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General Motors Sample Case Study

Next Generation C hevrolet

Instructions
You have 1 hour and 30 minutes to complete the case below, which involves building an Excel model and preparing a written memo. You will walk through your analysis as part of the interview process. The GM team will ensure your case material makes its way to the proper interview room. By the end of the allotted time, you should: Write a memo in Word no longer than one page outlining your analysis of the case problem and your recommendation Be prepared to walk your interviewers through your Excel model and present your recommendation (you can use either the Excel or the Word document as back up for your discussion; no need to prepare a Powerpoint presentation).The discussion of the case with Q &A will take approxi mately 30 minutes. Type your name in top left corner of both the E xcel and Word document Save the E xcel and Word document on your desktop with the following name:

C ase
Background It is January 2010 and General Motors is considering the development of the next generation full-size family sedan. ,a

Full-size sedans are a mainstay in the American market. According to the US government classification, a fullAdoption of the term necessitated by an increasingly larger variability of car sizes and body styles. Full-size sedan segment size fluctuated significantly over the last 50 years. sales negatively, and so did the introduction of many other family, such as minivans and family SUVs. The last five years have seen a renaissance in the budget-oriented fuel-efficient segment of full-size sedans with all the traditional entrants such as Ford Taurus, Chevrolet , Toyota Avalon, and Nissan Maxima, as well as new players such as Hyundai Azera, all competing for the title of the ultimate large sedan. Other family-friendly car body styles like small and

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