CAPSIM Summary Plan

Reflection on Practice Round

1. Team’s Overall Performance
My team has a varied performance during all the practice rounds. The practice rounds have really assisted me in understanding the relationships between business strategies, tactics. Initially, I came to the assumption that I wanted to really focus in the areas of Performance, Size, and High End.
I ended up with a lot of debt, around 100,000+. I tried this in the practice rounds and this has helped me in learning the key strategies to go further. My goal was to just slightly undercut each of our competitors with price since we felt that it may be a differentiating factor for our customers.
I ended up changing our strategy significantly. I tried to continue the Broad Cost Strategy to maintain the presence in both the segments but had to modify it based on the moves of the competitors.
Also I maintained a profit of $1,029,408 with a cumulative profits of $2,114,487. I had more of recruiting cost which depleted the performance.

2. The intended strategy
I wanted to gain a competitive advantage by keeping R&D, production and material costs to a minimum, enabling it to compete on the basis of price. My strategy was to implement the Cost Leader with Product Lifecycle Focus.
I was able to launch two products by the end of all the five rounds. Although I could not perform very well with the stocks, I tried to clear my debts. I could not gain the market share although, I was able to sell 650 units of my products.
Also the labor costs were extremely high. I ended up having a lot of unintended labor without having the products to sell. Apparently, this gave me understanding that the effect of spends is not easy to recover if a company is below 60% in awareness/accessibility

3. Were your strategies implemented properly?
The strategies I used were not implemented