...Market Analysis Industry Description and Outlook CanGo is an Internet company that sells books and videos online and will soon offer online gaming services. The bookselling industry is rapidly changing as consumers shift from print to digital media and this means CanGo must also change their focus. The entire industry must change to meet consumer demands. Selling physical books depends on appealing to a large audience, but getting to a large audience depends on the timing of a books release, word of mouth that the book generates from readers, and the general economy. As a retailer CanGo can’t control any of these factors, but you can offer the products consumers want, adapt to changes in the market quickly, and maintain a loyal customer base. There are a number of sources available to provide current and historical book sales trends, but let’s look primarily at 2012 through 2013, the most recent years available. The total value of the consumer and educational book sectors combined will grow from US$101.6bn in 2012 to US$104.3bn in 2017 (Orchard, n.d.). She also makes a prediction for electronic books stating that “by 2017, electronic books, or e-books, will account for 22% of all book revenues globally, at US$22.7bn, up from 9% in 2012.” This is a significant increase given the recent economic challenges we have all faced since the global recession began in late 2008. Industry sales for 2012 fell just under 1% from previous years and this was primarily due to restraints...
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...13th out of 28 leading electronics makers. Recent achievements 6. Samsung Electronics’ brand value has steadily increased and in 2011 was ranked 17th, according to Interbrand which annually ranks the Top 100 Brands in the world. In 2012, the brand value was worth USD 23.43 billion, which was a 20% increase from the previous year 7. Visual Display Business a. Top Global Flat Panel TV Marketshare in 2012, capturing 30.56%. b. Top Global Smart TV Marketshare in 2012, capturing 37.22%. c. Amazing feat as they have earned no.1 global market share across all TV categories every year from 2006 through 2012. 8. Printers d. 2nd in Global A4 Laser Printer Market share in 2012 with 16%. 9. Mobile phone e. Top Global Smartphone sales and marketshare in 2012 with 213 million units sold. Market share of 30.4% i. Apple capturing 26% of the market share. f. 16% growth in mobile pc sale revenue, garnering the best industry growth rate in...
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...Task 2 A. Simulation Analysis A1. Brand Design Decisions TMC brand shows a very satisfactory rating from the customers above the competitors. They felt that the company brand quality, credibility and superiority were above others. In the world market TMC fell in the top percentile for a satisfactory rating. TMC used an independent, international, product-rating service that performs objective evaluations of new products across a host of businesses and consumer industries. In quarter one The Office computer was design with the base components as well as office software and spreadsheets built in. Multimedia accessories were added; a standard keyboard was added, with a 17’ monitor, this computer also came with a standard network connection, with high performance. The customers wanted an easy to use PC for office workers, as well as a moderate price. The Travelers Zone which was also design in quarter one for people on the road came with the base components, which includes word and a spreadsheet program, multimedia accessory for travelers, internet connections, keyboard with hot keys, and had a slim, rugged, portable design. In quarter two TMC created brands for Traveler and Workhorse because we felt that concentrating on two areas would be the right thing to do. By focusing our attention on Travelers and Workhorse needs in a computer would give us an edge over our competitors. New York and Paris were selected because of their market sizes. In quarter...
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...owns that is in the mind of the motorcycle consumer? In my view, the word that Honda owns is quality, Hero owns is mileage and the one word Bajaj owns is power, thanks to the Pulsar. If it's Yamaha, that word is style. The one word that TVS owns is cheap (not in a bad sense) but as in the least expensive. If this is true, then it points to a very high state of evolution in the market place where consumers are able to clearly associate brands with positions. Each of the above-mentioned brands has a clear position. This has its pros and cons. The pro is that, for instance, if a consumer wants power, other things being equal, he will come to you. So, the brand becomes safer in that sense. It is relatively insulated. The con of that is people who don't seek power won't be really too interested in you-but I think the advantage is greater than the disadvantage. On Bajaj's position: We got back into the game with the Pulsar. People buy the Discover because it reminds them of the Pulsar. It's like a younger brother of the Pulsar; or a 'domesticated' Pulsar. There is this clear divide in this market place. Hero has a 71% share in the 100cc segment; I find that, after having a satisfying experience with Hero, consumers move up and they come to us. So, people who want bigger and stronger bikes come to us, but they will not buy a 100cc from us. | | | On whether Hero MotoCorp will continue to be number one because most consumers want fuel efficiency: Yes, it will...
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...8098663752 1 Market Share Analysis Quarter 1988 1st 2nd 3rd 4th 1989 1st 2nd 3rd 4th 1990 1st 2nd 3rd 4th Price 3 3 3 3 3 3 3 3 4 4 4 4 B Volume Price 124870 126016 125426 198863 575175 127201 125277 126124 125302 503904 74860 77216 75000 3 3 3 4 3 3 3 3 3 3 3 C&P Volume Total Vol 100000 224870 100000 226016 100000 225426 25000 223863 325000 900175 100000 227201 100000 225277 100000 226124 100000 225302 400000 903904 150000 224860 150000 227216 150000 225000 M/share B C&P 55.5% 44.5% 55.8% 44.2% 55.6% 44.4% 88.8% 11.2% 63.9% 36.1% 56.0% 44.0% 55.6% 44.4% 55.8% 44.2% 55.6% 44.4% 55.7% 44.3% 33.3% 66.7% 34.0% 66.0% 33.3% 66.7% market shrinkage 180000 100107 79893 2 Profit Analysis if B alone increase the price Quarter 1988 1st 2nd 3rd 4th 1989 1st 2nd 3rd 4th 1990 1st 2nd 3rd 4th Price 3 3 3 3 3 3 3 3 4 4 4 4 Beauregard Volume cost profit Price 124870 3.31 -38709.7 126016 3.31 -39065 125426 3.31 -38882.1 198863 3.102 -20284 -136941 127201 3.31 -39432.3 125277 3.31 -38835.9 126124 3.31 -39098.4 125302 3.31 -38843.6 -156210 74860 3.96 2994.4 77216 3.96 3088.64 75000 3.96 3000 75000 3.96 3000 12083.04 3 3 3 4 3 3 3 3 3 3 3 3 0 C&P Volume cost 100000 100000 100000 25000 100000 100000 100000 100000 150000 150000 150000 150000 0 0 Profit -57400 -57400 -57400 -71525 -243725 -57400 -57400 -57400 -57400 -229600 -20400 -20400 -20400 -20400 -81600 3.574 3.574 3.574 6.861 3.574 3.574 3.574 3.574 3.136 3.136 3.136 3.136 -14125 3 Profit analysis if Both increased...
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...AIRBUS CASE ANALYSIS The possibility of an investor surviving a competition depends on the ability to overcome internal and external threats, while at the same time developing a strategy that creates aspects of differentiation, driven by economic logic. The airline industry has been a competitive industry, especially over the last half century. The two main competitors: - the Airbus and Boeing have exhibited a long-term rivalry for the market share. While the two have had a different staging of their businesses, the businesses have faced great challenges, both from within and external threats. Boeing had been the market leader until the later years of the century, when airbus, driven by the zeal and zest of becoming the market leader, experienced an accelerated growth and expansion to dominate the industry. Airbus manufacturing was a response to the increasing U.S dominance in the aircraft production industry. The initiative was launched in 1960s by three European nations, mainly Britain, France and West Germany in order to counter the increasing influence of the United States manufactures in the air transport industry. The investment was a joint product of the three nations in terms of financial input and human resources. Soon after the launch, British pulled off due to self-interests, but joined later by injecting a 20% stake in the manufacturing process. The plant was first based in Paris, France and governed under French law, which did not allow making public the financial...
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...CanGo Business Analysis Team D DeVry University BUSN 460 October 14, 2011 Table of Contents Page EXECUTIVE SUMMARY............................................................................................................4 INTRODUCTION...........................................................................................................................5 SWOT ANALYSIS.........................................................................................................................6 FINANCIAL ANALYSIS...............................................................................................................7 Financial Strategic Recommendations...............................................................................8 MARKET ANALYSIS...................................................................................................................9 Market Strategic Recommendations................................................................................10 STRATEGIC PLANNING...........................................................................................................11 Planning Strategic Recommendations.............................................................................11 COMPETITIVE ANALYSIS.......................................................................................................13 Competitive Strategic Recommendations.......................................................................14 ...
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...background: On-line gaming in the US and global market increased over the past 5 years has been more than 30%. We also found that CanGo customer satisfaction rate is under 50% which threatens the company poetical for growth. Solution: To Expand into the gaming market using a Strategic planning process as part of company operations utilizing internal personnel with external training to get people qualified where they are needed. Identify the companies’ capabilities through Opportunity analysis by replace communication system with a lean, to the point customer service system with operators as needed then build a return customer base by offering rewards and discounts. Market analysis shows the increase of revenue 38% in the US and 30.8% in the global market. Finically CanGo Return on assets is 2.3% and return on sales is 10.94% , excellent. Capital raised the cost of the online gaming to 30,000. With an increase in the market and customer base, CanGo estimates can exceed the 30,000 yearly. SWOT Analysis: Strengths: The e-service that CanGo has offered its customers is a huge success. CanGo has conquered internet integration of music and books that have contributed to CanGo’s success. CanGo’s successful reputation has given other businesses, such as Webjouster, the opportunity to collaborate and piggyback off of one another. Offering online music and books resulted in a significantly high IPO. Weaknesses: Although CanGo has great strengths, the weaknesses...
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...CanGo Business Analysis Team B DeVry University BUSN 460 Table of Contents Page EXECUTIVE SUMMARY............................................................................................................2 INTRODUCTION...........................................................................................................................5 SWOT ANALYSIS.........................................................................................................................6 FINANCIAL ANALYSIS...............................................................................................................7 Financial Strategic Recommendations...............................................................................8 MARKET ANALYSIS...................................................................................................................9 Market Strategic Recommendations................................................................................10 STRATEGIC PLANNING...........................................................................................................10 Planning Strategic Recommendations.............................................................................11 COMPETITIVE ANALYSIS.......................................................................................................12 Competitive Strategic Recommendations.......................................................................13 HUMAN RESOURCES...
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...Video Analysis: CanGo Weeks 3&4 Video Analysis: CanGo Weeks 3&4 Consolidated Consultants Martin Donohue Laura Guzman Malvin Henry Yvette Feliciano-Rodriguez Ryan Haryanto BUSN460 Senior Project DeVry University Professor Mozinski 3/31/2013 Introduction CanGo is an up and coming successful online organization, with much to consider in order improving its current processes. There are various problems within CanGo that are limiting the continued success that the company desires. CanGo must analyze what is in place currently with their technology, customer service process, marketing, etc. CanGo lacks discipline and leadership with successfully planning for the implementation of new projects and the ability to see them through. Much research must and should be conducted in order to identify how to proceed and what is necessary to obtain the proper results. 1. CanGo lacks results * This can be referred to as problem recognition. Why is it that customers are not buying a particular product? Why are there a high percentage of customers who do not complete their orders? Does this have to do with the way the product is being presented, or does their decision have to do with personal issues? A way to recognize these issues would be to conduct surveys. a. Recommendation- Know who your target market is so that you won’t advertise and sell the product to the wrong audience. CanGo should conduct a survey so that it may identify who our target market...
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...Summary A comprehensive look into CanGo has led to a number of conclusions and recommendations by Legacy Consultants. A SWOT analysis of the company shows that there are good opportunities for expansion into other markets and that the threats and weaknesses that exist can be overcome or managed by an already dedicated senior staff with some additional training and direction. Product delivery and customer service can be streamlined by utilizing updated technology such as an AS/RS in CanGo’s warehouses. An online customer support and service center will improve customer experiences. A competitive advantage can be expected with state of the art product delivery and improved customer service. Strategically, CanGo needs to expand in order to stay ahead of growing competition. Legacy Consultants recommends purchasing Webjouster as the way to enter into online gaming. CanGo should stay away from offering violent games in order to maintain brand integrity. Server capacity should be increased in order to accommodate expansion demand with minimal down-time. SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS Strong but limited finances indicate the need to pursue an IPO as a predominant source of capital to finance expansion related expense and technology upgrades. CanGo should expect continued and substantial...
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...Devry University Final Report – CanGo Business Proposal Professor Ghattas Table of Content Executive Summary………………………………………………………………………………3 SWOT Analysis…………………………………………………………………………………..3 Market Analysis…………………………………………………………………………………..6 Competitive Analysis……………………………………………………………………………..8 Financial Analysis…………………………………………………………………………….…..8 Strategic Planning Recommendations…………………………………………………………...11 Conclusion……………………………………………………………………………………….13 Works Cited……………………………………………………………………………………...14 Executive Summary – Lauren Harrison The main purpose of the following report is to provide CanGo with an innovative approach to not only capturing the online gaming market but to identify the main strengths and weaknesses that the company faces with their inner management structure. Expert C Consulting is dedicated to focusing on the core current and potential opportunities that are available to CanGo as an advantage over the e-commerce industry. We will also point out the many threats that exist in the e-commerce world and the online gaming industry. CanGo is a small company that in a short time has experienced a great deal of success and we want to help their company continue to earn the success that they deserve. We as a consulting firm are eager to establish CanGo with the necessary tools and strategies to build a solid business structure to handle the current operations of e-commerce and conquer the online gaming market. SWOT Analysis – Lucienne Sias As we have...
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...CanGo is a rapidly growing business and is currently lacking a strategic plan in order to continue to grow and stay viable. Stealth Applied Concepts has been working together to develop many recommendations to increase future endeavors and to expand in order to reach customer needs. This report contains the final analysis of the business practices and recommendations for CanGo from Team D, Stealth Applied Concepts. Stealth Applied Concepts has analyzed CanGo for approximately seven weeks now, which consists of several findings and recommendations based off of that detailed analysis. The team goal was to analyze current business practices in order to determine what is working, as well as to identify what changes and improvements are needed. The final analysis reports consist of a detailed SWOT analysis in order to determine strengths, weaknesses, opportunities, and threats; it also consists of a market analysis, competitive analysis, financial analysis, and a strategic planning recommendation. This final analysis report should be...
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...Running head: CanGo Final Report CanGo Final Report Advantage Plus Consulting Services Prepared for: Professor David Mozinski Prepared by: Tonya Blevins Sydney Coleman Brent Currie Glen Ferry Tina Foster DeVry University BUSN 460 Senior Project October 23, 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 3 2. SWOT ANALYSIS 4 3. MARKET ANALYSIS 6 4. COMPETITIVE ANALYSIS 7 5. FINANCIAL ANALYSIS 10 6. STRATEGIC PLANNING 11 7. CONCLUSION 17 8. REFERENCES 19 CANGO FINAL REPORT ADVANTAGE PLUS CONSULTING SERVICES 1.0 EXECUTIVE SUMMARY Elizabeth Bennett, who sought to break into the lucrative and booming world of ecommerce, founded CanGo in 2006. Over the proceeding years CanGo would establish itself as a regional online success story, providing customers with the opportunity to purchase books, music, videos and games in an online environment. As the country became consumed by an economic crisis, CanGo somehow managed to sustain its success by providing customers with affordable options for entertainment. In this way, CanGo was able to capture a mass market of a variety of segmented consumers. Despite CanGo’s initial success, however, the organization is not without its fair share of concerns. The primary issue with CanGo is that it lacks a formal strategic business plan. The company has also failed to clearly define what its short-term goals and long-term goals are and how it plans to go about realizing those goals. The company...
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...Consulting to advise CanGo administration as to the appropriate approach that is required to address various challenges that the company is confronting. This is the first of several reports. This report covers weeks one and two of the video analysis. 6 Issues Identified 1. CanGo does not have a Vision Statement 2. CanGo does not have a definite Mission Statement 3. CanGo should have had a SWOT analysis performed to identify their strengths, weaknesses, opportunities, and threats. 4. Goals and benchmarks aren't established for projects. 5. There isn't any sort of strategic planning in place for long term company growth 6. The job roles of each employee aren't defined and that results in a lack of a command structure. 6 Recommendations 1. CanGo does not have a Vision Statement CanGo has a vision that they will become the best and most secure online gaming site available for all to play their games, with friends, family, and even meet new gamers to play within a secured gaming setting. Our goals are to become the best and most used gaming site around the world. 2. CanGo does not have a definite Mission Statement Our mission is to provide a secured and safe gaming site for any person, young and old to play their favorite games alone or with their friends and family. We want to make sure that our customers are happy, safe, and enjoy their gaming experience at a reasonable price with great games to choose from. 3. CanGo should have had a SWOT Analysis performed to identify...
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