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Capitalize the Value of Istockphoto Content

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Capitalize the value of iStockphoto Content.

Livingstone has commitment to run iStockphoto to the community, and he did not want the designers to be interrupted with advertising when they are working.

Maintain the members and generate more revenue.

There are two ways that Livingstone can apply to sustain and ties the professional members from shifting to other websites or companies. Where, members of iStockphoto are the main content of the website. Professional members feel that their work is not appreciated because the price of their photos is same as the price of the beginners' photos.

1. Customization. By using customization customers can order photos based on their requirements, and the price of that photo will be more. For customized photos iStockphoto should select only the expert and the professional designers to make sure the photos will be at highest quality.

2. Price differentiation to generate more revenue. Price differentiation should be based on the member's experiences and qualifications, quality of the photo, the size of the photo, and its complexity. By applying this strategy the company will make sure that it will sustain its professional members.

Therefore, if iStockphoto make customization to their photo, it will be using the differentiation generic strategy together with the overall cost leadership generic strategy. And using a combination of both strategies will lead iStockphoto to be more successful e-commerce , where Kim , Nam and Stimpert have stated that an integrated strategy combining elements of cost leadership and differentiation is not only possible but is the most successful strategy for e-business firms to pursue (Kim, E.¸ Nam, D., Stimpert, J.,2004).

Advertisements Model & Run Commercial Advertising

There are two ways to apply advertisements model and run commercial advertising and generates revenue without

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