Work Tykes Child Care Center
Kimberly Garcia
CEO

One Penn Plaza
1st Floor
New York, NY 10119
(212) 555-2273 worktykes@yahoo.com December 14, 2015
Work Tykes Child Care Center
Kimberly Garcia
CEO

One Penn Plaza
1st Floor
New York, NY 10119
(212) 555-2273 worktykes@yahoo.com December 14, 2015

A. Executive Summary 4
A1. Company Identification 4
A2. Mission of the Company 4
A3. Business Goals 4
A4. Keys to Success 5
B. Company Summary 6
B1. Industry History 6
B2. Legal Form of Ownership 7
B3. Location and Facilities 8
B4. Management Structure 9
B5. Products and Services 9
C. Market Analysis 10
C1. Target Market 10
C2. Industry Analysis 11
C3. SWOT Analysis 13
D. Market Strategy 15
D1. 4Ps 15
D2. Price List 19
D3. Promotional Strategy 20
D4. Sales Forecast 20
E. Implementation Strategy 21
E1. Overall Strategy 21
E2. Monitoring Plan 22
F. Financial Statements and Projections 24
F1. Forecasted Profit and Loss Statement 24
F2. Forecasted Balance Sheet 24
G. Financial Report 24
G1. Financial Projections 24
G2. Financial Position 25
G3. Estimated Capital/Investment Needs 25

A. Executive Summary A1. Company Identification:
To be based in the heart of Manhattan, New York, Work Tykes Child Care Center (WT) will be dealing in the lucrative child care industry. The company is sure to take great pride in the quality and value addition it will incorporate in its offerings. It is sure to attract consumers in their droves as they slowly become aware of its offerings. However, this will not happen unless it goes out to inform the market about its competitive edges. Toward this end, WT plans on mounting an aggressive marketing campaign to increase the awareness levels. WT will be targeting the middle and high-income consumers. These are parents with young children with work commitments around the NY Penn Station area.