...Competitive Use of Customer Data Canyon Ranch Case 1. What type of products/services does Canyon Ranch provide? How unique they are compared with competitors in the industry? What's the nature of its customers? Where does the competition come from for Canyon Ranch? • Canyon Ranch’s product and services are broken into two categories, a destination resort and a spa club. The destination resorts are divided into three revenue generating departments. They are health and healing, hotel and spa. Each area offers a wide array of products and services. They include 230 different services in both spa and health and healing Departments. The have medical doctors, nutritionists, behaviorists, and exercise physiologists on staff. In addition, they provide lectures and fitness classes, as well as multiple outdoor activities where there is no extra charge. The spa clubs focus on fitness and salon services, which were designed to introduce customers to the “Canyon Ranch” brand. • Canyon Ranch is unique as compared to their competitors because they are able to tailor services to the special needs of the guest. Their large array of services in the health and healing department set it apart from most competitors by integrating everything under “one roof.” • The nature of Canyon Ranch customers were woman in their forties, with grown kids, high household income, active, generally fit and who do not compromise on wanting the best. In addition, their men client’s, are of...
Words: 945 - Pages: 4
... Canyon Ranch A visit to Canyon Ranch is to venture into as their slogan extols “the power of possibility”. Its mission as the founders explain it, was created for it to be a place people would be inspired and motivated to translate the healthiest thoughts into action. Canyon Ranch advises those considering entering that “Canyon Ranch is more than a place, it’s state of mind and a way of life” Guests are therefore empowered to take command of their lives through fitness, healthier living, integrative wellness and learning how to deal with stress, all which leads to longer and happier lives. At Canyon Ranch the idea is that one can relax, be happier, get health and experience a more fulfilling life. People have been in quest of this goal for as long as anyone can remember therefore its Canyon Ranch’s aim to be the answer to that quest.. There have been different avenues in which to achieve this and at different levels of involvement. Self-help groups, social interaction, clubs, books, articles, and various DVD’s on the subject. But a Canyon Ranch experience is so much more than any self help book or aid can be but of course at a much higher price. Yet with 230 different services no self help book can match that kind of appeal. At one of the Canyon Ranch locations (with the use of the word “location” is intended to be generic) as Canyon Ranch conspicuously doesn’t necessarily call itself a resort, a spa, a golf course, a club or vacation...
Words: 1327 - Pages: 6
...their efforts are Canyon Ranch, a leader in the health resort and spa industry. (Applegate, Austin, Soule, 2009, p. 156) Today it is recognized worldwide as the gold standard for healthy vacations. The company has expanded far beyond the family-run health resort envisioned by its founders, while always remaining true to their original mission: Canyon Ranch aims to inspire people to make a commitment to healthy living, turning hopes and intentions into the highest enjoyment of life. (Canyon Ranch Web Site, 2012) For the first 25 years following its inception, Canyon Ranch opened additional resorts and evolved by expanding service offerings with a focus on health and healing, spa services and fitness. In 2004 the company faced competitive pressures from industry growth, which revealed both opportunity and limitations within their information technology infrastructure. The corporate IT function at Canyon Ranch numbered 20 professionals headed by Mike Randle, corporate IT director, who reported to the COO and CFO. The function was responsible for internal software development and maintenance, as well as evaluating software packages and performing help-desk and support tasks. (Applegate, Austin, Soule, 2009, p. 171) IT was considered a support function however; the need to address competitive forces would lead to consideration for IT to become a strategic business partner. Information systems were decentralized and mostly non-integrated. Canyon Ranch owned the source code...
Words: 1661 - Pages: 7
...Canyon Ranch is a Health Resort and spa was started by Enid and Mel Zuckerman in 1979. They want to create a please where people would be inspired and motivated to translate their healthiest thoughts in to action. With 25 years of growth, Canyon Ranch is widely recognized as the gold standard in the industry in 2004. It commanded rates 25 percent to 30 percent higher than other destination spas. Canyon Ranch was becomes a leading company in the health resort and spa industry. However, the significant companies joined in to this industry and starting to attack Canyon Ranch more directly. The company is now faced with questions as to how to grow the business while maintaining the fundamental characteristics of Canyon Ranch, and to ensure that Canyon Ranch maintained its competitive advantage in the face of increasing competition. From the information technology perspective, IT department wants to change from a single dominant IT system – the property management system to a system that has ability to understand its customers better, create loyalty, and cross-sell its offerings. To achieve the goal, first thing we need replace the CLS system with a Property Management System that is capable of interfacing with Guestware and supports a POS function. Since Canyon Ranch had a decentralized IT infrastructure, we will consolidate all the data we gather from CRM system to a central view. Centralize data will allow us use the data they already collected to address the different needs...
Words: 366 - Pages: 2
...Canyon Ranch 1.Using the IS Triangle, describe Canyon Ranc’s business, organizational, and information technology strategies. The business strategy that the Canyon Ranch follows was somewhat difficult to identify because they really don’t follow one particular model. The closest perhaps is Porter’s competitive strategies model which include differentiation, focus and overall cost leadership. Canyon Ranch attains two of the three criteria noted by Porter. Canyon Ranch has differentiated themselves by combining the traditional spa services with a healthily lifestyle. Their mission was to create “a place where people would be inspired and motivated to translate their healthiest thoughts in to action. Canyon Ranch achieves this differentiation by offering traditional spa/resort activities such as golf, whirlpools, massage and beauty salons but by adding nutrition classes, cardiac stress tests and water aerobics for pain management. Their focus is on specific, upper middle class women who will not com promise on getting the best in a destination resort. Customers who want to pamper themselves initially but to incorporate healthier living in their daily routine. Organizationally, Canyon Ranch foll ows more of a business diamond strategy. They focus on business processes, tasks and structures and how well they support the company’s values and beliefs. These are all supported by management and systems. Until recently IS wasn’t much of a consideration. Recently, Canyon Ranch has...
Words: 1079 - Pages: 5
...infrastructure needed for MM to expend to Asia or Eastern Europe.( see ch 5) 3 page 6. Discuss IT outsourcing options for MM.( see ch 7) 3 page 7. Develop conclusions and recommendations 1page 8. References(APA) 9. Appendices (if needed) * Check the format of writing(APA) This is the example of other case- you can follow the format 1. Executive Summary Canyon Ranch is deciding whether or not to pursue a more IT oriented strategy. The value of customer information to them is provide access to timely, and accurate customer information, find sponsorships, strategic alliances, and other hidden opportunities and to offer customizable and effective services. If we were CIO we would make the case for a CRM and BI system by clearly laying out the benefits these two systems would provide to Canyon Ranch and show how they would help us build a sustainable competitive advantage. We would anticipate these systems to have an effect on business strategy by providing better decision making and more effective customer relationship management. Our advice to Canyon Ranch executives...
Words: 1735 - Pages: 7
...Canyon Ranch is distinguished by its ground breaking mission, philosophy, values and business mode. At Canyon Ranch the focus and the solid emphasis is on customer satisfaction. Our resorts have won numerous awards for its health resorts. At Canyon Ranch we provide customized services to meet each guest’s individual needs. Each health resort provides a complete, healthy lifestyle experience with state-of-the-art fitness and wellness programs as well as luxurious spa treatments. Canyon Ranch relied on word of mouth before but with IT implementation it has been able to reach millions of people. IT implementation has helped Canyon Ranch achieve their goals by providing an efficient system that providing an efficient system that incorporates each customers data to facilitate with future opportunities to personalize the relationship with the customers and enhance their experience. This will be accomplished by the trainers knowing what the customer prefers in their work out activities, meals, lectures and their preferred times. IT will also keep the customer up to date on specials and provides an easy reservation system. Our weekly newsletter is also provided on the web to keep the client in touch with easy meals that they can make at home. The site offers an ever growing library of articles on fitness, health nutrition, beauty and more each from Ranch professionals. The client can do all this at ease from the comfort of their home so when they get to the Ranch technology use is...
Words: 361 - Pages: 2
...holidays in the chosen destination for our newly designed inclusive tour programme. The contents of the report are as follows: political, social, legal, environmental and technological factors that could affect demand for this holiday, evaluation of two competitor offers and market research with attached example questionnaire. The inclusive tour programme designed by the “Travel Wizards” is a ranch-based holiday in Arizona, USA tailored for novice and experienced horse riders. Several flight options are available from various departure points within UK to suit customers’ individual preferences. The accommodation are different types of ranches, varying between a working ranch, guest ranch, working/guest ranch or luxurious ranch with gourmet food. Customers can also choose the intensity of riding, as some may prefer a compromise between riding and spa treatments, tennis, golf or sightseeing stunning places, such as the Grand Canyon. The price for this holiday package are per person, based on a double occupancy available from 4 up to 14 nights. Flights, accommodation, meals, most of the ranch activities, taxes and transfers are included in the price. Research Report Political Factors Terrorism Threat – The terrorism threat is general. The attacks could be indiscriminate, including locations frequented by foreigners. The threat against UK citizens and interests is considered to be hightened and fueled by the conflict in Iraq and Syria. Relations – Close connection between the...
Words: 2408 - Pages: 10
...Company Overview Background Canyon Ranch (CR) is a health resort and spa that positioned itself such that it pioneered and evolved to bea leader in this luxury segment of spa industry. Founded by Enid and Mel Zuckerman in 1979, it aimed toattain its mission - ³ inspire people to make a commitment to healthy living, turning hopes and intentionsinto the highest enjoyment of life ´ It encompasses a range of services having both breadth and depth to various treatments and offerings, suchthat it¶s appreciated several times for its ³ innovative view towards health, wellness, holistic and integrativecare and for its uniquely relaxing and inspiring experience´ that helped it mature to be the most admireddestination resort in the world. It is headquartered in Tucson, Arizona and has expanded to incorporate twodestination resorts (i.e. backbone of CR) and three spa-clubs Situation Spa industry was flourishing in U.S., which was seen a threat to CR, as several other companies had begunattacking it directly, so much so that companies tired to invade on CR¶s uniqueness but as authors havementioned CR being coined as the golden standard of the industry, and it is essentially its Health andHealing department that set it apart from all other competitors. Having said that there was no doubt that the prosperity of this industry did affect CR, such that it made it difficult for them to compare and analyze their competitors.Although known for its high standard services and facilities...
Words: 2518 - Pages: 11
...1/18/16 Linda Hagler-Reid Marketing Strategy Health Spa launching a new weight loss treatment is the product that I have picked to address in my marketing strategy. Most Health spas are resorts that you have to travel to. They have stress free weight loss, ocean side yoga, medically supervised detox and more. There are ten resorts that are rated the best in America for its Health spa weight loss treatment. 1). Hilton Head Health Weight loss spa South Carolina 2). Cooper Wellness Program, Texas 3). Cal-a-vie Health spa California 4). Canyon Ranch, Arizona 5). ‘The Biggest Loser’ Resort at fitness Ridge, Utah 6). Pritikin Longevity Center and Spa, Florida 7). Green Mountain at Fox Run, Vermont 8). Red Mountain Resort and Spa, Utah 9). Miraval Resort and Spa, Arizona 10). Ranch at Live Oak Malibu, California I will market my weight loss facilities by social media, advertising on the web commercials on the television and broad casting on the radio. My marketing plan doesn’t differ much from other ways from others ways of marketing. I would just stay dedicated to pushing product to my consumers to ensure that they stay interested. The value of the services offered by my weight loss centers would help people get healthy and help them take control of their life again. Differentiate the health care access options that are available to your target audience. The target audience has more options to the spa wellness center and taking advantage of all it has...
Words: 918 - Pages: 4
...For the exclusive use of K. HORTON 9-607-143 REV: SEPTEMBER 26, 2007 FRANCES X. FREI AMY C. EDMONDSON CHRISTINE HARRIS-VAN KEUREN ELIOT SHERMAN Cleveland Clinic Dr. Delos “Toby” Cosgrove, cardiothoracic surgeon and president and CEO of Cleveland Clinic, emerged from the operating room on a January afternoon in 1996 having just changed the way he, and subsequently the world, approached heart surgery. A trip to Stanford University Medical School had convinced him it was possible to operate on the valves of the heart through a three-inch incision instead of the nearly foot long incision that was standard practice before splitting the patient’s breastbone with a saw to reach the heart.1 After refining the technique in the lab, he had successfully performed the first such operation. Eight months later, Cosgrove performed two of these surgeries back-to-back, broadcasting his work live via satellite to 4,000 surgeons in 40 cities around the world. The Cleveland Clinic’s broadcasting capabilities facilitated this demonstration of the substantial benefits of his minimally invasive method of heart surgery, which reduced the risk of infection and involved less bleeding, pain, and trauma, significantly reduced the amount of time needed for recovery, and could be used in about three quarters of the heart valve surgeries performed in the United States.2 So compelling was this exhibition that within a year use of the technique had “exploded” throughout the medical community.3 Such...
Words: 11777 - Pages: 48
...http://www.nckvietnam.com Understanding the Global Spa Industry http://www.nckvietnam.com This page intentionally left blank http://www.nckvietnam.com Understanding the Global Spa Industry: Spa Management Marc Cohen and Gerard Bodeker AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEWYORK • OXFORD • PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier http://www.nckvietnam.com Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA01803, USA First edition 2008 Copyright © 2008 Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone ( 44) (0) 1865 843830; fax ( 44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier web site at http:/ /elsevier.com/locate/permissions, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any...
Words: 153860 - Pages: 616
...2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast 2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast This is our 11th annual Trends Forecast, and I have never been more excited about the spa and wellness industry. So many of the trends we predicted over the past decade are now coming to fruition…helping businesses thrive and helping people live more healthfully every day. At the same time, we are seeing new, provocative ideas that will have a dramatic impact around the globe. The 2014 trends reflect an industry that is reimagining core elements of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on...
Words: 28888 - Pages: 116
...KERN COUNTY RECYCLING GUIDE 2013 TABLE OF CONTENTS Curbside Recycling Programs ........................2 Drop-off Recycling Programs .........................4 Buyback Recycling Programs ........................6 Recycling Automotive Products ......................9 Recycling Bulky Waste ................................10 Commercial Recycling .................................11 Construction & Demolition Material .............12 Special Recycling Programs & Education ......13 Electronic Waste (E-Waste) ..........................14 Green Waste Recycling ...............................15 Recycling Hazardous Waste ........................16 Junk Mail ....................................................18 Recycling Market Development Zone ...........19 Waste Disposal Site Locations & Schedule ....20 A - Z Directory ............................................21 Illegal Dumping ..........................................30 www.KernCountyWaste.com IMPORTANT RECYCLING/ WASTE CONTACT NUMBERS Kern County Recycling Hotline ............................(661) 862-8979 Kern County Waste Management Department Local ........................................................................ (661) 862–8900 Toll-free ......................................................(800) 552–KERN option 6 ..................................................................... (800) 552–5376 option 6 TTY – ready............................................................. (800) 735–2929 Website ............
Words: 12503 - Pages: 51
...500 extraordinary islands G R E E N L A N D Beaufort Sea Baffin Bay vi Da i tra sS t a nm De it Stra rk Hudson Bay Gulf of Alaska Vancouver Portland C A N A D A Calgary Winnipeg Newfoundland Quebec Minneapolis UNITED STATES San Francisco Los Angeles San Diego Phoenix Dallas Ottawa Montreal ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing...
Words: 249855 - Pages: 1000
