Memorandum

To: J.P. Wilkins, President
From:
Date: [ 05/11/2013 ]
Re: Proposed Direction of the Company
Introduction

I am writing this memo as a member of the Andrews management team to notify you of the developments made on a preliminary business strategy that we are anticipating to be both successful and exciting. The sensor industry has experienced increasing product demand recently, as well as a universal desire for smaller and faster sensors in both the low and high tech market segments. Through the conduction of an external analysis, we have identified five major competitors within this industry, all sharing a similar control of suppliers and buyers to our company. The main goal of our strategy is to gain an advantage over other industry competitors in order to produce a successful business while consistently keeping customers satisfied.

Internal/ External Analysis

By performing a SWOT analysis, the company’s management team was able to identify the industry structure and the current market environment. This allowed for identification of the company’s internal strengths and weaknesses as well as our external opportunities and threats. From an internal perspective, our company’s management team is intuitive, intelligent, and hard-working. Although our team lacks extensive business experience, we believe that our resourcefulness and diligence will provide us with an opportunity to be successful in the sensor industry. Externally, several potential opportunities were identified due to increased market demand and evolving customer expectations. The separation the low and high tech market segments in the future will provide for many opportunities to acquire large profit margins through accurate and efficient research and development strategies. The R&D will also be focussed on gaining a competitive advantage over industry competitors as the