...Choose four (4) of the six (6) following questions to develop your answers as an essay. Each essay you choose should have 250 words minimum. 1. Discuss how marketers of low-involvement products such as soft drinks or paper towels would use various IMC tools differently than a marketer of a high-involvement product such as a personal computer or automobile. Marketers of low-involvement products as soft drinks and paper towels don't have to put a high amount of emphasis on what is the advertising and placement of the products on the contrary high-involvement products do have to be very well advertised with a desired target market, this is because they are basic needs and companies do not desire to give that much of focus on advertising and promotions, they do focus on doing publicity in order to catch more of the attention as possible from consumers and maybe make consumers react to this publicities and be able to interact directly with the customer, which is called Direct Marketing. Also low-involvement products marketers have to focus on personal selling, for example in departments stores sellers from companies are sent in order to make one-to-one interaction with customers, where the product can be shown, explained, used, makes tests, even explanations that why you should choose this product before others. This makes the consumer to feel related to the product, with the possibility of personal interaction they will feel attracted. In high-involvement products you do...
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...of branded grocery products when grocery shopping’ | | Thomas Partridge (6166777) | 4/22/2013 | A focus groups, face-to-face interviews, and in-store observation of a shopping will be used to investigate the factors affecting purchasing behaviour of students. A Comparison of the strengths and weaknesses of each of the three data collection methods. Suggestion of ways in which marketing managers could use your findings on shopping/purchase determinants to improve business performance | Contents 1. Introduction 2. Fieldwork Results 2.1. Price 2.2. Quality 2.3. Discounts 2.4. Personal Preference and taste 2.5. Brand Reputation 2.6. Other peoples reviews 3. Analysis of data Collection Method 3.1. Advantage and disadvantages of collection methods 3.2. Summary of the three research methods 4. Practical implications of findings 5. Appendix A. Focus Group B. Interview 1 C. Interview 2 D. Observational shop 1 E. Observational shop 2 1. Introduction Within this report explores the factors influencing students choices of branded grocery products when grocery shopping through a three types of data collection methods, which are a Focus Group, two Face-to-face- interviews and two observational shops. After analysing the findings the advantages and disadvantages of the research methods are discussed. Finally there will be summary of how a manager of a store can use the results to their...
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...NOTE: FOR THIS ASSIGNMENT YOU MUST SELECT FROM THE LIST OF GOODS PROVIDED. I THINK BLUE JEANS WOULD BE A GREAT ONE. THIS SLP FLOWS INTO THE NEXT 3 THE PERSON THAT GETS THIS i WOULD LIKE FOR THEM TO ALSO COMPLETE THE FOLLOW ON ASSIGNMENTS. Supply Chain Theory Overview of the Session Long Project (SLP) This Session Long Project is about the Supply Chain. It is divided into 4 assignments just like all other SLPs at TUI. Each assignment focuses on a different aspect of the Supply Chain: SLP1 is focusing on a specific product, the producer of that product, and the key competitors in that industry as well as the suppliers and customers of the target company. SLP2 extends the Supply Chain discussed in SLP1 into what is known as the Extended Enterprise Supply Chain, which explodes the supplier channels all the way back to the Raw Materials and those industries which provide the raw materials. And it explodes the Customers frontwards all the way to the Retail and consumer. SLP3 then looks at this EESC and identifies the transportation methods used and where the three modes of water, rail, and road are key aspects. The final SLP in this course looks at the whole infrastructure of the U.S., to include the transportation network, energy, and communications. It serves as discussion of the state of the national infrastructure – and possible solutions for its improvement. Assignment 1 - the Primary Supply Chain Want to review about how to Research and Write Academic Papers? This SLP, like most...
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...office information management. Each firm can develop either a fast, high-quality system (High), or a slower, low-quality system (Low). Market research indicates that the resulting profits to each firm for the alternative strategies are given by the following payoff matrix: | | |Firm B | | | |High |Low | | |High |50, 40 |60, 45 | | | | | | |Firm A | | | | | |Low |55, 55 |15, 20 | a. If both firms make their decisions at the same time and follow maximin (low-risk) strategies, what will the outcome be? With a maximin strategy, a firm determines the worst outcome for each action, then chooses the action that maximizes the payoff among the worst outcomes. If Firm A chooses High, the worst payoff would occur if Firm B chooses High: A’s payoff would be 50. If Firm A chooses Low, the worst payoff would occur if Firm B chooses Low: A’s payoff would be 15. With a maximin strategy, A therefore chooses High. If Firm B chooses Low, the worst payoff would be 20, and if B chooses High, the worst payoff would be 40. With a maximin strategy, B therefore chooses High. So under maximin, both A and B produce...
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...Part 1. Introduction BUSINESS NAME WHAT IS THE NAME OF YOUR BUSINESS? HINT: WHEN DECIDING ON A NAME FOR YOUR BUSINESS, MAKE SURE IT CAPTURES THE SPIRIT OF THE BUSINESS YOU’RE CREATING. ALSO REFER TO THE BIZCHAT BOX IN CHAPTER 5 FOR TIPS ON NAMING YOUR BUSINESS. Note to students: Once you have inserted your answers in this template, delete the questions and the hints provided and leave just the headings so that your business plan will look more professional. Description of Business WHAT WILL YOUR BUSINESS DO? HINT: IMAGINE THAT YOU’RE EXPLAINING YOUR BUSINESS TO A FAMILY MEMBER OR A FRIEND. IT SHOULD BE EASY TO EXPLAIN AND USE 30 WORDS OR LESS. Form of Business Ownership WHAT FORM OF BUSINESS OWNERSHIP (SOLE PROPRIETORSHIP, PARTNERSHIP, OR CORPORATION) WILL YOUR BUSINESS TAKE? WHY DID YOU CHOOSE THIS FORM? HINT: FOR MORE INFORMATION ON FORMS OF BUSINESS OWNERSHIP, REFER TO CHAPTER 5. Ideal Customer DESCRIBE YOUR IDEAL CUSTOMER. WHAT ARE THEY LIKE IN TERMS OF AGE, INCOME LEVEL, AND SO ON? HINT: YOU DON’T HAVE TO GO INTO TOO MUCH DETAIL IN THIS PART OF THE PLAN; YOU’LL PROVIDE MORE DETAILS ABOUT CUSTOMERS AND MARKETING IN LATER PARTS. FOR NOW, SIMPLY OUTLINE WHAT KIND OF CUSTOMER YOUR PRODUCT OR SERVICE WILL BEST FIT. Company Advantages WHY WILL CUSTOMERS CHOOSE TO BUY FROM YOUR BUSINESS INSTEAD OF YOUR COMPETITION? HINT: DESCRIBE WHAT WILL BE UNIQUE ABOUT YOUR BUSINESS. FOR EXAMPLE, IS THE PRODUCT SPECIAL, WILL CUSTOMER SERVICE BE EXCEPTIONAL...
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...to the fact that they do a great job when it comes to water purification. Are you thinking to buy a unit like that as well, but you don't know how to choose a quality one? If so, then here it is everything you need to know before buying a whole house water filter. The first step is to test your water The first thing you need to do is to test your water that enters your house, and see what are the contaminants that are found in it. By doing so, you will also find out which are the concentration levels of those contaminants and particles. This step is essential in order to get the right device. You will know exactly if you need one that it's good for removing calcium, magnesium, fluoride, chlorine, harmful bacteria, viruses or fecal contaminants such as E.Coli. Moreover, knowing the type of contaminants that are found in your water will help you decide what components are best for your filtration system. For example, you could go for a Salt-Free Water Softner, in case your water has a...
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...needs. They will sell jam on the market, jam is consumed in the morning at breakfast by people without limit of age, relating with that Tasty Preserve will need to understand this point, because consumers use to buy products in terms of their priority, consumers want quality products at minimum price. To be more attractive at the beginning they have to set up the right price for the jam, consumers are more cost conscious and they will look if the product is valuable for them needs, other part of selling a jar of jam is labelling, and who will be the presentation of the product. If the product is qualitative consumers will become usual buyers of this product, and that will be good for Tasty Preserve, is known if someone like a product will talk about to others, and sales will go up. Demand is important as well because Tasty Preserve has to look at this, having a new product on the market you need to know how often people are buying jam and which flavours they prefer. (Kotler & Armstrong 2012) Tasty Preserve has to check the market to see what consumers are looking at, what kind of jam they prefer and to provide them, a better product than customers ones. They have to look at the price as well because, consumers tend to look at the price and if is valuable for them, they will buy it. Having a good product and with a good price Tasty Preserve will satisfied the needs of consumers and definitely they will buy it again, and not just them, if the jam...
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...Analysis 2 Recommendations 2 Product 3 Price 3 Promotion 3 Place 3 Conclusion 3 Competitor Analysis Marketing Framework 5 Executive Summary This is not an introduction but a summary. Include a sentence or two from each section below – the company name and current marketing strategy, what the market segments are and who the target market is, the industry and competitors and finally, a brief review of the recommended marketing strategy. Company & Current Marketing Strategy Offer a brief recap of the company and the current strategy – you can either cut/paste from your original or offer a few paragraphs (this section won’t be “marked” but it needs to be included). Industry Review What is the industry your business belongs to and what are the indications for growth within this industry. You might find this link helpful to start… http://www23.hrsdc.gc.ca/l.3bd.2t.1ilshtml@-eng.jsp?lid=9&fid=1&lang=en Ultimately, the industry review is important because if you know it will be declining – then recommendations are especially important. It is like a snapshot of the environmental scan you’ve done with the situation analysis of the external forces in Assignment 1. Target Market In Chapter 5 and 9 and in the Dragon’s Den assignment, you discussed how the customer relates to a product. Now you are going to apply this same process to the target market for your organization. Take a look at the Market Product grid – and the process for segmenting...
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...a clear paint that once heated would take on the color of the paint around it on the car. He has been experimenting with paints that change color for the last two years and this new paint he has developed will be a major innovation to the paint market for cars. As car paint weathers, it fades and car painters always have a problem matching the paints to older faded cars that are wrecked or scratched. Terry feels that his new paint will be most beneficial to people who want to touch up scratches to their cars and auto dealership that want to make quick repairs. The question that Terry needs to answer is how much to charge for his new touch up paint. He has decided to sell in a 4 fluid ounce tube with a brush included. It costs Terry $3.00 per tube for the first 1000. Terry knows that conventional touch up paint costs about $4.00/tube. However, his paint has much better qualities; consumers do not need to worry about matching color and his paint flows and seals better. However, when Terry asks the manager at AutoZone about his paint the manager said the consumers are very careful about what they put on their cars and many are reluctant to try new brands. The manager at Autozone said that his customers are quite price sensitive. Terry becomes confused about where he should sell the paint and what price he should charge. AutoZone seems reluctant to sell his paint and other retailers have not been very supportive. Terry talks to a specialist auto paint shop and they...
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...com/CARD%20205/card-205-week-7-interview-questions Product Description Interview Questions (due this week) Below you will find a list of potential interview questions. It is possible that you could be asked some of these exact questions during an interview. Choose 7 questions from Group A and 3 questions from Group B, for a total of 10. Your responses to the questions in Group B should have three parts. Respond to these using Martucci Lamarre's (2006) B.A.R. (background, action(s), results) framework (p. 124). Respond to the questions as you would during an interview and provide as complete an answer as possible for each one. Group A: Standard Questions (Choose 7 questions from this group, from p. 121). 1. Tell me something about yourself. 2. Why should I hire you? 3. What are your strengths? 4. What are your weaknesses? 5. Why are you applying for this position? 6. How are you qualified for this position? 7. Why are you interested in working for our firm? 8. What can you contribute to this company? 9. What are your short-term goals? 10. What are your long-term goals? Group B: Behavior-Based Questions (Choose 3 questions from this group, from p. 124). 1. Tell me about a difficult situation you dealt with when supervising others. What did you do, and what were the results? 2. Describe a time when you had to use your best oral communication skills. What was the situation, and what was the outcome? 3. Describe a time when you had to adjust to change. How did you cope? 4. Explain a role you filled as...
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...healthier and lose weight. Beachbody products can be purchased at www.beachbody.com. The website provides everything a person needs to accomplish their goals without leaving their own privacy of their home. Beachbody sells fitness videos, supplements gear. Regardless of what a persons goals may be there is program to fit everybody. Transforming your life has become easier. Beachbody has a website full of products to boost everybody. The website is filled with real life stories, support from other Beachbody members, and the website even gives you the option to call someone to get all of your questions answered. The website has a tab designated to several topics. They have a tab for fitness programs, supplements, gear, success stories, videos, community and support, and a tab for your shopping cart. When a customer clicks on the fitness programs it gives them the option of choosing from best sellers, weight loss, advanced, express, abs/core, dance, extreme results, cardio/fat burning, getting started, specialty programs and compare fitness programs. This allows the customers to pick and choose based on what results they are looking for. If a person is looking to lose weight they have an option for them. If a customer is looking to challenge them selves there is a program for them. When a customer first enters the website there is a slide show playing so customers can get an idea of the results people have had from Beachbody products. Seeing the results from others...
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...strict sequence. This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference. Sequence: 1. Introduction of people concerned 2. Marksheets required 3. Topics and Questions Questions about candidates’ names and hometowns What’s your name? How to spell your name? How do you spell your family name/surname/last name? Where are you from? Would you say it’s a good place to live in? (why) Do you like living in … ? (why) Where would you rather live, … or …? (why) Do you think it would be better to live in … or …? (why) Do you come from a large family or a small one? Can you tell me a bit about … in your family? Questions about candidates’ identity --- work or study Do you work or are you a student? What do you do? What do you study? What’s your major? What do you like most about your job? What do you like most about your studies? Questions about Candidates’ Preference Regarding Their Work or Study Unit One A Working with Other People What kinds of people do you most like working/studying with? Why? What do you think are the advantages of working in a team of colleagues? Why? (Is it a good thing to work or study with other people? Why/why not?) What sort of skills do you think a manager needs? Why? (What kind of person...
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...mirror and see themselves in three hundred and sixty degree you can see all clothes you try it without need to try it again you can also try on multiple outfits, then virtually view and compare previous choices on the mirror itself it saved automatically in the data base of the mirror. What makes the magic mirror apart from the rest? There are a lot of options in this mirror there is a suitable storage and the capacity...
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...done with care. You can do the selection in one of two ways: You can choose a product topic, which is the easier option. Just choose a product from a certain region and plan an advertising campaign around it to incorporate in your advertising thesis. You can select an industry topic. For this, you have to prepare a thesis statement on a particular topic related to the industry or on an advertising tool. To write a good thesis statement, you have to remember that advertising is not an academic field but a professional one. The industry parameters will have to be thoroughly researched and considered before you finalize your argument for writing your advertising thesis. Next, you will get down to tackling your chosen topic. If you have gone in for the first option, i.e, you have chosen a product topic, the following steps will make the job easy for you: You have to decide on the product or the service you wish to advertise. Next, carry out market research and write out your product’s attributes, focal points and unique selling proposition. Then finalize your agenda: what are the targets, objectives and markets you wish to make an inroad into? You have to select your advertisement medium; choose as many mediums as you want to but prepare a separate campaign plan for each of the medium you select. Work out how you will reach your target customers through these advertisements. Next you have to decide on your advertising strategy: which will be your market, what will be the positioning...
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...only be used for academic research. After this study, all the information obtained will be safely destroyed. 1) Your gender □Male □Female 2) Your age □Below or 15 □16-20 □21-25 □26-30 □31-40 □Above 41 3) Your education □Primary below □Primary/Secondary □Degree/Bachelor □Above bachelor 4) Your income per month (HK dollars) □0-5000 □5001-10000 □10001-15000 □15001-20000 □>20001 5) What is your occupation? □Service industry □Retail and sales industry □Self-employed □Computer and technology □Professionals □Student □Unemployed □Others (Please specify): _________ 6) Do you love Korean Pop music (K-Pop) □ Yes □ No 7) What K-pop artists do you know? (You can choose more than 1) □2AM □ 2NE1 □2PM □ 4minure □ C.N. blue □ F. T Island □f(x) □ Big Bang □ Se7en □ T-ara □ SHINee □ KARA □ BOA □ IU □ Beast □ G.O.D □JYJ □ Super Junior □Girl’s Generation □ other: 8) Do you like to watch Korean drama? □ Yes □ No 9) How often do you spend on watching Korean drama a week? □ 0 day □ 1-3days □ 4-6 days □ Everyday 10) Which of the following reasons explains why do you choose to watch Korean drama? □The stars □The Storyline □The setting □Not interested □Others: 11) How do you get your Korean information? □From friends ...
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