...How to Market a Place and How to Market a Destination By Lori A. Martin Michigan Travel, Tourism & Recreation Resource Center A Presentation to the MSU Economic Development AOE Team January 11, 2002 Place Marketing The challenge of place marketing is to strengthen the capacity of a community or a region to adapt to the changing marketplace, seize opportunities, and sustain its vitality. Place marketing succeeds when stakeholders such as citizens, workers, and business firms derive satisfaction from their community, and when visitors, new businesses, and investors find their expectations met. January 11, 2002 2 Core Activities of Place Marketing Designing the right mix of community features and services Setting attractive incentives for the current and potential buyers and users of its goods and services Delivering a place’s products and services in an efficient, accessible way Promoting the place’s values and image so that potential users are fully aware of the place’s distinctive advantages January 11, 2002 3 Strategic Place Marketing Organize a planning group of citizens, business people, and local and regional government officials. Define and diagnose the community’s condition, its major problems, and their causes. Develop a vision of the long-term solutions to the community’s problems based on a realistic assessment of the community’s values, resources and opportunities. Develop a long-term plan of action involving several intermediate stages of investment and transformation...
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...rich cultural history and vibrant community. As years passed by, Harlem has seen significant changes due to an influx of more wealthy residents and new businesses. This transformation has led to many economic developments, such as improved structure and increased property values. However, these changes have been followed by many challenges. Residents who have been living for a long time have started facing displacement, rising living costs, and shifts in the social structure of the community. Local businesses, many of which have been family-owned for generations, have started to struggle amid the...
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...[pic]UNIVERSITY COLLEGE DUBLIN NATIONAL UNIVERSITY OF IRELAND, DUBLIN Bachelor of Science Programme (Singapore) Business Strategy BMGT3001S Lecturer: Shawn Wong Cubie Lau SUBMIT BY: Zhou Yuelang STUDENT ID: 13209211 PROGRAM: BSC20E DATE: 05-09-2014 NTUC FairPrice Co-Operative is a supermarket chain based in Singapore and the largest in the country. The company is a co-operative of the National Trades Union Congress or NTUC. The group has 100 supermarkets across the island, with over 50 outlets of Cheers convenience stores island-wide. FairPrice was established by the Labour Movement in 1973 to ensure that essential items were available to all Singaporeans at affordable prices during a time of economic and social turbulence. Through the years, FairPrice has remained true to its social mission through various initiatives to moderate the cost of living. While this social mission has remained its fundamental focus, it also recognises that there are other important aspects of CSR that it can contribute towards. Mr Seah Kian Peng, CEO (Singapore), NTUC FairPrice, said, “Our social mission has always been a fundamental priority for us and we will stay true to our role in providing affordable essentials to all. As a leading retailer, with over 100 supermarket and hypermarket stores, we believe we can create a bigger impact and extend our social responsibility beyond moderating the price of essentials. This is why under our...
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...creates white-collar, high-profile jobs and has remarkable effects on its real estate market. Karnataka's thriving IT industry is mostly concentrated in and around Bangalore. The Information Technology in Karnataka state has become one of the main pillars of economy. Majority of IT activity in Karnataka is concentrated in Bangalore. Lately, other parts of Karnataka have also seen a growth in IT related activity. Some recent developments regarding the industry in Karnataka are described below. Bangalore, has been recognized as a world renowned IT hub and considered as Silicon Valley of India/ the IT Capital of India. It is among the top 10 preferred entrepreneurial locations in the world. Many companies preferred Bangalore to start business operations. Many MNC's like HP, IBM, Intel, AMD, Cisco, Kyocera, Oracle etc. This has made Bangalore a first choice for IT investments It has advantages like abundantly available skilled workforce,...
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...Business Ethics and Efficiency RWT1 Table of Contents Executive Summary 3 Subject and Purpose 3 Introduction 5 Discussion 5 Ethics and Economic Efficiency 6 Organization Goodwill and Competitive Advantage 7 Risk Management and Credit Facility 9 Recommendation 9 Conclusion 10 References 12 Executive Summary Due to increased globalization and competition in industry, organizations are facing tough challenges in the keeping their business operations sustainable and ethical so that they continue to grow and develop in a successful manner. When we talk about driving the organization towards success it is not any different from steering a car or vehicle in the right direction towards the required destination. That is why roadmaps and directions are developed and changed constantly so that the organizations and management are able to keep their business current and follow the latest trends and requirements as demanded by the external environmental factors that are constantly changing. It is extremely important that on its way to growth and improvement, the organizational management must look out for any new developments like technological advancement, globalization, new regulations, and laws or policies with regards to their business industry in order to maintain the performance and reputation of the business. On their way towards growth many leaders and management often ignore and forget the importance of business ethics and corporate...
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...are six different ways that markets can be segmented. One of the ways is by using psychographic segmentation. Psychographic segmentation involves putting people into different categories by social class, lifestyle, activities, opinions, interests, behaviour and attitudes. Within this segmentation is socio-economic segmentation. These are classified depending on their similarities in income, occupation and education. There is a table used called the social grade definitions table that is used for classifications. Social grade | Social status | Occupation | A | Upper middle class | Higher managerial, administrative or professional | B | Middle class | Intermediate managerial, administrative or professional | C1 | Lower middle class | Supervisory or clerical and junior managerial, administrative or professional | C2 | Skilled working class | Skilled manual workers | D | Working class | Semi-skilled and unskilled workers | E | Those at the lowest level of subsistence | State pensioners or widows, casual or low grade workers | Lifestyle looks at the people and not the product trying to relate lifestyle patterns to purchasing behaviour. A lifestyle is a way that someone behaves, which they have got from part of the community. There are a few models of lifestyle; one of the most well-known is sagacity life cycle groupings. This basically looks at how people have different aspirations and...
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...The world of Nestlé Table of contents 16 16 18 18 20 21 21 22 Nutrition, health and wellness Nestlé. Good Food, Good Life Research & Development Nutrition: the core of the Nestlé business Priority on nutrition, health and wellness Nestlé Nutrition – a specialist nutrition business The Nestlé Nutrition Council and the Nestlé Nutrition Institute Looking to the future Nestlé: almost 150 years pioneering nutrition and health 26 27 28 30 32 32 33 People, products, brands Putting the consumer first Food is local Nestlé – a company built on brands Contributing to nutrition, health and wellness Ensuring quality and food safety Wherever, whenever, however The changing consumer 36 37 38 40 41 42 43 45 46 47 48 48 50 How Nestlé runs its business Principles, not rules A multi-cultural business Looking after the environment Sourcing raw materials A network of local companies Benefi ting local economies Nestlé in the community: reaching out beyond our business Consistent, sustainable growth People are Nestlé’s greatest asset Wide variety of career opportunities How our business is organised Other Nestlé Group companies The world of Nestlé 52 Nestlé website and Nestlé publications Website and publications 1 2 Welcome to Nestlé The aim of this booklet is to introduce ourselves to you, and to share with you some special insights into the many facets of our Company. Nestlé is the largest food and beverage company in the world. It is also well on its way...
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...The world of Nestlé Table of contents 21 22 Nutrition, health and wellness Nestlé. Good Food, Good Life Research & Development Nutrition: the core of the Nestlé business Priority on nutrition, health and wellness Nestlé Nutrition – a specialist nutrition business The Nestlé Nutrition Council and the Nestlé Nutrition Institute Looking to the future Nestlé: almost 150 years pioneering nutrition and health 26 27 28 30 32 32 33 People, products, brands Putting the consumer first Food is local Nestlé – a company built on brands Contributing to nutrition, health and wellness Ensuring quality and food safety Wherever, whenever, however The changing consumer 16 16 18 18 20 21 45 46 47 48 48 50 How Nestlé runs its business Principles, not rules A multi-cultural business Looking after the environment Sourcing raw materials A network of local companies Benefi ting local economies Nestlé in the community: reaching out beyond our business Consistent, sustainable growth People are Nestlé’s greatest asset Wide variety of career opportunities How our business is organised Other Nestlé Group companies The world of Nestlé 52 Nestlé website and Nestlé publications Website and publications 36 37 38 40 41 42 43 1 2 Welcome to Nestlé The aim of this booklet is to introduce ourselves to you, and to share with you some special insights into the many facets of our Company. Nestlé is the largest food...
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...* Moral Issues In Business * Environmental Protection Why Is The Issue of Environment Crucial To Us Today? The resources of this planet are finite and limited – as also its capacity to absorb and dispose of all the waste and garbage we generate. ‘Growth’ ‘Progress’ and ‘Development’ have spelt out one thing: increased consumption of material goods. Increased consumption of material goods has led to irreversible exploitation of natural resources: wood, fossil fuels, water to mention only a few. Rapid industrialization and global trends ↓ Grave problems of ecological imbalance and environmental degradation Environmental destruction is the result of man’s interference with Nature. We all require clean air, fresh, unpolluted water and a healthy habitat. But we also want large houses, all the latest gadgets, big cars and all other material amenities. Modern industry has provided us with unprecedented material prosperity. It has also created unparalleled environmental threats to us and our future generations. Modern technology has enabled us to manipulate and control nature – e.g. quick yielding seeds, artificial rain, BT vegetables and cereals, multiple crops etc. But this has led to increased pollution and severe depletion of natural resources. - Pollutants are pumped into the air - Toxic wastes are produced and dumped into soil, water and seas Major problems facing the world in the 21st century: - Population growth - Global...
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...The world of Nestlé Table of contents 16 16 18 18 20 21 21 22 Nutrition, health and wellness Nestlé. Good Food, Good Life Research & Development Nutrition: the core of the Nestlé business Priority on nutrition, health and wellness Nestlé Nutrition – a specialist nutrition business The Nestlé Nutrition Council and the Nestlé Nutrition Institute Looking to the future Nestlé: almost 150 years pioneering nutrition and health 26 27 28 30 32 32 33 People, products, brands Putting the consumer first Food is local Nestlé – a company built on brands Contributing to nutrition, health and wellness Ensuring quality and food safety Wherever, whenever, however The changing consumer 36 37 38 40 41 42 43 45 46 47 48 48 50 How Nestlé runs its business Principles, not rules A multi-cultural business Looking after the environment Sourcing raw materials A network of local companies Benefi ting local economies Nestlé in the community: reaching out beyond our business Consistent, sustainable growth People are Nestlé’s greatest asset Wide variety of career opportunities How our business is organised Other Nestlé Group companies The world of Nestlé 52 Nestlé website and Nestlé publications Website and publications 1 2 Welcome to Nestlé The aim of this booklet is to introduce ourselves to you, and to share with you some special insights into the many facets of our Company. Nestlé is the largest food and beverage company in the world. It is also well on its way...
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...University of Dhaka Faculty of Business Studies Department of Marketing CSR Activities of Rahimafrooz Group Submitted to Professor Dr. Anisur Rahman Nadeem Nafis – 41119044 Table of Contents Topics Page No. Introduction What is CSR Compendium about the studied company Business Domain Rahimafrooz (Bangladesh) Limited Rahimafrooz Accumulators Limited Rahimafrooz Batteries Limited Rahimafrooz Globatt Ltd. Rahimafrooz Distribution Ltd. Rahimafrooz CNG Ltd. Rahimafrooz Renewable Energy Ltd. Rahimafrooz Energy Services Ltd. Rahimafrooz Superstores Ltd. Rahimafrooz’s corporate social responsibility (CSR) overview Rural service foundation (RSF) The Dhaka project How Dhaka project works? RSF model school & college RSF IT center Poribesh utshab Make road safer 3R – Reduce, Reuse & Recycle Reduce Reuse Recycle Conclusion Reference Introduction What is Social Responsibility & CSR? Business firms conduct activities to produce goods and services to generate profits. Obviously these activities greatly affect our society. Thus, social responsibility is the awareness that business activities have an impact on society and considering of that impact by firms in decision making There is no consensus in and out of business about meaning of social responsibilities. In the classical point of view, a business is acting in a socially responsible manner if it...
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...BUSINESS ETHICS AND VIRTUE A review on On Robert C. Solomon’s many ways of being ethical SUBMITTED BY: NAME: STEVE AGONO OBADO COURSE: MsIT BUSINESS ETHICS AND VIRTUE A review on On Robert C. Solomon’s many ways of being ethical SUBMITTED BY: NAME: STEVE AGONO OBADO COURSE: MsIT BUSINESS AND VIRTUE INTRODUCTION The author of this thesis seeks to examine unexplored solutions that could add value to the already existent ethical disclosure and because there is a lack of consensus regarding ethical issues in the workplace. He therefore specifically chose to study the virtue framework articulated by Philosopher Robert C. Solomon, precisely in the business context. He deals with the philosophical problem in a twofold approach. 1. One refers to virtue ethics and 2. Application in the specific branch of business ethics. His thesis will attempt to show the richness and value of such an approach to solve ethical dilemmas in business and in life. MAIN THRUST OF THE ARGUMENT The aim of the thesis is to show how an application of virtue reflects one of many ‘ethical styles’ (Solomon 1999). He goes through various interpretations of virtue ethics. 1. TAYLOR’S INTERPRETATION He thinks that by exclusively adopting the virtuous ethical standpoint one will have a definitive answer to every moral problem. The others believe that Taylor’s proposal is flawed in some aspects. 2. ARISTOTOLE’S ETHICAL THEORY IN CONNECTION TO BUSINESS ETHICS The author states...
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...Agency Name: | Living Dead Inspiration (Online Will) | Project Name: | Community Based Employment, Life Skills Training &Family Inspiration with Basic Financial Planning and Encouragement forContinue Success and Life Offerings for Loved Ones. | Program Area: | Education/Training and Assimilation with Life the Death of Elderly Family Member. | | | | | Total Inital Cost: | $34,780.00 | Total Project Estimate Cost: | $55, 356.25 | | | # of Persons to be Served: | Millions | # to be Employed: | 10+ | | | | | Cost To Subscriber: | Free | Revenue: | Advertisements and One Time Fee To the Retrieval | | | Population Served: | Human Race Over the World | | | | | Table of Contents Executive Summary1.0 Situation Analysis2.0 Mission2.1 Project & Plan Description2.2 Work Breakdown Structure (WBS)3.0 Amount Requested/Total Project Estimate Cost 4.0 Other Sources of Funding 4.1 Plans for Future Funding 4.2 Budget Estimates4.3 Market Strategy5.0 SWOT Analysis 5.1 Competition, Product (Service) Offering, Keys to Success.6.0 Critical Issues, Marketing Strategy, Marketing Objectives 7.0 Control8.0 Implementation9.0 Marketing Organization10.0 Contingency Planning11.0 Contingency Estimation12.0 Living Dead Inspiration 1.0 Executive Summary Living Dead Inspiration is an e-commerce company designed to become the market leader in Web-based search engine for inspirational words from the love ones whom has...
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...Demographic Changes and Changes in Political Environment & Government Policy are some of the key examples of macro environment. These changes could bring certain positives as well as negatives for every business. PESTEL (Political, Economic, Social, Technological, Environmental and Legal) Analysis is a tool which is widely used by business managers for analysis of these critical factors. It is very helpful for development of strategic decision making. The Premier Inn’s PESTLE Analysis below critically evaluates and identifies different strategic in a competitive and dynamic environment. Political Positive and pragmatic collaboration with UK Government has brought Hospitality Industry into key success area of economic development in UK. Hospitality is the UK’s fifth largest industry, directly employing more than 2.4 m people and contributing over £34bn in gross tax revenues. As the generator of eight per cent of total employment, the industry is ahead of the financial services, transport and communications, and constructions sectors. Prime Minister David Cameron has recognised that tourism is one of five ‘big-ticket’ industries of the future and one that the government ‘should get behind’ especially as for every 0.5% increase in the UK’s share of the global tourism can add £2.7b to the economy and create 50,000 jobs. He set down two objectives for UK tourism: to recapture a position within the top five tourism destinations in the world measured in terms of inbound revenue...
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...having little or no money, goods; or means of support and it gets to a stage where you can no more provide for the necessities in your life. Poverty is caused by a number of factors; such provide as; political instability, debt, discrimination & social inequality… Inequality There are many different types of inequality such being; income inequality, gender inequality, but a broad outline of what inequality is, is that it’s a condition of being unequal towards someone or a group of people. Example would be a male and female working the same job and same amount of hours and the one getting paid more than the other due to circumstances such as discrimination and prejudice...
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