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Capitalism and Business

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Capitalism and Business
. The Rise and Fall of Four Loko

1. The alcoholic content of each can of Joose or Four Loko is 12% which is almost double the dosage comparing to the usual can of beer that is 5%.
The caffeine content added to Joose and Four Loko are 54mg and 156mg respectively. Though insignificant comparing with a regular cup of coffee which is between 100-200mg, it is lethal when both elements being combine in a drink that subconsciously keep you awake with the caffeine while denying your mind to provide you the signal that you are drinking too much.

The drinks were labeled colorfully with different fruity favour that set out to entice young (underage) drinkers who may find similarity with what they were drinking but laced with alcohol & Caffeine. What made it worse was that the drinks were associated as non alcoholic drinks by non drinker or children who might consume it while left unsupervised at home

The irresponsible behavior as highlighted in the case studies were littering, aggression and over drinking which generally are associated with young drinkers.
It was mentioned $5 was enough to be intoxicated all night, thus cost will not be a problem for the young drinkers.

Their marketing strategy, involving explicit labels, fruity favours and low cost to get intoxicated were set out to target young drinkers. The moral justification of capitalism is obviously lacking in these companies and it was natural they were being singled to be punished for by social justice seekers.

2. Peter displaying utilitarianism was concerned on the wide spread influence of such alcoholic drinks on the young (underage) drinkers.
Such companies are normally driven by profit motives rather than the expected moral justification but in general responsible alcoholic drinks provider are expected to provide prominent warnings to drink responsibly and are discouraged to target their products at young drinkers.

Rather than allowing the public to decide if the product is suitable, there must be a legitimate source (FDA) to govern such companies but they must have the resources and relevant feedback channel to put forward the required measures

There will always be demand for products that others may deem socially not suitable for the public. The governing body with legitimate power will play judge to decide with substantial justifications if the product is safe or socially accepted by the public. 3. Yes as legal paternalism implies the necessity of the governing body to interfere to ensure the interest of individuals are protected regardless they like it or not.
November 2010, Michigan & Washington banned caffeinated alcoholic drinks before the Food and Drugs Administration (FDA) issued out official ban in late 2010 due to safety reasons.

4. As these companies are privately owned with no government’s dictation or interference on how their business policy should be conducted, they should be given the opportunity to revamp their business practices to align with FDA expectations (driven by public sentiment).

6. Four Loko’s exploited the consumers’ needs with their marketing strategies (high alcoholic, caffeine content, low cost). They must be punished due to the lack of moral before allowing to repent with the necessary corrective measures.

It is unfair to penalize the supply source’s capitalism sprit whereby there are others who display social awareness to meet the public expectation. Moonshot ’69 alcoholic products though at a lower caffeine and alcoholic content suffers the same fate when FDA comes in with a ban on caffeine infused alcoholic drinks.

Such products with the potential to unleash social unhappiness should adopt a different strategy. They should at least conduct a survey prior to the release of the products on how receptive the public is and at least some medical

Often we witness regulators of legitimate power put up strict policy or rules during the aftermath of terrible events that had threatened the social wellness of the society. The yardsticks were often issued to address the worst of the group and the rest of the folks suffer.

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