...1. Characteristics' of Car Rental Industry Subsequent are the various characteristics' of car rental industry along with their impact on the design of service delivery process: Intangibility: If it is seen in terms of service, the "service" of car rental is intangible but on the basis of the physical nature of the rented vehicle, it is not as intangible as various other services are. In this industry, the consumer can see and touch the rented vehicle, which is not possible in other services. In this industry the service provided is the physical car. This significantly affects the service delivery process of industry as they have to keep in mind that consumer wants more and more quality and in case of car rental they can easily judge it. Perishability: Car rental service is a perishable service as if a car is not rented for some days, it may direct towards high losses. High fixed costs are associated with car rental service and need to be balanced in significant manner. This characteristic has direct impact on the service delivery process of industry as they have to operate with effective strategies related with perishability. Heterogeneity: Car rental service is not an especially heterogeneous service in comparison to the other services like a doctor, lawyer and an architect. In this industry, the customers may request altered vehicles or additional services for example child seat and ski rack. They may require vehicles on diverse rental terms like return with empty or full tank...
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...ONLINE VEHICLE RESERVATION AND RENTAL SYSTEM CHAPTER 1 INTRODUCTION The advantage of having a car is that you can travel anywhere you want at any time without having to transfer from one vehicle to another. But it is not easy for an individual to have a car. Mainly because all cars are expensive and not affordable. That’s why some organizations offer a rent a vehicle service. Customers can call or walk-in in order to rent or reserve a vehicle. The current system is maybe error prone and customers are dissatisfied. An Online Vehicle Reservation and Rental System is being considered in order to reduce and totally eliminate loss of customers to competitors, and save the company from folding up. OBJECTIVES GENERAL OBJECTIVE OF THE STUDY To develop an Online Vehicle Reservation and Rental System to automate vehicle rental and reservation so that customers do not need to walk-in or call in order to reserve a vehicle. SPECIFIC OBJECTIVES OF THE STUDY * To develop a system that will allow the customers to reserve and rent a vehicle online from anywhere within the country * To make the car rental and reservation more convenient for the customers * To develop a system that can keep track of all vehicle reservations and returns SIGNIFICANCE OF THE STUDY This study was made to find out that the use of online rental system can lessen the time and effort consume by the customer in reserving and renting vehicles. Every work process activity is done by computer means...
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...MGMT 524 Capstone Case Study Henry Clements Car Rental Agency Directions: Carefully read through the following case study and answer all of the case study questions. Include supporting calculations and screenshots. Save your document with an appropriate file name that includes the activity number and your name (Example: john_smith_capstone). Submit your document through the Capstone Case Study Activity Link in the Exams area in Blackboard. Henry Clements is a friend of yours who has a car rental agency in a major metropolitan area. Although his is an independent company, Henry works closely with three other independent companies in the metro area. They share information and each week they forecast the number of cars each will need the following week. Then, if needed, they will transfer cars between location on Sunday when none of the agencies are open. If they have to go and get a car during the week, it will cost $75 per car, considering the lost time and good will of making the customer wait. Moving on Sunday gives the customer the option to return the car to any of the four locations and it has allowed Henry and the other agencies access to extra cars to meet their needs. Everyone is happy with this arrangement. Henry reviewed his company’s performance and he believes there is room for improvement. He has obtained records for the last three months. The data he collected are shown below. It is Friday and he has to input his forecast for the number of cars needed tomorrow...
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...Threats > Singapore has a excellent transport system, which is a much more cheaper service with the recent reduction of bus and train fares. > The off peak car scheme gives Singaporeans more ability to own a car. > There are low taxi fares in Singapore > The private car rental scheme allows car owners to rent out their vehicles. > Singapore is only a small country making it much more efficient to use public transport rather than renting a car to only use for short journeys. >Petrol prices rise’s Opportunities >Owning a car in Singapore requires high maintenance costs, Certificate Of Entitlement, cars also rapidly depreciate. > climate change and the impact to the environment cars have, provides a chance to introduce more eco-friendly cars ,with technology evolving and there being a larger and superior range of eco-friendly cars Weaknesses > There are high maintenance cost for the cars and they are required to purchase new cars regularly. > The price to hire a car is much greater than public transport. > There are many other Car Rental service’s who provide the same services that Avis does. > Competitor Comfort Delgro has a larger fleet of cars, with over 1,400. Strengths >Has a strong brand identity that is known throughout the world. >Avis is said to have strong performance in pricing...
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...MKTG6MKTG6MKTG Chapter 4 Case Study: Daimler/BMW A New Breed of Driver Boasting 500,000 members, double-digit growth rates, and the largest selection of vehicles, Zipcar has firmly established itself as the leader in car-sharing programs. And while profitability for the business has yet to emerge, the demand is certainly there. Car ownership in many of the largest cities throughout the world has recently been flat or in decline, as major urban centers become increasingly crowded, with cities like Tokyo, New York, and London expected to see declines of car owners per capita over the next 15 years. Of New York residents, only 44 percent own cars. Analysts and researchers estimate 10 million drivers in the United States alone are open to participating in car sharing programs and car-sharing program memberships will rise to around 4.5 million in the United States and 5.5 million in Europe by 2016. The increasing business of car-sharing has already begun to encroach on the market for rental cars, and companies such as Hertz and Enterprise have developed their own car-sharing programs to supplement their rental businesses. Recently one unlikely group of organizations has taken its first steps in this segment as well—namely, automakers themselves. Automakers are hoping to reach this emerging target market in major urban areas—young, well-educated drivers, roughly age 18 to mid-30s, with good salaries, who are actively concerned about sustainability, pollution, and traffic congestion...
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...Case Study: Zipcar Bryan Gibson IT496 June 24, 2013 Contents Case Description 3 Firm History & Products 3 What Do They Do Well? 4 Are Their Things They Do Poorly? 5 Porter’s Five Forces 6 POTENTIAL THREAT OF NEW ENTRANTS 6 BARGAINING POWER OF SUPPLIERS 6 BARGAINING POWER OF BUYERS 6 THREAT OF SUBSTITUES 6 INDUSTRY COMPETITORS 7 Sustainable Competitive Advantage 7 Case Questions 8 Discuss the synergy between the business strategy of Zipcar and information technology. 8 As the CEO of Zipcar, what would you do to sustain a competitive advantage? 8 Is Zipcar a Success or Failure? 9 Will Zipcar Survive? 9 Should Zipcar Alter Their Strategy? 10 References 11 Case Description Zipcar is a company that was co-founded by Antje Danielson and Robin Chase in January of 2000, and was based on a car-sharing system originally utilized in Germany and Switzerland. The concept was to allow car rentals by the hour, with arranged pick-up and drop-off times located in neighborhoods allowing customers to simply walk to the vehicle without the need to wait in line. Danielson and Chase were concerned about the environment and this was their solution to vehicle overcrowding. Additionally, they feel their service helps to alleviate the headaches associated with owning a car, and gives people the option of having a second car or a bigger car, if it suits their needs, without having to buy. Zipcar is backed by a proprietary IT platform which allowed...
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...Case Study: Zipcar Bryan Gibson IT496 June 24, 2013 Table of Contents Case Description3 Firm History & Products3 Case Description Zipcar is a company that was co-founded by Antje Danielson and Robin Chase in January of 2000, and was based on a car-sharing system originally utilized in Germany and Switzerland. The concept was to allow car rentals by the hour, with arranged pick-up and drop-off times located in neighborhoods allowing customers to simply walk to the vehicle without the need to wait in line. Danielson and Chase were concerned about the environment and this was their solution to vehicle overcrowding. Additionally, they feel their service helps to alleviate the headaches associated with owning a car, and gives people the option of having a second car or a bigger car, if it suits their needs, without having to buy. Zipcar is backed by a proprietary IT platform which allowed the flow of information between customers, cars and the company, and social networking technologies which allowed them to develop an online community of members. Therefore, IT plays an integral part in the company’s success by creating a buzz and encouraging community development. By focusing on automation, customer empowerment, transparency and community, Zipcar brought the Web 2.0 concept to its business model. Firm History & Products Antje Danielson was a 42-year-old woman working on a Harvard energy-research project when she first contacted Robin Chase...
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...DEGREE NAME: BSC IN COMPUTING MODULE TITLE: TITLE OF REPORT: CAR RENTAL MANAGEMENT SYSTEM STUDENT NAME: LEANO KEBOITSI BOTHO STUDENT ID: SGB11000928 TU STUDENT ID: 0412800 SUPERVISOR: SUBITHA SIVAKUMAR SECOND READER: MR SIVAKUMAR DATE OF SUBMISSION: 20 OCTOBER 2015 ABSTRACT Fenam car rental management system is being developed in order for clients to book cars from the car rental company from anywhere in the world. This particular system will obtain data from the client by means of completing an online registration form with their personal information. By registering the web site the customer will have the ability to book any car of their liking from the Fenam car rental website. The fenam car rental management system will entirely be incorporated on online systems. It computerizes the manual process by being very efficient and successful. The computerized system makes it possible for clients to provide full information on what kind of car they want to rent. It consists of the kind of car they would like to hire as well as the location. The main aim of the fenam car rental management system is to create a web site for all people so they can book cars for rent together with their individual necessities from anywhere. ACKNOWLEDGEMENT I would like to direct my deepest gratitude to my university lecturer Mrs. Iyer for presenting me with the opportunity to carry out this enlightening and interesting project, she was...
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...Juan Francisco Marines Case Study Analysis: Zipcar (1) WHO ARE THE MAIN PLAYERS IN THE CASE? | Summary: Who: Robin Chase CEO and Co-founderWhen: October 14, 2000What: Option 1: Reach out to other investors Option 2: Create a new business model Option 3: Close the businessMain Players: * Robin Chase * Antje Danielson - * Corporate PresidentOthers * Glenn Urban – Dean and mentor to Chase * JohnSnow – Consulting Firm * Paul Covell – MIT engineer * Investors CircleAlliance Partners: * Dan Holland – Venture partner * Transit Stations * AP reporter – press coverage Competitors: * Europe car sharing companies - Swiss Mobility CarSharing, Drive Stadtauto * Rental Car Companies – Hertz, Enterprise, Avis * Public Transportation * North American car sharing companies - Common Auto, Flexcar | | | (2) IDENTIFY THE MAJOR PROBLEMS AND ISSUES IN THE CASE. | The major problem in this case is that Chase has an amazing idea, but was not adequately prepared for this type of business venture considering the time frame that she had put on herself to launch this company, and what she wanted to do for Zipcar. By setting a premature date everything seemed to have been done with a rush, even the acquisition of funds from investors for capital. Although the Glenn Urban was correct in saying the business idea was a really good idea, and having the data to support this type of business venture, however there is something...
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...Problem Statement In order for Hertz to expand into the hourly rental market segment and gain market share they will need to find a new way to appeal to a new customer segment. Analysis Plan / Data Used / Key Assumptions I will be using the SFAS Matrix, figure 1, to evaluate Hertz’s strengths, weaknesses, opportunities and threats when entering the short term rental car market to compete with Zipcar. In addition, I will be using the TOW’s matrix, figure 2, to hypothesize business strategies for Hertz to use to overcome their threats and weaknesses by leveraging their strengths and opportunities. The TOW’s matrix helps brainstorm business strategies Hertz can use to compete in the new market segment without having to copy Zipcar’s current business model. The areas I focused research on were on market size and target markets. Data Analysis and Tool Use In 2012, the rental car market industry was broken down into 4 segments, Car sharing, leisure car rental, business car rental and car leasing. Car sharing only accounted for 6% of the rental car industry; however, IBIS world estimates that car sharing is expected to grow over the upcoming years as consumers become more aware of their existence. Hertz’s current revenue stems from business and leisure customers; 43% of Hertz’s yearly revenue comes from the business segment and the remaining 57% comes from leisure customers. Whereas, Zipcar’s short term car rental strategy is targeting an “urbanite” which is a city dweller, environmentally...
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...Green Car Rental Feasibility Study: Hydrogen Vehicles Student Name COMM/215 Month DD, YYYY Faculty Name Green Car Rental Feasibility Study: Hydrogen Vehicles Introduction Obtaining a fleet of alternate fuel vehicles 5 years ago, proved to be a very good decision for the company. There is a growing trend across America to use alternative fuel sources. Americans are more eco-friendly, and looking for transportation options that can save them money as well as become more environmentally conscious. Based on this demand, many car manufacturers are now developing and producing more energy efficient vehicles. Firmly established as a leader in our industry, Green Car Rental entered the alternate fuel vehicle market, in response to the desires expressed by its customers. Based on our award winning success with alternative fuel vehicles, and the growing consumer demand for even more efficient, reduced emission vehicles, Green Car Rental Company intends to demonstrate the feasibility, and lead the rental car industry again by adding hydrogen fuel cell vehicles to our fleet. Product Information Hydrogen is a simple and plentiful, odorless, and colorless gas (H2) derived from gas fields. It is an abundant resource for fuel once processed. Manufacturers from BMW to Toyota have been developing numerous strategies to utilize hydrogen to power vehicles. Aside from CNG (compressed natural gas), LNG, and a host of other alternative fuel resources, hydrogen although expensive to...
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...Case Study MEMO to: | Audrey Redford, BECO 4310--002 | from: | Lauren Estrada | date: | February 13, 2015 | RE: | Enterprise Rent-A-car | | | There is an industry motto that states, “there are two types of car rental companies. Those who lose money and Enterprise”. Enterprise Rent-A-Car was started in 1957 in St. Louis, Missouri by Jack Taylor. Taylor founded the company offices in neighborhoods, and not at airports, because he believed that the Americans would welcome local option for rental cars when their vehicles were repaired. In 2010, the company had more than 6,000 rental locations in the United States and 850,000 fleet vehicles in operation. Enterprise Holdings (including Enterprise, National and Alamo brands) account for almost half of the car rental market and was more than twice as Hertz, the number two competitor. The competitive advantage of the company was the result of the combination of its practices in hiring, training, compensation, organization, customer service, IT and fleet management, among others. In the seemingly flawless company this case presents, the only thing that struck me as a problem was that they have relatively high turnover considering they put so much time, effort, and funds into training their employees. Of the entrants in their training program, 25 percent of new hires left within the first six months, and an additional 25 percent left within two years- that's just about 45 percent of their new hires gone. Based on how...
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...“Enterprise Rent-A-Car” A Case Study Solution Submitted By: Group ‘B’ (Bimee Maskey, Hrizu Adhikari, Krishna Dahal, Mahesh Bhandari, Sacheet Pandit, Sampada Paudel) Submitted To: Prof. Dr. KD Koirala SOMTU Date: 31st Dec, 2014 Kirtipur Enterprise Rent-A-Car Case Summary: Enterprise Rent-A-Car is founded by Jack Taulor in 1957. It is a Private car rental business with a fleet of more than 850000 vehicles which is based in St Louis, Missouri with services in the US, Canada, Germany, Irelance, Puerto Rico and UK. It is an international car rental company with a multi-billion pound turnover. Enterprise is an extended 'family' of more than 66,000 employees. It is the largest rental car company in North America but has the approach and feel of a small business. The business is synonymous with exceptional customer service. Enterprise Rent-A-Car (EARC) maintains a unique selling proposition in the rental automobile industry, describing its greatest idea as personal service. This proposition is built into every facet of ERAC’s operations from point-to-point car delivery to a 427,000 rental-vehicle fleet. The business has been shaped by various concepts like: treating customers like good friends and neighbors, which has enables ERAC to grow to a point where the automotive operations have annual revenues in the billions, a fleet of cars and trucks with the numerous employees. ERAC became the industry leader in terms of fleet size and market presence with the revenue...
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...ONLINE CAR RENTAL SYSTEM SCHOOL OF ENGINEERING AND TECHNOLOGY BSC Computer science COURSE CODE SCO 400 BY MUHAMMAD TOBOSO DAUD REG NO: J17S/11624/2011 Phone No: 0770305102 Email: modifaya@gmail.com Supervisor: Daisy M Ireri Table of Contents CHAPTER 1: INTRODUCTION 4 1.1 The Background of the Project 5 1.2 Problem Statement 5 1.3 Objective 6 1.4 Project Scope 6 1.5 Project Significance 7 Conclusion 7 CHAPTER 2: LITERATURE REVIEW 8 2.1 Introduction 8 2.2 MANAGEMENT INFORMATION SYSTEM 8 2.3 Facts and Findings 9 2.3.1 Domain 9 2.3.2 Existing Systems 9 2.3.3 Problems in existing system 10 2.3.4 Differences between the manual and the computerized system that is going to be developed 11 CHAPTER 3: RESEARCH APPROACHES AND METHODOLOGIES 12 Research methodology 12 3.0 Introduction 12 3.1 Project Methodology 12 Waterfall Methodology 12 3.2 System Study and Investigation 12 3.2.1 Interviews 13 3.2.2 Observation 13 3.3 Summary 13 3.4 Budget 14 CHAPTER 4: SYSTEM ANALYSIS AND DESIGN 15 4.1 REQUIREMENT ANALYSIS 15 4.1.1 User Requirement 15 4.1.2 Functional Requirement 15 4.1.3 Non-Functional Requirements...
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...Assignment 2.3: Case Study – Daimler/BMW – A New Breed of Driver Molicia Freeman BBA304: Marketing Management Dr. Wayman Jones International University June 15, 2013 1. Discuss environmental factors related to population that are changing the way certain people approach car buying and are thus creating new market segments. Consumers expect businesses to address environmental influence on how products and services are delivered, and to work with the natural environment instead of slowly destroying it. Also people Consumer behavior is deeply influenced by factors, such as buyer’s culture, subculture and social class and age. Each generation will search for, select and purchase a product or service for use and disposal based on personal wants and needs. Each of these groups is a different segment of the market. For example a business wants to cater to those between the ages of 17-30 they do market research to find what type of vehicle appeals to this particular group. 2. Describe the values held by this emerging group of drivers that incline them toward car sharing programs. The drivers who use the car sharing are attracted to the program because of it is affordable. The program can offer access to a car without the stress of car ownership hassles such as routine maintenance and auto insurance, nor will they risk losing their car if they cannot afford to pay it. It is also convenient for low-income households as it enables us they money they would usually...
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