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Capacity

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Submitted By VasiaYiangou
Words 1262
Pages 6
Managing Business Process
Semester 1-2015/16

Deadline: 19th November 2015

Clever Unisex Wear Ltd

Background of the Organization:

Clever unisex wear is a shop in Aradippou, Larnaca and it was established on the 02nd of September 2013. Is a very popular shop in Larnaca due to the good advertisement that they do and also by sponsoring some events such as cultural and philanthropic. They also organized a fashion show with some famous actors and actress. During the fashion shows they offered 50 and 60 % discount .Due to the discount offered the sales have been increased. Moreover they tried to satisfy their customers by selling good quality product in affordable prices and they also tried to avoid the mistakes that other shop owners used to do. In order to achieve an effective capacity they use the SWOT analysis method. The SWOT analysis of a company is about the Strengths, Opportunities, Weaknesses, and Threats of the company. What they try to do is actually to increase their strengths (for example makes more events) and find where is their opportunity to growth (for example if they are in the perfect place). What is more, they try to find their threats (for example threat from another shop near to them) and decreased their weaknesses.
Demand Definition:

Demand of a product is when we want a product and we can afford it and also we plan to buy it. (Parkin, Powell and Matthews, 6th edition).The amount of a particular economic good or service that a consumer or group of consumers will want to purchase at a given price. Demand for a good or service is determined by many different factors other than price, such as the price of substitute goods and complementary goods. In extreme cases, demand may be completely unrelated to price, or nearly infinite at a given price. Along with supply, demand is one of the two key determinants of the market price.

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