...MARKETING PLAN for Capital Campaign 1 TABLE OF CONTENTS Summary……………………………………………………………………………………….3 SWOT analysis………………………………………………………………………….……3 Goal of the plan…………………………………………………………………………….4 Campaign Strategy………………………………………………………………………..4 Major Gifts & Nucleus Fund…………………………………………………………..6 Target audience(s)………………………………………………………………………..7 Campaign Leadership……………………………………………………………………7 Key messages……………………………………………………………………………….7 Specific actions…………………………………………………………………………….8 Appendix I Budgets Appendix II Timelines 2 Summary The Executive Director and the Board of Directors have decided to embark on a capital campaign to raise funds for a new state‐of‐the‐art facility that will house Pediatric, Behavioral Health, and Education quality services for children and families. The Campaign is more than just raising funds for a building. It is the vision of linking children and services at one location. The new building will allow the organization to expand the capacity of community based comprehensive service delivery. With the special lease option provided to us by the county we saw an incredible opportunity to enhance the lives of the underprivileged in our community by constructing a state‐of‐the‐art comprehensive facility that will house pediatrics, behavioral, & educational services at one location. The North West area of Miami‐Dade County is a multiracial, ethnically and linguistically diverse part of our community that includes significant numbers of low...
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...The Gallipoli Campaign of 1915, a battle during World War I, went very wrong. The Gallipoli campaign was a battle fought in the former Ottoman Empire, today known as Turkey with countries including Great Britain, Ottoman Empire, India, France, Ireland, New Zealand and Australia participating in it. Great Britain’s plan, a suggestion by the First Lord of the Admiralty, Winston Churchill, was to threaten Germany’s ally in World War I, the Ottoman Empire and get them out of the war. The hope was that while the Germans were already contending with Russian and French forces on two fronts, creating a third front would weaken the Germans. The execution however, did not go as planned as there were location errors, planning and tactical errors, mistakes...
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...political party has to offer some product which they wanted to sell in the market place. E.g Good governace , or Obama’s change slogan. 2.Distribution function : It referes to the availability of exchange offer i.e Political product to the exchange partner i.e., electorate. 3. Cost function : In political marketing, cost function refers to the management of attitudinal and behavioural barriers of voters through calculated campaign strategies. The voter should receive all the information regarding the product without spending money for it. 4.Communication Function: Communication involves the function of informing the primary exchange partner of the offer and its availability. It is often seen as the heart of political marketing. For a political party, it implies, providing political content, political ideas and future and sense making of a complex political world programs but also aiding the interpretation Often the communication function involves simplification of political messages, concise political stand etc. The communication function interacts with the campaign delivery aspects of the distribution function-the latter provides the medium while the former defines the content. The communication function prescribes a dialogue with the exchange partners – a multidirectional flow of information . 5.News Management Function: This function is closely linked to communication function. But news management function is targeted to secondary exchange partners or intermediaries of which media...
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...CORPORATE COMMUNICATION PLAN FOR UNILIVER FOR THE YEAR JANUARY2011 – DECEMBER 2011 Introduction Uniliver is a manufacturer of consumer goods which are sold via retailers, and operates as an international business with a dual HQ in both the UK and Holland. This Corporate Communication Plan is a statement of its vision, strategic aims and priorities, an essential part of its policy and planning framework for the year January 2011 – December 2011. Its aim is to ensure that the day to day work focuses on priorities such as environmental and ethical issues and sustainability, products satisfaction through products innovation, but also to think about competing pressures and ways to increase revenues. I. Analysis Uniliver is trying to build its reputation as an organisation committed to: * Environmental and sustainability issues * Improving health and well-being * Maximising values to create profits II. Objectives The objectives provide the overall course of the program and what should be achieved. Uniliver has got three objectives which will be stated in terms of program outcomes rather than inputs. 1. To encourage a challenging, worthwhile, and fulfilling work environment for our employees by building mutual respect, self-belief, and confidence in our personal relationships based upon commitments to truth, frankness, and competency; but also to provide tools to support constant delivery of the brand promised with every point of contact...
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...read email, snoop on private social network conversations, observe phone call records, and track the physical locations of citizens not charged nor suspected of any crime, without so much as a warrant. Worse, the demographic most affected this level of snooping on our digital lives, the 18-24 year-old college crowd, is the least knowledgeable and most politically apathetic about the issue. This is a recipe for disaster, and this proposal seeks funding for an awareness campaign that will address it. This campaign will raise awareness about mass surveillance and the Snowden disclosures. We will use posters and flyers to dry attention to the issue. We will use the University of New Mexico as a testing ground, using before and after surveys to gauge effectiveness. If the campaign proves successful, we will recruit volunteers and raise a second round of funding to bring the campaign to college campuses across the nation. Team Underachievers would be at the forefront of both campaigns, personally executing the trial campaign and overseeing the potential national one. After the acceptance of this proposal, we will immediately begin designing our materials and sourcing the cheapest places to mass produce them. We look forward to discussing our proposal in depth and answering any questions or concerns...
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...Festivity of Political Campaigns Still Persist By Francel Salas Election from the word itself “elect” which means to choose or to vote a righteous person that will lead his country and his people with his intention of further boost the development of the country side. As a democratic country Philippines used to have its election. And now election 2013 is fast approaching, politicians are becoming very ostensible to the public due to their political campaigns that will convince our voters to vote for them. Different tactics and skims are evident to these aspiring politicians. Nowadays, vast number of banners and tarpaulins sponsored by prominent politicians are encircling the different municipalities and cities of the country that are obviously bespeaks of the upcoming election. Furthermore, even holiday seasons are also utilize for political purposes wherein last Christmas, some of the well-known politician candidates used to distribute “hamon”- definitely for their political intention. Also the “Feast of the Black Nazarene” last January 9, became an instrument for campaign, politicians gave free t-shirts to those devotee with the face of Black Nazarene in the front and the name of politician at the back. Additionally, television networks, radio stations, newspapers and even social media will be used as their medium to broadcast their propagandas. Political campaign would not be complete without the prepared speeches from the candidates with their smiling faces to the...
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...of Congress who has been charged with ethics violations. State ethics investigators have charged Lt. Gov. Ken Ard with 69 counts of spending campaign money for his personal use and 23 counts of failing to disclose campaign expenses. Ard, who took office in November, has been under scrutiny since taking office for thousands of dollars of purchases, including meals and hotel rooms – particularly those made post-election – listed on his campaign finance reports. In a news release, the State Ethics Commission said it found probable cause for the charges and likely will send out a hearing notice. As lieutenant governor, Ard fills a part-time position with little real power, presiding over the state Senate and overseeing the state’s Office on Aging. The lieutenant governor also becomes governor should the governor die or resign from office. ethics investigators have charged Lt. Gov. Ken Ard with 69 counts of spending campaign money for his personal use and 23 counts of failing to disclose campaign expenses. Former South Carolina Lt. Gov. Ken Ard received 5 years probation, a 5,000 fine, and 300 hours in community services after pleading guilty to seven counts of violating the State Ethics Act. Ard pleaded to four counts of unlawful reimbursement of campaign contributions, two counts of falsely filing campaign reports, and one...
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...Project What do you think makes a Kickstarter (or crowdfunding, more generally) campaign succeed or fail? What are the most important aspects? I think people can use things like Kickstarter or other methods of crowdsourcing exponentially well in today’s world. A lot of people are out there in today’s world, and they look to help. They look to help out and better society. If there is a specific thing they come across or feel connected to, they may not have a problem generously donating. Not only will random people contribute to achieve a stranger’s goal, but also greater insight may be gained to improve processes. One of the best things Kickstarter has to offer is the entirety of a project for each idea. The project offers a “webpage that describes the project, the amount of money sought, how it will be spent, how long the fundarasig compaign will last, and what rewards are being offered.” The best way to gain as much attention as possible is carrying on a heavily focused marketing plan. Kickstarter’s model is “all or nothing” meaning that if the total funding request (e.g., $17,000) is achieved in the time (e.g., four weeks), they get the total amount pledged. But if the funding request is not achieved in the timeframe, even if they are short by one dollar, the company gets nothing. How important is this model for campaign success? What do you think of the incentives that the team created for e2’s campaign? Would these have much of an influence on whether or not a person pledges...
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...X, the rival, is a cheesy piece of goods, won’t hold up, has to be cranked by hand… This is the model for not just our commercial product sales but, rather more vigorously, for our political campaigns as well… we have gradually just gotten used to them. Its not so much that I am wonderful the candidate explains, as the opponent is a lying, cowardly, two faced cheat and con artist. (Pulitzer Prize winner and Washington Post columnist Meg Greenfield, 1995) Whether through print or television media, advertising affects behaviour. A key tool of political parties, it has been used to win support during critical governmental assessment or change, and engage the susceptible electorate to participate in the political process. Yet, where features such as wit, charisma or aptitude have been emphasized and admired, the intemperance of political campaigning has also drawn out a negative side, one that seeks to cast a damaging shadow on any opposition in order to attain the support of the majority. The types of political message given out by both politicians and the media vary in how they are constructed and what they intend to achieve, and despite widespread criticism surrounding its ethical fragilities, attack politics in particular have become a fundamental component of any political campaign and evidence has shown the electorate to show a greater interest in a more pessimistic tone of politics. This essay intends to address whether negative publicity in the form of attack advertising...
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...1. The group presentation has total marks of 5, and the group project, a written document (NOT copies of the PPT) will have a total grade of 15%. The section on Environment and Consumer Behavior has already been submitted by students. Students will need to submit the 3rd part of their group project on the day of the presentation. Details of this is given below: Assignment 3 – Group Presentation on Product and Communication Campaign Develop the product that you are launching. What are the product characteristics and the consumer benefits. Who are your key competitors? What are the claiming through their web sites or any form of communications. Study the tools carefully and understand broadly the market situation of the category and the strategies of the brands whose communication plan you have selected. Select the campaign of one brand and address the following issues: 1. What are the objectives of the respective communication plans / tools? What are the possible marketing objectives which you can infer for the campaign as a whole and its components? 2. Who in your opinion is the primary and secondary target audience? 3. Evaluate the message strategy and creative execution of competitors. 4. What are the strengths and weakness of competitors. 5. .What value proposition should you communicate about your new product. Prepare a report not exceeding 1000 words 2. Each member must present for 3 minutes. 3. The...
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...carefully and understand broadly the market situation of the category, and the 5. Strategies of the brands whose communication plan you have selected. 6. Select the campaign of one brand and address the following issues: 1. What are the objectives of the respective communication plans / tools? What are the possible marketing objectives which you can infer for the campaign as a whole and its components? 2. Who in your opinion is the primary and secondary target audience? 3. Evaluate the message strategy and creative execution of competitors. 4. What are the strengths and weakness of competitors? 5. What value proposition should you communicate about your new product. 1. Develop the product that you are launching. 2. What are the product characteristics and the consumer benefits? 3. Who are your key competitors? What are they claiming through their web sites or any form of communications. 4. Study the tools carefully and understand broadly the market situation of the category, and the 5. Strategies of the brands whose communication plan you have selected. 6. Select the campaign of one brand and address the following issues: 1. What are the objectives of the respective communication plans / tools? What are the possible marketing objectives which you can infer for the campaign as a whole and its components? 2. Who in your opinion is the primary and secondary target audience? 3. Evaluate...
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...In-N-Out, I think that the firm’s approach to employees is fair. Having employees wait a year to be offered manager training is good tactic. It gives the employees and the firm enough time to make sure that it is the right career path for employees. I am sure that In-N-Out is a good family owned company and good place to work. The fact that the company cares enough about their employee and that they go above and beyond to keep good workers is a good enough reason for me to have a positive attitude about this company. 3. Just because In-N-Out had success with limited menu doesn’t mean that everyone can create a successful company on the same grounds. In the business plan, I would like to see what local farms are willing to do business with new company. In addition, I would like to know what the business plan is for winter when there is no available fresh produce...
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...During the nomination campaign, the candidates target party leaders and interest groups. This is the time for the candidates to learn that a single phrase could end the campaign or guarantee a defeat. The media take much less notice of mistakes at this time than in the general election campaign. A danger not always heeded by candidates during the nomination campaign is that a candidate can move too far left or right and appear too extreme to the electorate. If a candidate tries too hard to appeal to the interests of party elites, they jeopardize their chances of winning the election. An example of this is the election of 1964 when Barry Goldwater went too far right and lost the presidential election. 2. After earning the party’s nomination, candidates embark on the general election campaign, or the phase of a political campaign aimed at winning election to office. Unlike the nomination campaign, where candidates must run against each other, during the general election campaign, candidates in partisan elections run against nominees from other political parties. All eligible voters, regardless of political party, have the opportunity to vote. For this reason, candidates are more likely to move their positions on political issues toward the ideological center. The length of the general election campaign varies from state to state. 3. Paid staff, political consultants, and volunteers work behind the scenes to support the candidate. Collectively, they plan strategy, conduct polls...
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...Running head: TOTAL REWARDS Total Rewards: Strategically Achieving Business Results Strayer University Abstract Total Rewards reflects what employees’ value from its employer. It focuses on five elements that attract, motivate, and retain the talent to achieve business goals. These elements are: Compensation, Benefits, Work- Life, Performance and Recognition and Development and Career Opportunities (WorldatWork, 2007, p. 4). This paper describes the five advantages of a total rewards approach, five ways a total rewards strategy can go astray, six steps involved in the design of a total rewards program and eight steps involved in the communication process of a total reward program (WorldatWork, 2007, p. 15-64). Finally, the paper will summarize the components and the results of an effective design, implementation and communication strategy and result of a successful total rewards program. Total Rewards: Integrative Elements to Achieve Business Results Five Advantages One advantage of a total reward package is increased flexibility. Flexibility allows business’ to develop programs that cater to the needs of its employee by combining transactional and relational awards, allowing the reward package to meet the different emotional and motivational rewards of employees (WorldatWork, 2007, p. 15). Improved recruitment and retention is another advantage. Highly skills employees are in demand and, companies must find ways to attract and retain high performers. A comprehensive...
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...Captain Jack Sparrow in Pirates of the Caribbean: "True enough, this compass does not point north." "...Where does it point?" "It points to the thing you want most in this world.” “If everyone is thinking alike, then no one is thinking.” Saskatchewan as a Player in the Global Resources Market in 2014 Jean-Pierre Colin Capital Markets Strategies JPColin@Sympatico.Ca Mobile: 416-573-4300 2 Synopsis Jean-Pierre Colin draws from his 34 years of experience and wisdom as an investment banker and mining executive to outline criteria for success for mining companies. He also discusses how junior mining company executives in Saskatchewan must “think differently” because: seemingly small decisions by management can affect corporate survival in these times of crisis in the financial markets the new sources of capital that have emerged in the last decade impose important changes in corporate strategy the mining industry in Saskatchewan as a group must promote innovative initiatives to enhance it’s continued importance in the provincial economy. IF EVERYONE IS THINKING ALIKE, THEN NO ONE IS THINKING 3 Survival of an Industry Charles Darwin: “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Is this a down cycle or a fundamental and permanent shift in capital markets? For how long? What will make it revert? Who will survive? IF EVERYONE IS THINKING ALIKE...
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