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Canon

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Canon Inc.

Firm Profile Report
Econ. 102, Principles of Microeconomics
Tuesdays 7-9:30 pm. 4-08-14

INTRODUCTION
Canon Inc., a global company that is a based manufacturing company located in Japan. This company has an extensive history, in which it has gone through many ups and downs. Founded in 1933 and incorporated in the year of 1937, predating World War II. Canon has become one of the most recognizable brands in the world because of its leadership in manufacturing electronics, mainly optical. Throughout the years, Canon has been one of the top ten companies receiving multiple US patents, and collecting a wealth of history and innovation that has led the company to a competitive leading position in copiers, laser and bubble jet printers, facsimile machines, cameras and camcorders. Also, later on, adding on more diversification in the production of personal computers, binoculars, calculators, electronic typewriters, word processors, medical broadcasting, and semi conductor equipment.
Canon Inc. is a company that conducts business worldwide. After the fledging company navigated through the turmoil of World War II, postwar while Japan was occupied, Takeshi Mitarai the main founder of the company persuaded the allied occupation to stock precision optical cameras in their post’s and ship’s stores. This agreement would lay the groundwork for Canon’s later success as an exporter; as US service men would bring their cameras home to the US. It gave the company its first foot holds in the US market. In the early 1950’s, another breakthrough came about for Canon as news photographers covering international incidents found that the best Japanese lenses were as good as German lenses, this lead to the opening of a larger export market for Canon.
Throughout the next

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