...Business Ethics - Assignment 1 Case Study: At the beginning of the 1960's, the Ford Motor Company was facing great competition from foreign automobile manufacturers. The Japanese companies, Toyota and Datsun, were importing fuel-efficient, low-cost automobiles. Every year the Japanese companies were capturing larger portions of the U.S. automobile retail market and profits of American auto manufactures were spiraling downward. The president of Ford at that time was Lee Iaccoca, who was desperately in need of a new model car that could be quickly and cheaply manufactured. The “Pinto” was the result. It was small, weighing only 2000 lbs.; it was cheap, costing less than $2000 to make; and it was quick, going from design to market in only two years. Because most automobile designs require four years to materialize for the public, the pinto was truly a rush job. The styling of the Pinto required that the fuel tank be placed behind the rear axle. This placement made the fuel tank more susceptible to puncturing in a rear-end collision, spilling of fuel into the passenger space, and greater likelihood of related fires following accidents. During early crash testing of the Pinto, Ford determined that in rear-end collisions below a 20 mph impact speed the gas tank would sometimes rupture. Based upon three general criteria, Ford engineers decided to proceed with the manufacture of the Pinto. 1) Engineers and executives of Ford considered the Pinto to be as safe as...
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...Views: 1057 Printable Version Essay: Bmw Marketing Strategy Read Full Essay Join Now! For the purpose of this assignment, I will choose BMW, the luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive and possess. That's why, it is truly known as the "Ultimate driving Machine". BMW has been able to live on to its brand's promise due to three major factors: consistency, patience and a simple, upbeat message. It has been beating the drum for the last many years that BMW offers customers the ultimate driving machine. BMW is very, very consistent in providing the product line that echoes what the brand is all about. It's high quality and products with superior engineering quality and performance has overshadowed other manufacturers in its category. BMW has never compromised on its product quality and engineering superiority and has delivered the promise that people have expected from this brand: Power, Performance and Luxury. BMW's business strategy has been perfectly aligned to its overall brand strategy, and that's what makes them so successful. BMW has always designed and built cars with much greater responsiveness to a driver’s actions, providing a better sense of the road beneath and offering...
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...HRM410: Strategic Staffing Application Form Assignment YOUR NAME: You are the new HR manager for this fictitious (private sector) company, which has hundreds of employees and is clearly obligated under Title VII and other major employment regulations. Rather than starting over from scratch with a brand new application form, many HR managers would likely take a look at the existing form first. Using the table located at the very bottom of this document, identify the ten (10) items that are legally problematic* on this employment application form, why they are problematic, and what could possibly be in their place, if applicable. Use of the table is required. When you are done “save” or “save as” this document with your last name, then first initial and assignment name (e.g. SmithLApplForm.docx) and place your name in the table box above. Then load it to your Dropbox by end of Week 6. Please email your instructor if you have any questions. *By problematic we are looking for possible violations of various employment regulations. Note that some may not be blatantly illegal, but, rather problematic and best to avoid as a best practice. One final tip: Do not focus on stylist elements such as the layout of the application form or questions you do not “like.” Focus only on the legally problematic items. Today’s Date APPLICATION FOR EMPLOYMENT ABC Payroll Company An Equal Opportunity Employer Position applying for: Desired Rate of Pay $ ...
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...Muffler Magic Case Study 12/19/2009 Human Resource Management Shahmeer Qasim Company Introduction This particular case is about an automobile service centers which was located in Nevada. The owner was Ronald Brown who started with a single store 20 years ago for repairing mufflers. Which eventually grew into a chain of repair shops and expended their services from muffler replacement to oil changes, brake jobs and engine repairs. Organizational Structure • Organizationally , Muffler Magic employees about 300 people total, and Ron runs his company with eighth managers including MR. Brown as president, a controller, a purchasing director, a marketing director and the human resource manager. • He also has three regional managers to whom the eighth or nine service center managers in each area of Nevada report. Case Analysis Problem & Challenges • Being a service oriented company; the shop owner was basically dependent upon the quality of the service people he or she hires or retain. • Quality was a persistent problem as well. (rework) • Problems like replacement was diminishing the profitability of the company and same reputed many times over have the potential for ruining Muffler Magic’s word of mouth reputation. • The company had only the most basic HR system in place and used only an application form that the HR manger modified from one that was downloaded from the web and other forms purchased from a human resource management supply...
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...DEED OF AGREEMENT FOR ALLOTMENT/SALE OF AN APARTMENT WITH SHARE OF LAND. The deed of agreement is made drafted executed, given effect at Chittagong on this the 00th day of June of Two Thousand Fourteen of the Christian era, to develop and concerning allotment of a residential apartment with car parking space and transfer the share of the land at ‘‘MARINE NOOR FATEMA COTTAGE’’ project at House No- 273/297, Lalkhan Bazar (Shamsi Colony), P.O- Dampara, P.S- Khulshi, District-Chittagong, Banglabesh. BETWEEN “Marine Homes Development Limited” a private limited company registered under the Companies Act 1994, bearing certificate of incorporation No CH6944(290)/ 2009 dated 09.04.2009 issued by registrar of Joint Stock Company, Dhaka Bangladesh, having her registered office at Marine K.H. Tower, 36/2 M.M Ali Road, Lalkhan bazar. Chittagong-4000, being represented by its Managing Director Engr. Md.Harunur Rashid, Son of Md. Shamsul Karim & Khaleda Begum (hereinafter referred to as the DEVELOPER /BUILDER) which expression unless repugnant to inconsistent with the subject or context, shall mean and include its successors, in-interest, executors, directors, administrators and assignees) ------------the First party AND G.M. Mostafizur Rahman, S/O. Md.Golam Rob Mollah, Present Address: Flat no-01, House -139(1st Floor) CDA R/A, Agrabad, District- Chittagong by occupation: Service, by nationality: Bangladeshi, hereinafter referred to as the Allottee/ Purchaser which...
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...Unit 1 Government & Politics Assignment 2 P4/M3/D2 Impact of government policies on a range of public services Policies created by the UK Government can have a big impact on the public services, they can create: Affects on all the public services Affects on the armed services Affects on the emergency services ON ALL SERVICES: FINANCE There is a huge impact on finance with the public service. Without finance the public services such as the police could not buy the equipment needed for them to achieve the goal, such as police cars and breathalysers. For example less officers can be appointed into the police force due to having less equipment needed so they police force will be less effective to responses. HUMAN RIGHTS The uniformed public services have a lot of control over our lives in the way that they have the power to take away independence, investigate our private lives and monitor our actions. They can use this against us. In order for these powers to be allowed they must be carefully regulated to avoid abuse by the public services against the public. The human rights act 1998 makes sure that there are checks and balances to ensure that no public service has a too big an impact or power over the citizens. This policy makes it clear that the UK citizens have certain privileges and if a public service crosses this right then the individual can take them to court. EQUAL OPPORTUNITIES This has a big impact on the public services because they...
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...CASE ASSIGNMENT: Ford Motor Co. 1. One Ford; One Big Turnaround In 2006, as the United States was nearing one of the worst economic recessions in its history, Ford Motor Co. was best known for big brawny pickups, gas-guzzling SUVs, and the all-American Mustang. That year, Ford posted a $12.6 billion loss. In 2007, it posted a $2.7 billion loss, and U.S. and global economies dove into a three-year recession. During that recession, Ford’s major U.S. competitors (General Motors and Chrysler) suffered such losses that the U.S government gave them massive bailout loans and both companies filed for bankruptcy. Ford, however, executed a series of key strategic maneuvers, asset divestitures, cost-cutting initiatives, and layoffs to weather the storm without bailouts. The result is a very different company and brand. A major part of Ford’s strategy involved significant changes in the products it had to offer. For years all the Detroit automakers had largely ignored the market for small cars, but the oil shock of 2008, increased regulatory pressure, and changing consumer demand made it clear that the focus had to change. Understanding the shift in consumer demand when he became CEO in 2006, Alan Mullaly started a massive consolidation of Ford’s product lines. One of Mullaly’s goals was to have a stable of products clearly defined for each market segment around the world—small, medium, and large cars, utilities, and trucks. Mullaly set a goal for Ford: reduce the existing 97 nameplates...
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...a direction for your Term Project, you can now start with an initial design. Structural business rules and a conceptual entity-relationship diagram (ERD) are a useful tool to frame your initial design. You will be providing both in this Term Project iteration. Let us review the basics of both of these items. The structural business rules will indicate the entities, relationships, optionalities, and pluralities of your Term Project design. For example, “A person may own many cars; a car is owned by one person” is an example of a structural business rule. A conceptual ERD is independent of the relational model, and therefore does not contain primary and foreign key constraints. Make sure that all business rules are represented in the ERD, and that all entities and relationships present in the ERD are described by the business rules. This Term Project iteration is not the final submission of the business rules or conceptual ERD for your Term Project. You have the opportunity to make modifications before the final Term Project submission at the end of the course. Business Rule 1. A Customer must have a membership to use Netflix 2. A monthly invoice is accrued at the beginning of every billing cycle for membership fees. 3. An invoice must have membership type, taxes per state, membership price, and other miscellaneous fees accrued during the billing cycle. 4. A Customer must have a paid in full membership before they are able to utilize Netflix features...
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...degree of innovation involved in the marketing of a product c) way marketers translate their messages into a specific communication d) novelty of a marketing communication 4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars' performance, prices, and other factors. Which of the following personal communications channels is Top Gear closest to in description? a) Formal channel b) Sponsored channel c) Social channel d) Expert channel Find the final exam answers here MKT 571 Final Exam (Newest) 5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact. Mark is most likely experiencing brand ________. a) parity b) alliance c) bonding d) essence 6. Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets drivers experience power and exhilaration. He tells them that the car must allow users to soar from 0 to 60 mph in about 4 seconds. He also says the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the...
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...Science – Physics Assignment Most effective Safety Feature Brayden Kyte 10B Aim: To investigate and analyse quantitatively the effectiveness of various safety features in a model automobile involved in a head on collision. Research Question: How do safety features of a vehicle such as seatbelts, crumple zones and airbags, reduce the impact force and forward momentum applied to the driver of the vehicle and which one is most effective? Hypothesis: The crumple zone of the model car will prove to be the most effective in slowing momentum more effectively because it will absorb most of the impact force, therefore transferring less force, and velocity to the plasticine man. Justification: Research has shown that in instances of forward collision, crumple zones will assist in avoiding fatalities in forward collision. The goal for this structure is to crush in a relatively gradual, predictable way that absorbs much of the impact energy, keeping it away from the occupants in what is termed a “controlled crush”. Newton’s first law states that an object in motion will stay in motion with the same speed and in the same direction unless acted upon by an unbalanced force. As a result, if a vehicle is going 60km/h, the bodies will want to continue going in the same direction at 60km/h. Newton’s second law of motion, force = mass x acceleration, conveys that as the time it takes for an automobile to come to rest or change direction is...
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...Running Head: ROCKSTAR AIRLINES SUPERSONIC SERVICE Rockstar Airlines Supersonic Service Assignment Donald L. LaRocco II ASCI-643 Embry-Riddle Aeronautical University Program Overview The commercial aviation program that will be discussed in this paper is the establishment of a new supersonic airline that will provide different support routes with a maximum range from the Unites States to the countries of China and India. The new airline will be titled Rockstar Airlines and will allow perspective passengers to select departure and return locations out of Florida and California. Rockstar airlines will operate aircraft that will capable of transporting a maximum of 20 passengers with a complementary crew of six personnel. The six personnel would consist of a pilot, co-pilot, flight engineer, two flight crew attendants, and a medical officer that would be used to support in-flight emergencies. The flights will have full in-flight facilities and will have the amenity standard equivalent to the first class level afforded by most commercial airlines. Program Assumptions and Limitations There are some additional program assumptions that have been planned to support a new program of this nature. The first assumption made is that an airplane can be manufactured to be used for supersonic passenger transport. Current aviation commercial airlines do not have an aircraft that can perform this function and will require a new aircraft design. With the use of high-technology computer...
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...Week 8 Team Assignment – Final Paper Tesla February 21, 2015 Final Paper Marketing strategy: Denmark Based on Hofstede cultural dimensional analysis for Tesla, a high end premium automobile, it would require a higher individualism score. (The Hofstede Center, 2015). Moreover, based on the second dimension, power distance, Tesla’s main customers should be those wealthy individuals in Denmark with a vast amount of income that have a significant contribution to the society. (Hofstede Center, 2015). Thereafter, based on the third dimension, masculinity, Tesla would target the male audience that are driven by ambition and competition. (Johansson, 2012) Finally, by analyzing the last dimension uncertainty avoidance, Denmark has a low to moderate UAI range, which signifies the Danish folks have a stable society and display opposition to change or modification in their societal standard of living. Furthermore, data shows that electric vehicles sold in Denmark are fairly high. One of the reasons is due to the high price of gasoline. As a result, such environmental friendly cars like the Tesla would be a good stepping stone to be offered in Denmark. (Geert-Hofstede, 2015) Tesla should continue its successful marketing trend in the US into Denmark. Accordingly, Tesla Motors should place its cars in shopping malls as a great marketing technique in order generate visibility. Hence, such a strategy would save Tesla millions of dollars as it is advertising free. (Zart, 2014)...
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...Assignment Submission Form Please complete and attach this form to your assignment. All assignments must be submitted on the stipulated submission date. Please add a “” into appropriate box to indicate your assignment type. Pre-course / Main Assignment Program / Intake : Bachelor of Science / 42 Pathway: Finance / Marketing Student Name: TEO CHIN AIK YIN KAM TONG YEO CHIEW LI, CECILIA LIM CHUNLONG, JEROLD Student Number: 12257251 12256686 12257712 12257255 Module: Lecturer/Tutor: Management of Organisations (BMGT2002S) Dr. Lily Li Ming Grade: DECLARATION: I hereby declare that the attached assignment is my own work. I understand that if I am suspected of plagiarism or another form of cheating, my work will be referred to the Academic Registrar/ or the Board of Examiners, which may result in me being expelled from the program. Signed: _____________________ Date Submitted: 19 April 2013 1 National University of Ireland, Dublin Bachelor of Science (Finance / Marketing) Intake 42 Group: B / C Module: Management of Organisations (BMGT2002S) Essay Title: Cultural changes to improve on Organisation effectiveness Submitted by: Teo Chin Aik Yin Kam Tong Yeo Chiew Li, Cecilia Lim Chunlong, Jerold Student Number: 12257251 12256686 12257712 12257255 Lecturer: Dr. Lily Li Ming Submission Date: 19 April 2013 Word Count: 4068 2 Table of Contents 1. 2. 3. Abstract ...........................................................................
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...information is knowledge that you get or abstract through processing of data. What I do with those 1’s and 0’s, and how I would apply application software to it, transitions data and turns it into knowledge. * The other thing about information is that information depends on the context around it. For example, lets take numbers….10 digits, well 10 digits by themselves can just be 10 digits, but if I put a semicolon in between them (:), it can now be assumed that it is a time or a duration or a track record. Now if I would put a $ in front of those numbers, it could be the price of something or the amount of money in my wallet. Now if I add another meaning to those numbers lets say, I make the first 3 digits an area or a region assignment, the next 2 digits a group and the last 4 a serial number….I will then have the coding for a social security number. Now they are just digits but it is how I interpret those digits’ in the context that are around them. * Information Security * So, information security is the protection of information, i.e. the protection of the contents of the information. But why do we need to protect it in an enterprise? Well, we should protect it because: * Intellectual property is at stake. Intellectual...
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...when he accepts contracts. Offeror can revoke except when it is an option contract and a firm offer by a merchant signed in writing. Offeree can reject or make a counter-offer. The mailbox rule says that acceptance from the offeree is effective at the time of dispatch. The mirror-image rule says that acceptance must exactly match the offer, but Article 2 of the UCC permits a binding contract even though the parties may not agree to all the terms. Chapter 10 discusses consideration as well. Consideration has two elements, mutuality of obligation and legal sufficiency. It also discusses that past consideration is not consideration to support a present promise. There are four instances of this occurrence: liquidated vs unliquidated debts, modification of contract, preexisting duty rule, and service performed before promise to pay. This was the gist of Chapter 10. Chapter 11 focuses on the capacity, genuine assent, and legality of the contract. We learned about parties who lack capacity in a contract. These are minors, individuals who are considered insane, drunks, and drugged up individuals. Capacity is meaning that the parties must have the legal ability to bind themselves to an agreement. If one party lacks capacity, the contract can be voidable. Minor can rescind a contract at any time or within a reasonable time after he reaches the age of majority. Minor can ratify a contract explicitly or impliedly when he reaches the age of majority, which means the minor can no longer rescind...
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