BUSN460 Final Report: Week 8 Component | Points Received | Points Allowed | Expectations | Executive Summary | | 10 | Concise, no more than a half to three quarters of a page. | Originality | | 15 | Paper is an original work, and contains little content (very minimal, if at all) from team analysis reports or other submissions. | SWOT | | 20 | Each section clearly labeled, focuses on tactical and strategic management issues, and does not recount videos or issues with individual employees. | Market Analysis | | 20 | Market research and analysis on the state of the online shopping and gaming market: Size of market, demographics, market trends, potential , etc. | Competitive Analysis | | 20 | Market research and analysis on the state of CanGo’s competitors in various market segments. Research at least three competitor’s product and service offerings, detail their relative strength and weaknesses vs. CanGo. | Financial Analysis | | 20 | Analysis and recommendations of Can Go’s current financial state, the impact of your recommendations on the company’s finances, any necessary financial planning required. CanGo’s position vs. competition and industry average liquidity, debt, profitability and efficiency ratios – and what they all mean to the company. | Strategic Planning Recommendations | | 20 | Actionable market, competitive and financial guidance to the CanGo board supported by research, facts and figures – not generalizations. Ethics and social conscience should be considered and included | Conclusion | | 10 | Concise, no more than a half to three quarters of a page. | Project Format and Writing Quality: Title page, page numbers, headers, font, font size, length, and references page, APA compliance, writing quality | | 15 | Report is formatted using this Rubric document as a guide for content and sections. Tone addresses the CanGo board