Course Code: MKT 101
Course Name: Principles of Marketing
Section: 5

An Assignment on------
“Launching a New Product in the Market”

Course Instructor:
Md. Nazmul Hossain
Lecturer, Department of Business Administration
East West University.

Prepared By
1. Syed Mohammad Tauseef Chowdhury 2007-2-10-012
2. Umme Habiba Dipty 2007-2-10-094
3. Tabassum Fahima Zaman 2007-2-10-061
4. Israt Jahan 2007-2-10-156
5. Khadizatul Kobra 2007-3-10-004

Table of Contents

Acknowledgement….................................................................................3 Company Overview…………………………………………………….................4 The Motto………………………………………………… …...............................5 Our Takeout…………………………………. ………………………………………5 Launching a new product………………………………………………… ………5 Market scenario—why chocolate? Why not other products??……………..6 Brand Synopsis……………………………………………………......................7 Segmenting the market…………………………………………………………….9 Target Marketing……………………………………………………………………10 Brand Positioning………………………………………………………………….11 Positional Activities……………………………………………………………….13 Prospecting marketing strategy…………………………………………………15 Conclusion………………………………………………………………………….15 Sources…………………………………………………………………………......16

Acknowledgment

At first, we are paying our gratitude to Almighty “Allah”