... 1.0 BRAND AND MODEL BRAND : PENTAX MODEL : K-30 The Pentax K-30 is a 16.3-megapixel digital single-lens reflex camera, announced on 21 May 2012. At its introduction, it was in the middle of Pentax's DSLR range—above the now-discontinued entry-level K-r, and below the semi-pro K-5 and successor K-5 II. As a mid-range body, it has a polycarbonate chassis, but unlike most DSLRs of that class, is fully weather sealed. It can shoot continuously at up to 6 frames per second with a maximum shutter speed of 1/6000th of a second. It can capture video at 1080p at either 30, 25, or 24 fps. Like all current and recent Pentax DSLRs it features in-body shake reduction, removing the need for each lens to have image stabilisation. The Pentax K mount allows use of legacy lenses dating back to the 1970s, or even earlier with an M42-mount adapter, for which the K-mount is fully compatible. The autofocus system (SAFOX IXi+) is an advance over the K-5 and features 11 AF points, 9 of which are cross-type (i.e. sensitive to vertical as well as horizontal edges). For maximum flexibility, the camera can either use the proprietary supplied lithium battery, or, with an optional adapter, use the universally available AA battery type. 2.0 RETAIL PRICE AND WHERE TO BUY Price - ± RM 2,659.00 Location - Can be obtained at any camera shop and can also be purchased...
Words: 3301 - Pages: 14
...Five-year financial information and charts, including balance sheet, income statement, cash flows, market capitalization and multiples, and key ratios for Nikon Corporation - Intelligence on Nikon Corporationnv’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors - News about Nikon Corporation, such as business expansion, restructuring, and contract wins - Large number of easy-to-grasp charts and graphs that present important data and key trends Highlights: Nikon Corporation is a Japan-based company mainly engaged in the manufacture and sale of optical products. The company is one of the leading manufacturers of digital single-lens reflection (SLR) cameras, focus lenses, microscopes and equipment used for manufacturing semiconductors and liquid crystal displays. The company operates in North America, Europe and Asia Pacific regions. It is headquartered in Tokyo, Japan and employs about 26,125 people. The company recorded revenues of JPY785,498 million ($8,467.7 million) during the financial year ended March 2010 (FY2010), a decrease of 10.7% compared with FY2009. The decline was primarily attributable to the...
Words: 344 - Pages: 2
...DIGITAL CAMERA User's Manual En Where to Find It Find what you’re looking for from: i i i i i The Table of Contents Find items by function or menu name. ➜ 0 vi–xi The Q&A Index ➜ 0 ii–v Know what you want to do but don’t know the function name? Find it from the “question and answer” index. The Index Search by key word. ➜ 0 232–234 Error Messages Troubleshooting ➜ 0 221–223 If a warning is displayed in the viewfinder or monitor, find the solution here. ➜ 0 216–220 Camera behaving unexpectedly? Find the solution here. A For Your Safety Before using the camera for the first time, read the safety instructions in “For Your Safety” (0 xii). Help Use the camera’s on-board help feature for help on menu items and other topics. See page 13 for details. Digitutor “Digitutor”, a series of “watch and learn” manuals in movie form, is available from the following website: http://www.nikondigitutor.com/index_eng.html Q&A Index Table of Contents 0 ii 0 vi 0 1 X Introduction s Basic Photography and Playback x Framing Pictures in the Monitor (Live View) y Recording and Viewing Movies z More on Photography (All Modes) t P, S, A, and M Modes I More on Playback Q Connections o The Playback Menu i The Shooting Menu L Custom Settings g The Setup Menu u The Retouch Menu w Recent Settings / v My Menu n Technical Notes 0 27 0 41 0 49 0 53 0 79 0 115 0 131 0 146 0 148 0 153 0 165 0 174 0 190 0 193 i Q&A Index Find...
Words: 56385 - Pages: 226
........... 3 Types of Camera, Equipments and Formats ............................................................... 4 Different Types of Photography ................................................................................ 10 Camera Features that Enhance good quality shot with photography techniques ...... 14 Criteria for Buying a camera ..................................................................................... 16 Conclusion ................................................................................................................. 20 Assignment 1 CSW201 2/21 Introduction “What are the things you look at, when buying a digital camera”? I asked “I know nothing about the cameras and its techniques. Well! , you know! , when I just felt like having a camera, I just came here and bought a one”. An owner of a Digital SLR camera replied back, standing at the most famous Digital Camera’s Shop in the Capital City of Maldives. He is correct in his reply. Majority of the people doesn’t know about the different camera types and use of it in different types of photography. What purposes do the camera they buy, mostly suitable for and fit in. Abstract Capturing light to record an image started back from 1814 as a pin-hole camera which later advances to Rangefinder, Argus, Polaroid, Nikon and finally in 1991 to Digital SLR. From the Pinhole to the Digital age of the cameras, camera’s has bought a revolution not only to the camera and photography but...
Words: 4654 - Pages: 19
...2 The latest version of this guide can always be found at http://nofilmschool.com/dslr 2010-2012 Ryan Koo This document is licensed under Creative Commons, so the following freedoms apply. However, I would request you do not email this PDF to a friend; instead, please send them to http://nofilmschool.com/dslr where they can get their own copy of the guide for free. Thanks very much. You are free: to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial — You may not use this work for commercial purposes. Share Alike — If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. You can find out more about this license at: http://creativecommons.org/licenses/by-nc-sa/3.0/us/ nofilmschool.com/dslr 3 Most people would charge good money for this guide, but I’m giving it away free. In return, I ask that you please help support NoFilmSchool! You can do this via the following: Share the guide If you have a blog or website, please write a post telling others about NoFilmSchool (and the DSLR Guide)! If you don’t have a website, please share NoFilmSchool via Facebook, Twitter, or any other social network. Also, be sure to friend us on: Facebook...
Words: 22155 - Pages: 89
...Assignment 5.1 Company Basics and Target Markets Lennart Fleschhut Company’s name: PolarInstant 1. PolarInstant is a company that provides the possibility to turn “normal” digital pictures into old, vintage Polaroid looking printed pictures. The name is set together by Polaroid, which used to be a possibility to take pictures and get them instantly printed. This contains the second part of the name, which is instant. In modern times old Polaroid cameras are really rare and, in case you are lucky to still have on, really hard and costly to maintain them. But there is a trend among young people up to middle-aged people around 35-45 to seek for those kinds of pictures. Although really high-class single lens reflex camera pictures offer really real and detailed pictures, more and more people seem to prefer the style of old pictures they see on old pictures of their parents or even grandparents. One can see that for example by the success of Instagram, which offers the possibility to change the style of pictures and share them with your friends online. PolarInstant’s headquarter and Labs will be located in San Francisco and the services it offers will be available through the Internet on www.polarinstant.com. People will upload their pictures and then change the style of their picture, where they can choose from various styles, which are of course really authentical, as the company has analysed thousands of old pictures to provide the widest range of possibilities possible...
Words: 920 - Pages: 4
...Photography is the technique of recording and generating permanent images, by the capturing and preservation of physical stimulus-patterns on a layer of photosensitive material. It involves recordinglight patterns as reflected from objects, on to a sensitive medium through momentary exposure. The process is done through mechanical, chemical or digital devices commonly known as camera. The word comes from the Greek words φως phos ("light"), and γραφις graphis ("stylus", "paintbrush") or γραφη graphê, together meaning "drawing with light" or "representation by means of lines", "drawing". Photography is the art, science, and practice of creating pictures by recording radiation on a radiation-sensitive medium, such as a photographic film, or electronic image sensors. Photography uses foremost radiation in the UV, visible andnear-IR spectrum. As far as can be ascertained, it was Sir John Herschel in a lecture before the Royal Society of London, on March 14, 1839 who made the word "photography" known to the world. But in an article published on February 25 of the same year in a German newspaper called the Vossische Zeitung, Johann von Maedler, a Berlin astronomer, had used the word photography already.[2] The word photography is based on the Greek φῶς (photos) "light" and γραφή (graphé) "representation by means of lines" or "drawing", together meaning "drawing with light".[3] 1. The art or process of producing images of objects on photosensitive surfaces. 2. The art...
Words: 2477 - Pages: 10
...Reflection Paper: Importance of 180o Rule or Action Axis in TV and Film Production 180o Rule or Action Axis is a basic guideline in film making that states that two characters (or other elements) in the same scene should always have the same left/right relationship to each other. If the camera passes over the imaginary axis connecting the subjects, it is called crossing the line. The new shot from the opposite side is known as reverse angle.1 Below is diagram how the 180o Rule or Action Axis looks like: [pic] The said principle is also based on the exchange of looks between the actors, either from left to right (of camera) or right to left (of camera). Also, the 180 degree rule enables the audience to visually connect with unseen movement happening around and behind the immediate subject and is important in the narration of battle scenes.2 In my opinion, the principle of Action Axis is helpful in TV and film production when determining the camera positions for photographing two or more people. Also, it helps the cameras and people in front of the camera adjust their blockings for a better shot. Action Axis is I think, the most basic, effective, and must-learn principle that a media arts student must understand before doing a film. Without understanding this concept, one would find difficulty in shooting his film. For aesthetic purposes, I do think that the180o rule will help emphasize the facial expressions of the actors or talents and make the...
Words: 508 - Pages: 3
...Evaluation Based on the concept generation, there are six ideas for the new product of Aapple. According to the market demand, we choose two more profitable new product ideas to be evaluated. Install IOS into the mirrorless interchangeable-lenses cameras to manage all features of the camera and share pictures with other apple devices effectively. Because Apple has huge consumer group who have brand loyalty and prefer to use IOS system. Besides, Android system has lots of problem now and IOS may be a better choice for consumer. Another one is to make the camera body thinner. On account of the reason why people choose mirrorless camera instead of single-lens reflex camera is to reduce backpack weight, thinner camera would be new trend of this industry. Full Screen To evaluate these two ideas comprehensively, the full screen analysis is necessary in the report. The first step is to determine the scoring model factors. It includes technical and commercial factors. The commercial aspect contains marketing issues and possible financials. The factors will be weighted by marketing team. For example, the important factors such as profit will be weighted 5 points. The second step is to evaluate the factors of both ideas. Finally, the scoring of products will depend on the result of factor scorings multiple factor weight (Crawford and Di Benedetto, 2011). Factor | 1= | 5= | Idea A | Idea B | Weight | Total concept A | Total concept B | Technology | Need to be improved...
Words: 891 - Pages: 4
...By outsourcing your photography to a professional photographer you have the comfort of knowing that the person has the knowledge and background to make the correct adjustments to whatever scenario arises. They should have all of the necessary equipment to make sure your photographs are of the highest quality possible. With the background and education, you can expect that they have a keen eye that will position you in the proper places, angles and lighting that would make your photo superior. One would also believe that because they are a professional, they would only present you with the highest quality. This would be accomplished by them utilizing the latest applications, the best printers, the best cameras and the very best lenses. The photographer will also have the proper licensing for his business that will eliminate you from suffering a possible lawsuit. Some of the drawbacks to utilizing a professional photographer are the most glaring being the cost you will incur for their services. They have spent thousands of dollars, sometimes even tens of thousands on equipment and usually more on school. They must then rent or purchase space to house their studio, pay utilities, and advertise and whatever other expenses that they may have related to their business. This will all be reflected in the final cost that purchaser pays. A person is also at the mercy of the photographers schedule and must make appropriate arrangements with their own personal schedule. This includes the...
Words: 1696 - Pages: 7
...NIKON CORPORATION NIKON REPORT 2014 Shin-Yurakucho Bldg., 12-1, Yurakucho 1-chome, Chiyoda-ku, Tokyo 100-8331 Japan (Scheduled to relocate to the following address on Nov. 25, 2014: Shinagawa Intercity Tower C, 2-15-3, Konan, Minato-ku, Tokyo 108-6290 Japan) www.nikon.com This eco-friendly booklet was produced using FSC®-certified paper; non-VOC (volatile organic compound), vegetable-oil ink; and waterless printing technology. Printed in Japan NIKON REPORT 2014 Year Ended March 31, 2014 NIKON REPORT 2014 NIKON REPORT 2014 Independent Practitioner’s Assurance of Social and Environmental Performance Independent Practitioner’s Assurance of Social and Environmental Performance About NIKON REPORT 2014 Starting with reports published in the fiscal year ending March 2015, Nikon Corporation publishes its previously named ANNUAL REPORT as the NIKON REPORT. In addition to details regarding business performance and strategy, operational overviews, and other financial data previously published in the ANNUAL REPORT, this report comprises a broader range of non-financial data, including information on CSR activities and corporate governance. As a corporate group that continues to pursue steady growth and create new value prefaced on harmony with society, we hope that NIKON REPORT will promote further understanding of the Nikon Group among our shareholders, investors, and all other stakeholders. CONTENTS INTRODUCTION 02 Nikon’s Growth...
Words: 44823 - Pages: 180
...need to upgrade my main digital SLR camera. I knew that I needed something with a higher mega pixel than my last one, more focus points and something able to record high definition video in regular speed as well as slow motion. I would’ve loved to have the feature of built in wifi to transfer my photos wirelessly to my smartphone but that didn’t weigh in so heavy on my criteria list. I began my search and ended up finding three separate cameras, all made by Canon and had slightly different functions. I ended up reading a number of reviews as well as watched tutorial videos on each camera over the course of a week. As I analyzed I realized only one of those cameras would serve me best in the long run. Yes, it had the most expensive up front cost but because of the professional grade added quality it brought to table I wouldn’t have to upgrade another camera for a while now. I relied a lot on the internet for my research since I didn’t get a chance to try out the camera before making the purchase. I used existing knowledge of photography to help me make the choice of a camera that would benefit me. I’ve made a lot of purchases in life and I normally wouldn’t research for an entire week before making that purchase. I started reading Chapter 2 and quickly realized that I could relate it to my existing search. I learned that I feel a lot better about making a well thought out decision. I got a chance to learn about features on a camera I never thought that I would use but...
Words: 329 - Pages: 2
...performance of technologies will double in very rapid way 2. The price of technologies will also decrease by half in very rapid pace. In terms of these prevailing conditions, we can see the exponential technology self-expands in its two traits to the world: Breadth and Depth. So how could these two expansions traditionally make exponential impacts in century? Take camera as an example, it has been evolved from the world’s first digital camera – Kodak Digital Camera at 1975 which cannot take video-taped to the nowadays digital single-lens reflex camera at 2016 which can offer superb image quality and video recording at 4K resolution. In terms of performance, instead of using camera to capture best moments every day, people now use camera: To show the rest of the “fan community” that “I was there”; To let the worldwide events captured to enter one’s window. Not just do the performance upgrade, the price and size also make camera more accessible to the world. The cost of buying a camera has been reduced from a hefty price tag of U.S $13,000 for a low quality camera to U.S $ 2,499 for a Canon – EOS 5D Mark III DSLR Camera. Undoubtedly, the reducing price opens the...
Words: 1192 - Pages: 5
...DIGITAL CAMERA VG-170 Instruction Manual ● Thank you for purchasing an Olympus digital camera. Before you start to use your new camera, please read these instructions carefully to enjoy optimum performance and a longer service life. Keep this manual in a safe place for future reference. ● We recommend that you take test shots to get accustomed to your camera before taking important photographs. ● In the interest of continually improving our products, Olympus reserves the right to update or modify information contained in this manual. Checking the contents of the box or Digital camera Strap LI-50B Lithium Ion Battery F-2AC USB-AC adapter USB cable (CB-USB7) AV cable (CB-AVC5) OLYMPUS Setup CD-ROM Other accessories not shown: warranty card Contents may vary depending on purchase location. Names of Parts Camera unit 5 6 1 2 3 1 2 3 4 7 8 9 4 10 Multi-connector Connector cover Strap eyelet Battery/card compartment cover 5 Self-timer lamp AF illuminator 6 Flash 7 Lens 8 Microphone 9 Speaker 10 Tripod socket 2 EN 1 2 4 1 2 3 4 5 6 7 5 3 6 7 8 9 10 n button Shutter button Monitor Zoom lever R button (shooting movies) Indicator lamp q button (switch between shooting and playback) 8 Q button (OK) 9 Arrow pad INFO button (change information display) button (erase) 10 button Attaching the camera strap Pull the strap tight so that it does not come loose. EN 3 Monitor Shooting mode display ...
Words: 9807 - Pages: 40
...Annual Report Year ended March 31, 2011 At a Glance Nikon has been a pioneer in optical technology markets worldwide since its inception in 1917. Today, we offer a wide range of products utilizing advanced technologies, from consumer optics such as digital cameras, camera-related products and binoculars to industrial precision equipment including IC and LCD steppers and scanners, microscopes and measuring instruments. In the fiscal year ended March 2011, Nikon posted an increase in sales and regained profitability, absorbing the impact from the appreciation of the yen and the Great East Japan Earthquake, which occurred on March 11. This was due mainly to continued positive sales in the Imaging Products Business, and recovery in the Precision Equipment and Instruments businesses. We will maintain measures to bolster our earnings capacity and develop cutting-edge products, to ensure we remain on a path of sustainable growth. Nikon, following its unchanged corporate philosophy of “Trustworthiness and Creativity,” will consistently offer new value and continue to grow. Precision Equipment Nikon contributes to our increasingly sophisticated information society with its leading steppers and scanners, used in semiconductor and LCD panel manufacturing worldwide. Imaging Products For a new dimension of pleasure from photography, Nikon develops and markets imaging products worldwide with various features using sophisticated digital imaging technology. Instruments Nikon’s...
Words: 29192 - Pages: 117