about the substance(s) rather than deciding drug laws based on medical science. Marijuana and tobacco have a shared relationship in the type of...
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...Research Proposal on consumer behavior towards Brand Labeling and Brand Logo Introduction Logo and name are two important visual elements of any brand name (Eilertson & Faust 1994). Brand recognition is very much linked with these two elements. But we can observe that companies limit the features of attractive brand labeling (Kohli & Labahn 2002). Products are getting globalization and this is another issue because customers rely in international branded products and there is variation among the customers’ perceptions regarding the impact of brand name and brand logo. Further, brand names that are both exposed to auditory and visual senses imply greater attention. There is a study wherein consumers relate the pitch, sound and meaning of brand names to the products (Kohli & Labahn 2002). This is especially crucial when a company launches a new product in the market wherein a peculiar sound or meaning of a newly heard brand name would fail to catch the interest of customers. They may be seeking much to replace their current brand and the initial request is to create a connection between the name and the product in question. There is little interest in brand logos of commodities that are consumed in a regular and continuous basis. Brand names seemed to be enough. On the other hand, brand logo is prominent in cars. Embedding brand names seemed to be an exaggeration of the price of the particular luxury item. Whatever the reason...
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...Cognitive Theory: An Annotated Bibliography History of Education in America Pamela Allen November 12, 2007 INTRODUCTION The study of child development has inspired many theories. Psychologists have tried to understand why there is a difference between a child’s level of intelligence, motivation, social skills, and mannerisms. The cognitive theory helps explain each step of a child’s development with different aspects of each. The study of development of children is important to help parents, teachers and caregivers’ insight in the different ways children grow and learn. Cognitive theory helps explain how senses, environment, and an individual’s brain effect how and what kind of personality develops and possibly predicting a future. If parents believe that intelligence can be strongly influenced by experience, they make special efforts to help them learn, if believed inborn and unchangeable, they are less likely to make any effort. Children have their own internal drives and needs as well as heredity endowments that influence development. The cognitive theory is only a stepladder and there may be different equations added in either direction but we are given a building block foundation. Cognitive theories emphasize the mental aspect of development like logic and memory and focus on Jean Piaget’s theory children are born with an inborn ability to adapt to their environment. STATEMENT OF THE ISSUE TO BE INVESTIGATED ...
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...on brand perceptions, this paper introduces a detailed framework of sponsorship persuasion process. Considering the central “transfer” between event and brand perceptions, the model also includes moderating effects (such as congruence) and focuses on specific components of functional, affective and symbolic customer value. In Spring 2007, a Web survey was conducted to evaluate the impact of Louis Vuitton’s sponsorship of America’s Cup. A total sample of 1,400 European respondents was developed thanks to the collaboration of eight Universities in France, Germany, Italy and Spain, working together within the “International Network on Consumer Behaviour Studies”. The model and hypotheses were tested with P.L.S. regression and textual data analysis. Very interesting results come out, demonstrating the importance of affective and symbolic components within the transfer process between the perceptions of the sponsored activity and the brand. Key words: sponsorship, customer...
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...CONTENTS Sl No Description Page No 1. Acknowledgement 2 2. What is meant by Advertisement 4 3. What is Ethics? 5-7 4. Ethics of Advertisement : Introduction 8-9 5. Ethics & Advertising 10-17 6. Ethics of Advertising 18-21 7. Some Ethical & Moral principles 22-26 8. The Ethics of Behavioral Advertisement 27-30 9. Attention, But at What Cost! 31-38 10. Benefits of Ethical Advertising 39-42 11. Harm done by Unethical Advertising 43-48 12. Conclusion 49 13. Bibliography 50 What do you mean by advertisement? Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a ‘convergence...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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...in communication skills. He did ten years’ study, interviewing and research before writing BODY LANGUAGE. Overcoming Common Problems BODY LANGUAGE How to read others’ thoughts by their gestures Allan Pease First published 1981 by Camel Publishing Company, Box 1612, North Sydney, 2060, Australia Copyright © Allan Pease 1981 First published March 1984 by Sheldon Press, SPCK Building, Marylebone Road, London NWl 4DU Tenth impression 1988 All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system, without permission in writing from the publisher. British Library Cataloguing in Publication Data Pease, Allan Body language. – (Overcoming common problems) 1. Nonverbal communication I. Title II. Series 001.56 P99.5 ISBN 0-85969-406-2 Printed in Great Britain at the University Printing House, Oxford Contents Contents Acknowledgements Introduction A Framework for Understanding Territories and Zones Palm Gestures Hand and Arm Gestures Hand-to-Face Gestures Arm Barriers Leg Barriers Other Popular Gestures and Actions Eye Signals Courtship Gestures and Signals Cigars, Cigarettes, Pipes and Glasses Territorial and Ownership Gestures Carbon Copies and Mirror Images Body Lowering and Status Pointers Desks, Tables and Seating Arrangements Power Plays Putting It All Together References Acknowledgements I wish to thank...
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...SUPPORTED POKERROOMS TO GET YOUR FREE LICENCE KEY IS STILL YOURS AND BELONGS TO YOU. IT IS JUST TO VERIFY YOUR IDENTITY AND TO ACTIVATE YOUR POKER ACCOUNT. THE CALCULATORS ARE COMPLETELY FREE……... - ENJOY THE CALCULATOR BODY LANGUAGE How to read others’ thoughts by their gestures ALLAN PEASE is the managing director of a management consultancy company based in Sydney, Australia. He produces books, films, and cassettes that are used by numerous organisations around the world to train personnel in communication skills. He did ten years’ study, interviewing and research before writing BODY LANGUAGE. Overcoming Common Problems BODY LANGUAGE How to read others’ thoughts by their gestures Allan Pease First published 1981 by Camel Publishing Company, Box 1612, North Sydney, 2060, Australia Copyright © Allan Pease 1981 First published March 1984 by Sheldon Press, SPCK Building, Marylebone Road, London NWl 4DU Tenth impression 1988 All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system,...
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...TeA M YYe PG Digitally signed by TeAM YYePG DN: cn=TeAM YYePG, c=US, o=TeAM YYePG, ou=TeAM YYePG, email=yyepg@msn .com Reason: I attest to the accuracy and integrity of this document Date: 2005.07.04 23:45:43 +08'00' ������������ Want to learn more? We hope you enjoy this McGraw-Hill eBook! If you’d like more information about this book, its author, or related books and websites, please click here. HOW TO ACE THE BRAINTEASER INTERVIEW JOHN KADOR M C G R AW- H I L L N E W YO R K MADRID C H I C AG O SAN FRANCISCO MILAN SYDNEY LISBON TO RO N TO LONDON S A N J UA N MEXICO CITY SEOUL NEW DELHI SINGAPORE Copyright © 2005 by John Kador. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-144606-0 The material in this eBook also appears in the print version of this title: 0-07-144001-1. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special...
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...IN THIS CHAPTER YOU WILL . . . 1 Learn that economics is about the allocation of scarce resources Examine some of the tradeof fs that people face Learn the meaning of oppor tunity cost See how to use marginal reasoning when making decisions TEN OF PRINCIPLES ECONOMICS Discuss how incentives af fect people’s behavior The word economy comes from the Greek word for “one who manages a household.” At first, this origin might seem peculiar. But, in fact, households and economies have much in common. A household faces many decisions. It must decide which members of the household do which tasks and what each member gets in return: Who cooks dinner? Who does the laundry? Who gets the extra dessert at dinner? Who gets to choose what TV show to watch? In short, the household must allocate its scarce resources among its various members, taking into account each member’s abilities, efforts, and desires. Like a household, a society faces many decisions. A society must decide what jobs will be done and who will do them. It needs some people to grow food, other people to make clothing, and still others to design computer software. Once society has allocated people (as well as land, buildings, and machines) to various jobs, 3 Consider why trade among people or nations can be good for everyone Discuss why markets are a good, but not per fect, way to allocate resources Learn what determines some trends in the overall economy 1 TLFeBOOK 2 4 Ten Principles...
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...Allan and Barbara Pease are the internationally renowned experts in human relations and body language, whose 20 million book sales worldwide have turned them into household names. People's body language reveals that what they say is often very different from what they think or feel. It is a scientific fact that people's gestures give away their true intentions. Every day we are confronted by hundreds of different signals that can mean anything from 'That's a great idea' to 'You must be kidding'. And we are all sending out these signals whether we realise it or not. Now, in this authoritative guide written with great humour and insight, you can learn the secrets of body language to give you more confidence and control in any situation — from negotiating a deal to finding the right partner. Discover the techniques that will show you how to interpret gestures, read the underlying thoughts and emotions — and reach the right conclusions. Front cover photo supplied courtesy of Shufunotomo Co., Ltd. 2-9 Kanda Surugadai, Chiyoda-Ku, Tokyo, Japan Allan Pease is the world's foremost expert on body language. His book Why Men Don't Listen And Women Can't Read Maps co-authored with wife Barbara, has sold over 10 million copies in 48 languages since its release. Allan travels the world lecturing on human communication, has written 8 other bestselling books and appeared in his own television series which attracted over 100 million viewers. Barbara Pease is CEO of Pease International which...
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...vexing economic questions into an activity that ordinary people might enjoy." —JOE QUEENAN, The Wall Street Journal "The Armchair Economist is a wonderful little book, written by someone for whom English is a first (and beloved) language, and it contains not a single graph or equation...Landsburg presents fascinating concepts in a form easily accessible to noneconomists." —ERIK M. JENSEN, The Cleveland Plain Dealer "...enormous fun from its opening page...Landsburg has done something extraordinary: He has expounded basic economic principles with wit and verve." -DAN SELIGMAN, Fortune "An ingenious and highly original presentation of some central principles of economics for the proverbial Everyman. Its breezy tone conceals the subtlety of the analysis. Guaranteed to puncture some illusions and to make you think." —MILTON FRIEDMAN CONTENTS Introduction I. 1. 2. 3. 4. 5. WHAT LIFE IS ALL ABOUT The Power of Incentives: How Seat Belts Kill - 3 Rational Riddles: Why the Rolling Stones Sell Out - 10 Truth or Consequences: How to Split a Check or Choose a Movie - 20 The Indifference Principle: Who Cares If the Air Is Clean? - 31 The Computer Game of Life: Learning What It's All About - 42 II. GOOD AND EVIL 6. Telling Right from Wrong: The Pitfalls of Democracy - 49 7. Why Taxes Are Bad: The Logic of Efficiency - 60 8. Why Prices Are Good: Smith Versus Darwin - 73 9. Of...
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...l Race and Juvenile Delinquency by Dubien Tshimanga SOCIOLOGY & ANTHROPOLOGY CAPSTONE PRINCIPIA COLLEGE APRIL 2015 ABSTRACT Throughout history, the struggle of minorities has been seen in many facets of life such as in history, literature, music and film: Martin Luther King Jr. and Mahatma Gandhi fought for the right of unrepresented minorities. Books such as Too Kill a Mocking Bird spoke to the prejudices of a community. Movies such as Roots illustrated the hardship of the slaves. From the Roman’s persecution of Christians to today’s rap song lyrics about economic disparities the plight of the minority has been fought for millennium. This research examines the struggle of minorities within the juvenile justice system and the differential rates of adjudication and length of sentencing between the white majority and the black minority juvenile offenders. During the course of this research, additional insights were gained from an internship at a youth correctional center as well as drawing on my own personal experience as a refugee from Gabon. The findings of my research demonstrate that minority offenders do receive harsher sentences than the whites, and that there are several factors contributing to higher rates of juvenile delinquency among African Americans; primarily education and community. To consider the struggle of minorities is important because it creates awareness that the maltreatment of a minority group by the dominant majority often...
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...Mongolian Education Alliance Ulaanbataar, Mongolia All rights reserved ©2005 Mongolian Drop Out Study THE MONGOLIAN DROP OUT STUDY By Mercedes del Rosario International Educational Policy Studies Teachers College, Columbia University Research Associate, Drop Out Project In Collaboration with Battsetseg Donrov Officer Division of Monitoring, Evaluation and Coordination Ministry of Science, Education and Culture of Mongolia Bayartsetseg Bayarsaihan Assistant Faculty of Social Science Mongolian State University of Education Bolormaa Tsetsegee Unit Manager Needs Assessment Mongolian Educational Alliance Dorjnamjin Batmonkh Assistant Researcher National Center for Non-Formal and Distance Education Mongolia Tumendelger Sengedorj (M.A) Lecturer, Sociology Mongolian State University of Education Tsentsenbileg Tseveen (Ph.D) Researcher Mongolian Academy of Sciences Institute of Philosophy Enkhbold Delger (M.A) Researcher Mongolian Academy of Sciences Institute of Philosophy, Sociology and Law 2 Mongolian Drop Out Study Table of Contents Acknowledgement Executive Summary List of Acronyms/Abbreviations List of Tables and Figures List of Appendices 1. Introduction and Framework 1.1. Project Description and Rationale 1.2. Legislation, Regulations and Structures 1.3. Administration and Management of the Education System 1.4. Organization of the Education System 1.5. Structure of the Education System in Mongolia 1.5.1. Pre-School Education 1.5.2. Primary Education 1.5.3....
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...A UTH-WE ST MBA series N's CEN G SO ER GE in E conomics Managerial Economics A Problem Solving Approach SECOND EDITION LUKE M. FROEB Vanderbilt University BRIAN T. MC CANN Vanderbilt University Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Managerial Economics: A Problem Solving Approach, Second Edition Luke M. Froeb, Brian T. McCann Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Joe Sabatino Acquisitions Editor: Michael Worls Developmental Editor: Jean Buttrom Associate Marketing Manager: Betty Jung Content Project Manager: Lindsay Bethoney Media Editor: Deepak Kumar © 2010, 2008 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com Print Buyer: Sandee Milewski Production Service:...
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