...Build Your Own Micro RC Surveillance Robot HOW DO YOU BUILD YOUR OWN MICRO RC SURVEILLANCE ROBOT? Why don't I show you how? Almost every roboticist has wanted to create a small Surveillance Robot at some point in their time. The biggest problem being the Receiver/Transmitter pairs are always too expensive. My solution: Extract the RC receiver from a small RC car and modify it for our purposes. By the end of this tutorial, you will create and modify an RC robot to do: 1. Direct Radio Control using the remote's joysticks. 2. Computer control via a microcontroller connected to the remote. Later, I plan on making this base teleoperational. When I do, I'll be sure to document it and continue the tutorial for it!!!!!!!!!! It will used the receiver from a $10 ZipZaps RC car purchased at a RadioShack (US) or a Microz GT car purchased at The Source (Canada). Any inexpensive RC car, though, will do. It will also use a wireless camera and 2 Solarbotics gear motors. The main goal of this robot always remains the same; to be able to perform surveillance that you could watch on your television or on your computer (this depends on the camera used). I broke this tutorial into steps for simplicity and organization of categories (why should you put the construction of chassis with building the electronics? :P) Now for some general examples of the design for the robot (you don't have to follow my example exactly). The image at the top of the page shows an angled view of...
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...I had the topic for this speech chosen since the second or third week of class. Public radio is such a big part of my life and the life of my family that I knew it would be something that I could write passionately about. When I started to prepare this speech, I initially had a hard time finding sources. I was focusing on Chicago Public Media as a whole and that was only bringing up one or two hits other than Chicago Public Media’s website. After struggling through that for a few days, I realized that what I really wanted to emphasize was Chicago Public Radio so I searched for that instead. Thankfully I came up with several sources and I built my paper upon those. I knew that Chicago Public Radio had a fantastic program line-up and that I could use that as the basis for my argument. People love to be entertained. And most people think that Chicago Public Radio is just old people news – all stale and boring. I knew that I had a prime opportunity to expose everyone in class to the diversity that is Chicago Public Radio. I initially struggled with how to organize my speech without it just becoming one big “send your money to WBEZ” talk. I wanted clear reasons so I chose to focus on three main ideas: News, Entertainment and Community. They are the three big focuses of Chicago Public Radio and WBEZ so I knew that I would find tons of information to back those up. When I started looking at all of the different news programs that are aired, I was amazed at how...
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...Every days billion of companies invent news goods that are put into the market. Most of products are not useful to satisfy needs, but are only useful to satisfy wishes that, thanks to commercial, the people feel. A lots of companies produce goods similar. For example: how much cars, phones and so on are into the market? There are all similar goods, but the market is full to them. So the real ability is to sell similar products. The advertising is useful to sell something (Gladwell, 2009 –chapter 2-), but if you think a commercial, you have only 3-4 minutes to talk about your new creation. You have to convince people that what you sell is the best thing. Often people prefer buy what cost less, but a good salesman have to persuade you to buy...
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...Addiction is a One-Way Street In Susan Minot’s “Lust”, an unnamed, faceless girl, the Narrator, becomes a victim to her own feelings. Falling further into conflict with herself, she becomes both the protagonist and antagonist of the story. Throughout the story, she develops symptoms for Post-Coital Dysphoria, a feeling of melancholy or sadness after sexual intercourse, making the title of “Lust” to be quite ironic. Originally overwhelmed by strong sexual impulses and a deviant nature, the narrator changes dramatically throughout the story; her motivation and character undergoes vicissitude, while her emotional state rapidly declines and her personal image diminishes to null. The Narrator, although dynamic and complex, does not allow ample introspection. Her actions themselves do not offer up much information, however, they do reveal her relationships with others. It is not her itemized list of encounters, but rather the relationships themselves that inform the audience about the character and marks her change. She seems rather detached emotionally to everyone, including her parents, the men, and herself. To start, out of the whole story, the Narrator’s parents were mentioned once, and were not exactly addressed personally. “My parents had no idea. Parents never really know what’s going on, especially when you’re away at school most of the time.” (275) Her relationships with her partners were also pretty impersonal, getting worse as the story continued. The only connection that...
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...AS English Language [pic] [pic] [pic] Fiction style models and tasks – 2012/2013 Style Model Workbook Style models are examples of a type of writing used to give you an idea of the features used when adapting a particular style and form. As you will be required to include a fiction and non-fiction annotated style model as part of your coursework folder we have compiled a selection of materials to give you a head start. The two booklets (one fiction, one non-fiction) will contain the type of extracts you should be looking for and the questions that accompany them will help you to annotate the materials appropriately. You will be given some of the extracts to study in class and some to complete as homework tasks. There may be some materials that you haven’t been directed to by your teachers, these will make very good additional preparation and you should look at these in your own time. All the resources, and some additional style models, can be found in the AS Language section of Moodle. AS LANGUAGE COURSEWORK You must keep all work during the production of the coursework in your folder. You will need all drafts and style models for part of your final grade. Criteria • Two pieces of your own writing • Each piece must have a different audience and purpose • You should write with a specific genre in mind • Pieces should be designed with a real publication in mind • Two...
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...http://en.wikipedia.org/wiki/The_Dark_Knight_(film) http://www.imdb.com/title/tt0468569/ http://thedarkknight.warnerbros.com/dvdsite/ http://www.rottentomatoes.com/m/the_dark_knight/ 1. With reference to the opening sequence of one narrative you have studied this year, explain how the opening sequence of the narrative starts the chain of cause and effect and establishes characters. 2. Explain how Harvey Dent is established as a character at the beginning of the film. 3. Explain how the character of Bruce Wayne, and his relationship with both Rachel and Harvey Dents, is developed further using a combination of production elements (00:18:34-00:20:46) 4. Explain how The Joker is developed as a character using a combination of production elements when he meets the mob bosses (00:20:47-00:25:05). How does Nolan use stereotypical characterisation throughout this scene? 5. Explain how Nolan uses the structuring of time to compress Bruce Wayne’s journey to Hong Kong (00:27:27-00:28:23) 6. Explain how The Joker is developed as a character when he kills Gambol. How does Nolan engage the audience in this scene? (00:28:23-00:30:24) 7. Explain how Nolan uses the structuring of time when Dent tries the mob bosses and their associates (00:37:56-00:38:56). 8. Explain how Nolan uses a combination of acting, mise-en-scene, camera movement and music to develop the character of The Joker in the video of him tormenting the Batman impersonator (00:40:43- 00:41:46) 9. Explain how multiple...
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...Preface This is a self-study publication with two audio-cassettes for students preparing for the Academic Module of the International English Language Testing System (IELTS), which is administered by The British Council, the University of Cambridge Local Examinations Syndicate (UCLES) and by IELTS Australia. The book covers the four modules of the IELTS exam: listening, reading, writing and speaking. Special features of the book are: the reading exercises, the detailed Keys for these exercises, the wide range of exercises to help you prepare for Writing Task 1, and the detailed Key for the Reading Tests. The publication may also be used as a course book, or as a supplement to a course book. So that you may repeat the exercises in this book, we would advise you to avoid marking the text. This new edition incorporates the changes to the speaking module introduced in July 2001. Sam McCarter, Julie Easton and Judith Ash 2003 Contents Page Preface iii Acknowledgements iv Listening Module 1 Introduction 2 Listening Test 1 3 Listening Test 2 9 Listening Test 3 15 Listening Test 4 20 Reading Exercises 25 Introduction 26 1. How to read, or how to read efficiently? 28 2. Learning to read organisation 29 3. More about reading organisation 30 4. A summary of functions 31 5. Recognising paragraph types 32 6. Simultaneous functions 34 7. Reading control 35 8. Spot the...
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...1. Core marketing concepts 1. Needs, wants, and demands 2. Target markets, positioning, segmentation 3. Offerings and brands 4. Value and satisfaction 5. Marketing channels 6. Supply chain 7. Competition 8. Marketing environment 9. Marketing planning 1. Needs, wants, and demands :- We can distinguish five types of needs: 1. Stated needs (The customer wants an inexpensive car.) 2. Real needs (The customer wants a car whose operating cost, not initial price, is low.) 3. Unstated needs (The customer expects good service from the dealer.) 4. Delight needs (The customer would like the dealer to include an onboard GPS navigation system.) 5. Secret needs (The customer wants friends to see him or her as a savvy consumer.) 2. Target markets, positioning, segmentation :- Not everyone likes the same cereal, restaurant, college, or movie. Therefore, marketers start by dividing the market into segments. They identify and profile distinct groups of buyers who might prefer or require varying product and service mixes by examining demographic, psychographic, and behavioral differences among buyers. After identifying market segments, the marketer decides which present the greatest opportunities— which are its target markets. For each, the firm develops a market offering that it positions in the...
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...1. Advertising -Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. 2. Sales promotion - A variety of short-term incentives to encourage trial or purchase of a product or service. 3. Events and experiences - Company-sponsored activities and programs designed to create daily or special brand-related interactions. 4. Public relations and publicity-A variety of programs designed to promote or protect a company's image or its individual products. 5. Direct marketing - Use of mail, telephone, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific customers and prospects. 6. Personal selling- Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders. The communication process: 1. Selective attention - People are bombarded by about 1,500 commercial messages a day, which explains why advertisers sometimes go to great lengths to grab audience attention through fear, music, or sex appeals, or bold headlines promising something, such as "How to Make a Million." 2. Selective distortion - Receivers will hear what fits into their belief systems. As a result, receivers often add things to the message that are not there (amplification) and do not notice other things that are there (leveling). The task is to strive for simplicity, clarity, interest, and repetition to get the...
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...[pic] Assessed Coursework COURSE TITLE: MA in Marketing MODULE TITLE: Advertising & Promotion MODULE CODE: MODULE LEADER: STUDENT REF. NO (s). : Kavita Singh STATEMENT OF AUTHORITY: I have read the College Regulations relating to plagiarism and certify that the above piece of coursework is all my own work and do not contain any unacknowledged work from any other sources. Signature: Kavita Singh Submission Date: 11/09/2011 [Word Count: 2750] (Excluding appendices/bibliographies, tables and diagrams) Advertising and Promotions of a customer brand contributes more to its success in creating added values compared to any other individual factor. Executive Summary: This report highlights the importance of advertising and promotions and presents it as one of the most effective tool in an organization’s promotional mix. Creating customer value that effectively leads to customer loyalty is essential and the main mantra to sustain in the current cut-throat competitive market scenario. This study compares various elements of the promotional mix and establishes that the contribution of A&P is indisputably colossal as compared to other factors. Introduction: Today’s business world is immensely powerful and competitive. Customer Relationship and monetary gains are two areas around which businesses revolve. Establishing and maintaining consumer relationships and reaping profits are two business goals. Both are different...
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...DEFINING MARKETING FOR THE 21ST CENTURY WHAT IS MARKETING? Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “ meeting needs profitably.” 3 ALTERNATIVE PHILOSOPHIES THAT CAN GUIDE ORGANIZATIONS IN THEIR EFFORTS TO CARRY OUT THEIR MARKETING GOAL(S) THE PRODUCTION CONCEPT The production concepts, one of the oldest concepts in business, holds that consumers prefer products that are widely available and inexpensive. Managers of production– oriented businesses concentrate on achieving high production efficiency, low costs, and mass distribution. This orientation makes sense in developing countries such as China, where the largest PC manufacturer, Lenovo, takes advantage of the country’s huge and inexpensive labor pool to dominate the market. Marketers also apply the production concept when they want to expand the market. THE PRODUCT CONCEPT The product concept proposes that consumers favor products offering the most quality, per-formance, or innovative features. However, managers are sometimes caught in a love affair with their products. They might commit the “ better mousetrap” fallacy, believing a better product will by itself lead people to beat a path to their door. A new or improved product will not necessarily be successful unless it’s priced, distributed, advertised, and sold properly. THE SELLING CONCEPT The selling concept holds that consumers and businesses, if left alone, won’t buy enough...
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...AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS Abstract This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels. In order to conduct a data-driven study, the author builds a corpus of 60 English advertisements. It is hoped that through the detailed survey of three types of advertisements: namely, daily consumer goods ads, technical equipment ads, service ads, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language. This paper will be presented in five parts. The first part is the introduction and the last conclusion. The focus of the paper is laid on the three middle parts which respectively analyze language features at lexical, syntactic and discourse levels. The conclusion of this paper is drawn from the data analysis. In the analysis, examples from the corpus will be given; figures, tables and graphs will also be offered to make the paper understandable and persuasive. It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners. KEYWORDS: English Advertisements, Lexical, Syntactic, Discourse, Similarities, Differences Contents |1. |Introduction ……………………………………………………………… |1 | |1.1...
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...Narrative A narrative is a sequence of events that a narrator tells in story form. A narrator is a storyteller of any kind, whether the authorial voice in a novel or a friend telling you about last night’s party. Point of View The point of view is the perspective that a narrative takes toward the events it describes. First-person narration: A narrative in which the narrator tells the story from his/her own point of view and refers to him/herself as “I.” The narrator may be an active participant in the story or just an observer. When the point of view represented is specifically the author’s, and not a fictional narrator’s, the story is autobiographical and may be nonfictional (see Common Literary Forms and Genres below). Third-person narration: The narrator remains outside the story and describes the characters in the story using proper names and the third-person pronouns “he,” “she,” “it,” and “they.” • Omniscient narration: The narrator knows all of the actions, feelings, and motivations of all of the characters. For example, the narrator of Leo Tolstoy’s Anna Karenina seems to know everything about all the characters and events in the story. • Limited omniscient narration: The narrator knows the actions, feelings, and motivations of only one or a handful of characters. For example, the narrator of Lewis Carroll’s Alice’s Adventures in Wonderland has full knowledge of only Alice. • Free indirect discourse: The narrator conveys a character’s inner thoughts...
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...AN OVERVIEW ON BRANDING – IMAGE BUILDING BY BRISHTI PANNA M.F.TECH. MANAGEMENT PREFACE This Minor Project is basically to introduce myself to the basic concept of “Image –Building” in branding. I took this topic for my minor project as I am keenly interested to the field of branding. I was fascinated with the fact that how pure business is so related with human psychology and its application. I have chosen concept of Image Building and I have tried to cover the few areas as follows: a) What is Brand? b) What is Branding? c) How to create an image for a Brand? d) Importance of innovation in terms of sustaining a Brand for a long term. TABLE OF CONTENT INTRODUCTION 5 HISTORY OF BRANDING 6 WHAT IS BRAND 7 WHAT IS BRANDING 7-8 WHY BRANDING IS SO IN 9-12 PRIMAL CODE 13-20 FIVE DICIPLINE 21-27 INNOVATION AND RENOVATION 28-30 REFERENCES 31 INTRODUCTION Talking about branding is like talking about leadership. There are coaches and courses which...
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...Handbook for Teachers Content and overview Paper/timing Content Part 1 Three texts on one theme from a range of sources. Each text has two multiple-choice questions. A text from which six paragraphs have been removed and placed in a jumbled order, together with an additional paragraph, after the text. A text followed by seven multiple-choice questions. A text or several short texts preceded by 15 multiple-matching questions. One compulsory question. Candidates are expected to be able to write non-specialised text types such as an article, a contribution to a longer piece, an essay, information sheets, a letter, a proposal, a report, a review, or a competition entry, with a focus on advising, comparing, evaluating, expressing opinions, hypothesising, justifying and persuading. Candidates are expected to demonstrate the ability to apply their knowledge of the language system by completing a number of tasks. Test focus Candidates are expected to show understanding of attitude, detail, implication, main idea, opinion, purpose, specific information, text organisation features, tone and text structure. 1 READING 1 hour 15 minutes Part 2 Part 3 Part 4 Part 1 2 WRITING 1 hour 30 minutes Part 2 Candidates choose one task from a choice of five questions (including the set text options). Part 1 Part 2 Part 3 A modified cloze test containing 12 gaps and followed by 12 multiple-choice items. A modified open cloze test containing 15 gaps. A text containing 10...
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