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Can Bolly Go Global

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Submitted By drastogi
Words 2026
Pages 9
CASE ANALYSIS:

Can Bollywood Go Global?

Submitted By:
Divyanshu Rastogi 0134/52

Abstract
The case talks about the opportunities and problems that the Indian film makers face in reaching out to the international film business and market. It provides a historical view by detailing the journey of the cinema and how Hollywood emerged as the global leader in the film industry worldwide by the 1920’s. Although some movie industries were sustained in other regions including the United Kingdom and France, their films and offerings had restricted international appeal and audience. It also focuses on the rise and development of the Indian film industry and the entire industry as well. Bollywood films, which are made in Mumbai usually are the most famous and acknowledged amongst the Indian film industry which also includes other genres like Tollywood, which constitutes of the movies made in the state of Andhra Pradesh (and now Telangana as well) and caters to Telugu films. The Bollywood movies are generally melodramatic and musical. There are other local language films made in Tamil Nadu and West Bengal as well. Bollywood films in specific have done well in Southeast Asia and are fairly popular amongst the Indian populace. It also brings to light the challenge of whether Indian content films can rival with Hollywood in international markets and to how extensively a modification in content is required for this approach to be successful.
History of the World cinema
The Cinema first came into existence in France in 1894. It was Louis Lumiere who invented a device called Cinematographe, which acted like a portable single unit camera and movie projector. The first movie was premiered on December 28, 1895. In the meantime, Thomas Alva Edison had also invented kinetoscope in 1891. The Kinetoscope was designed for films to be viewed by one individual at a time through a

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